(I THE OREGON SUNDAY JOURNAL, PORTLAND,; SUNDAY MORNING, FEBRUARY : 6, 1921 rriri-JziMLDinJMiMJLIJ xjnmMTjmmjmjn f " wmsmmm mmm- i n . n , , ! 1 : r . : . . . Z . . f .1 l.'i lit j 1 Hi -I f ... "T .. . . - i il ia?; ,.in, ; r; " 0fiTt ' ':UJ -t' .r , II all' -lrll(,(T tlfn. : ,v ;V, -n! A r?fp3T?F55S5? ,""t iJji' c'Aft -Twst "V"-? 'IAii VFllHS' A'i ! NOW AS JEJtK llW The Britannica Goes Hand in Hand With the Awakened World I ' WHAT has been the lasting heritage of the war r in brier, a nation or keener thinking, knowledge-demanding people. The war had a pro c 1 r . inn nnn nnn .kakitantt nf tVii Atintrv. It carried igUOU CU UII Uie w,www,www w v- " . . their interests from the town or city in which they live across the water into foreign countries, to every part of the worid. They became no longer content to know only their neighbor across the street, but they wanted to learn of their neighbors in all nations of the earth. The war created in the people a thirst for knowledge, world wide in compass. The war instilled in the people the habit of thinking broadly in world wide terms, of wanting information on subjects they never dreamed of before, of think ing more deeply on the problems of the day. Over the two and a half years since the war, during the political, social, economic adjustment in this country, this habit of the people has grown strongef and stronger until today there has never been manifest such eagerness among the people for knowledge knowledge on every conceivable subject under the sun. -. . j Where can people find the means to satisfy this demand for knowledge? The great est reservoir of knowledge in existence authoritative and comprehensive is the -Encyclopaedia Britannica, the most widely known, the most reverenced the resource of thousands of men and women, seekers of knowledge in every generation for a cen tury and a half. It is the book of the hour to satisfy the increased demand for knowl edge by the awakened people of today. Are You Keeping Abreast of the Times? Today as never before the man and woman needs every ounce of knowledge he or she can obtain in order to cope with the present business, political, social and eco nomic readjustment. Business particularly has been facing new and strange conditions, endeavoring to get back to a normal basis. In this tremendous readjustment it has been the men with the broad foundation of knowledge who, as executives and work ers in our industries, have "been able to take the responsibility and have risen speedily to positions of greater power and greater remuneration. To the business man, manu facturer, the worker in the industries, the Britannica will furnish information of prac tical, helpful and comprehensive character, and furnish a knowledge which will give to the man broader insight into tus work and tne problems ot today. What Is to Come? 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A Means of Self Development A Home r University In placine the Eleventh Edition before the public, the Press of the University of Cambridge announced : "The Eleventh Edition pf the Encyclopaedia Britannica is now offered to the public by the University of Cambridge in the jhope and belief that -it will be found to be a trustworthy guide to sound learning, and an instrument of culture of world wide influence." Seldom has a hope been so quickly and completely realized. Thousands of owners have already found the Britannica an indispensable means of self education. An instructor at Princeton has written! that the Britannica has become the "collection of books" which Carlyle might term Vthe true university;" a teacher in a business college that "by its purchase I have secured access to a univer- it ought to educate the race. Its the peop e s university. What the Britannica Will Do for You The Britannica the Best Investment The man who holds his Job today during this readjustment period is he who is par ticularly fitted for his work, the man who knows more than his fellows. Knowledge is always above par in the market and the easiest commodity in the world to sell, as an employer will gladly pay your, price if you have the knowledge to deliver. An investment in the Britannica will pay you many times over in dividends of knowledge, pleasure and satisfaction. 1 i, L The Host Authoritative Work in the The Britannica has had a long and enviable career, and has grown in authority and esteem from generation to generation until it occupies the position today as the great reference book, ahead of any other in any country or any language?. It has had as its contributors a host of the greatest experts in the entire world throughout the 150 years of its existence. When you read an article in the Britannica, therefore, you feel confident that the information is reliable and authoritative, for the Britannica is the product of the wisest minds of the day, each & great specialist in the particular subject on which he is furnishing an article in the Britannica. ' The Britannica discusses in a way that you can understand every branch of science, industry, literature, art, religion, inventions and engineering, history and race devel opment, war and peace, architecture, astronomy, ' chemistry, sociology, education, steam, electricity, geology and geography, biography, law and physics. .You and your family will find in the Britannica a liberal education. You will be surprised how intcr esting and fascinating are the articles in the Britannica and yon will have many hours of recreation and pleasure from a set of this great work. . t, , i The Britannica will stimulate you to improve your education whether or not you've had a college education. It will furnish you with a teacher of any subject you wish to studya teacher who is master of. his subject and tells what he lenows in dear, simple language -a teacher who is always at your command. j It will give you the answers to the thousand and one questions that the morning paper, sermons and books prompt in every active mind. It, will make everything you see, read and hear more interesting. It will enable you to lay out a plan of education for your children and keep abreast with their studies. i It will insure you against loneliness and isolation, even if you live on a remote rapch, by giving you the companionship of congenial minds. It will give you the history of every country in the world, e;very race, every city and the lives of all the men and women who have, left their mark upon the world. . It will tell you more about every city, town, mountain rat ge, lake, sea, desert, river, and every other place of interest than you would learn by visiting them. : It will serve as a guide to the literature of every country; jit will cultivate your appreciation of music and fine arts ; it will explain the sciences to yotL It will in- crease mc craaenqr wm wnicn you penorm your auues wnatever iney are. y 29 Volumes 44,000,000 Words , 30,000 Pages 15,000 Illustrations 500,000 References Complete Latest Edition Balance in Small Monthly Payments cp-noo ( down i m. Our Prices for the Encyclopaedia Britannica Are ExtraordinarUy Low At the prices we" are selling these sets you are getting an enormotia book value. This is the complete latest edition of this famous Encyclopaedia, of which there have been sold more than 200,000 sets. The 'Encyclopaedia Britannica contains the almost incomprehensible total of 44,000,000 words, 30,000 pages (as many, words and pages as 450 ordinary books) and 15,000 illustrations, many in colors, and hundreds of maps. The Encyclopaedia Britannica is written by the world's greatest writers. These sets of the Encyclopaedia Britannica are printed on the genuine India paper about which you have heard so much. They are bound in a special high quality of cloth, buckram, and in the finest leathers obtainable. The workmanship is the best. Other materials used are the highest grade. The Handy Volume issue is page for page, picture for picture and line for line the same as the original and expensive Cambridge Unfrersity issue. The volumes of the Handy. Volume issue weigh about half that of the volumes of the Cambridge Uni versity issue and are as easily held and read as the ordinary magazine. 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