MONDAY, JANUARY 17, 1,921. I ; j THE OREGON DAILY JOURNAL, PORTLAND, , OREGON ' ' .. j " , - 1 - - -, , 5 - , ,., , . , JgMsl U U Mi II1 l" II (1 M ) ff 0 M H M CI OBIIi (1 Ml CI M II M t JWWll ! II 1 1 Mil ! 1 1 M II I 11 2 r : ! "": : " I I, I n I 1 1 , . ... ... i I T Tl X Because of the Extraordinary Character of This Event ' We Are Compelled to Enforce These Rules: Nothing Sold to Dealers Nothing Sold C. O. D. Nothing Return able Nothing on Approval No Phone Orders Every Sale Final A Very Special Offer! Four Issues of the Pictorial Review Magazine, 60c man yvquc j& November, December, January and February- 6O4 f Merchandise of cj Merit Only Pattern Department. Street Floor 1 TOM Yes! aed It Mas Camisei AsfeMslme AS SMMG i. i i i I i i i i f 6 o 1 i x i f i 1 i -Biggest Thing ust - This Is a Lipman, Wolfe & . , 50, 40 and 33V The news of yesterday was too big for everyone to grasp it fully. We appreciate that, therefore we are going to call your attention here to some of the wonderful opportunities which are representative of the thousand and more other opportunities equally as good, all Standard, Dependable, First Quality Merchandise of Merit at Unheard-of Reductions More than $1,000,000.00 of seasonable merchandise at th beginning of this event. In the opening announcement it was absolutely necessary to treat each article in a superficial way owing to lack of space, and for this reason we think the impor tance of many of the offerings justifies further emphasis. Take, for example, all of cur Table Linens at 33 1-3 per cent off! Here is the greatest stock of Linens in Portland which .were bought months before the several; advances in cost and at the regular prices were sold far below those owned by other stores, which establishments, in determining their retail; prices, . were governed in many instances by tiptop wholesale costs. Think what 33 1-3 per cent off of our low regular prices means! The housekeeper who admires fine. linens cannot now say that PRICE is the one reason why she does not possess them. "All of Our Fine Furniture at Half Price Less Than Cost!" That was the announcement, and a strong one for a store to make. Furniture, every piece of which is new and of the finest quality, selling for less than good furniture sold for back in the days when a couple could get married and fully equip a home without the expenditure of a large amount of money. Here, again, we claim Lj none can now truthfully assert the way of possession. j - And ponder awhile over this announcement: "All Our Silks at 33 1-3 Per Cent Off!" And this one, "All Dress Goods at 40 Per Cent Off!" Has the full significance of these two offerings dawned upon you? There aje thousands of women in this city The Broadest, the Most Drastic, the Most Daring Sale Ever Inaugurated by Any Store of the Pacific Coast Yet Done In Portland to Bring Down Prices 9 More To obtain splendid merchandise HALF. PRICE! 40 PER CENT OFF! PER CENT OFF!. Sale lor EVER YE O B Y! Co. Now Offer for 9 Days Many of Their Entire Stocks at . : - ! Per Cent. Off In Scores of Instances Below Wholesale Cost that the COST is the obstacle in oH THIS STORE "Ma gflC at who purposely postponed making a dress, coat or suit because the prices were too high. A beautiful silk dress, a handsome suit, a superb coat can now be made, at least as far as the fabrics are concerned, at little expense. No woman need longer to deny her self pretty apparel. j Then there are Rugs at 33 1-3 per cent off! We always have undersold everybody when it came to rugs; regular prices here were always lower than regular prices elsewhere, so you will see that 33 1-3 per cent off here means more than it would mean were some other establishment to announce the same percentage reduction. L Parents of boys will find this sale a great big help in outfitting the boy at little expense. ! Our entire stock of Boys' and Chil dren's Knickerbocker Suits, Junior Suits, Overcoats, keefer Coats and Mackinaws are now half the reasonable regular prices. Most women who like exquisite blouses know what Castleton Blouses are how lovely they are and how proud a woman is to wear one of them. Here is our entire stock of beautiful Castleton Blouses at 33 1-3 per cent off. Then, too, there is Women's Silk and Mercejized "Luxite" Hosiery at 33 1-3 per cent off. Show us a woman who doesn't want one or more pairs at the price this gredt redaction makes it. We could take up item after item and fill page after page, but this is out of the question. We have tried to show those who were not among the thousands who jammed their way into the store today just what they can expect, so they, too, may benefit by this USES NO COMPARATIVE PRICES D ay THEY ARE MISLEADING AND OFTEN & i MORE I V-:;-;lK;-i What Do - Find It in One of AT HALF Machine Filet Scarfs, Etc. Second Floor Lipman, Wolfe & Co. All Children's and Girls' Coats Spring or Winter Weights Fourth Floor Lipman, Wolfe & Co. All Children's Wool Slip-on Sweaters Fourth Floor Lipman, Wolfe & Co. Girls' Wash Georgette and ; Silk Waists Fourth Floor- Lipman, Wolfe & Co. All Our Girls' Cloth Suits Fourth Floor Lipman. Wolfe & Co. AH Girls', Knit Angora Tarns Fourth Floor -Lipman, Wolfe & Co. All of Our Children's Hats Fourth Floor Lipman, Wole &,Cd. Stamped Needlework Fourth Floor Lipman, Wolfe & Co. All Women's and Children's Terry Bath Robes Fourth Floor -Lipman, Wolfe & Co. All Children's and Girls' Dresses Fourth Floor Lipman,- Wolfe & Co. Infants Dark Coats, Furs and Dresses Fourth Floor -Lipman, Wolfe & Co. Our Entire Stock of Art Needlework Novelties Fourth Floor Lipman. Wolfe & Co. Entire Stock of Picture Frames Seventh Floor Lipman, Wolfe. & Co. Our Entire Stock of Cretonnes Fifth Floor Lipman, Wolfe & Co. i AT 40 PER All Beaded and Leather Bags and All Leather Novelties Street Floor -Lipman, Wolfe & Co. An Assortment of Brassieres Fourth Floor Lipman, Wolfe & Co. Children's Open-Front Sweaters Fourth Floor Lipman. Wolfe & Co. Women's Beautiful High Boots Second Floor Lipman. Wolfe & Co. All Women's and Children's Outing Flannel Gowns, Sleepers and Pajamas Fourth Floor Lipman, Wolfe & Co. Women's and Children's Knit L Slippers All Women's and Children's Bed Socks AH Girls' Rain Coats and Capes Fourth Floor Lipman, Wolfe & Co. - AT 33 1-3 PER Babies Flannelette Gowns, . White Coats, Crocheted Wool Afghans, .Turkish Bath Blankets and Towels ' , Fourth Floor- Lipman, Wolfe & Co. Infants Bloomers and ; Drawers Fourth Floor Lipman, Wolfe & Co. Embroidered Baby-Flannel Second Floor Lipman, Wolfe & Co. All Colored Eiderdown Second Floor Lipman, Wolfe tc Co. Entire Stock of Men's and Women's Traveling Bags and Suit Cases Fifth Floor Lipman. Wolfe & Co. 1000 Imported Chinese and Japanese Baskets ' Sixth Floor Lipman, Wolfe & Co. UNTRUE fro You NEED? These Three Group PRICE Our Entire Stock of Furniture Fifth Floor Lipman, Wolfe i & Co. 3000 Boxes of Stationery Street Floor Lipman, Wolfe & Co. Entire Stock of Floor Hassocka Fifth Floor Lipman. Wolfe & Co. Silk Lamp Shades Sixth Floor-i-Upman. Wolfe & Co. All Women's Novelty Silk Chiffon and Georgette Underwear Fourth Floor. Lipman, Wolfe, & Co. Hundreds of Bags Street FIoor-i-Lipman, Wolfe & Co. Morning or Afternoon Voile - House Frocks Fourth Floor Lipman, Wolfe & Co. Entire Stock of Women's Sweaters Fourth Floor-j Lipman, Wolfe & Co. All Women's Athletic Suits Fourth Floor Lipman, Wolfe & Co. All Girls' and Women's Wash Smocks All Corduroy Smocks Fourth Floor -Lipman, Wolfe & Co. Hundreds of Silk Negligees Fourth Floor Lipman, Wolfe & Co. . Well Known Makes of Fine ' Corsets Fourth Floor -Lipman, .Wolfe & Co. All Odds and Ends of Women's and Misses' Lingerie Fourth Floor Lipman, Wolfe & Co. CENT OFF All Wash Middies, White or Colored Fourth Floor Lipman, Wolfe & Co. Children's Sateen, Jean and - Serge Bloomers Fourth. Floor Lipman, Wolfe & Co. All of .Our Children's Bath Robes Fourth Floor Lipman, Wolfe tGo. AIL Children's Muslin Underwear Fourth Floor Lipman, Wolfe & Co. All of Our Children's Bathing Suits v Fourth Floor Lipman,. Wolfe & Co. All of Our Babies' Blankets Fourth Floor Lipman, Wolfe & Co. AH Women's Batiste and i Crepe Pajamas Fourth Floor Lipman," Wolfe & Co. CENT OFF All of Our Composition Ivory Street Floor Lipman, Wolfe & Co. All of Our SIks Second Floor Lipman, Wolfe & Co. Entire Stock of Fine Rugs Fifth Floor Lipman. Wolfe & Co. All Table Linens Second Floor Lipman,, Wolfe & Co. - White ' Aprons -Fourth Floor Lipman, Wolfe & Co. Women's and Children's Knit i Underwear Street Floor 'Lipman, Wolfe & Co. 200 Pieces of Aladdin Aluminum Ware - . Sixth Floor Lipmjm, Wolfe & Co. Women's and Children's Hosiery Street Floor J-Lipman. Wolfe & Co. ! I 1 1 6 -v " ; ' ' ' ' ' -- r"..'. ,..;!--' ' y: r