' , r - PORTLAND, . OREGON, SUNDAY MORNING, JANUARY ,9, 1921.1 . ' - 1 . ' ' '
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Twelfth Automotive Show to
Aihply Jus tify Ambitious Title
Which Sponsor s Have Given It
- i ' "" ' ' ' ' ' - ;
i t- .i .in m .i. . i i. in i in. i
" - - . ; -
"Beautv Show of Automotive World" Will Be One of Finest Ex
hibitions of Skilled Crafts manship . Ever Assembled by
- Motor Industry Under One Roof;
' Djr TYank A, Clarvoe
."Th Beauty Shoe of the Automotive World!" ; t
This slogan, adopted 'ag a moon "to fehoot at" by the committee stag
ing Portland's automobile show for. the opening season of 1921, will be
amply justified when the doors of The Auditorium open tomorrow at
9 o'clock and wailing motor fear fanciers have the opportunity to look
upon some of the finest exhibitions of beauty and skilled craftsmanship
ever assembled by! the automobile industry under one. roof. The show
this year is 'remarkable for a' number of reasons, but the chief reason
for appreciatmg the masterly arrayed vista of stalls! and booths is that
the automobile industry is demonstrating to themselves and to the trading
public in general that the crepe of bus
iness doubt is being plucked from! the
door Jamb and a ; bouquet of flowers
tied with yellow backs is being placed
in its stead. The automobile show! this
year is not a mere; display. It is an
achievement. '
The show will run
for the entire- com-
ing wfeek and' will mark , a new era in
the automotive . industry in Portland,
in the country, and; January marks a
new era in the world. The cycle of de
velopment has completed its arc the
motor as an instrument1 for furthering
the interests of humanity shows' a ;com
plete circlet of progress, and it today is
as necessary to-- the health and the
wealth of the Nation as the telephone,
. the railroad train ;and the telegraph.
Aside from ; the . aesthetic ' appeal made
by a beautiful f motor car'; with' mart
lines,' Bhinjr body, and powerful engine,
the admirer roust realize that such an
article of workmanship is the product
of an Industry standing third in the list
of this country's (vast, tabulation of
DECORATION'S BEATOH'L . ) '
( The show is to be held on two floors
of : The Auditorium - and wonderful
schemes of decoration have been: car
Vied out In detail to' enhance the beauty
of. the building. J Both floors.as wjell as
the balcony where the accessory and
equipment indastry . will . display its
' products, will be crowded with the best
offerings of the automobile world. No
trucks will bet on( display, but (those
fanciers who yearn J for a sight of! com
mercial models; may do so at I their
leisure in -the many truck salesrooms
along.- Automobile Row. -1
One thing ;wilf strfike the. visitofVjforce
fully;. This will be the number ok new
cars" on display, 1
One-wilt bfr the H. ?. S. Special, the
'car which ' Harry C, Stuta pioneered and
is 1 how featuring With a company, of
which he is the head. The formation of
-this company followed the withdrawal of
Stutx from the , organization even ; now
bearing his- name. . . - : . ... --j (-
Locomobile, an old car, and rep
resented by Various firms for the past
few years; will be in the show this year
for the first time,! new models having
been received by the Willamette Motors
company,. present distributors. - ! '; t -
The Mercer. also represented .. by the
I Willamette company, will be on exhibi
. tion for the first time and Will be present
in various attractive models as examples
or construction in this four-cylinder car.
The Roamer, in both four and six
"cylinder models, will be exhibited by the
Rubin Motor , Car I company, which has
but recently annexed its distribution.
The Roamef was at one time represented
here by the Twin States Motor . Car
company, -and ' was one of the popular
types of dressy" cars two or three years
ago. , - . '
The Scrlpps-Booth .will be new to the
show, although the make itself is an old
standard job manufactured lSy one of
the subisdiariea bf the General Motors
corporation. The -lines of. the car have
been changed considerably, however, par
ticularly as to the radiator. "! v
The .DuPont Four, which will be one
real surprise at the show, as far as ab
solutely unknown models go, bas been
taken on by the Weller Motor company
and. will form a part of its display, the
cars having arrived early- In the- month.
This car. is manufactured by the DuPont
Motori company i of Wilmington. Del.,
and contains many . features which will
add interest to fanciers. .
SXAPPT SEW MODELS
Am)ng the ' standard makes long
known here, Paige came out last fall
with snappy new models and with addi
tions (o their line of cars. : Some changes
were made In .the standard jobs and
models were added to both the light and
heavy; classes.' i .
Packard's surprise in the single six
wilj be a surprise no more after the
show (opens, for models of the car have
been received here and will be displayed
by: the Portland Motor Car company.
This bompany will also show the new
Nash jFoiir, which rounds out that com
pany's distribution resources. : ' .
The! Oldsmohile Company of Oregon
will have the new Oldsmobile ! Four in
the show, a model whidi graduates that
line to the very light car class. Cohen
Brothers will have models of the eight,
the six and the four in sedan! and tour
ing cars. ; '- ' . ' ' -
All) people are! not yet familiar with
the new Bulck, which has been changed
as to hood and cowi line after so many
years of standardization in the old con
cave jcowl design. Other cars ; will have
new models, some makes which have had
only j touring cars and roadsters here
tofore being put on. the market in coupe,
sedan and limousine models.' . . v '.'-.
THREE AUTOMOTITE CTCLES
.Wiseacres in the automotive business
say there have been three cycles in auto
motive development. The first was the
engine cycle, when every manufacturer
strove to bring- his model up to the
highest point- of, efficiency and when
various types of engines were becoming
standardized and similar types were
getting ; to look : more and - more alike.
Then! came the body era.when, the en
gine perfected,! i manufacturers turned
theic, attention to hody jlnes. resulting in
beautiful' designs and . consequent sim
ilarity of detail.. Today many engines
look and function alike and many bodies
on widely different makes of automo
biles j can : hardly be distinguished one
from! another, i Certain V distinguishing
(Concluded on Face Twelve, Column One)
FEDERAL AID FOR
9630 MILES OF
ROAD'S APPROVED
Nevada Lead
Amount of
s Other States in
Funds Used; West
of East in Outlay.
Tar. Ahead
By T. II. MacDonald
Chirf of Bureau Public Roads. United State
Department of Agriculture.
(Written fr the United News.)
Washington- Jan. 8.- Federal aid
for the construction of 9630 miles of
national highways has been approved
hy the United States department of
agriculture. Up to September 30,
1920, approval had been given for
855 projects, I which form links in
one or the other of the 24 marked
trails laid out by private associa
tions to cross! the country from east
to west and north "to south.
GET FEDERAL AID
The mileage; to be constructed with
federal aid on each of the several trails
is shbwrl in the following table
Dixie highway . .
Ozark trails ...
Tellowstone trail
Bankhead highway
Meridian , highway 677
National old trails. 820
King of trails. . . 474
National Parks highway f 647
Theodore Roosevelt international highway 4 25
Jefferson highway 604
Lincoln highway I ..... 7fi
Old' Spanish trail.. S16
Mississippi Valley highway. .. 237
Dixie overland highway .............. 259
Jackson highway: ............. 161
Pacific highway 1. -1 83
RooseTelt national highway ............ 314
Colorado to gulf j 220
Pikes .Peak Dcean-to-ocecn ............. 319
Atlantic highway! 140
Miscellaneous . . ; ................ i . . 432
Total number of miles.........."... 9630
3TEVADA LEADS ; ; j
The extent to which' federal! aid has
been applied' to the trails varies in the
different states. Naturally, the .Western
states are using much more of their fed
eral apportionments in developing roads
of this character than the Eastern states.
This is due to the fact that the routes in
the East were long ago selected by the
pathfinders. jThis was not true .in. the
West, where long stretches of the select
ed roads were still In an unimproved
condition when they wfire designated.
i Nevada leads - in its use of . federal :
funds - on roads of ' this character.
Eighty-three per cent of Its entire mile-'
age of approved federal aid roads lies on
one or the other of the trails Nyhlch cross
the states.- On these roads Nevada will
spnd 90 per1 cept of the federal money
which has .been granted to her. : ,
FLORIDA FC3rl LARGE
i. Indiana is a close second, with 80 per
cent of its entire federal aid mileage and
83 per .cent of its money aid applied -to
the construction - of the trails, and Okla
homa, with It per cent of its mileage
and 81 per cent of its federal funds, is
not far behind. M -'--:--
Florida takes the lead In the percent
age of its funds which will be used for
traiLbuildingj with 94 per cent of its fed
eral allotments so applied. But; this
amount will be spent for only per cent
of the mileage which has been approved,
by the state, j .- ;
Equipment Display Promises
To Be One of Most Interesting
Sections of Automotive Show
! -- - s , -
Exhibition Will Enable Visitors to Observe Myriad of Means by
Which They Can Make Their Cars Different From Those
of Their Fellow Motorists. - i
One of the most keenly awaited displays at the Automotive? Show is
that to! be staged by accessory and equipment men on The Auditorium
balcony. This portion of the show is calculated to attract unusuail Interest
because Of the place the accessory and equipment article has secured for
itself ir automotive trade circles.
recognized as one of the most important products of the great; business
which has revolutionized individual transportation in the TJnitied States
and has done wonderful; things to weld the various parts of the nation
together in one component brotherhood.
The accessor5r an equipment division
offers educational advantages for the
show-goer. . It is here ithat the car-owner
will have the opportunity to observe A
close range the myriad means by which
he can make his car "different" .from
that of his fellows, allowing that indi
viduality so sought after by the human
species, and where he can also learn of
the many contrivances which, rightly
and intelligently used, go to further the
pleasure of motoring and enhance its
economic advantages, i Every conceiv
able article for the embellishment of the
automobile will be on display, and atr
tractive booths will house not only Oregon-made
products, but the cream at
Eastern manufacture as well. Prosaic
tools, useful in a pinch and necessary to
every tool kit in these, days of long dis-
tance motoring, will be shown alongside
almost dainty features sold for the purT
pose of beautifying the car, and giving,
in these days of comparative standardis
ation of model, that "chic" touch which
every ; woman desires on her motive
equipment as well as on her clothing
and in her home. -
OREGON TAKES LEAD j
The : vast automotive industry is as
much a dictator of styles in automobiles
as Lady Duff -Gordon ! of The Sunday
Journal Magazine is in feminine "clothing.-;
But it is through an organization
whose interest centers, around the ac
cessory that this actual dictation, or
suggestion, has come to pass, and Oregon
is taking the lad in this line ef en
deavor. The Northwest automotive in
dustry has a new trade 'organization.
The Automotive Equipment Manufactur
ers and Distributors association is the
name of the newest member of the auto
motive brotherhood, this body being Rie
only erne of the character on the Pacific
coast and possibly in the United States.
The exhibition of Oregon made auto
motive products is the primary object
of this new organization, which was in
corporated in July, 1920. - The establish
ment of a display, room if or the benefit
of buyers and particularly those from
foreign points is soon to be accom
plished, if the plans of the officers and
of President J. E. Harley of the (associa
tion are consummated.
EXPLOITS HOME MADE GOODS
This display idea featuring Oregon
made goods is in harmony with the pro
gram for the exploitation of OSegon in
dustries. : The display room, however,
will not be confined exclusively to the
home manufactured productbut will be
open to the members of the organization
for their entire lines of equipment.
No sooner was the organization In
corporated than it immediately launched
a campaign for the prpmotion of adver
tising of its products at the various
Northwest fairs. The first .move was at
Salem, where at the Oregon state fair a
Both for replacement and toit. original j
50x200 plot of ground was' leased and a
special building erected for the big ac
cessory show. This show was wmost
successful from every standpoint!;' The
organization later conducted an acces
sory show at the Multnomah county
fair at Gresham. The ambitious acces
sory display program of the Portland
auto show which opens tomorrow is un- (
der the auspices of 'the Automotive
Equipment Manufacturers and Distribut
ors association. Preparations for this
exhibit have been under way for several
weeks, and this phase of the show prom-;
lses to be the biggest and best of its
kind ever held in the Northwest.
The education of the trade! to higher
business ideals, and the public to an
appreciation of the concerns which stand
for these ideals is another, objective of
the new equipment organization. The
protection of the public from the many
one-time sale devices one-time because
they soon go into the discard,! because of
their impracticability is another part on
the program of the association.
PI.A5TS TO EXPAND j
' A realization of the need for more
unity of effort, and better cooperation,
resulted in manufacturers and wholesale
distributors of automotive i equipment
banding together under the ipresent or
ganization. ' From informal luncheon gatherings for
the purpose of discussing vaflous prob
lems confronting them, sprang the Auto
motive Equipment Manufacturers and
Distributors association. A flew months
of 'preliminary meetings ; preceded the
drawing up of the articles off incorpora
tion, and thus early in its hjstory it lias
fully justified its existence. J. E. Har
ley of the U. S. Manufacturers Sales
-company of Portland Is president of the
organization; F. A. Hager of the Uni
versal Tire Filler, company is viee presi
dent and treasurer; C S. Piper of the
Strine Cycle company : is secretary, and
thex directorate consists of ' the three
named, together with J. C. Preer of the
Preer' Tool company. W. H.. Banes of
the Motor Equipment company, j. M.
Tuttle of the Double Seal company and
Fred Robbins of the iPortlawd Brazing
& Machine works. i , :
The association . has adopted - an at
tractive; emblem, has an j aggressive
corps of officials, and Is soon to launch
an energetic campaign I fou : a larger
membership. i. j - , : v
While the membership of ;the organ
ization is confined at the present time
to Portland, plans for ; 1921 include an
expansion to embrace manufacturers and
distributors, chiefly of so-ealfced automo
tive, specialties throughout the Pacific
coast territory. .
One result of 50 cent gasoline will Je
many ' people buying gasojine at &0
cents a gallon. - . . -
SAFETY COUNCILS
TO WORK TO CUT
ACCIDENT TOTALS
Campaign of Malediction Against
Drivers to Be Superseded by
Offensive Pointing to Facts.
The campaign of malediction
against automobile and truck drivers
has given way Xp a campaign of edu
cation since the ; National Safety
council has taken a hand In the en
lightenment of the public. With a
series of lectures devoted to a. dis
cussion of every phase of automobile
and truck operation, this national
body has launched a vigorous offen
sive against the nation's yearly acci
dent lisj.
The . $000 Industrial organizations.
trade associations and governmental
agencies comprising the National Safety
council have Just undertaken the biggest
job ever attempted by the council dur
ing the eight years of its - existence
to teach the fundamentals of 'safe driv
ing and ' motor vehicle maintenance to
every motortruck -and passenger cat
driver employed in industry, whether or
not. his employer -is a member of the
council. !
THREE PURPOSES INCLUDED''
The purpose of the undertaking is
threefold : , ;
(1) . To reduce so far as possible the
number of fatalities resulting from auto
mobile accidents which now approximate
15,000 a year one person Is killed by
an 'automobile every 35 minutes.
(2) . To-- save for" Industry and the
public at large the millions Spf dollars
lost each year through property- damage
resulting from. ' automobile: accidents
.this loss amounting to $600,000 a year In
a city of little more than half a million
population. "' -.
(3) . To save for ""industry some of
the ; many, millions of dollars - now paid
out ': equally for compensation, medical
attention, 'lost time and damage for per
sonal injuries resulting from automobile
accidents. '
The National -Safety council, through
its 40 local councils, ' has for . several
years carried on a - campaign ' against
jay-walking and other forms of care
lessness on the part of pedestrians. But
it has discovered in this campaign that
while the pedestrian is responsible for
a large percentage of accidents, at least
an equal percentage of automobile acci
dents are due to ignorance of the safe
methods of motor car' driving or main
tenance on the part of the drivers of
commercial vehicles. , . -. ;
RECORDS GITE LESSORS
" The council, with the aid. of automo
bile1 manufacturers, automobile driving
instructors, automobile traffic managers,
repair men and the representatives of
practically every industry Interested in
any phase of . the automobile accident
problem, conducted a nine months' study
of .the causes of accidents and means
of eradicating their causes. This study
has been completed and the - findings
published by the council in the form of
a set of 12 safety bulletins and lessons
for automobile drivers. ; -.- "
With the view of getting a set of these
lessons into the hasjds of every motor
truck driver, every taxicab driver, every
commercial passenger car driver. In the
(Concluded oa ttf Two, Column Three)
Personalities of Dealers Who
:X Represent Different Cars as
Men Behind Scenes, in Great
Rarely Come Into Personal C
Are -'Driving
Who are the men behind th guns, the men who represent various
makes of famous cars in the Portland territory? '; ' "
Thus may the average show-goer advance his query as to the Identity
of the men who are putting on the show this year and who are chiefly
responsible not only for the success of the show,Kbut for the success and
reputaUo'n of "this great" automobile industry In a territory as large as that
catered to from the Rose City.- The men behind the scenes, many of whom
motor car owners dp not; know ajnd many of whom never tome Into direct
contact with the majority of their clients, are worth knowing.! Many of
them have Interesting careers, and all of them are distinct assets to tha
Indusry wherever they may" ply their' trade. . j .
A few personal touches regarding some
of them will give the motor car owner
a chance to, have his curiosity aroused
and perhaps get himself better acquaint
ed with themen who- act as go-betweens
in the cycle of car transfer;, from the
manufacturer to-the consumer. (5. F.
Horn, for instance, ha been distributing
Appersons here and in the mountain
regions for the past 12 years.. . lie -sl-as a
dealer for the "jackrabbit" before com
ing to the Rose city, and has stayed
with his first love during the ilrJie, he
has been in the automobllebuinesp,
C. L. Boss of' the company bearing
his name, has been In business long
enough to be one of the i pioneer auto
mobile firms here. He' has the Hudson.
Essex, Chalmers and. Maxwell,
and
heads one of the livest organizations in
Portland,, but ueed .to.be in the farm
Implement business. His side-kick, R. J.
McRell, is enough like .him! in personality
and disposition, as well as in apsear-
rance for a stranger to confuse them on
a dark night. Iiten to Boss nay
Ye-e-s 8-i-r" and then lend ah
while McRell frames the same two words,
and you have It. ' .
STARTED I WASHINGTON'
A.. C.J Stevens,' who ' takes care of
Haynes , and Wintort .distribution, has
been In he automobile- business almost
20 years. He started "as a mechanic in
Washington, D. C, and was so blamed
good at It that after a time he foi lowed
Greeley's advice and came West, tf land
In Seattle in 1908. He worked frtr the
Seattle Taxicab company, ! later, got some
experience with the Winton as aacintant
manager of the Seattle branchl and
came to Portland in 1914 as Wlntor man
ager here. He took- over the ilaynes
In 1917. . . - :'.-- " - - ; - rf '
Del Wright, manager of the local
branch of the William U: Hughso
pany,- wtfborn several ( years a
what he terms an "Indiscreet"
drove the first Milwaukee stea
into Detroit and the banks had
day. He sprouted a fancy for st
later burning a ."Baldwin" on M
avenue, Chicago. .This made -thl
hot for him that he camei West,
California, found out what Kissel Kars
were and came to Portland to"sll 'em.
He later became manager of William Lj.
Hughson compahy here, and retalna his
sense of humor selling Fords an i Fed
erals. - ' "' - ' " ' - . ,
OJTCE STAGE DRIVER j -
About 20 years ago, Fred Vogler, now
president of the - Northwest Auto com
pany, selling Marmon. Cole. P.o and
Port cars in and around Portland drove
the first automobile Into Blackfoot.
Idaho. Ht started a stage and collected
gold dust fares by the sack. He drove
between Tohopah and Goldfleld and
used J25.0O0 worth of tires in the first
Isro. t
agte. He
am car
a hoii-
rkmers,
Cehlgan
hgs no
rent' to
Automotive Industry in
Portland
ontact With Car Owners Who
the Machines.
year, resulting In his. building a new
road for himself between the points. He
came to Pbrtland and became the North
west Auto company in 1908, the tim
when naval caps became; famous In
these parts. Vogler Is more than 80
years old and likes speedy jpower boats.
- A. B. Manley got Into the automobile
business about seven years ago, more
tfy accident than by design, but he don't
tell what the accident was. The dealarn
was a Hupmobile, and he in one of those
chaps who believe somewhat Implicitly In
the make of car they distribute. Mn-
ley is sn oia I'ortiann resineni, ana was
the daddy of the Alblna, district for
many years. He put through the firrt
real good roads campaign In that section,
and ,look what -It Is today, sesze He
remembers when th Willamette was
higher than it was last week.
BORX ON FARM . l
VA Cohen of the Oldsmo-blls company,
who. Is celebrating a newj four-cylinder
car, was borh on a "farm Jut outsid
Portland. This so affected him that he
become a printer's apprentice at the are
of 13., later on becoming! a machinist,
working for the Southern Pacific at var
ious repair points. He ivent Into the
automobile repair business in 1905 and
into the sales end in 1907. He is fond
of Oldsmobiles. j . 4
One of Georgej Deans' gobbles An the
Bulck, ; As manager of the local branch
of the Howard, jAuto company, he has
opportunities, for riding his hobby. He
has been in the bustnensj sin-e 190.
when he becsme a cashier for ThomM
B. Jeffery .in tlan I Frartclsco.- Thoe
were the days when -the automobile wa
looked upon as the rich man's toy, and
Dean was, much "kidded" ;by his friends
for wasting his time working for: such
a company,- He! later came to Portland
and has been manager of the Howard
branch here fort some years.
As a boy. Lawrence Therkelson never
liked to carry -water.) As jhe grew older,
this aversion -increased! rrther than
diminished until today filling a radiator
with water Is something he rarely does.
Franklin carshe's sales' manager for
Braley j Auto company do not require
this fluid except In thelrLbatteries, and
there only in distilled state, so that he
has never been, compelled as' far as the
automobile 'business : Is (concerned, to
hang around a water faucet.
LSED TO SEEL ONE'LL'NGER
H. M. Covey, who is wintering among
the snowdrifts of the Kajst at the pres
ent writing, heads the tompny selling
Cadillac end Dodge car. He started
selling Cadillacs when the "one-lunger"
was the snappy car of Its day, back In
1905. He .'used 'to be something- of a
race fiend and won several short "races
(Concluded on I'm Twelre, Colums flrsl