i : ....... -.i ... . , jj, .- . I . .i This Is the Great Thing That. Has Happened: ; Thje Meter & Frank Store, determined to bring about a general lower ing of prices1 as the climax of its "Back to Normalcy," VGiving Port land Lower Prices" and "Bfcmging Down the Cost of Living" campaigns, throws its entire stocks of the best merchandise obtainable on the market at new lower prices in theJanuary Clearance Sales of 192!. t To this end every article in the store has been reduced from the pricey marked on the article on the night of the last shopping day preceding this sale. "Every ar ticle reduced-' '-means that a new reduction in price is made, even though the article already bore a reduced, price. . ,'( Meier & Frank "regular" prices 'are always the . lowest possible for merchandise of the quality and style, and otherwise-desirable character that this stpre sells. January prices at this store take into account all the most recent price recessions in the market and in addition; for this sale, .are subjected to an extra discount, f ; ' ' , - , .. . If It Were a Sale of Women's Fashions If It Were a Sale of Ftirnitu Along ' to mention but two of the 80-odd departments affected-this' would still be one of the greatest sales imaginable, but it is more than a sale of alt the finest fashions in our stocks, it is more than ja sale of all the West's largest and best stocks of furniture, it is a sale of every article in every department of the-Meier & Frank store. " ; . i Everybody canysave on. their present and future neetfs by supplying them at Mefejr & Frank's while the splendid reductions are in force. a . Again This Week Our Windows i a Battery of Bargains j Our 32 show windows are chock full of merchandise! priced down to the vanishing point merchandise which is not elsewhere advertised and does not heed to be because the price will sell it as quickly as.seeh. Our window displays of drastically underpriced merchandise are one of the big features of this amazing sale. Everyone should make it a point to go "window shopping" Sunday if they want to see how low. GOOD mer chandise can be priced Y. . and come early Monday to get their share. x : - I When it is- Considered that on every one of our sll great retail floors there are many such DRASTICALLY UNDERPRICED lots ift addition to the worth-while re ductions on EVERY article m every department, one can realize something of the tremendous value-giving! ; , A mreat Thing Has Been Bone at the R ight Time f UST when we were all hoping for lower prices, and wondering a$ to j wnen ana now mey couia ne most quiCKiy nrougnt an our, wnen many well-intentioned merchants were perplexed, uncertain and waiting someone to shbw m determined effort on, the part of an institution strong enough andraye enough to head a general movement to give the people the merchandise they want at lower prices The M eier & lErank Store y and willing to lead the movement for Portland and the west and sol came forward. Therefore r this great offer for a limited time as given to the world in last Sunday s now repeated with new force ' "x i newspapers and . . . T7Q o 1 (CONTRACT LINES AND GROCERIES EXCEPTED) .. . ... , Every single- article in the great Meier & Frank merchandise stocks f rain end to end and) fromiop to bottom every thing from the hasementto the great furnittire floors everything in the 14-story building everything that we sell- dry goods, wearing 'apparel, household . needs the most staple goods, the newest goods, the finest goods EVERYTHING ( contract lines and groceries excepted) now offered a a substantially lower, price than our ownlow est prices of the Bay preceding this sale . .1 so that this newest and greatest Meier & Frank AN NEED A NYTHING FOR THE HOME? Many do at this time, r ImDortant.to realize that a'nv need, small br large, can be supplied' how at lower prices- irom ,xne meiert & t-ranic stanaard stocks. Ranges Curtains Linens Furniture Rugs Blankets Silverware Household Utilities Please remember that EVERYTHING in these classifi cations is now offered at a new lowef price (a few contract lines excepted) . . . i ly:' - i ,Y : fe hf i i " n:.-: : - :''YJY .YlM Y" Ly";:' CLEARANCE and the best merchandise news that the New Year has brought forth. All the printers? ink in the world, all the listing and itemizing and detailing possible would hot suffice toexpound the breadth and depth of the movement expressed .in this plain, straightfor ward, all-inclusive statement ! . Y ; i. ' - Y ; " - : i ; l '- - . I Y' - ' , Y-.'i ' :. v , . . .":- ' . f'- ' ; Y-'- "YY ' 1. ' Y ' ' ' - Y;i . -:Y ' V . Every Article Reduced .-i ! (Contract Lines and Groceries Excepted) ' " -and we are content to let it rest at that! 7