The Oregon daily journal., December 26, 1920, Page 46, Image 46

THE OREGON SUNDAY JOURNAL, PORTLAND," SUNDAY MORNING, , DECEMBER 23, 1920.
6
1
FELT JUL
GREAT OPTIMISM
ALONG
AUTOMOBILE ROW
Trade -tooks 1 Forward to Good
Spring Business; Another Car
Shortage Is Predicted.
By frank AT Ciarvoe
There ia a distinct spirit of optim
ism, as the automobile shoW and a
Ktw year is at hand. The trade look
forward to a good spring business.
So good will 'it be that many men
close in touch with affairs are pre
dicting a demand that will result in
another car shortage. The people
need automobiles and trucks and
they will buy, men say.
One word - Hums up the state of the
automotive market for the past year
readjustment. 'Since the last automobile
show. February 22, 1920, the local mar
ket ha gone through the throes of optim
ism, doubt, and reborn hope. Following
on the heels of the I automobile Bhow,
local trade took on a decided "Jazz" as,
pectj There was a shortage of automo
biles, and everybody! and everybody's
-.brother wanted a mottu: car or a truck.
Pleasure and industry! demanded the mo
tor car and there was money wherewith
to" purchase. ' Factories-- ould not make
delivery, local concerns were frantic, and
salesmen enjoyed a prosperity ..seen but
enly .once before in the automobile in
dustry the bumper year Just before the
United States went into the war.
OAS SHORTAGE STABTS
, "- Like-a, bomS from the blue falling in
'the midst 6f a,group of garden party
guests the gasoline shortage struck the
- coast. One reason, and another was
. given by oil companies to explain why
Oregon, as well as other coast states,
could not have all the fuel needed: to
m. v.'ntata win,, vfHlfleA. Ciresrnn
was especially- hard pressed until the
secretary of state, at what many people
considered the,' last minute, ; suspended
the 66 degree gravity test law to allow
low tet fuel to'be brought into th state.
Portland dealers, cooperating .with or-
on the market and bought gasoline by
the i trainload. Considering the vast
quantities of fuel used by the state, this
Impromptu gasoline business was but
a drop in the bucket, although consider
able relief was afforded from time to
time. Then the oil , companies, seeing
that "the trade would be satisfied with
an Inferior distillation of gas, went out
and bought fuel in the Central West
and in Texas. Eastern Oregon benefit
ted largely by this "outlaw" gas.
But cars of a vintage of two and three
years ago were not equipped with car
buretors able to handle an inferior gas.
Purchasers found this out and insisted
upon new cars no cars at all. Fac
tories began to catch up on their orders,
aird then the transportation strike came
as another bolt from the blue. The in
dustry again was hard hit, for not only
could Portland not get cars but fac
tories could not get material. Coupled
.with a shortage of transportation there
'"came a shortage of parts for motor car
fabrication.
BTJTEBS MARKET
Aa summer gave way to fall, parts
and equipment became more plentiful
and factories began filling. orders. There
. was plenty of gasoline, now and automo
tive firms began looking forward to a
splendid fall business, with prospects of
a steady demand through the winter.
Then came the money shortage. The
federal reserve board, seeing, the neces
sity for credit' deflation, t put on the
brakes. A seller's market gave way. to
a buyer's market. Then followed" cuts
In prices. An industry that had gone up
but 2 per cent jn price, proportionately,
while other commodities had gone up as
nign as smu ana jwiiv wi utB sui
ting used stuff down as low as consist
ent with a small profit and at times no
profit at all. . -
Henry Ford took his cue Just about
this time, and, starting a movement that
became world-wide and reflected on all
lines of trade as well as on the automo
bile business, sent prices of many new
cars down in amounts from $500 to $50,
according to model and make. Some cars
answered bis challenge by Increasing
prices, and others, claiming increased
quality in manufacture, left prices where
they were, guaranteeing against further
fluctuation before July 1.
Bull Pup Is'Getting
On So He Can Take ,
! Solid Nourishment
Fred Lees ton Smith has purchased a
package ot aog biscuit, it s mat Drano
frequently used for rattening puppies,
. esoecially bull pups.
-And why the provender, rFredt" W.
C. Garbe was curious. "Going to sleep
late Christmas?'
"Nope," quoth Fred. The pup, you
know !" . ,
"Ah, yes. you mean the bull pup, that
ah." he finished mysteriously.
' "Ready to take nourishment," grinned
Fred, suggestively.
And they do say down at W. C. Garbe,
Inc.. that the Studebaker Bull-Pup is
really getting to the point where he
craves xooa ana anna. -
But he's & most mysterious canine.
Will Build In Spring
Koeeburg. Dec .25.-rAssurance was
given the Taxpayers' league here by R.
A. Booth, state nign way commissioner,
that the road between Rose burg and
Winston will be paved early next spring.
Regarding the road north from Rose-
burg, Booth said he was unable to give
'a promise but that probably the section
between Roeeburg and Sutherlin would
not be paved until summer.
Free schools are conducted In New
York city for Instruction in operation
and care of motor trucks.
MILEAGE
- in
Owners' Records of 100,000 Miles andiAoxe
ONE hundred thousand miles is ordinary performance
for a White Truck. Some have seen half a million
miles of active service. Many have rounded out 200,000
and 300,000 miles, still doing a full day's work
i Spread over such mileages, the purchase price of a White
Earning power continues long after the investment is writ-.
ten off the hooks. ' A , v
Following is a list of owners' records which have come to
our attention. 4 There are probably many others. The list
includes the names of owners and the number of their
Truck is a small item indeed in the cost of transportation. White Trucks that have gone 100,000 miles and more.
100,000 TO 150,000 MILES
Abraham & Sprang
Acme Cash Stores
Adams & Plggott
'Addison Avto Bus Co.
AVer & Harpham Co.
R. T. Allen & Bros.
American Stores Co. ' "
S. M. Anderton
Andre & Andre
Andrews & Hcrijan
! Anthony Bros.
John Arata & Son
Joseph R. Arbiter Co..
Atlantic Ice & Coal Corp. 1
Atlantic Refining Co.
Christian An
Bakersfield Truck Co.
A. L. Bartlett Co.
F. X. Baumert
Bekins Van & Storage Co.
Benicla Oc Vallejo Stage Line
BeUerue & Allied Hospitals
Berfiner Plumbing, Heat. & Sup. Co.
Billow Undertaking Co.
Block & Kuhl Co.
J. B. Blood Co.
Louis H. Bolce Co.
Booneville Bottling Works
Boston Fresh Tripe Co.
Boston Furniture Co.
Bradford Baking Co, 1
Albert A. B rafter
Bra-Nola Co. '
Geo. M.-Brice :
Eugene W. Broneckl -
Buffalo Plumbing Supply Co. ,
Bullock's
City of Butts
W. L. Byrnes, Inc.
Caine-Grimahaw Co.
California Ice Co .
Canton Provision Co.
H. C. Capwell Co., Inc.
Carbon Coal Co.
I. B. Carr Biscuit Co.
Carter-Mullaly Transfer Co. 1
M. Catalano & Sons '
Central Paper Co.
Chandler & Rudd Co.
City Coal Co.
City Ice Co.
City of Cleveland, Police Dept.
Cleveland Burial Case Co.
Cleveland Provision Co.
Clover Leaf Dairy Co.
R.E.Cobb Co.
Cody Transportation Co.
Cohen Bros.
John Collins
John D. Coneau
Conrad-Baisch-Kroehl Co.
icms Furniture Co.
Addison Auto Bus Co.
Akron Storage and Contracting Co.
A therton-Fowler Furniture Co.
C. W. Baker
Benlcia & VaHeo Stage Line
Berz Co. i
Bledsoe Go.
Bonwit, Teller & Co.
Botzum Bros. Co.
Boulevard Transportation C.
Bradford Baking Co.
Chicago Cooperage Co.
Frank A. CholewinaU .
Clover Leaf Dairy Co.
Coca Cola Bottling Works Co.
Columbus Transfer Co.
Connd-Baiscii-Kroebie Co.
Armour & Company
Atlantic Refining Co.
Austin Motor Transportation Co.
.Ba urn's Home of Flowers, Inc.
A.E. Berry,
Bonwit, Teller & Co.
Bower Transportation Co,
Broadway Taxi Operating Co.
Burns & Campbell Co.
California Ink Company,
George M. Cooley Co.
diss Bros. 1
Crystal Spring Water Co. 1
Culmerville Auto Transit Co. 1
W. J. Daly Co. 2
Davis Furniture Co. 1
Denver & Pueblo Construction Co. 1
Frank J. Derry 1
Diamond Spring Brewery 1
August DoeVnllng 1
Dorchester 5c Rose 1
Downes Lumber Co. 1
Duncan & Goodeil 1
F. B. DuPree I
Duquesne Transfer Co. 2
East Ohio Gaa Co. 1
T. Eaton Co., Ltd. 3
Chas. F. Eggers Lumber Co. 3
C. R. Elder 1
L. E. Elliott 1
Emerick's Motor Bus Line Co. 6
Emerson Piano House 1
Factory Oil Co. 2
Marshall Field & Co. 7
Field & Poorman 2
Fleming Bros. ' 1
Florida Motor Transportation Co. 18
Flynn-Froelk Co. 1
W. U. Fogwill 1
Fort Valley Coca Cola Bottling Co, 1
Alexander Fowler 1
R. J. Francis Moving Co, 2
Frank Franklin 1
W. F. Frederick Piano Co. 2
Fries & Schuele Co. 1
Fullington Auto Bus Co. 1
Chas. Gaffney 4
Gazette Printing Co., Ltd. 1
General Baking Co. 1
Gilford's Express 1
Gimbel Bros. 25
Goodyear Tire & Rubber Co. 2
Grady Hospital 2
A. Graham &. Son 2
Grand Rapids Lumber Co. 1
Greenfield Electric Light & Powur Co. 1
Greenfield Transfer Co. 1
B. E. Grover 1
Gulf Refining Co. 1
Fred Gunther Co. 1
Hardy Furniture Co. 2
Hansen Motor Trucking Co. 1
Harris & Mowry Co. i 1
Jesse B. Hart & Bro. 1
Louis Hartman & Sons ' 1
Haverty Furniture Co. J
J. Clark Helms 1
Herrmann & Grace Co. 1
Hession, Florist 1
HigbeeCo. 1
Highland Motor Transfer Co. 1
Highway Transit Co. 1
R. A. Hilborn
Holder Coal Co.
Holm 8c Olson
Horstmeyer's Grocery
M. L. Hullelt
Hursen Undertaker, Inc.
Independent School District No. 51
Interstate Auto St Supply Co.
Interurban Auto Car Co.
I. M. Iralson & Son '
Jackson's Express & Van Co.
W. K. Jeffries
Johnson Educator Food Co.
Johnson's Express Co.
Jones Store Co.'
J. G. Justis Co.
Kee & Chapell Dairy Co.
Edward Kelly V
Kelly-Springfield Tire Co.
Kimberly-Clark Co.
George C. Kirkhope
W, H. Klstler Stationery Co.
Knickerbocker Storage Co.
Knoble Bros.
P. C. Knowlton & Co.
G. W. Koehler Co.
Kohlberg Bros.
S. Kohn & Sons Co.
Kraus Heating & Plumbing Co.
J. S. Kroschewsky
Theodor Kundtz Co.
F. Landon Cartage Co.
S. Laskau
Lee Bros. Furniture Co.
E. Lehnhardt Estate
Lexington Dry Goods Co. '
City of Lincoln Police Dept. v '
City of Los Angeles Police Dept.
Los Angeles Gas Sc Elect. Corp.
Walter M. Lowney Co.
J. B. Lukens
E. B. McAlister & Co.
Peter McCabe
A. J. McCarty
McCreery & Co. - 5
Dorman McFaddin
McMahon Brothers
McMahon Transportation Co.
R. A. McWhirr Co.
Madary's Planing Mill, Inc.
Mandel Bros. .
Marathon Auto Drayage Co.
Marsh-Murdoch Coal Co.
The May Co. "
May & Co.
Henry P. Mayer Music House
John Meckes Sons Co.
Merchants Biscuit Co.
Mesaba Transportation Co.
: Mlchaud Bros., Inc.
i Michigan Seating Co. '
Julius Mlske
J. E. Monahan
Moore Transfer Co.
Moore-Handley Hardware Co.
Henry Morgan it Co., Ltd.
Morrison-Skinner Co.
Motor Transit Co.
Motor Transportation Co., Inc.
Mountain Auto Line ' ,
Timothy Murphy
Murta Appleton & Co.
National Plumbing & Heat. Sup. Co.
National Shawmut Bank of Boston
Nelson Farm
New Bedford Dry Goods Co. .
A. J. Norris
North St. Paul Casket Co.
Norwich Motor & Machine Co.
Town of Norwood
V. G.Nottoli
O'Neill & Co.
Orchard & Wilhelm
Ott Hardware Company
Oxford Dye Works
Pacific Baking Go.
Pacific Fruit & Produce Co.
E. F. Pahl Co.
Palais Royal
G. E. Patteson St Co.
Pearson Paper Box Co
PelletierCo. ,
People's Store Co.
Perklnswood Transportation Co.
Perrett St Glenny
Plerson Engineering Sz Constr. Co. '
Postum Cereal Co.
Portland Damascus Milk Co.
W.E.Prouty
Puro Ice Cream Co.
Ramos Bros.
Caradoc Rees
Reichman-Crosby Co.
A. W. Reiser & Co.
Reliable Furniture Co,
Rhodes Bros., Inc.
Rocky Mountain Parks Transp. Co.
W. S. Roe v
Ryan Fruit Co.
Saks & Co.
Arthur H. Sagendorph
St. Paul Daily'News
Salt Lake Transportation Co.
Samuelson, Florist
County of San Bernardino
Sandusky Furniture Store
San Joaquin Baking Co.
Santiago Orange Grove Association
Savage-Schofleld Co.
C. Schmidt & Sons Brewing Co.
Schulze Baking Co.
Scauneman St Evans
Schuster & Gormely
Scruggs-Vandervoort-Barney
Shaw Transfer Cq.
Shenberg & Rublnoff
Frank Silvers
Franklin Simon St Co.
Smith Bros. St Burdlck
Smith Green Co.
Augustus Snyder
South Bend Wholesale Grocery Co.
W. P. South worth Co.
J. W. Spooner '
Standard Oil Co. of Ohio
Star Store
Sterling Products Co.
Sterling & Welch Co.
Stern Bros. ,
Steubenville Coal St Mining Co.
Stevens Hardware Co.
Stewart Taxi-Service Co.
Strouss-Hirshberg Co.
Sturgis Jones Last Co.
Telling-Belle Vernon Co.
A. C. Titus & Co., Inc. '
Tuolumne Lumber Co.
J. M. Trailer
Tucson Cornelia St GQa Bend R. R.
Turner St Westcott
Twin City Motor Bus Co.
Union Lumber Co.
United Cape Cod Cranberry Co.
United States Army QM. C
United States Bakery '
United States Laundry
United Transportation Co.
Waltham Laundry '
Watkins Bros., Inc.
Watson Paint & Glass Co.
Webster Transportation Co.
M. Weiland
Weinacker Ice & Fuel Co.
William Weller
M. F. Westergren, Inc.
West. Canada Flour Mills Osw, Ltd.
Western Grocers, Ltd.
Western Motor Transfer Co.
D. J. Whelan Estate
wyte Hardware Co.
White Rapid Transit Corp.
White Transit Co.
W. Mi-Whitney & Oo.
Chas F. Wing Co.
Winzeler Undertaking Co.'
Woodward St Lothrop
Worcester Baking Co. i
Zanesville Fruit Co. i
Zettelmeyer Coal Co.
Zimmerman Bros.
Peter H.Zink
John Zltterbart
150,000 TO 200,000 MILES
Constance Lumber Co.. 1
Cowlitz & Chehalls R. R. Co. 1
Denecke Co. 1
Denholm St McKay 1 v
Dixon Transfer St Storage Co. 1
East Ohio Gas Co. 1
T. Eaton Co., Ltd. 3
Eatonville-Tacoma Stage Co. 1
Eberhardt-Hayes Music Co. 1
Chas. F. Eggers Lumber Co. 1
Emerick's Motor Bus Line Co. 3
Florida Motor Transportation Co.
Hugo II. Foerster 2
Foley Auto Delivery Co. ' 1
Foster & Kleiser Co. 1
William Li Freeman 1
Friends Hospital 1
Fries & Schuele
Fuller Dry Cleaning Co.
A. Graham & Son
Hale Auto Corp. ,
Hardy Furniture Co.
Charles E. Harris
Highway Transit Co.
Holt Stage Line Co.
Hudson's Bay Co.
M. L. Hullett
Hunt Mercantile Co.
Independent School District No. St
Indianapolis Abattoir Co.
Edward Kelly1
S. Laskau
Lyons Express Co.
M.J. Malloy .
Massachusetts Baking Co.
Memphis News-Scimitar
C. J. Milllgan Co.
Moran Trucking Co.
Mountain Auto Line
J. Mullany St Co.
Muscatine, Burlington & So. R. R. 4
M.O'NeUCo.
Orchard St Wilhelm
Pacific Coast Biscuit Co.
J. A. Poole
G. F. Reed & Son
Reemsnyder Co.
Mark Regan & Son
Rocky Mountain Parks Transp. Co.
Roshek Bros. Co.
Alvin M. Schoenf eld
200,000 TO 300,000 MILES
A. DumanI, Ltd. 1
Eatonville-Tacoma Stage Co. 1
Emerick's Motor Bus Line Co. a
Florlda'Motor Transportation Co, 2
Fowler, Dick & Walker 1
Fuller Dry Cleaning Co. 2
Fullington Auto Bus Co. .1
Hansen Motor Trucking Co. 1
Harper Garage Co. 1
W.J. Hay Co. 1
Hlgbee Co. 2
Highway Transit Co. 3
Holt Stage Line Co. 2
Huddleston Park I
Hudson's Bay Co. 1
M. L. Hullett 1
Klrchners , 2
McLaughlin Transfer Co. ' 2
McMahon Transportation Co. 2
Madera-Fresno Stage Co. 2
Malandre Bros. ' 1
Maryland Transportation Co. 4
Mendham Garage Co.
Mesaba Transportation Co.
Mountain Auto Line
Ocean County Coal Co.
Pacific Brewing St Malting Co.
Frank M.PauU
E. q. Petrie t
Phelps-Dodge Corporation
T. S. Reed Grocery Co.
G. F. Reed & Son
W. S. Roe '
300,000 MILES AND MORE
Alexander & Walling
Artesian Well St Supply Co.
-o Bird Transfer Co.
f
1
t
Bower Transportation Co.
Columbus Bread Company
Fuller Pry Cleaning Co,
1 Hancock Bros. Fruit Co,
2 Humptulips Logging Co.
2 N. S. Koos St Sons
2 Madera-Fresno Stage Co.
1 Alvin M. Schoenfeld .
1 Tacoma Transit Co.
t
1
4
Scftulte BftklnJ Co?
Shepherd St Story V
Smith Bros. Motor Track Co.
Star Baking Co. . r
Chas. M. Stelff, Inc.
Tacoma Taxicab St Bag. Transf. Ce,
James A. C. Tait St Co.
Telling-Belle Vernon Co.
Thompson & Thompson
Tooke Bros., Ltd. -20th
Century Heating St Vent. Co.
Twin City Motor Bus Co.
United Home Dressed Meat Co.
United Transportation Co.
White Rapid Transit Corp.
White Transit Co.
Woodlawn Imp. Assn. Transp. Corp.
Alvin M. Schoenf eld
Arlington Setter
Shepherd & Story
Smith Brothers Motor Truck Co.
W. P. Southworth Co.
Tri-State Telephone St Telegraph Co.
Tuscola Produce Co.
Twin City Motor Bus Co.
Warner At Company
Westfleld Laundry Co.
White Transit Co.
Thompson St Thompsosi
Wouters Laundry . -
THE WHITE COMPANY. - Cleveland
PORTLAND BRANCH, 33-35 North Park Street
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