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THE. OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, JUNE 13. 1920.
VUSSCH M BROMBERO, EDITOR-
Service the Keynote Today
Service Is th keynote of the automobile business In this decade. .The
dealer who sells a car and does not base his sale upon some well recog
nized plan of service to the - car - or truck sold has lost the one big
actuating; power for a repetition of sale. Service is the mainspring in
the mechanism of carrying; on an automobile sales business. . .. ' -
A brief glance at the .history of automobile evolution - will discover
the fact that when the automobile first became popular those who could
afford a car bought it with no thought of service. .'The man who , sold
automobiles became imbued with the belief that all he had to do was to
place the car or truck in the hands of the purchaser and the deal .was
closed until he could sell him again. ?:YThere waa no talk of care for the
car, of doing things for the purchase that would bring about It long life
and insure its greater use to the purchaser." Automobiles were sold on the
same basis as soap Is today; to wear out. It was up to the purchaser as
to how long the thing would last. - - i r
Today we have a different state of affairs. Gone are the days when
the clever salesman was the sole medium for putting over a sale. Not
only does the salesman today, have to have the car to sell but the dealer
behind the salesman must guarantee, some sort of plan.whereby the pur
Chaser may expect and get some cooperation in'Obtainingthe-mosT but of
what he paid his money Xor. So" service came-into being.' It is now a
sales argument.- "' , --v - ( a
, There are all classes of service. The dealer not having" service la still
pursuing primitive, methods of marketing bis merchandise and the men
with more or less attractive service schedules aire In different stages of the
evolution of the automobile buslnees. ; ,;v y; 1., ,
Here is what one prominent automobile manufacturer has to say: -"Satisfactory
service doesn't merely happen. It is a fitting climax to
the time and endeavors of many people whose existence the average
motorist often ignores in considering the subject.' ' '
"Service originates in . the . factory engineering department, when , the
design and specifications are carefully checked for the factor of safety,
strength of material, durability and accessibility. The manufacturer's
responsibility also covers a thorough examination and rigid test of all
units,, and the completed car. , k
"Then the dealer's responsibility commences in the test and "security
he gives all new bars upon their arrival and before delivery to the owner:
The educational, phase of service should not be neglected- by the dealer,"
who will give full instructions, not only covering operation, but particularly
in that intelligent care of the. car which eliminates expense."
-:':, ; .oowstinfg oasolihk . - v
Those Wilted Anns
It fs remarkable how many wilted right and left arms there are among
the automobile drivers in this city. For folk who swing ' their cars with
the ease usually noted,. they perform wonders in the eyes of the men and
women who, from the vantage point of street or sidewalk, behold their
pepless right or left' upper limbs hanging over the side of their auto
mobiles. . '
. There are three, signals usually recommended, one to stop, one to turn
right and another to turn left. Also some motorists usually give a signal
when they are about to atari or swing a car from the parking row. But
nine-tenths of the drivers In the city and in the state, too, for that matter
give merely one arm movement to cover them all. With a left hand
drive car, a man will hang his arm over the side when he wants to turn
right, do the same thing when he wants to turn left, and give the same
motion when about, to slow, down or stop. In the latter case only is he
correct. Which is all very clear to, the man who wants to cross the
street. Whether on foot or in another car. To all intents and purposes
every driver is signalling for a stop about every three minutes, when, as
a matter of fact, he wants to change direction. Jen are the worst offend
ers, for women, though reckless, usually signal correctly. . "
It is all very confusing to the man in the rear or In front or off to one
side of the chap making the wrong signal. The men who thought of the
signals made them different to denote different things. Knowing that
few automobilists and no pedestrians are mind readers, they sought to!
protect life and limb by means of the arm signal. They failed. All the
signals have simmered down to one composite gesture. ! The man in the!
automobile seems to believe he should stimulate the gambling spirit among
pedestrians and other drivers. He thinks all he has to do is to give a wave
of the arm and let all the rest of the world guess what he is going to do.' If
they guess right, fine. If they don't and he gets away with it, fine again.
If he has a smash up, he may spend a night or two trying to remember
just'what the ordinance on signaling is. " ! . ,
A baseball catchers position is similar to that of the man watching a
Bignal that might be anything,, He knows two fingers is a curve of some
sort and it may be an out, an in, a drop or something else. He has to figure
it out. Many of those who figured wrong have had bent; fingers f,or the
rest of their lives. Let the public look "at such salary whips among the
diamond fraternity as significant and Insist upon the right signal being
given. I - ' ' . -
."' coMStfcvi aasoLiNB - " -' i
The .men who robbed a garage on the east side some nights ago and
took 4ft gallons of gas and left the till untouched knew what they were
doing. Thus do values change. One day it la sugar the next ft is gas-
oline. v . ' ..:,-
CONSKRVK aaSOLINK j
The man who drives a car continuously these days is looked upon with
pride by the members of his family and regarded with suspicion by his
neighbors. They all want to know how he gets that way.
eantEitvt SJIsouiie . i -V
T The one ray of light ift the whole gloomy outlook is that the condition
is only temporary. That fact should be borne in mind -
OONSKRVE OASQLINC , ,
It is hard lines on a great many people, but the thought will obtrude
that we must grin and bear it.
OONStRyK GASOLINC - j
Don't forget that the slogan for the fuel campaign is: "Conserve gaso
lne." . -i - . '. . ; -
MANAGEMENT OF SERVICE
BRANCH IS TAKEN OYER
'.'.' 4
3
How It your gas conservation?
TIZZO
.' : : Every lad must have his lass
And every car must have its gas.
5ETEB
- ."Imitation may be the sincereat flat
tery.' growled Mr. Gasbook, "but this
ether-kerosene mixture isn't gasoline and
never will be."
-
SIGHT
"You say he Is disgustingly rich?"
"Yes. I should say he Is, Why, he
even carries gasoline In his fountain
pen."
.
COHME9T
"Have many people commented' on
your driving?"
"Only two.- returned Mr. Cranking.
"One said $10 or 10 days and the other
said $50 and costs." .
-. - i - . ,-. - - -
ADJUSTED' ' -.
"And the poor -fish, popped the Ques
tion." ! S- .
''Must have been running on a lean
mixture."
SINGER
'live million dollars has been left to
raie the standards . of music m this
country."
"That so? I Wonder; If I could get
pome assistance? A man said I could
get a good used car for a song.1 . ,
. ! .
' EX-SERVICE T'.
"Here comes - another gas attack,"
saiA the hap at the filling station, as
a caravan of tourists approached at full
speed.. -'".;...,..
:s: - ;c r'" " ,
i , - WISE
"Have you discovered anything about
driving your new car?t -
; "Yes." said Judge Cam. feelingly.
"I've discovered that it is .best to give
a heavy truck the Irlght s of way and
a wide berth.".
Heads I4ke Romance
t90m 25 workw-: to : and from
1200 square reet of floor space to over
one million this te th Btory of yeara
Oh tJ? my t Akron.
SSf-a r-L romance
five "b , lzw cn in
live years. Business for the niirr.n
year im Mm.i.i rf. 3?.e current
... icy L OU.OUU.QOO,.
, ; Herman Parrott " ,
Herman Parrott," one of the best known
service men of the row, and the Lewi
E. Obys Motors company, local distribu
tors of Standard 'Eisht Monroe, Patter
son and Economy Six motor cars, last
week Concluded arrangements satisfac
tory to both parties . whereby Parrott
takes over the management of the serv
ice department of the Obye company,
and will put through plans for the ' re
organization of that department at its
location on ' the last side, 12 Grand
avenue north. It is planned to forsake
these old quarters as -soon as a suitable
location can be obtained elsewhere, and
It is expected that the new service busi
ness will occupy the second floor of the
main headquarters at Broadway, and
Couch street, . where - carpenters have
been busy remodeling for several days.
Parrott will have complete charge of
the reorganized service business.
OONSKMVK SOt.lNK ;
Deferred Payment
Often Necessary
The question of deferred payments In
the purchase of motor vehicles Is dis
cussed at length by John Chapman Wi
der In the May issue of Motor. Most of
us remember when this practice was
frowned upon by the solid financial in
terests. "If any proof were needed to
day that the automobile has passed out
of the . luxury class into the necessity
class," says Hilder, "it could be found
in ' the very definitely changed attitude
of bankers' throughout the country, who
now not alone approve of a man's own
ing a car, but actually help him to buy
it." "
CONSERVE O.ASOLINE
Carbon Remover
A good many motorists bold that a
few teaspoonfuls of denatured alcohol
squirted into the cylinders ; while they
are hot, after which the engine is run
fast for a couple of minutes, is the best
carbon remover to be had. This simply
amounts to substituting denatured alco
hol for the kerosene that is commonly
used for the purpose. ? ; '
That Massachusetts has 218,500 motcr
vehicles of all kinds? '
That Canada manufactured more than
4.000 . vehicles during 119T
That traveling: at the rate of 115.79
miles an hour is the new speed record
for motorcycles?
That Canada-is contracting for 40.000
automobile license plates and 1500 mo
torcycle license plates for 1921?
That mea in New York City, with a
genius for figures, estimate that about
5000 persons are riding about the city
tn stolen automobiles? -
That there were 1. 498.662 open pas
senger automobiles manufactured in the
United States last year?
That there were 181,000 : closed cars
turned out T
That It is estimated that the , United
State Is now using-more-crude petrol
eum each month than the whole world
Used in the entire year of 1885?
That the license numbers on President-Wilson's
machine are 100 ... 15. -C
and 100.000 Ml? - . ' V
That 'of . the war . trophies captured
by the United States army, one German
tank, 243 motor trucks and four trac
tors are i being used . by the ? war de
partment? . v - - - - -
That we must continue to conserve
gasoline if the Shrineers are to have any
to drive their cars about the country
this. convention time? - ,-.
OONSCRVE 4IA80LINC -
U.S. Tire Company ;
I Announces New Tire
A new big single solid tire for heavy
duty trucks carrying up to six tons to
a wheel has been announced by the
United States Tire company. Th most
interestinar features of the tire are that
Its design Insures the elimination- of the
chief cause of Internal friction, ; pror
vides for. the dissipation of frlctional
heat and also makes possible a more
perfect vulcanization of all parts of the
rubber than has ever been accomplished
before. '.The tire has been placed on the
market after a long series of gruelling
road and : laboratory tests at the com
pany's truck tire plant at Providence.
It will be made in sixes from 7 to 14
Inches. ... --.-. .. j
; coKitvs asoi.ine '
Auto Mathematical :
Bug Ooines to Life
.. . . - . .
There are in round' numbers 8,600,000
motor vehicles in .use in the United
States at the present time. - "Make one
grand procession of all these cars," says
Howard Greene in - the ; May. Issue of
Motor, "allowing four feet between cars,
and the line ' would be 20,000 miles long.
If they traveled 20 mues an hour and
you made up your mind to watch all of
the procession go by, you would . have to
Sit on the fence or stand on the curb or
whatever It might be, for six weeks, day
and night. That's what. 8,000,000 cars
mean."
-OOM8ERVC oatotmB ;
' , Sea Food Plentiful at Newport -"
Nowhere on the eastern coast .will the
lover of sea food find such a splendid
variety 'of "excellent -salt water delights
as at Newport, Or. - In this town ,the
tourist finds a remarkable- fame for-fine
crabs, clams, oysters, crawfish," salmon
and. trout. The ..town is located in, the
front yard of the Pacific ocean. t v '
W." D. Bowman
, Newbeve, Ore. .
Has Just Ordered Another
GMG Trock
Another Truck Owner' Is
. Convinced of GMC Quality
Wentworth - Irvin, i Iic.
Second St; Cor. Taylor, Portland, Oregon
ri
- ------- -
Tmdi$
WINNERS IN THE "SHIP BY TRUCK"
ESSAY CONTEST
1st Prize Jennie McClewy BayCit Oregon..... ... a...... $1Q0.00
V .
50.00
25.00
15.00
10.00
10.00
:., 2nd Prize Mabel Johnson. Astoria. Oregon...... . .
3rd Prize Iris Gof f, Sutherlin, Oregon I
n rrize-Koscoe VV. Good, PortlandOregon , . . . .
oth Prize Dan H. fiowerman. Fossil. Oregon
. 5th Prize Truman E. Crocker, Sweet Ho'me, Oregon.
These essays have been sent to the Republic Truck factory to be entered
m the National $1000.00 Scholarship Contest. j .
Roberts Motor "Car. Co.. Inc.
Vancourerr Wash.
Portland Ore.:
Boise,' Idaho
Largest Exclusive Truck Dealers in the Northwest
mm FAHY TO
BE
TERRITORY MAN
Overseas ; Man Who Started in
Publicity EndT of Game Given ,
Broader Field.
Captain John H. Fahy, late 'of the A.
R F., is now wtth the local branch of
the Sorlpps-Booth company of Califor
nia and will assist 1. A. Hannan as ter
ritory man in this field. Hannan is the
ruidtng iight of .Northwest Scrippa,
Booth endeavors. -
Fahr . made an '' enviable 'record 'hile
in the array, overseas ; and was In the
same, outfit with Al . G. WaddeU. pub
licity director for the Chevrolet Motor
company at Oakland. After demobilisa
tion;: WaddeU insisted" that Fahy re
turn with him to Oakland and- assume a
Uposition as assistant in banding; out pub
licity and advertising. He made a suc
cess in this line of work and then was
promoted to manager of the advertising
department .of .the Serlppe-Booth com
pany in Oakland, working' under Man
ager Harry McKnight, -
Fahy showed the dualities of a sales
man, and when a big: chance came along
and , the peed arose for a man to go
out and get em." McKnight picked
Fahy as the man to .cover the six coast
states and represent his company's prod
uct In the field. He is now territorial
traveling representative for the Scrip ps
Booth company, and will make' his
headquarters "here in Portland.
r Fahy"s friends look upon his rapid
rise as the just due of .a man who has
been found ready to jdo the most needed
thins ' to be done at that particular
time, and regard his success Jn "civtes"
as merely the sequel - to his usefulness
in. the O. t. ' , :
s-1 T ' BSBBBk . w k i - a i jm . .
f. -
A Longer Sleep .
LiEarliCTi Supper
pTourffast Harley-Davidsbn motorcycle
I takes you to work in half . the time a
crowded street car takes.
,You can sleep longer in tliemorning.
You can zip home in the evening for an
'early supper. (
And ycoiVe breathed fresh air every foot
ofjthe way. Makes you fresher, cleaner
lungea,! stronger, j
HarleyDavidsoii
World's Champion" '
is the red-blooded American's mount-rugged
dependable,' economical the cheapest form of
Cjtuck travel, i Rims 40 to 60 miles on a gallon
'ef easoline, with tire, oil and upkeep costs Istr
In proportion. - ' . ...... .
i - AJt or dbotd intr Easy Pmument PtarTt
Orders booked within- the' neat lew ctaya will insure -deH very with next
carload. Wo havo shipment a, route to Portland, .subject to freifht
conditions, to filt orders' already on our lists.
Motorcycle & Supply .Co., Inc.
200 Third "Street
Distributors
Phone Main 7889
SSSBSBBSBjiy
OINCE tiio plate3 and
J 3 insulators insido a
I battery .cannot , be seen, .
j ;-v. the' trademark on tho
ouuiuo is particularly im
portant :The Th
Rujbbei4 circle of tho Still;,
Better 4 Willard means
thai the battery . won't
have to be torn down
for Ire-insulation. I
Willard Service
Ninth and Everett
' Way SUta'on Ho. 2443 Stark St.
454 Burnside Between 12th and 13th
Way SuUoo No. 3Es.t SeveBtik
- : and Bomside
mm
v
To Real Live Red-BIooded
Automobile Salesmen
Men thatlare wide awake, aggressive, who arm
not afraid tojwork, and want to earn from $5000
to $10,000 a jgear-to such we offer an opportunity
to make good A proposition most unusual, and a
plan that must bring results. Apply Mr. Reingold,
in care of Rubin Motor Car Co., Broadway at Hoyt,
- ' V - ; - S
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