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. PORTLAND, OREGON, SUNDAY MORNING, FEBRUARY 8, 1820. . .
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AUTOSUPPLYFIRM
BUYS PROPERTY
Archer & Wiggins to Build on
)uarter Block at Park and
Couch Streets.
WHOLE CITY NOW
IS DREAMING OF
AUTOMOTIVE SHOW
PORTLAND PICKED
L
FOR WIL
mm
B. Ni Wiggins of the firm of
Archer & Wiggins, Sixth , and Oak
treets.J distributors of automobile
accessories and Diamond tires, an
nounced last week that his brother.
"W. D. Wiggins, vice president of the
firm, has purchased a quarter block
at Park and Couch streets, where
work on a new building will start
Immediately.
The building either will be two or
three stories in height, and will be
modern In every way. A systematic
arrangement of accessories and tire sup
plies will add to the ease with which
purchasing may be done at the new
home, says Wiggins, and be in keeping
with the careful planning of the struc
ture. This move to new and larger quar
ters Is the result of rapid growth of this
firm, which was organUed in 1911. and
which has Increased its Importance and
enlarged its territory In the last nine
years. Distinctly an Oregon firm, backed
by Oregon capital, and one of the most
enthusiastic champions of Oregon prod
ucts, Oregon people have watched its
growth with more than usual interest.
After moving into Its new building,
the concern will handle a wholesale
trade only, and will specialize on Dia
mond tires and automotive accessories.
"The accessory market needs to be de
lcpd." said K. N. Wiggins, "for there
ar many accessories that are as lm
DortSJit to the owner of a car as many
labor-saving devices are to the farmer
or tSie householder anywhere. We will
In all probability go in more strongly
than ever before to show the motorists
of Oregon' and those calling in at the
city on their way by, the value of hav.
ine their cars equipped with all the
"comforts of liome."
Raymond and South
Bend Plan to Spend
$160,000 on Roads
Delegations from the Raymond and
South Bend. Wash., Commercial clubs
' met with the county commissioners and
discussed the matter of bonding the
county for $160,000 more to complete
tho road projects now on. and which
cannot be completed with the money
raised by the last bond Issue on account
i of the Increase In cost of material.
The argument put up for the new bond
Issue was that the Carlyon, bill was sure
to pass, whereby the county would get a
refund from the state of moat of the
$160,000 if tt were spent on the Ocean
Beach highway, and if this county was
to spend; the money now it would be
ready to claim the refund. This scheme
pot before the commissioners met with
approval.
A LL along the row, where the automobile talent of the city is wont to
gather and discuss things pertaining to the industry, and to other
things but only remotely connected with it. men meet other men and
there follows a conversation that to the uninitiated outsider might seem
to be wholly unimportant and Bavoring, indeed, of the talk of people not
In possession of all their faculties. The words are loose-Jointed, the
minds of the talkers seem to be far away from what they are saying.
In homes in many parts of the city chatter about the doings of the !
day languishes early in the evening. The hea'd of the family it is pre
sumed that the family has a head, be it male or female brings out a
mysterious magazine or a newspaper with a gaily decorated front page,
whereon there are shown things that seem to delight the eye and warm
the heart of all who behold them. There may follow and usually does
a lengthy harangue from the one who seems to know all about it. SDrinkled
liberally with words of more or less technical accuracy.
In crowded offices, when the back of the boss is turned for a moment.
heads will go together, and a whispering will go on between the men-
folks and giggles, expressing enjoyment of some choice secret, emanate
from the section devoted to the collective labors of the battery of stenogra
phers. Pictures will be shown furtively, and opinions regarding this and
that will be rife and widely .scattered, and sometimes pertinent to the
matter in hand. And should that dreaded being, the Boss, chance to pass
by, he may pause for a look, and then go on his way smiling; softly
to himself. '
What's in the air? Why does pa flinch when wlfey gets serious and
mentions available cash and wonders what they could get "in exchange"
on a certain arucie aireaay in ineir possession 7 Office boys have , a
twinkle In their eyes when they catch the boss gazing pensively . out of
the window while his listless hand marks the place in a book he holds
on his lap. Messenger boys have a keener eye for the things they pass
without a glance at other times in the year.
What is it that seems to excite old and young, those able to buy and
those who will, perhaps, never be able to buy? IT is but an Idea now, but
IT will soon be a reality.
And in the meantime, the city is rubbing its eyes, ready to turn over
for another nap and to dream of the automobile show.
The Ice Palace, the scene of many a snappy game of ice hockey, and
the place where the automobile show of last year was held in state, will
soon be the center of attraction for the people of this section of these
United States.
There are 77 makes of cars represented on the local row, and every
one of them or nearly every one will be there in its finest polish, ready
for the inspection of that ultimate critic The Public.
And in the Armory, the scene of many a gallant drill when the
echoing feet of the national guard tread Its polished flooring, the truck
show will Invite the visits of those who appreciate, or would like to ap
preciate, beauty that is but a veneer for solid strength. Twenty thousand
square feet of floor space will be devoted to the exhibition of the 50 trucks
represented locally the largest number of trucks that will be displayed
on the coast.
And the motorist's dream? Satiated with Information obtained from
the papers and pamphlets, he, or she, for the female of the species is
more violently afflicted with the bug than the male. will give the pillow
a punch and go off into dreamland-where fantastic shapes, gas-driven.
will flit about, now lighting and apparently there to be picked like fruit
or slapped to the floor HVe flies; now off again before the clutching hand
of the dreamer can close on their graceful shapes.
Figures that shimmer and dance before the drugged eyes of the
dreamer, shapes that flit their graceful curves arid wave their wings In
preparation for another flight. And then the awakening and more
pictures, more pamphlets, more magazines and finally the show itself.
- i ;Who ace the dreamers, Mr. Motorist? You're one, and you will see
ine rest, ox too zraienuiy ax u snow wnea you pay your visit.
This City's Central Location Re
sults in Gathering of Northwest
Battery Men Coming Here.
Charles S. Harper, manager of the
Portland Storage Battery company,
local Willard distributors, announces
that on February 19-20 the conven
tion for all the service stations
forming the Willard organization of
the entire Pacific Northwest, will
be held here at the Benson hotel.
H. S. Bentley. manager of sales pro-
motion, with headquarters at the Cleve
land factory will be In Portland for the
convention and will assist in bringing
before the assembled service managers
the plans drawn up for the develop
ment jot Willard affairs In the North
west. With Bentley will come S. E.
Baldwin, Willard advertising manager,
anw S. W. Roth, manager of renewal
sales at the Cleveland factory. E. Elmo
Martin, efficiency expert, will also come
to the city for the convention.
The purpose these men have In com
ing across country to Portland is to lay
plans for a universal form of service to
be rendered iy every Willard station,
and to introduce to the numerous service
managers expected to attend the Willard
factory the plan for handling batteries
and battery reoalr.
This is the third great movement that
has come to Portland In the last two I
weeks, and It is apparent, says Harper,
that the Rose City is the logical distri
bution and executive point for the great
territory lying north of the California
line.
'The time has come." said Harper,
when the man who specializes In some
particular pursuit is the man who will
have the confidence of the people with
whom he has to deal. The business man
who still insists that there is room for
the general practitioner is, not supplied
with a full grasp on trie situation ana is
unfamiliar with the trend of modern
times. Messrs. Balwin, Roth and Martin
are specialists In their lines, and their
visit to the city at the time of the
convention will mean a great deal not
only to Willard service men but to the
thousands who ase Wliiara patieries.
Portland is the logical center for this
plan of ours, and as the plan Is worked
out In detail and the service stations
more and more come into closer touch
with each other and with the factory,
there will be that many more eyes
turned toward Portland. The conven
tion promises to be a success in every
way and should it be the success we be
lieve it will, there is great UKeiinooo.
that the Portland convention will become
a fixed event to be held at regular and
frequent intervals. WUlard is doing this
sort of thing all over the country, and
it is merely one phase of their attitude
toward the trend of the times.
It Is Harper's plan to erect additional
service station maintaineries, to be
known as Way Stations, to take care of
the service to patrons. This -will relieve
the station at Ninth and Everett of a
great deal of work. Skilled men will be
put in charge of the work at the ned
stations, and battery users will obtain
the same service they would at the, cen
tral station. '
Americanization
Campaigns Start
In Big Factories
Motor car concerns, like many
other industries, have begun cam
paigns in their factories for the
more complete Americanization of
their employes. The recent propa
ganda, which has been found to be
country-wide, for the promoting of
1 anti-American societies and beliefs
has caused them to fear for the'loy
alty of the men tn their payrolls.
This Americanization campaign is not
confined to merely instructing employes
in the ideas (and ideals of American citi
zenship, but also In offering them other
material aid In controlling and carrying
out their affairs.
The Templar Motors corporation of
Cleveland, Ohio, is making an intensive
survey of their organization with a view
to affording the best possible aid in the
most efficient manner.
The Goodyear Tire & Rubber company
at Akron, Ohio, is pursuing a similar
policy, and Is holding the foreman of
each department responsible for the suc
cess of the plan in addition to his .regu
lar work of pushing production. They
have organized schools, departments
where legal advice may be obtained free
of charge, advice on investments, hous
ing committee, and a complaint depart
ment, where all reasonable demands or
needs of their employe- may be taken
care of. The Firestone Tire company Is
doing similar work.
All companies report that their success
and progress in obtaining the confidence
and cooperation of their employes has
been most satisfactory, and that the op
eration of the schools has been well
worth the time and trouble taken to start
and keep them in efficient operation.
In the majority of cases the men and
women have been much benefited, and
even greater efficiency in the work done
may be seen. .
Luxurious and Comfortable
s 4-Passenger
Coupe
Capacity of Roads
Must Be Doubled to
Meet Growing Needs
We are confronted with the problem of
Increasing the capacity of our highways.
This must be doubted to meet the aug
menting requirements of the next year
or two. Engineers are wondering along
what line this increase shall be provided.
One suggestion is to double the width of
the roads and increase first cost and
maintenance 100 per cent. The most
reasonable one is to provide a road 'of
sufficient strength to carry vehicles of
100 per, cent greater capacity for a given
width of road, as the first cost of these
strengthened roads would be only 10 to
20 per cent greater per mile than that of
present inadequate highways. In view
of the estimate that 50 per cent Increase
in hauling capacity gives a reduction
1 per cent in transporation costs, the
latter seems the wisest thing to do.
Will, Cost $2,000,000
The estimated cost of a Roosevelt
memorial highway across Long island
is J2.000.000. - The proposed route will
connect Kv Tork with Montauk point,
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Spacious Compartment in Rear ftr Parcels or Touring Equipment
Model 37 6-cyl. Roadster, $1700
Model 37 Four-Passenger
Coupe, $2450
Model 45 8-cyL Four-Passenger
Pacemaker, $2350 '
Model 37 6-cyL Touring, $1700
Model 45 8-cyL Seven-Passenger
Touring, $2350
Model 45 8-cyL Seven-Passenger
Sedan, $3300
-All Prices Portland Delivery
Oldsmobile Co.
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Broadway at Couch )
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Broadwmy 2270
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