THE OREGON DAILY JOURNAL, PORTLAND, SEPTEMBER, 1819.
1 V
IF
I EFFICIENT MARKETING
EDITED BY
I. F. LAIS'GNEB
1 ; ,
in'.
BETTER FARMING
0 f
COUNTRY
IL.
ER
MGHl
CURTAIL
ouiFur
IF PRICES FELL
Unless Farmer Can Get Machin
ery and Labor Cheaper He
Cannot Reduce Prices.
CONSUMER LOSER, IN END,
Reduttion in Production Would
Bring on Distressful Condi
tions, Comments Writer. .
By J. F. Laogner
During the recent investigations
Into the hifh cost of living the
theory was advanced by manu
facturers and 'others that there must
first be a drop in food prices before
there can b a drop In th pricea of
other commodities. If wages are to
be decreased there must be a de
crease in food prices It is argued. If
wages are lowered which they can
not be until food prices are lowered
then, and then only, can there be
a lowering In the price of manu
factured products.
Farmers cannot lower food prleea un
til cost of production is reduced.
Cost of production cannot be lowered
unless me prices m imu nuireiirei
are reduced. Farmers cannot afford to
pay the present high labor prices
about two hundred per cent higher than
they were; four or five years ago and
sell food any cheaper, So the seem
inely endless chain goes on.
In these theories and arguments there
Is a danger to the farming community,
not only to Oregon, but the farming
community of the whole country.
HIGHER FRICES POSSIBLE.
1 A warning has already been issued
by David F. Houston, secretary of agri
culture. Mr. Houston. In discussing the
problem, warns the farmer that he la
apparently the man who is going to be
first hit.
One of the fundamental problems of
food production Is the necessity for
keeping the producer producing. At all
costs must the farmer be permitted to
make a living. It la manifestly im
possible for the farmer to materially
reduce the price of food products, If
pideed he has a voice in the fixing of
he price at which his products sell
and at the same time pay the present
high wages and the high cost of living
of which burden he also assumes his
fair share.
If the producer is not permitted to
make a living profit then the Incentive
to produce will cease. When this
one incenUve la lost, production may
well fall to a point where there will be
great underproduction and prices may
be even much higher than they are to
day. And It is theoretically possible that
the consumer, by the very Insistence on
reduction -in the price paid to the farmer,
may well bring about a period of near j
or actual starvation to himself.
It Is unreasonable to expect the pro
ducer to continue producing at a loss.
Without a reasonable profit he will
cease to produce and the whole worl
may go hungry.
There is no law compelling a man to
stay in business and take a Iobs on
v..j nv-.v ..v. ......... ..v. - .
which can compel the farmer to sell at a
loss. And t would appear that the
general investigation into the high cost
-Of food products should commence with
actual cost of production. The con
sumer, however, as a general rule, is
not concerned with cost of production.
He is totally Ignorant of the condi
tions under which his food' is produced.
There is, in fact, the most colossal
ignorance on the part of the consumer
of the conditions under which the farmer
produces and the distributer distributes
food. And it is because of this ignorance
that the consumer is raising his voice
to heaven in a cry for lower prices with
out adequate conception as to how these
prices may be reduced and at the same
time the producer kept producing.
BECOMING SOCIAL PROBLEM
While the consumer Is demanding an
immediate reduction in food prices, he
is perfectly willing to pay an Increased
price for luxuries, many hundred times
greater than before the war and that,
without a murmur. The price of wear
ing apparel has increased to a far
greater degree than have food products,
yet the sales of aU the large stores all
over the country have continued to in
crease. This would indicate that the
consumer desires to pay less for his
necessaries in order that he may pay
more for his luxuries. High prices may
yet prove to be a social rather than an
economlo problem. -
The truth of the matter la. that while
the purchasing power of the dollar may
was rive years ago.
MEN WHO DIRECT THE STATE FAIR
r
WAGNER APPLES
READY
TO
Water Coring Has Started and
Will Rapidly Become Worse
as Days Go By.
Professor C. I. Lewis, chief of or
ganization of the Oregon Growers'
Cooperative association, and former
ly chief of the department of horti
culture at the Oregon Agricultural
college, issued the following impera
tive statement on picking apples.
People who have Wagner and Grimes
apples should pick them at once, as
Wagners are beginning to water-core.
This will rapidly become worse within
the next week or 10 days unless the
fruit is harvested.
A slight amount of water-coring will
not be injurious to the sale of the fruit,
as it will disappear within a few weeks
after the fruit la picked.
1
GROWER'S
SCKIATiOM
NOTES .
According to a statement Issued by
Professor C. I. Lewis of the Oregon
Growers' Cooperative association, Salem,
the cracking of prunes in the Wil
lamette valley in the last rains varies
from 1 to 10 per cent. With no more
rains the loss will probably not be in
creased and is only nominal.
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Above, left to rlgbt M. L. Jones, A. C. Masters, H. H. Savage, direrlors.
Below A. H. Lea, manager! E. i .Reynolds, director.
WALNUTS BECOMING
PROFITABLE CROP III
. ORCHARDS OF STATE
KATZ EXPLAINS
MILK
SURPLUS
Says Producers. Must Supply
Sufficient to Meet Extra
ordinary Demands,
Alma Katz, president of the Oregon
Dairymen's league, asked to define
the meaning of the words "milk sur
plus," has issued the following state
ment: "A milk surplus- Is the- dally margin
between supply and demand, which Is
always provided to meet more than or
dinary demand. If a community uses,
say. 9500 gallons of milk a day. 10.000
gallons a day would probably be sup
plied in order to meet unusual require
ments. The consumption of Milk, loo,
varies day by day. It Is influenced by
weather, by holidays and by unUuual
occasions which bring many visitors .to
the city.
"Qrant, then, that tlis milk supply is
always planned to furnish more than is
needed, so that the maximum need may
be met. what is to be done with the
balance? Sell it for its oondpnsed milk
or cottage cheese value. Bit the-milk to
be used for condemned milk or cottape
cheese brings less". Thert- you see the ne
cessity for pro-rating. It is a deduction
from the- market milk price, affecting
each dairyman in accordance with the
amount of miik he ships to the city.
The pro-rating for some time found
necessary has been 20 cents a hundred
pounds. By this plan the man shipping
great quantities of milk was pro-rated
proportionately more than the small
shipper. No plan could be more equit
able. If it was not used, cooperative
marketing would fail, for various ship
ments of milk would compete artifi
cially one with another and the price
would be broken."
Program Plans for
Farmers' Week at
Corvailis Are Made
Oregon Agricultural College. Corvai
lis, Sept. 20. Work of arranging pro
gram and schedule for farmers week,
December 29-January S, will be the
hands of a committee under H. P.
Bares, professor of plant pathology at
the college. - Other ' membera of the
committee are Profeesore P M. Brant,
J. R. Hyeiop. W. S. Brown, and Helen
Lee Davis.
Indications point to a heavy attend
ance at this meeting. . War conditions
made it Impossible to hold sessions last
year. Unusual interest is being shown
by those in rural districts in this event.
PAINT IS INVESTMENT
THAT PAYS PROFITS
when dry, forms a smooth even coating
which acta as a shield for the wood and
keepa it free from moisture. Thus is
demonstrated the preservative power of
Unseed oil and lead.
To pain iff our climate, with Its excrs
stve molstureit is found that lead and
oil perish sooner than In a dryer climate.
So, a proportion of pure sine is added to
harden the film. This renders the paint
longer life and naturally is an economy
for the paint user in the end.
Paint's second highest value is as
fa sanitary agent, keeping the exterior of
the home free from moisture and the In
terior wood work freer from d I vase
germs. In no place can paint b better
used than tn coating the cracks and
AS A
PRESERVATV
E
crevices in' rooms, where- disease gerpna
lodge and find breeding space no mat
ter how carefully a housekeeper may
clean her house. J
According to the Ignited Statea de
partment of agriculture, painting. the
exterior of old farm houses and build
tugs will add 40 per cent to their saleable
value. In city and country an invest- i
mnt in paint can always be considered
a decided asset and material Increase la
property value.
Read the advertisements on the farm I
pages or ine Journal. When answering
advertisements always mention the
farm pages.
Linseed Oil Is Food for Wood;
Paint Has High Value as a
Sanitary Agent.
per acre in Oregon on mature groves
can be expected to run above the 2000
pound mark considerably. Professor
C. I. Lewis states that he has already
received an offer of 37 cents a pound
for his crop in the Sheridan hills. Be
fore the war, Oregon walnuts quoted
at from 2 cents to 6 cents over Cali
fornia prices, or from 16 cents to 25
cents a pound. Within the span of
many generations a walnut grove will
I continue to increase in production. As
i a walnut tree lives to become very old
It is one of the longest lived trees known.
be less than
it
me average increase in wares ren-
erally offsets the loaa in purchasing
power. If a man who had one hundred
dollars of Income five yeara ago now
has two hundred dollars and ia only
able to purchase aa much for his two
hundred dollars of Income aa he could
purchase for one hundred dollars five
yeara ago, he may not be actually any
the worse off today, than he was for
merly. The belief that one la worse off
la a state of mind.
The farmera of the United Statea are
feeding not only the inhabitants of thla
nation but four hundred million Euro
peans. Our exports are billions where
they were formerly millions. As long
as we continue to export these billions
of dollars worth of food products, prleea
win continue high. And. with the con
tlnuation of these high prices, the whole
country la enjoying an era of unex
ampled prosperity. We may continued
10 enjoy tnia prosperity by continuing
uyr iuicisu irsuo relations.
On the other hand, we may place an
s
Farms
of all kinds, sizes
and descriptions are
offered In today's
Journal "Want" ads.
Whether or not you
are In the market
for a farm, read
Journal Want" ads
today.
Professor C. I. Lewis of the Oregon
Growers Cooperative association spent I
the greater proportion of the week in i
Taktma judging the horticultural exhibit 1
at the Washington state rair.
The horticultural exhibit of the Wash
ington state fair is one of the biggest
In the country.
Trees Begin to Produce When cake ix cultivation
ri.ii m j -r I
cigni i ears via; tonnage
Runs Heavy.
New Mohler Cannery
Ready to Handle 125
Tons of Blackberries
Nehalem, Sept. 13. The new borry
cannery at Mohler is an enterpri.se of
much importance to th's part of Tilla
mook county. F. L. Keatherstone. head
of t!ie Kcniherstone Products company
of CorneMtr-. Or., is managing the plant
here. He is ably assisted by D. E.
Dimock. also of Cornelius. The plant
represents an outlay of over $1000 and
has at present a working force of six
employes, which will be increased to 10
this coming week as berries are now
ripening more rapidly. Mr. Feather
stone Stated that the prospects look good
for canning 125 tons of Evergreen black
berries, which, up to last year, have
Rimpiy gone to waste. Seven cents a
pound is being paid for the berries at
the respective picking places. The can
nery buys from 75 person? and picking
will be good for two months. The out
put finds a ready sale In Chicago. New
York and other eastern markets.
Hy George Woodruff,
Mftiupr W. P. Fuller Company.
During the past several years much
work has been done In trying to inter
est people in the value of paint, not
merely as a beautlfler, but as a preser
vative. The war has brought about re
sults long sought for by the govern
ment and manufacturer in this direc
tion, with Its constant plea to conserve,
with material and labor scarce, causing
the hdmc owner to discover that paint
would assure him the beat results in
protecting the lumber against decay.
Paint is an investment that returns posi
tive profits.
When speaking of house paint one
thinks of lead, linseed oil, colors, dries
and zinc. This is the base of all paint.
There are many substitutes for lead
and linseed, but they all fall short in
their real purpose, for a real paint film
must not only cover and hide the pores
of the wood, but it must also leave the
surface, when tfme to repaint, in A
proper condition. If you will take a
magnifying glass and look at a board,
you will find it like the skin of the
body, full of pores, and it is tbese pores
in the wood that are to receive atten
tion. Unprotected from the elements, these
pores absorb moisture and soon become
clogged with dust, dirt and disease
germs, causing dry-rot, against which
paint is the only adequate protection.
Although, as generally suppoied, the
linseed oil is used for the purpose of
softening the lead so that it may be
brushed into the wood smoothly and
evenly ; primarily, the linseed oil is a
food for wood and In itself a preserva
tive. If used alone the linseed Will dis
appear, so soft iead ia of necessity used
in conjunction with 1 which seala the
pores, keeping in the Unseed oil, and,
embargo upon our billions of dollars of
food exports. There would be at Once
an overwhelming surplus of food prod
ucta In this country, an enormoua pro
duction and a surplus far beyond the
consuming ability of the nation. There
would be a" reaction In prleea. There
would be unemployment unprecedented
in the history of the nation. And with
this unemployment there would be a
period of starvation, poverty, distress
and want beyond compare. In spite of
the fact that there would be untold
quantities of food products in the hands
of private owners.
Finally, any drastic effort to regulate
prices by the destruction of the laws of
supply and demand or by the destruc
tion of domestic or foreign markets,
such as an embargo on foreign exports,
or the rights of the Individual to dis
pose of his product on a basis of cost of
production plus a living profit, ia likely
to lead to riot and disorder if not to
red revolution and four hundred mil
lion Europeans may starve to death.
At all costs then must the producer be
kept producing. By aU means must prices
of food products be maintained on a
basis of cost of production plus a living
profit. In the degree that prices are
reduced Involuntarily on the part of the
producer, to a price which does nojpep
resent coat of production plus a living
profit and interest on the investment in
farm lands proportionately to the In
terest upon investments in a manufac
turing enterprise, so will the producer
cease his efforts to produce and so may
the consumer eventually starve.
The average farm implement Is only
about half worn out by use alone. " The
rest of the wear is due to, rust and de
cay. Make the greatest possible profit
out of machinery by using it continu
ously for profitable work until it is
worn out
By Earl Perey
The food habits of the American peo
ple are undergoing a change. The de
mand for fruit and nut products is in
creasing rapidly. The average house
Wife no longer considers these foods as
luxuries. It is this demand which Is
causing thousands of acres of pears,
apples, prunes and berries to be. grown
In the valleys and foot hills of Western
Oregon.
The average Oregonian Is unaware
that nut culture has now taken its place
In Oregon's well filled fVuit basket.
There are now over 8000 acres of wal
nuts breaking into bearing in the Wil
lamette valley. There are enough wal
nut trees in tie city of Salem to supply
the nut wants of the capital city abne.
These are grown as shade trees, but
their utility value is very great. Mra.
C. C. Schwab of Salem sold 105 pounds
of excellent nuts from one tree in he
backyard last season, and received 25
cents a pound for them. In McMlnn
ville, the walnut city, they have a
elogan, "Let your shade trees pay your
taxes."
MANY INQTJIKIE9 COME
The Oregon Growers' Cooperative as
sociation, which is organizing the wal
nut growers into a marketing body, re
ceives many inquiries from great ex
porting houses : ''Huge demand for nuts,
can you quote us walnuts for export
shipment?" California has held the lead
aa the greatest nut producing state in
the world, but Oregon Is fast crowding
her from thla place of honor. Grafted
Oregon walnuts, the Franquette and
Mayette varieties, produce commercial
crop under good care much earlier than
ia commonly sttpposed. W. C. Hardin
of Roseburg, harvested 30 pounds to the
tree last year on 8-year-old trees.
Many records of this kind are known.
Mature groves in Southern California
are yielding from 1000 to 2000 pounds
per acre, but our trees are outyieldlng
ouq Southern neighbors, and the tonnage
The high cost of labor
makes a factory-cut home
more advisable now than
ever before. That home
you want build it now.
The tremendous cost of
preparing materials is
done away with when you
build the F e n n e r way.
High prices for workmen
and labor need not worry you. Send for our catalog.
It shows Fenner factory-cut houses attractive, real
homes and tells of the many ways that you will save
money. j.vc win bring our plan book. Write . today
1
I
Fenner Manufacturing Co.,
324 Ship Street
PAwi.n A
Oregon grower usually interplant
with filberts (cultivated hazelnuts) or
prunes, thus securing with each full acre
of walnuts four fifths of an acre of
prunes or filberts. Hay, grain or other
intercrops are discouraged by experi
enced horticulturists, because the nut
tree is a voracious eater, and becomes
surly and sickly with neglect and abuse. :
The foot hilla around Sheridan, Amity, !
Salem and McMinnvIlle are centers of '
this new industry. Deep fruit soil is j
essential. Avoid frost pockets, wet
peet, thin and or worn out soil. Wal
nuts require lots of room and only 11 ,
to 17 are planted to an acre.
The future is very promising for the j
walnut grower. The United States im- I
ports over 45,000,000 pounds of nuts !
annually. The city of Portland aione !
consumes 42 carloads each season, most j
of which are shipped in from California, j
Manchuria or European countries. We j
grow a superior nut and can easily keep
in advance of other producing countries j
as our horticultural practices are mod
ern, labor saving and productive of
profitable returns On the investment.
P
New Cannery at Aberdeen
Aberdeen, Wash., Sept. 20. J. B. Hub- .
bart, canner of salmon eggs, who moved
his plant from Seattle to this city and
erected a new building here, will start !
his factory Monday. He will give em
ployment to 20 hands brought here 1
mostly from the sound. j
End Tire Troubles
VULCA PATCH
Self Taleaaizlng Applied Cold
Endures Tire Heat
PRICES
Large Slie, 108 square Inches. . .$1.75
Small size, St square Inches. . .$1.00
Vulca Sales Agency
SI Maeleay Building'
Portland, Or.
See the
DE LAVAL
MILKER
In the Machinery Building
at the
OREGON STATE FAIR
SALEM, SEPTEMBER 22-27
Write for our new
v Milker Book No. 300 . r
Free upon Request
DE LAVAL DAIRY SUPPLY CO.
SAN FRANCISCO
'M(illiltllllllll(llMMni!Mnf i'nliiltli.iii.iiiiillMllllH :iilllilniiM.lMHHHM;tl
Sr 1 1 1
I
ADVERTISING
Actual Sales for
Oregon Products
One Oregon firm in a re
cent na-tional selling campaign
sold over five carloads of its
branded product before a line of
the advertising appeared.
Th is is the result of a prac
tical merchandising plan intelli
gently worked out. The Distribu
tion thus accomplished, the Ad
vertising will complete the sale to
the ultimate consumer.
Thus Merchandising, har
nessed with Advertising copy
placed in the right localities-r-is
actually selling Oregon products.
The concern mentioned above is a client of
this Advertising Agency; we helped to de
velop the merchandise plans and prepared the
advertising plans. Among other Oregon con
cerns whom we are aiding in winning wider
markets are :
Oregon Growers' Cooperative Association
. Willamette Iron & Steel Works
Holly Milk & Cereal Co.
Pendleton Woolen Mills
United States Spruce Production Corporation
Henry Weinhard Plant, R-Porter, Appo, Luko and Toko
Stearns-HollinKshead & Co., S. & H. Cough Candies
and ZePyrol
Chas. K. Spaulding Logging Co., Indiana Silos
Pacific Cranberry Exchange
W. P. Fuller & Co.. Paints
Thomas Engineering Works, Drai Saws
Swift & Co. (Union Meat Co.)
Portland Flouring Mills, makers of Olympic Flour
Hall 6c Emory
agency, inc.
A Nationally recognized Oregon Agency
GASCO BUILDING
SEATTLE PORTLAND
OREGON
Advertising
CHICAGO
Merchandising
llilmntt.rutll..linn'HulllIHi
AS!
5INWALL
Potato
Diggers
Sprayers
Potato
Sorters
Planters
If you are going to buy a Potato Digger this Fall, you want to investigate the Aspinwall.
It is built to stand the wear and tear required from a machine of this typej it is economical
: to use and is guaranteed for long service. Ii at all interested, write for catalogues, giving
full description.. Itwill pay you, as .the Aspinwall stands in a class by itself. - ,
Oliver Chilled Plow Works
V " Portlaild, Oregon
We now excel where we
use to imitate
Said the lady as she finished
her first green turtle soup
"It's almost as good as mock.
From imitation of Eastern trade goods, Oregon
manufacturers have advanced until they now sur
pass their models.
BUY HOME PRODUCTS. Not only because ft
is a good thing for the state and for you to keep
Oregon money at home but '
Because they are Superior
Associated Industries of Oregon
! ill
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