3
18 '
THE OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, , APRIL JZI, 1918.
ADS IN MAGAZINES
IN EAST TELL OF
ATTRACTIONSHERE
Northwest Tourist Association
Expending Portion of Fund of
$125,000 in Advertising.
TRAVEL TO WEST SOUGHT
DRIVES TO TACOMA IN 8 HOURS
REACHING HOME
T4 '711'
Shipbuilding Pictured as One of
Attractions Showing What the
Coast Is Doing in War Work.
A portion of the $126,000 fund to be
appropriated by the states of Oregon
and Washington and British Columbia
In attracting tourists to the Pacific
Northwest Is now being expended by
the Pacific Northwest Touring associa
tion In an advertising campaign.
The association is advertising in a to
tal of 24 magazines that circulate
throughout the United States. All of
. the magazine advertisements are pages
or half page In slee.
Newspaper advertising will begin next
month. These newspaper advertise
ments will be adapted to the circum
stances of the communities where they
are published, the same as last summer,
when tne people of the eastern states
and provinces were reminded of the cool
weather of the coast.
Ship "Building an Attraction
In the magazine advertisements the
' vacation facilities of the "International
playground" are presented. The tourist
Is Invited to make himself physically fit
to win the war by coming to the coast,
where his favorite recreation awaits.
Including yachting, mountain climbing, j
golfing, fishing,, hunting and motoring. ;
He la also asked to come and see some- '
thing of the big things we are doing In
building ships, making airplanes and
raising food to win the war.
The lure of the country is presented
, by photographs of the Columbia River
highway and other Northwest scenes.
With Europe closed to travelers, this
summer Is a favorable time to present
the enticements of the Pacific North
west on an appeal of pleasure seeking.
But Instead of this the writer of the
advertisement puts before the reader
the real reason why the latter should
come this summer to "our International
' playground."
Tarled Forms of Beereatloa
"If you are putting the maximum
i amount of work In your business." reads
the text of the advertisement, "and In
all those win the war movements you
are Interested In, you must take a vaca
tion. Spend It this year In the Pacific
Northwest.
"Hera are more forms of recreation
m wwi. mar
FjL-iL Sty r - V- V
1 1 I
i , - - - , ;
AFTER
ACCIDENT
TESTS MOTORIST
Situations' Confront Automobilist
That Put Ingenuity and Me
chanical Skill to Test
THERE IS USUALLY WAY OUT
Many Varied Experiences Come
to Tourists Who Venture Into
Remote Regions Driving Cars.
Above Falls at Tumwaler near Oljmpia. Below Mrs. J. M. Gumbert (at
wheel) and party in their Dodge on the ferry at Goble.
Only eight hours and 10 gallons of
gasoline were required by" Mrs. J. M.
Gumbert and her party last week to
drive a Dodge touring car to Tacoma.
Summing conditions of the road as a
whole, Mrs. Gumbert says they are in
excellent condition. No mud whatever
was found en route and conditions were
very favorable. The run was made via
St. Helens and Goble, ferrying at that
"The trouble with most of US." writes
Harold F. Blanchard In an Interesting
article In the current Motor Life, "is
that we are somewhat awed by the au
tomobile. '
"Although we understand how It
works, we have not the same easy fa
miliarity with It that we assume with
the family lawn mower or sewing ma
chine, and the difference In complica
tion does not wholly explain why this
should be. . There Is something Impon
derable about the clever combination
of parts which go to make up the mod
ern machine. However, it Is well that
we should stand in awe. If we didn't we
should be getting into trouble with the
mechanism at all times. Nevertheless,
when some unusual circumstance arises
It is well to overcome this feeling long
enough to pull the mind out of the rut
and find the remedy that the emergency
demands.
A wild young motorist, who was
never so happy as when traveling the
sparsely settled mountainous districts
of the South, waa 'coasting silently into
a valley one day when he heard a tiny
squeak issue from under the hood, and
then the engine stalled. Investigation re
vealed that the distributor brush had
point to Kalama. The Pacific highway I broken and had been ground up. It
was followed, crossing the Cowlitz river was 40 miles to the nearest town, and,
over the bridge at Toledo. The paved j once there, it would be a case of wait
portion of this route between Toledo until a new part was received from At
and Chehalis is now open, with the ex- Ianta. He concluded that the machine
ception of a slight detour around an 'simply had to be fixed, there was no
uncompleted section this side of Forest. ( other way out of it.' So he fished
airs. uumDen aia an me anvins ner- . around In his tool box until he found a
Patriotic Citizen .
Owes Duty to State
'It is the duty of every patriotic citi
zen during these strenuous war times
to make their tires last aa long as pos
sible and thus save on labor and ma
terial which has heretofore gone to
waste through neglect and Ignorance on
the part of car owners, says R. w.
Price, distributor for Savage tires at 14
North Broadway.
"It has been the practice in the past
of a large percentage of car owners to
throw away their old tires simply be
cause they had a small blowout or cut.
we took advantage of these conditions
and bought up all tlte tires that we
could Tind .that were worth, repairing,
and are now offering them to the pub-
lie with a guarantee of tire mileage per
dollar, the same as on a new tire. , In
fact some of our customers claim the
cost per mile on used casings Is about
half that on new ones.
"It is really the duty of the car own
era of Portland to see that this waste is
eliminated, and every used tire that is
bought is just that much labor and ma
terial saved that can be turned over to
the government for other use.
"We keep experienced men In the field
all the time, looking up these tires that
have been discarded on account of
small cut or blowout. These tires are
repaired in our shop by experts, and put
in first class shape for the patriotic citl
sen who is desirous of conserving raw
materials.
"A new tire means railroad transpor
tation, more labor and more raw mt
terlals.
"A used tire means utilizing waste,
saving transportation, cheaper tire mile
age, less cost.
"The money thus saved can be used
to buy Liberty bonds."
In Filling Radiator
Observe Vent Pipe
, in ruling the radiator of the car,
allow enough water to pass in to bring
the level over the end of the vent pipe.
If this pipe is clear, as it always should
be, the fact will be indicated by the
overflowing of the water through It. If
It is not clear, the water will overflow
the filler cap and not through the vent
pipe, which should be attended to
once.
self and found no trouble whatever in
reaching Tacoma.
than in, any other resort region of
America. in an unrivaled, cool, sunny
climate, wnere you may breathe the
pure, invigorating mountain and sea
air of the world's greatest out of
doors."
Cuts Grease Off Mojtor
To remove hard, greasy deposits from
the engine and adjacent parts apply a
solution of one-half pound of washing
soda to two quarts of water, used hot,
scrubbing off the offending parts with
a stiff brush. When it is possible to
do so. soak the parts to be cleaned In
this solution, which latter should be kept
off the hands, aa It has an irritating
effect on the skin.
Maxwell Warehouses
The Maxwell Motor Sales corporation
has established warehouses in Buffalo,
Indianapolis, Cincinnati and In Pitts-
stiff piece of wire. He bent it to the de
sired shape and secured it solidly in
the brush holder In such a way that it
just touched the distributor segments.
He started the engine and it ran with
fair regularity, missing only occasion
ally, and without further trouble he
was able to get home.
Problem of Lighting Lamps
"An owner -who had driven his car to
the summit of a mountain In the Appa
lachian' system late In the afternoon
rouna darkness upon him with a per
Aeid for Electrolyte
In preparing electrolyte for storage
batteries, nothing but chemically pure
sulphuric acid and distilled water should
be used. Commercial grades of acid
and ordinary drinking water contain
enough metallic impurities to cause dis
integration of the active mineral, indue
ing sulphating and ruining the battery
in short order.
ir
The Thrift Car
The Right Car For Right Now
A finely built quality car
with more Tpower.than you
will use five can ride with
real comfort.
a
It is-the ideal car for right
now big enough, fine
enough, comfortable .
enough to satisfy your
pride completely a great
car nearly 100,000 already
in use.
Appearance, Performance
Comfort, Service and Pries
UqU fmmr MU 90 Tdmrinf Car. $889
.s.a.ris PrUtmkjtelltkui$witkawtmH
each month 200 cars. These warehouses ! tec Sod pair of acetylene headlights
will serve as central stations for cer- ' an n matches. Attempting to return
tain sections of the country, and freight 1 wlthut "ghts was out of the question
deliveries will be made from them.. I because the road was steep, rough, nar-
" ! row and tortuous, as it zigzagged for
. J seven miles down to the base. He soaked
; some waste in gasoline, piacea it on tne
i end of a stick and removed the spark
; plug, bringing the waste close to the
points. Then he turned on the switch
and cranked the engine and directly he
. had light. This process need not be
. dangerous if carefftlly done.
I ' "A car with a broken steering gear
; was brought safely to town from some
where in the wilds of New Mexico with
the aid of two planks, some rope and
, two men who acted as steersmen. The
planks were tied to the frame at the
front, and extended back so that the
flat side of each touched a front wheel.
'. The free end of each plank was in the
, hands of a man on the running board,
; An inward pull on the right plank would
apply pressure to the front part of the
right front wheel and the car would run
to the left. Thus the car was steered by
one man or the other pulling In on his
plank, his partner easing away at the
same time.
Straightened Bent Axle
"Too much speed and a high stone In
i the center of the road temporarily
' brought a car to grief by bending its
' front axle. The nearest blacksmith shop
was miles away, not to mention the dis
tance to a garage. Fortunately, a rail
road track was near at hand. The axle
waa removed, placed Just inside one rail
and separated from it by a block of
stone at each end. A short length of
log was placed against the other rail in
line with the bend in the axle. The
base of the jack was placed against the
other end of the log, and the head of the
Jack then almost reached the axle. A
few powerful strokes on the Jack handle
and the axle was forced back into its
original shape.
"Ingenious and Interesting are the
ways of avoiding driving on a flat tire.
Rope, If It is available, may be stuffed
into the shoe with fair success. Grass or
hay may also be used, and sand and
dirt are also hailed as substitutes.
"A hot radiator makes a very satis
factory steam vulcanizer which has
helped many motorists out of trouble
when there waa a puncture to fix. The
watr should be Just boiling. It requires
a little judgment to say when the tube
Is done, but even a second class job, or
i possibly a second attempt. Is better than
driving on a flat tire. Cementless patches
are preferable, but sometimes they are
not available."
at
BUG and RAGING BODIES
FOR ALL MAKES OF CARS
wnr?T , ; ; h v.i
One of Our Popular Stock BodUt for
Clafcs, Distinctiveness, Beauty and Speed
are outstanding features of our specially built bodies. Only the
very best materials obtainable are used in their construction.
Several stock bodies to choose from. Classy, speedy, com
fortable and quiet riding.
We will make any kind of body according to your own speci
fications. Prices the lowest.
Call or write for booklet and price list.
BURNESS & MARTIN
Broadway 2680
AUTO SHEET METAL WORKS
501 ALDER STREET
Portland, Or.
ERIS
Go Far From the
Beaten Path for the
Big Fellows
You have to get "way back" far from the railroads
and the crowd to find "real fishing." The day's
sport is sadly marred by. waiting or running for
trains, and long hikes from station to stream.
i
Distance Means Nothing to the
COE
Portland Price $950
Including War Tax
i Exercise Care in
Coming to Stop
The owner of a motor car should
school himself to take more room in
i which to stop. The best method of stop
ping: an automobile is to leave the clutch
in and take the foot from the accelera
tor, applying; the brake gently when
about two car lengths from the spot at
! which it is desired to stop, releasing: the
clutch at about five miles per hour, or
, even less, so as not to stall the engine,
Contrary to popular belief, this ap
plication of the brake with the engine
in gear does no harm whatever, if the
throttle is closed to the idling position.
.7
The Overland Pacific, Inc.
BROADWAY 3535
BROADWAY AND DAVIS ST.
Broken Screw Is
! Hard to Get Out
When the sides of the slot of a screw
" we badly worn, it very often happens
that a pair of gas-pliers will serve by
getting a bite on the outside of the
head to turn it Sometimes, however,
' It is necessary to cut the slot deeper
' with a small, ftarrow-edged cold chisel.
i When this can be done the screw driver
may be employed afterwards. If the
. screw head is large, a sharp tap in a
tangential direction with a cold chisel
and hammer will many times start the
screw so that the screw driver will do
th rest. I..., . ..... -
The Car With the Half Million Dollar Motor
MILES are mere playthings for this
sturdy car your objective point is
only a matter of your own time and inclina
tion. The steepest hills are no barrier to the
motor that has been perfected by the
shrewdest technical and mechanical minds
of the automobile world, at an expense of a
round half million dollars.
EVERYTHING that your dreams of a
car have pictured, you find in the
Briscoe it is "the handsomest car you meet
on the road."
It has power, speed, comfort, endurance,
beauty all at a price you can afford to pay
$950 delivered to you. May we send
demonstrator to show you tomorrow?
TELEPHONE BROADWAY 2492
W
H. WAL
NG
FORES)
522 ALDER STREET
PORTLAND, OREGON
j Whfen leaving a ear on a hill hook
wheel to curb. "
T