14
TRUCKS
THE. OREGON SUNDAY joURNAI' PORTLAND. SUNDAY MORNING. JANUARY:
.21. f 1917.
- r .
AVAILABLE FOR WIDE VARIETY OF" SERVICE ARE
lit-
"WW
: '. "Ti
V
.AUTO
CO.
23
LINOS' CO.
5?A
.jv.:-
?: A- i. t
"ti
If rr
1
kr'v
INDUSTRY DEMANDS MOTOR
v TRUCK AS NEVER BEFORE
Growth in Business Not Entirely Traceable to European
War This Year's Output Estimated at
125,000,
By H. W. Perry.
rrtry Commercial Vehicle Committee Na
tional Automnbll (dumber of Commerce. In
the New York Time.
It Is an erroneous impression that
, the American motor truck Industry is
dependent upon the European war for
continued prosperity and growth. The
war orders of the British. French and
Russian governments have been a
" pectacular feature of the industry
and had a tremendously stimulating
Influence, but they represent only a
little more than one-quarter of the to
tal domestic production since the war
began, nearly two and one-half years
ago, and the exports of trucks ftavo
been decreasing gradually this year
while the domestic demand has con
tinued, to Increase.
30,000 to 72,000.
Worn Jul,- i ...i -9
. . 1916, It Is estimated the United States
produced about 154,000 commercial ve
' t hides valued at approximately $308 -.
000,000. In the ame period the coun
, try exported 41,048, valued at $112
, 289,864. From July 1, 1916. to Oeto
; ;ber 80 last, only G787 trucks were
' exported, a against "908 exported in
the same months last year.
The manufacturer of trucks and de
livery cars has increased from an estl.
mated production of 30,000 during the
year 1914 to 72,000 In 1915, and 96,--,
000 last year. Plans of the manufac-
mo coming year indicate 8
t probable output of 125,000 vehicles.
Truck manufacturers have been
working at the limit of their capacity
for the last two years; additions have
been built to old plants and new fac
. tones have been erected and others
are In course of construction Still the
domestic demand exceeds the supply
So long as general prosperity and out
Industrial and commercial activities
ret no serious setback, the manufac
ture and sale of motor trucks will In
crease rapidly. The business world
now concedes the superiority of moto
. .-haulage and delivery over former meth
ods of transportation for relatively
hort distances and the practical ellm.
inatlon of the horse from this field
Is only a matter of time. Cost of
SfU,laCuH1s has b'n cut niaterl
' v, 9 la8t two ye" and truck
prtces have been lowered correspond-
-Xntennedlat Sixes,
fe,nt tendencies among the manu
' V J? "t towa"-d building more in
' 'FE?Ut!. 61268 of trucka- Particularly
- W0 and one-half and three and on.
. nair tons capacity; toward higher
'-n'8 f0JTrucks of six tons' capacity
' hreeU?oW 1 f th lntermediate and
hl- 0n ?,zes' and Prices for
'.OM-and a half' o, four aid
'2Xh t0.n-models: toward a return to
lTaio enal ear driv- There
?JeS- m Increase in the use of
JiTr-rMStartfrfl' governor,. ing"
Sro7LStee radiators and 'hi
provision of driver's cab nart e
whealhaMlS: al8 to uaVpoko
. w tor Pessimism.
. one?!lderabl? specula-
2Sn3ier,?n for Psimisnt
wSSSSLV H qu!r,e" from 'orelgn
!?nVl eekJng agencies for Amert-
cioThaf1tUCk,, ,ndlcate a con
fi? tnat there will be a big de
' manfi after peace i3 declared and tha
mT SfV ,WI11 be ablethao
. it. Our trucks have cainri .
jood introduction In fore"
they wm ir? Bd e tha"
, mey will be able to compete with v7.
' UIJ Oil I II r n A
output, which is not now equal to the
demand.
Truffle Congestion Helped.
Traffic congestion on the railroads
has extended the use and sale of trucks
during the past year, and prospects are
that It will require several years to
build enough freight cara and locomo
tives' to make up the present shortage
It is impossible to forecast with any
degree of accuracy the future develop
ments of the motor truck. The manu
facture of horse drawn wagons pro
vides some basis for estimating the
motor truck absorption capacity of the
country. In 1899. when tha nnnni.ti
w w vvpuiukivil
or the UnitArt st too tiro. k..
000,000, the number of business wag
ons manufactured was 670,000; in 1904
it was 643.000. and In ino net nnn
With a PODUlatinn nf mn V..
000,000 now, and the Increased activi
ties of the country, we hould be build
ing more than 750,000 wagons a year
except for the retarding Influence of
the motor truck. It Is generallv Hr.
cepted that one motor truck docs the
7"1 ' mree norse drawn vehicles;
therefore, there should be a potential
market for 2S0.00O tnir.
, a. jcm, iH-
take the place of wagons in all fields
6.000.000 Wurona In TT..
But it is fair tn tk.i
- - -".uiuo uiai WOKDQf
have an average life of 10 years, and
tnax on thla basis there are In use to-
v S. 81 6,000,000 wagons. No
i" nunwer is much larger be
cause there are 6,600,000 farms in the
country and every farm needs one or
wBons. And this takes no ac
count of the hundreds of thousand, of
wagons used in cities and towns. It
will require 1.600,000 motor trucks and
delivery wagons to replace the horse
uta.vU wfuia now In use.
Motor truck manufacturers, who are
produclnc less than 100,000 a year now
could double their output each succel:
!IJ.year, for " ars before they
r:irEr.?? ons in use. The
Vi" . lnauelry is in about the
same position now that the passenger
car buslnesswas In five years
"" tZ,irK J 'nany doubters
;.7 i ne motor truck nevnr
wl.ttAtJf,not to b gotten that it
' K"""ir "pposea rive years ago
or more that thle same belief existed
w, lh "ra f the passenger auom
une, wnereas the fact is that farmers
" Duyer f pwea.
Service Trucks Bm
.F.nJJJbttdly' thcra are very few pe
sons who hiv on.. . . .
7 ?Ll-J"tr?Ce ttat th relatively
rlr,- t " U" as yet ln uBe are
io me country. There are
believed to be at least 250.000 in use
n- TcrttS" iney are operated
miles a day, or 15,000 miles each t
year or 300 working days This m.t..
a total of 3.750.000,000 mei. The
earn, o nH A .. . "5jr
"r. lue aistance trav
eia. ana this load will ave.
Ji"0? maWngthree and thr-
. , "uu wm-miies. The aver
EhioTTTr .naular by horse
. ... wt, buu country is aDDrox
imatelr 20 nt a ,,
bathe service Fs worVhlVsoVoooOu
th, r.worthy of the
lators nV iauon ot etate legis
a?ever.hiShWa7 ""nlssionera
wnatever can be and Is done to faeiii
tate and encmiroc. -rto ac11
. r : '"uustriai. comme".
m!it nrUf,ftIOnal &nd SOci devSop-
SSL?f ne l.untry and benefit eve?
"I 'l ' Ano consumer eventuallv
Busing- r.-" m0l0r trucks
w,uvuuun is so kwn
ln manufaTturtnid
abTe to Ii8?. lUslr
th.Co;;-:
an S f ator w1u only fool themselves
and their constituents if theylZnlon
-- r yyT T A
? 1- V
t t 4?
5
-ALTTO CO " "
1 -jtr- - ,i f
45
that
op-
Is
low-
Used
AutomoMe Parts at Half Price
211 mil- A . ww
. VI : - -
Cjs diot (iose uste(
E:M.F. "30" Hudson r"cu-
Reo: g...j i MaxwelU 11 li.
Cadillac
Studebaker-Garford
rnniaM.ii.Ki- .
wnars and 3 speed
V
f
5 '
.
i
-sV 'a(,1,hV ,
r.
CO,
iejurixc truck. 2cobms.ta motor cvk. ca
TRUCK EXHIBITORS AT PORTLAND SHOW
.; .v -y :-y- - or, w.-- -. ft 1
By-:-:".-: J . ;4t-. .
VliT'
1
s
ft
BBlBBCl
r
-
-' -
F-B-DbVKaJl,
Colurabia Carriage & Auto
Gerline-Ar T f -
McCracken Motor Co. . .
Northwest Auto Co 1.
Koering Machine Works!."!
Oregon Mntnr ro
s-dAutp sai;;!!!!!!:;!::::::::.:!!!!!or
"uuc.ia Motor car (Jo ... -r.
Co :: :::::::::.:::::::::::SSt
pacific KisseiKar BrauchV; .":::;;;;! : : :: : :: ; ;: !wa1 ul
Works .G. M. c. Trucks.
- Gerslx Truck.
Moreland.
Heo. Stewart and Indiana
Sterling.
Studebaker and Denby.
the former poUcy of paying for the Im
provement and maintenance of the
roads by general taxation and assess
one class of road users the owners of
motor vehicles to rain-.
l?0 This special tax will neces
sarily be Included in the operating or
overhead expense, of business con
cerna and be nM 4- .v. . . .
action will be to tend to discourage
wider adnntlnn . "
. , , "-'v, uoo ujl motor T6-
hJind,th.a.contlnuation of the less
hl r "sporxauon methods of
? i Whlch uredly will not be
to the advantage of the) public.
Textiles mnria a
land are snmurin. . . .
. " "tnsnr or
wi:u laonca.
Firestone Head of
Rubber Association
Attended by over 700 representa
tives of the rubber Industry from all
over the country the seventh annual
meeting of the Rubber Club of Amer
ica. Inc.. held at New vrv t,
ary proved the most successful in
the history of the organization.
to th,. annual banquet held In the
Waldorf -Astnrio eh. -
dressed by Former President William
H. Taft. Representatives of all tho
Prominent rnhhar v
out the United SUtes were nresent.
year just passed was the most
successful and prosperous ln the his
tory of the organization, which has
been ln existence for 17 years. H. S.
Firestone, president of the Firestone
Tire & Rubber company, was re-elected
president of the club. The name of
the club was changed to that of 'The
Rubber Association of America."
Kennedy Paint Shop
Takes New Location
O. W. Kennedy, who for TMra ha a
been conducting a big paint shop ln
tire Covey building. Is now in the lott
of the H. Keats Auto company, at
Broadway and Burnside, where he has
equipped a plant to do the better grade
of reflnishlng and painting.
Rnpff Jll drrlnff ronmi maA V.a
lutely dustleas. have been Introduced ln
uus pitui, watcn ensDie me operators
to make the special finish Jobs as
they originally cams from the fao-
Iftrr. Vtrinn. nth.. A r mm I M , vn
duced hers, males It possible to dupli
cate iivciory won in uio way oz oaint
the stato
Smith.
It provides
senate by Senator
that vehicles proceeding
right and in passing ln the same direc
tion to the left. At all intersections
in opposite dlrecTinna'h'.ir .ce"a I"? v'mcles . approaching from the
naaa.ii wunjnjfti are to nave right
rate of speed on all highways shall n-t
exceed 25 miles an hour. This Is cut
down to eight mile, when within 109
yards or any horse-drawn vehicle.
Af Mr a. r"l I
'""BBea----sSaSaaSaBaBa---BBaMaaaM,,..J.. " "
.0; v Si ; g rt..iUUi.l
Mm J
I
oduced in 5f
Bfl ft a aa
B el 3 F Fsr
1 r. -i -f 31 I
DENBY
aaaaa.
uc
Denby has set a new standard of price as well as quality.
Never before have you been able to get a real truck with
all the in-built sturdiness that has made DENBY
TRUCKS famous -at near the DENBY price.
Prices F. O. B; Portland
1 I Ton 1250.00
' li'Ton $1800.00
2 Ton $1950.00
2J .Ton $2250.00
SEE THESE TOUCKS AT THE SHOW
. - . .
Oregoii M
.;' Denfey Distributors.
Broadway ;.JS16. 3 PARK AND DAvlS STS.
our iimes the saving
ueegee
Tread
One D&motxl Tire saves rnnn-v fht ayrvn
in its first cost you keep the saving in
your pocket right then.
In its life of service it keeps on saving
for you.
Multiply that saving by four. Use Diamonds
all four wheels of your cac
Depend on Diamond Sqoeecee Treadsblack tread, red
idesrubber that is as buoyant as the sir it snrroonds,
and tougher than the road it travels.
Diamond Fair-List Prices show the saving at the start;
Diamond Tires prove their greater saving at the last.
Bid
Ttttfl
ST Tires
ley BicycU ssW H jiln
FadarktAkr.0ais
For Automobile Motorcycles and Bicycl
wuunonfl fair last fiices
tlx i d' '9X J s.ed
lia f wS Uiiki 1 hd Ml
Black Tread Red Sidee
. ARCHER & WIGGINS
SIXTH IAND OAK STOEETS , PORTLANn rjISTRtmrrnBc
.VI
V
83 NORTH BROADWAY
lininniiHHiHiniijinnmiinmi
- " - : , Nw ETerett U
'"tumtinifwimmriiwi
t -
. Ill :