THE' OREGON v SUNDAY ' JOURNAL, ? PORTLAND. SUNDAY MORNING, DECEMBER 1915.
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
&J on
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
Quality First
i
I
SAW
IX HUNDRED MEN BUY
TWENTY-TWO MILLION DOLLAR
WORTH OF CHALMER
FORTY ' MINUTE
CAR
The New Six30 with 3400 r.p.m. Engine at $1050
CHALMERS
CHALMERS
' CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
ChALMERS
CHALMERS
CHARMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
' CHALMERS
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS. CHALMERS
CHALMERS CHALMERS' CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
f . . - . . -
CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS CHALMERS
IN
was an event history. Not an ordinary dealers' convention.
It was a crowd of six hundred human dynamos the best lot of
merchants I have ever seen assembled under one roof.
Mr. Chalmers called the new car the 3400, because the engine
turns at a speed of 3400 revolutions per minute.
It is the fastest engine speed ever developed for stock car use
in America.
Some cars turn up 2000 ; some 2200. Others do only 1400.
There are one or two that reach 2600, and one that records 3000.
Such super-engine speed means great power from a small motor
a light-weight chassis, and, all told, a live, peppery car. In other
words, it does what the big brute of a car used to do, only this
new 3400 Chalmers is a lot faster in acceleration and more alert
in every way. It is a six-cylinder car the Chalmers Six-30.
When he told us the price $1050, we were dumbfounded.
Then he showed us the car. One glance was enough it told a
volume.
The stampede began. In forty very short minutes I saw 600 men
buy 822,000,000 worth of those new 3400 Chalmers.
I bought all they would sell me. I wanted more. We all wanted
more. We insisted upon more begged for more.
Some recited census figures others mentioned increase in wealth
per capita in their communities. But it was no use. The Chalmers
people said they simply could not build any more.
They took us, then, from the Convention Hall to another large
building. A door was opened.
There before our very eyes stood a phalanx of these bright new
Chalmers not one, not two, but hundreds of them.
It was a shock to our optic nerves, and to our imagination but a
pleasant one.
For automobile dealers are used to going down to automobile con
ventions and taking a look at a pretty new model on a pedestal then
going home and waiting three months or more for deliveries. We
certainly never expected to see more than one or two finished cars.
. Asking for deliveries of a demonstrator before sixty days in pre
vious years was like asking the Rhode Island Red to lay die Golden Egg
Somebody got up and said that we would find a name tagged on
each car and to go and get ours. ' -
It was like sixty football teams going down the field on a punt.
I found my car. I drove her in the big parade a $500,000
parade that turned into a $22,000,000 procession for Chalmers.
She travelled all over Detroit on a three-mile -an-hour speed, never
buckled ; never heated up.
When the parade was over I got her out in the open and stepped
on the little button.
I never before saw such acceleration.
I have felt under foot Brussels and Wilton, but never have I felt
real Velvet until now.
It was magnificent.
Then I got out and lifted the bonnet and opened the throttle.
I ran her up and up and up, and the faster the little engine spedt
the softer and smoother she ran. I understood then why they called
her the 3400 Chalmers.
If there was one single throb left in her, my good right ear failed
to record the irregularity.
I put the car over some of my own little hurdles and it gave me
back the laugh. I could not tease her a bit.
Then I lost no time in getting her down here in the salesroom
For I wanted my own people to see it you people. I knew you folks
here at home would go wild over her the minute you saw her in action
When I got back to 'the Chalmers plant, I got hold of Mr. Chalmers,
took him aside and asked him how he could do it for $1050.
Now, Mr. Chalmers is a man of action.
When the war came, he figured that the price of materials would
rise. So he took advantage of a low market and bought.
If he had waited and buUt this car of materials purchased in the
present market, the chances are. his cost experts would have put a list
price of $1400 or $1500 on the car.
Mr. Chalmers then explained to me what had been accomplished
in the great Chalmers plant in the way of new practices and new oper
ations and new. equipment. Yon know that all Chalmers oars are
manufactured motors, clutches, transmissions, etc all built from the
raw in the great Chalmers shops not assembled, not bought outside
and assembled by Chalmers, but built completely in Chalmers Shops.
I went out and looked the plant over and I never stopped until I
had been in every one of those twenty-two magnificent buildings. I saw
every machine at work. I saw these new cars coming through. ' En
thusiasm was written large on every mechanic's face. Every man takes
a pride in his good work.
I saw machines I never knew existed before. I saw new buildings
I saw great quantities of material piled high all ready for the foundry.
There was hustle in the air. There was prosperity. I caught it in the
first building I entered.
Then I wanted to get back and tell you all about this magnificent
new 3400 Chalmers to show it to you to let you "feel it.
To see it makes you reach for your check book quick. It is
here now. Come see it.
' I am making deliveries in the order of sales.
CHAS. D. HARRIS,
Sales Manager.
CHALMERS
CHALMERS;
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS :
CHALMERS
CHALMERS '
CHALMERS
CHALMERS
CHALMERS
CHALMERS.
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS ,
CHALMERS
CHALMERS
CHALMERS1
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
. CHALMERS
CHALMERS'
CHALMERS
CHALMERS
CHALMERS;
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS
CHALMERS CHALMERS
CHALMERS CHALMERS j
CHALMERS CHALMERS
--; w