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THE: OREGON SUNDAY JOJUIINAL, - PORTLAND, SUNDAY HORNING, JUNE S3, 1915.
As it seems to be tixe achzon to make June, or mid-ceaoon, announcements, here is Re6ys We will
continue to maintain Reo Standards in cvery regard land ; iii every detsul of the product and we
will redouble bur efforts to make more' good Reos in hopes some day to catch up with the demand.
IT WAS THIS POLICY of adhering to the highj standards set by Reo !a
r the beginning ; that placed Rep in the splendid position it occupies today
--so that policy will not now, or at any time,, be departed from.
REO IS ONE OF THE TWO OR THREE makes of automobiles that enjoy
i prarHral h u 1 111 uiy fcom'coiniTeririon- one that can shape its coarse without
reiEEarltoanytlxinslariy do.
EXPEDIENCY NEVER HAS been -a T controlling factor in?: the Reo. policy
becanse the product has always been "so good that, never since" the first Reo
left the factory has it been possible to 'make enough cars to supply all who
wanted Reos. "" - ;, , -v- V""'."
REO roUCY' FROM THE FIRST was based onvthe ;bne Idea ; f-perrnanent
; satisfaction to the user. , And only by building cars of quality regardless of all
other considerations could, that Reo objective have been attained.
TODAY, PRICKS of many materials that go into motor: cars are higher than ,
' ever before. Leather, steel and all products into which copper enters arc
' : higher than when the present prices of the two Reo 'Models were established.
LOOK HP THE QUOTATIONS and you will leara that that is so. 1 r :
NOW IT HAS BEEN OUR PLAN to increase the price of Reocwhenever
we felt that, by so doing we could make them better. Reo preference never
.; was based on price but on the quality of the Reo product. . ' ;-:
DISCRIMINATING BUYERS have always been glad to pay Reo prices for
' Reo standards of excellence and the backing of the Reb guarantec-rfihancially
, second "strongest in the world and in integrity good intent second to none.
SO. AT THIS JUNCTURE the logical thing to do would be to increase the
price of both Reo models to make up for the additional cost of manufacture
for materials average higher and cost of labor s we make Reo cars -is
.1 . not less than when the present prices were established.
THAT WOULD BE THE LOGICAL MOVE at this' time, did we believe, that
, the high pricescf ood rnaterials would obtain for long. But we don't. We
believe it is the result of an extraordinary condition and so is only transitory.
OF COURSE THERE. WOULD BE another way; namely, to cut the siie of
: the csa awheel base, width and length and depth of seats and to skimp the
quality in coundess ways that it could be skimped. Ways, too, that the average
. buyercouldnot see and would not discover for a few months. ' ? .
BUT THAT. IS XJNTHINKABLE such an expedient Tiever has and never
could occur to the men who make Reos the men who set the Reo standard.
NOR WOULD REO BUYERS -that select clientele that has always shown
- 6ucna preference for Reo cars accept such a product at any price.
THEY: ARE ACCUSTOMED to wearing real leather shoes and ? they , will
; not consent to wearing paper or cloth shoes now Just because the price of
fS leather has advanced. rf ' ,
NOR WOULD THESE ACCEPT a car so skimped in size you could, get five
xuu grown aauirs in omy Dy using a
factor' just sufficient to "get by." . v
shoe horn I Nor one with' a "safety
THEY HAVE BOtjGHT REOS BECAUSE they knew the Reo standard of
"50 per cent oversize! in all vital parts' could always be depended upon even
-tbough thenato, had pay more for rfeel and other metals .
REO POLICY HAS PAID it has justified itself in every way that gratifies
.the hearts of men who like to make honest goods. And it has paid hand
6ornely those, who were so wise as to select Reos, for they .have found that in
all the world theve is I no - other automobile of so low ) upkeep : cost such
wonderful consistency of performance and so few repairs. ,
TODAY THERE ARE 60,000 Reo the Fifths In use. Think of that number
of delighted owners singing the praises ofReo eVery day. For you never yet
met a f Red owner who wasn't a Reb" booster. . Never one that wasn't more
than satisfied never one that was quite willing to admit that any other 'make
of car could be as good as his Reo. . ; " "I '
OF COURSE - IF" YOU: ACCEPT mere 'specifications" as value thege are
several claimnnts. -
BUT IF YOU MEASURE values as they are and compare every detail of
design and.of construction-the work, as well as the material: if-you appraise
operience as an asset and the Reo guarantee a bigger one: ; ; . ..
AND IF YOU ADD th good Intent that you know goes' into Reo carsthen
Reo The Fifth has no rivaL no competitor no peer. And today there are
few who even try to dispute the ground. .That field has,' by common consent,
been yielded to Reo-nd Reo quality was the reason, j ,
AND ; THE NEW REO SIX, "jthe Six of Sixty Superiorites, is today the
most popular , Six in America if demand is ; any criterion. " . ;
SO WE'LL CONTINUE to maintain Reo standards in every detafl. We'll con
I tinue to make Reos just as big and just as good and at the present prices
even tnough prices ;wtcme crnTmnoin that arevital - to the permanent
stability txie car nave advarice '
THAT IS OUR " ANNOUNCEMENT enil that b our
tens of f thosusands of friends who riave bought Reos on the basis
. quality and Reo standards of making cars and, of doing business.
WE HAVE TO APOLOGIZE foronly one thing m the Reo ixIicy-oiir Inability
to make enough to supply you alL And that is because our policy has been
r never to run after tht fleeting fantom of quantities -never to seek . the kind
; of prestige that mere numbers gives but to make only as many Reos as we
4 could make and make . every. J&eo good. : : :
FOR WE FEEL that every Reo car carries with It the Reo reimmt!on--ctnd
; so m each-car must be incorporated all there - is of Reo engineering skill,
Reo experience and Reo integrity. . - . , . ..
SO IF YOU ARE LUCKY ENOUGH which means if you hurry and get your
; order in at once to get a Reo this season, youll get that kind of an auto
mobile and at a price that cannot be equalled for the quahty because there
b only one concern that makes cars of Reo quality and at Reb prices.
attitude
toward the
of Reo
REO MOTOR CAR COMPANY
V Lansing, rMicnijan, U. S. A.' " ' :
2&?T : Northwest? Atato Cp
v F. W. Yoglcr, President ;
Broadway
at Couch
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