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THE OREGON ' SUNDAY; JOURNAL, PORTLAND, STJ
NDAY MORNING, MARCH . 21, 1915.
- i .- j .- . - i
Through i sarvlc th marketer can
Show the elxtent of hlsj knowledge rel
ative tjo goferalng condition and tfadc
demanjds, and demonstrate his willing
ness to make concessions for the con
venience or the purchaser. In return
ror paJtronage.i mat was wi inougm
In mind ' when the Standard ' Oil com
pany purchased the National Supply
company's service stations situated ion
selected eit-is In the liargefr cities of
California, v '-v ... j .
The Standard is now foltowlinir out
further its general policy I of going
ACCESSORIES MADE
BY BUILDER OF CAR
SHOULD BE USED
Complaints Made to Local
Factory Branch .Showed
Violation of Rule,
CHEAPER PYRTS COSTLY
Experience Shows Sepalr Man Who
Substitutes OeneraUy 3oes 80
Because Profit Zncreaaed.
Thrre is a great deal of diwsatisfac
tlon and complaint being received at
th local factory branch of the. Kord
company due to the many' new ideas
salesmen have for equipping Ford cars
with aacessoriea i other than those
placed' ther"e by the manufacturer.
J-V B. Norman, local manager for
Henry Ford, gives owners some very
eobnd advice regarding what should
and should riot be! used on their cars:
"Investigations ! show that where
' troubles have come In the running of
Ford cars, they have been caused, in
the main, through the use of outside
devices- and unnecessary accessories.
Our. urgent advice to owners of Ford
cars is to use the! car as we equip it.
riton't buy repair parts that are not
made by Ford. IC your repairman of
fer something 'just, as good it is
probably for the reason that the cheap
er material allows him a larger prorii.
and if defective will not be replaced
under our guarantee. .
smoothers, easy riders, or any other
... such contrivances.) Instead of being
of any direct benefit to the car owner,
many serious ficcBdents .have , been
traced to these wholly unnecessary at
tachments. "Jf afety first' means
anything to you, don't permit of any
substitution or alteration being made
in the spring suspension or your ora
" car. ......
, : "Doo't use any connecting or radius
Tods except Ford make. There are
many cheap onus substituted la repair
whops, that are bound to " bring you
trouble. i-
"Don't neglect to oil your springs
frequently. A little oil and graphite
between the leaves, of the springs'
makes the riding of the car as smooth
as riding in a oaC. Take care of your
nprings. Keep them, painted, because
' from washinsr, water- is bound to seep
In between the leaves ana reduce iiexi-
- biiity. - . i .
"Don't use any other form of igni-j
tion. The Ford magneto is satisfac
tory and bpst. E)on't throw money
away by letting aAybody sell you one
of the many ignltfcon systems that are
advertised for Vote cars.
"Don?t change the carburetor. We
ere using the best Carburetor for the
Ford .car, because we know ; what the.
car 'demands in a Carburetor. )
"Don't use any. special type of!
honey-comb radiator because the thin
circulation pathway -results in clog
ging and trouble. ;
"Don't use any jbut the Ford vibra- (
tor points as there are many poor imi
tations on the Aarket resulting in
much ignition trouble.
"Don't put -in any but Ford piston
rinus.
"Don't experimen. with any 'gas-
oline savers' -the1 Ford oar is the
ICreaiosi, gasuiine saver, in ue inuiwr
wo rid.
' ."Don't forget to clean and oil the
commutator. This small but impor
tant part, of youri'car is the one per
haps most neglected by owners, and
the owner who doesn't . give the com
muttor "its proper share of attention
Is 3ue'-for bother.:
"A dirty commutator is directly re
ponsible, in many cases, for missing
cylinders. When the car is running at
a good speed the commutator revolves
o rapidly that there i imperfect con
tact With thsj" segments if it is ;not
oiled and absolutely clean. ; T
I "When you want any advice, on what
not to buy forj Ford cars write to iour
service departijnent i and we'll give iyou
honesty unbiased advice and save you
money and troiuble."
Motor K Subjected)
To Gasoline Test
Experiment
Xxanciaoo to
Machine Will
An
1 ; ;-.)-
Being- Co ndnoted in San
Satarmiaa ' How Lone
Rust on 19 Gallons.
tterestlmg
Sn
ing .conducted
Car company,
mine how loni
will 'run on 19
In their sbo
has Wad a car
8 o'clock each
idle and
19 gallons
ning
until
used.
A number
experiment is now be-
by the Pearson Motor
San 'Francisco, to deter-
t a Maxwell "25" motor
gallons of gasoline, f
)w wjndows the company
jacKea up ana irom 2 to
day, its motor is run
will continue to do so
of gasoline have been
the bay cities
official time
duty is to
contest each
the time and
ence to the run
lowed.
nu'uic DDcnihinMe
Ull I lid I IILUIUIIUIIO
ill " ..i i H
. i i !
I Far Away, I He! Said
Wartted It,
Auto."
t premises were sound enough, and that
J he saw Into the future with i fairly
t accurate vision. - The automobile serv
j ice station is the logical response to
! a demand that has come with the vast
' Increase" in the ranks of motor car
... . 1
owners,
proa
to the customer with ita
tn this ' instance. Bed Crown
and Zerolene lubricants for
cars-bv ooeninc service
the principal corners of this
With these I stations, in downtown
ucts
gasoline
motor
at
qlty.
stations
and residence diatrlcts, on
ways ana byways used
by
the hiali
automo-
biles, the company is demonstrating
its understending of service to the mo
toring public. Jt is endeavoring to bo
at the customer's elbow when he wants
what he needs.
Time Not
When All Who
iuuuiu vaei
i
A little known prophet
few years aigo that the jtiihe was not
prominent motorists of
lare acting' as judges-and
Weepers of the test, whose
chteck. the findings of the
start the motor, keep
nee, jthat a strict adher
es pf the contest is fol-
dky.
far distant -khen everybody
ed a motor
car would have one, and
predicted a
who want-
that faucets where one could get gas
oline and ; motor oil would-be conve
niently located on every street corner.
just UKe letter Doxes.
Altfiough one San Francisco bay
town has a cluster of serlice stations
that suggests mail service where the
rural delivery obtains, the automo-
station has not yet be
come as coijnrnon on the Pacific coast
as the lettejr box, one obvious reason
for this bemg that there still are
fewer persohs with letters jto post.
However, present conditions indi
cate that fur little known prophet'
5 (Q)p ? 0 0 0
Lined up for your review
by General Service
Taljc about an army of facts we have
been able to check up the returns from 500,000
JDiamond Tires.
Just think it over for a minute
This is nol puny group of isolated tire
testimonialsj it s a real report from hundreds
of Diamond (Tire distributors on tires sold and
ired returned for replacement or adjustment.
O! ore roanuiacturer ever dared to
speak in public about such a report, let alone
offet to place it in the hands of every interested
tire buyer.
Usej the return coupon and receive the book of
compelling tire facts showing, that on an average but
one Diamond Tir out of every hundred wax returned
for replacement or adjustment.
1 i 1
Added to the'wonderful Diamond service you can now
buy Diamond j Squeegee Tread Tires at the following
1 -
FAIR-LIST" PRICES :
Size
30x3
30x3(
32 zy
33 4
Diamond
Squeegee
9.45
12.20
14.00
' 20.00
Size
34x4
36 x 4J4
37x5
3Sx5&
PAV NO MORS
JlcnSmri7ri?n
HII I Hill
mm 1 hi 1
a a a 1 tit is
Ail;
i .1 :mg?
a I ((.inf
Diamond Tires, Akron. O. S
Diamond
Squeegee
$20.35
28.70
33.90
.46.00
V Send tne your jook entitled S
pOOOO Strong." S
Same...
lAMrae
....... .M
................
J
TIRES
1 ; 1 I - '
WE ABE OFFICIAX. BXSTBXBTJTOSS
ARCHER and VIGGINS
1 I OAS STBSET, COSITSB SZ3CTK 1 j ' - !
-.I"- ---r t 1 . I . - --, - , 1 f . : .
In number of cars sold in Multnomah County for over $600.00 by
a large majority.
THERE MUSI BE A REASON
There has been some misunderstanding regarding the position of
otudebaker oales wnicn compels us to puDiisn Tacts. lne tigures
we give are registrations to 1.3618 for Multnomah county;
These figures are given to the pum
ing and will not be referred, to again
because it is entirely foreisrn to our
1915 Models.
Studebaker . . . I . . . . . L . 72
Buick !......!.. 33
The above figures are positively authentic!
Older .Mocels.
522
242
Total.
594
275
icj merely to straighten out a misunderstand
in advertising copy . of this organization,
business policies.
Don't buy an Automobile until you have seen the hew STUDE
BAKER with its oversize Full Floating Axle, Long Stroke,
Monobloq Motor and Timken Bearings throughout.
OREGON
Silent
i Distributors of ST
F.- C; Riess, PresidenL i f
C' Garbe, Sec. and Treas.
MOTOR s CAR CO.
JDEBAKER AUTOMOBILES !
Cor. Chapman and Aider SU.
Phones Main, 9402, A-7656
The two commonest mistakes
You will have only yourself to biamelif yoii ains talked,
into, buying
unsuitable
not suited to your need& Second, Buying a car that has
r
or a
the
made in buying an automobile are First, Buying a car
an "un-
38,000 happy satisfied!
cost that any man of any
The first mistake buying
suitable" car is perhaps made even
less often than the second. But for
your own sake study your needs t en
sibly, just as you study your house-
iii i i L J 1 L I L.
noia neeas, ana nuy a car you yun
afford to enjoy a car you will Have
pride in, and yet one that will not be a
"ghost of reproach" to your good
sense.
The second mistake buying a
"theoretical" car -j- is perhaps the
sadder mistake of thi two because
when you have marie I this mistake, .
yoik have on your hands some engi
neer's or designer's untried theory,
instead of a tried, known, successful
car. And you have paid a price that,
pui in the right car, would never have
been; a reproach but would have
not passed
retical
the theory stage.
Maxwell owners are driving 38,000
standing can afford, and at an o
200 M
Twelve hundred a week, five thousand a month. That is the actual output of '
now and constantly increasing
Ftoz Dare promises mai cannon oe Kepi, duc actual apyenesio hioawbu ictucrs.
Stop! Think: a moment; There must be something
i i i e i ! . . J' L e i - L i m 1 . t
bought an automobile of real prido
and joy.
It is because we see these two mis
takes being constantly made be
cause wesee sensible people bein
constantly talked into these "auto
mobile fiascos" that we boast co
much about the record of the car we
sell-! The i Maxwell.
handsome streamline
riginal cost that is simply a
Maxwell Cars to-day at an upKeep
practical investment.
axwell Cars Every Day
back of a production so great.
fThe Wonder Car 99 right
Zk maxwell cars every
t . m ! in
wnen you oraer a iviaxweii,
Back of each' Maxwell
one strong enough financially to insure you against the
deliveries of a wonderful
The , Maxwell
you get one
stands one
car on the day you want it.
There must be the
all.
ic are buying, and
the day you want it.
of the greatest and -most efficient organizations in the industry, and
hearty approval and confidence of the public in the car they buy and the Car must merit it
hour of the business day. Yes, that is just what the) publi
purchase of an " orphan ! car
Company's Guarantee of Service to Maxwell Owners
' and to give you actual
No other automobile is backed by a more reliable service than that guaranteed every Maxwell owner. More than 2,000 Maxwell dealer
In every part of thU country are always ready to give expert advice, to make adjustments, and to supply new parts at reasonable prices.
This splendid Maxwell dealer service organization is perfected arid completed by the chain of Maxwell owned and Maxwell operated
Service Branches. Sixteen great Maxwell Service Stations are so located throughout the country that a Maxwell dealer can supply any part
- -.i r i i r m ii . i m. 11 e ' . c a.i r j 1 . m 11
OT an owner wiuun a. iew noun ir not in ou bioul. tnuweu ocrTicc u ouc 01 iuo yrcai auvauuigct enjayea uy mazweu owner.
Order a Maxwell from us now, and when you want it delivered, we will
give you your car not an excuse on delivery dav
fEVERY ROAD IS A MAXWELL ROAD"
' -.! .
r. C . ELECTtlC
omorr staktes
$55
emu
Factory Distributors
Twenty-Third Street
PORTLAND, OREGON
r.o.s. ramie CCSC
omoir STAXTEI pJJ
ccrxs
ic