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THE OREGON SUNDAY JOURNAL, PORTLAND. SUNDAY MCXRNING, FEBRUARY 23, 1915.
SALE OF AUTOMOBILE
IN 1914 GREATEST IN
HISTORY OF INDUSTRY
Deduction of Prominent Port
land Dealer Is That Motor
Is Necessity, Not Luxury.
HARD GOING IN WASHINGTON COUNTY
"The ycsr of 1914 witnessed the
highest mark in both the production
and sale of automobiles since the in
ception of the Jndustrv. With general
business nothing to boast of, a so
called luxury looms up with a big
sales lncroaae." says H. I,. Keats,
northwest distributor of the Chalmers
line. - .
..... "The deduction is plain: Th motor
'far. is 'positively and conclusively not a
luxury, but a real necessity in carrying
the affairs of this high geared cen
tury. Indeed the term 'pleasure car'
commonly used to distinguish the pas
senger automobiles rom freight carry
ing motor vehicles conveys an entirely
erronaous and misleading impression.
"The kecnnas of competition in the
work of tho world, as it is carried on
today, makes success largely dependent
upon the conservation of time. The
minutes count, and automobiles save
lours of them Jaily.
"An analysis of 1014 tales proves
that a very large percentage of ma
chines wer., bought for a carefully
computed tfcbnonilcal purpose. Busi
ness, houses have found through the
ue of oars they can multiply the ef
. ficiency jf their outside force, not orflv
enabling them to expurid their lone of
operations, but to cover the old ground
4n a fraction of the time formerly con
sumed. The professional man has long
recognized the economical value of th-i
automobile, and is plainly handicapped
Without one.
. "Observe tliat I have considered only
the so-called 'pleasure cars." Tiie mo
tor truck has just as big. and probably
an even mire useful future. Tnc j-roa't
. Ktiropean -war has shown what a won
derful utility tire power driven vehicle
ia, not. I am glad to say, as an engine
Cf destruction, but principally at firt
aid to tiie commissary and hospital
forces.
"Vet the automobile baa only Jut
begun It. j work, ami Jin posKibtiiles arc
still unknown or unappreciated in a
major portion of the world. It will
figur a.s a main factor in the exten
sion of civilization's boundaries, and its
use oecorne more diversified as its uni
6rsality broadens. The future of the
automobile? Great'"
I , i - , 1
HIGHWAYS OF FRANCE
ARE BEING WIDENED
Purpose Is to Facilitate Work
of Transports in Getting
to Front-
pians are under wav for the amal
grjuation of the two national motor
cycle organizations of Canada, the Can
ada Motorcyclists' association and the
Canadian Wheelmens' association.
French national highways, leading
from base depots to main points along
the fighting line are being widened by
the military authorities in order to
facilitate the work of the army trans
ports. Practically all French macadam
roads are flanked by grass tracks,
sometimes as wide as the road itself,
on which trees have been planted at
regular intervals. Theso tracks give
pasturage to cattle when on the move
and the trees act as a protector
against the sun and wind. Owing to
the immense amount of traffic On the
main roads. the grass track? have
been ued by men and horses, leaving
the center free for automobile con
voys, until, instead of a smooth, trim
grass urface, there is nothing more
than a bed of mud.
JThe military authorities, taking the
work out of the hands of the depart
ment of roads and bridges, is now
making the side tracks fit for traffic.
Stakes are driven into the road and
over these are placed wood beams or
old railroad sleepers, laid longitudi
na.lly. Logs are placed crosswise
above the sleepers, at regular inter
vals of about five feet. A heavy
A graphic argument for good roads. Top J. L. Van Kirk, carrier
on R. P. D. No. 2 out of Forest Grove, traversing a mud-laden
road in Washington county.
Bottom, left to right Charles Himes, postmaster at Forest Grove,
and J. L. Van Kirk and A. E. Gardner, two rural carriers oper
ating out of that office, with a day's delivery of parcel post
mail, part; of which must be delivered over roads of the char
acter shown in the top photograph.
layer of broken stone afed sand is
spread over this wood framework.
The surface thus obtained la found
entirely free for" automobile traffic,
comprising heavy convoys, fast tour
ing cars, and troops being moved in
buses and trucks.
The work of transforming the roads
la being- undertaken by the engineer
corps Jn the army and by territorial
troops who are officially considered
to be resting; In other words, who are
not rn the actual firing line.
A hat I a rf tallrn fnr th benefit of
the riders is being delivered at the
Buffalo (N. Y.) Motorcycle cluh.
The Hudson Stands at the
Top Place in Its Class
8 .
For several months past the pes
simists have been trying hard to
pin a "Rest in Peace" wreath on
prosperity.
But they have failed. It simply
couldn't be done. All the pessimism in the
world couldn't kill the brand of prosperity this
country is facing.
We confidently predict that soon
many & tftese Imitators will be forced to adopt
drastic measures to market their product. They
will resort to extraordinary newspaper claims;
They will be compelled to reduce prices radic
ally. Remember, when that happens, it is the
last grasp at the straws in the current to pre
vent the final sinking into oblivion.
If there ever was a time for the Many factories will probablyclaim
merchants and manufacturers to "make hay
U 13 1IUW.
The automobile industry has
shown greater resistance than other lines dur
ing the recent depression. This resistance was
by the few big strong companies whose prod
uct is everywhere recognized as standard.
Other car makers in common with general
manufacturers are making a desperate fight for
existence.
The Hudson has shown great re
sistance and extraordinary gains. As evidence
iwo years ago the Hudson Motor Car Co.
made and sold $6,000,000 worth of motor cars
Last year $11,500,000, and this year $7,498,000
m the first five months of their fiscal vear or
at the rate of $18,000,000 for the year's output.
1 lunk of suth a gain where others show losses !
Other makers endeavor to copy
ciIUD?PN aPPearnce. They claim HUD-
ct,wi?Ual,,ty h?l lack the engineering
skill, the selected brains, the abilitv which goet
into every Hudson. The above figures prove
that already the buying public has discovered
the difference between the genuine and the
imitation.
that because they have paid "paper" dividends
they can afford to reduce car prices.
Are they philanthropists?
Would you, if you had a paying
business and could sell all your goods, reduce
prices and so divide your profit with the pub
lic? WOULD YOU?
Isn't it more reasonable to suppose
you had to reduce the price of your goods be
cause you weren't selling them ?
Be warned in time. Don't be mis
led. Study the history of the automobile busi
ness and judge the future by the past.
You will instantlv realize that
you buy such a car, you buy a product which
the manufacturers must market at any price it
will bring; that you soon would own a car
without a factory, without a"" dealer, without a
home an outcast in the greatest manufactur
ing industry on earth.
if
Remember that quality remains long after
the price is forgotten and that the Triangle on the
Radiator is the Hallmark of Quality.
C. L. Boss & Co.
Distributors of Hudson Motor Cars
615-617 WASHINGTON STREET
iTJt)t
PORTLAND, OREGON
AUTOISTS
NOW FORMING CLUB
Islands Have Had Big Num
ber of Cars for Years but
No Organization.
Honolulu, Hawaii, can now boast of
an automobile club.
There have been a great number of
automobiles aold In the Islands during
the past elg-ht years, but It was not
until January 20 that the automobile
owners of Honolulu made the Initial
more toward the organization of an
automobile club.
In a letter to Mel O. Johnson, of the
Howard Co., Edward . Delcum of Hono
lulu, asked that eotrfes of the consti
tution, by-laws and house rules of the
Portland Automobile' club be sent him,
that the new club might have the ad
vantage of the Information to be ee
cured therefrom.
It is expected that a meraebrshfp of
1000 can be secured, and that the ad
mission fee can be fixed as low as 15,
with annual dues at 6.
The purposes of the club are to pro
vide for the enforcement of all legis
lative rulfs regulating automobile traf
fic for the mutual protection of all
persons using the public highways; to
encourage the construction of good
roads and bridges; the improvement of
public highways; to arrange for pleas
ure runs; and to cooperate in securing
national, state and municipal legisla
tion and rules governing and regulat
ing the use of automobiles In the va
rlnvx town nid counties in the terri
tory of Hawaii.
(S DOING WORK OF FIVE MEN
is,
. .
J
n
C. H. Williams, Portland manager of Goodyear Tire & Rubber Co.,
seen from various angles.
C. H. Williams, manager of the lo
cal branch of the Goodyear Tire & Rub
ber company, has been busy since his
return to Portland, and has decided
that he has been doing about five
men's work.
To prove this, he submits the above
photgraph taken of him while he was
getting things lined up for the spring
campaign.
Everything points to good business,"
says Williams, "and there is no doubt
but what any scare of hard times there
may have been has disappeared, and
that the automobile Industry in Oregon
Is in a more healthy condition than
ever before.' People who have for
years been "prospects for a machine
have decided that this year they will
lake delivery of their car. Many have
been influenced to make this decision
on account of the standardising of the
prices of tires and sundries, thereby
reducing the maintenance and upkeep
of an automobile to such an extent
that the man with the moderate in
come can new enjoy all the pleasures
derived from owning and operating his
own machine."
'ON TO CALIFORNIA'
IS
SLOGAN
NOWADAYS
Transcontinental Automobile
Touring Bids Fair to Be
Big This Year, -
Indianapolis. Ind., Feb. 27. "On to
Californii" seems to be the 3fU5 slo.
gan for motorists In the tfnlted State
and Canada. At least the reports from
KUtomabila mu.-iufacturern, who ura re
ceiving numerous inquiries from per
sons rlrlvinr their nttrtlc-nt ir nn.lcn rr
automobile, would indicate! that trans
continental automobile touring will 1.4
heavy thia season. ,
The owners are asking Tor Informa
tion on the different routes, the ?onit
tlon -C the highways, what equipment
they should carry, and any other infor
mation regarding the Jaunt across -the
country that the manufacturers are in
possession of.
Frank Ii Smith, head of the Premier
company, as a result of the flood of ln
QUiriis lr Jtu owners, has ordered a sup
ply, of the booklets on the Premier
Owners Tour of 1311, reprinted and
generally distributed. This publica
tion contains valuable information on
transcontinental touring. It Rives one
djay trips along: the routes from the At
lantic to the I'ai irio oc-ana. it do-
aprlliAi ttk onnilitlitnd gf 1 . .. l.l.t.
gives information on the matters of
equipment, organization, things ; to
avoid, and things to enjoy.
Not only will these Premier trans
continental books be distributed, to
Premier owners, but any pt-rson or or
ganization contemplating n trip aerosj
the country will be entitled, to them
upon application to the Premier com
pany, in Indianapolis.
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On the Overland (Model 80) steering col
umn is a set of electric buttons. By just gently
pressing these buttons, the car is electrically
started, stopped and lighted.
No other method is as simple, as acces
sible, as positive or as reliable.
"But" you say "other cars have this
advantage."
Certainly but only those cars that sell at
a much higher price.
Why pay more?
Buy an Overland and save money
mm
ma. fit thai
Model 80
$1075
lAWelftAKeearta
UeI'ta,4
t 9TI
$1080
Cu - tTS
Model 81
- t KaseengerToartBgCaf
$850
829 WaklBgton Street,
J, Wi Leavitt & Company, Distributors
Telephones Marshall 3533, A-2444.
The Willys-Overland Company, Toledo, Ohio
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