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MAGAZINE SECTION
PORTLAND, OREGON, SUNDAY MORNING, FEBRUARY 21, 1915.
CITY BEAUTIFICATION
PICTORIAL SUPPLEMENT
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By Lioytf McDowell.
NE hundred miles of roses of wondrous beauty
a floral display that would prove a world-wide
attraction! A hedge that would reach from Port-'
land to the seal
That is just the very thing the city beautiful
committee of the 1915 Rose Festival association hopes
to accomplish.
Instead of the hedge from Portland to the sea. how
ever, the thousands of new rose bushes are to adorn
parking strips along more than 3000 city blocks, or 100
miles of city beautification sections of the city where
roses now are not grown in great quantities.
Millions of flowers will thus be added to Portland's
annual review of roses a timely aid to assist in up
holding the city's well-merited reputation, not only as
the "Rose City," but the most . beautiful city on the
Pacific coast.
Therefore, the slogan, "The Whole World Knows
the Portland Rose."
"From the standpoint of . a city beautiful, declares
Emery Olmstead, president of the 1915 festival, "Port
land could easily have passed muster without turning a
hand.
"But visitors are coming thousands of them and
we must add further to our reputation as the most
beautiful city west of the Rockies and surpass every
expectation," agreed governors of festival.
Festival directors began at once to broaden the
scope of the association. The city beautiful campaign
was inaugurated and is being financed by the festival.
The first meeting of the city beautiful committee was
held late in December.
This branch of the festival association has grown
with leaps and bounds. Now, more than 300 delegates,
representing every fraternal, social and commercial
organization in Portland and suburbs, are meeting in
convention with festival directors and the city beautiful
committee. Public schools are represented, and every
man, woman and child in Portland has a part in the
city beautification plan.
From figures obtained by the city beautiful commit
tee, there are available in Portland more than 250,000
two-year-old rose plants which, if set out at once, will
bear flowers this year. This vast number of bushes
would be sufficient, say men familiar with rose culture, to
decorate 3000 blocks of parking strips, or the 100 miles
of beautification, which the committee will strive to
accomplish.
Portland's annual Rose Festival also brings out sev
eral rose headliners that are worth featuring, and which
no city in the world can boast.
Automobile and vehicle decorated parades show
more than 3,500,000 roses. It has been estimated as
high as 5,000,000 flowers will be used this year.
Portland each year grows more than 10J300.000 roses
some florists say between 15,000.000 and 20,000,000.
They have never been counted.
Out at Peninsula Park Portland has a garden in
which are more than 1,000,000 rose flowers 700 varie
ties and 14,000 plants.
From this four-acre garden of a million roses or
more', tourists in the city may look to the northeast
and see snow-capped Mt. St. Helens. Further east lies
Mt. Adams, and if they look sharp Mt Rainier comes
into view.
Syracuse, N. Y.. is planning a rose garden to covei
three acres and, it is understood, several varieties of
the rose grown so successfully here wilf be sent to
Syracuse with the compliments of the city beautiful
committee.
With the city beautiful campaign, under the direction
of Julius L. Meier, general chairman, and the board of
governors of the Rose Festival, well in hand, the com
mittee says parking methods should first be carried out
in the work of city beautification. It is the hedges cf
roses, or the beautiful flowers in the parking strips that
attract attention of visitors to the city in their sight
seeing trips by street car or automobile.
"Plant rose bushes in the parking strips between
two and three feet apart, depending on the varieties," is
the advice of the rose experts co-operating with the
city beautiful committee.
Continued on Page Six This Section
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