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THE OREGON SUNDAY JOURNAL,
TTft TTh Tl 0 TTTl ! TV T 111
rower ivjiaee 1
The New Reo The Fifth "The Four"
WHAT NEED WE ADD to what you already know of thi great car? For of course yon do
know. If you bavt not owned one, you havo many friend who do. And they have doubt
kat told you in more extravagant terms than we would care to use,
MORE THAN 40,000 of them are today in hands of usen : 12,000 were sold last season.
AND AS PROVING the popularity of this model we need only say that on Norember
10th the last Touring Car left the Reo factory. And that for thirty days at least there has
not been, so far as we know, a Reo the Fifth ofmy Dealer's sales-floor anywhere.
THE PROOF OF QUALITY in any product is "will It seQ in the off-season?" Autumn is
supposed to be th off-season for motor cars. Not for Reo cars thoughwe have never known
a tune when, even with our splendid factory facilities, we were able to make enough Reos to
apply the demand.
WE HAVE JUST INCREASED our plants nearly 50 per cent necessary to produce the new
'Six." And we hope to be able to more nearly supply our dealers this year than formerly.
AS WE HAVE NO AMBITION, however, to be maker of the most automobiles, but of the
best, we do not expect, ever, to supply all the demand for Reo cars. That would be our
idea ofweU the reverse of success.
TO MAKE THEM EVER BETTER o much better that, always, the demand will beckon
the iupoly-that is our desire.
FOUR YEARS AGO we announced that, after more than 23 years of experimenting -testing
proving--we had produced a chassis that we believed was finality in all essentials of
design. And we said so. '
SOME FRIENDLY RIVALS laughed at that statementsaid that changes would continue
to coma with the seasons as they always had. -
ENTIRELY NEW TOP real one-maa top. Can
actually be put up or down by one man after long
uae aa well aa when new. Secret is in the aecura
attachment mentioned above.
WINDSHIELD Oval moulding and pressed stee
construction throughout. New method of fastening
and top attaches direct to and is immovably
supported by windshield. .
RADIATOR New method of securing to frame
mora flexible prevents strains on roughest roads.
More cooling capacity. Cover, one-piece pressed
steel same distinctive and "classy" Reo design.
WHEEL BASE increased three inches.
NOBBY TREAD TIRES on rear wheels and extra
wide, oversized, demountable rims with new locking
- device, ' , r-
SPRINGS Improved method of lubrication for spring
shackles.
STREAMLINE HUB CAPS an exclusive Reo fea
ture. Covers all holt heads, dust and oil proof.
Removed by small screw-driver no need for large
special wrench.
ANTI-RATTLER on brakes, and anti-rattling support.
IMPROVED STARTING mechanism same system
but doing away with shifting gears; also with sliding
contacts and resistance. Silent; no over-running or
roller ratchets nor any part to wear when ear is in
operation, i We think it is perfection,
NEW HEADLIGHTS with hingeless, anti-rattfing
doors and outside focus attachment.
NEW DESIGN FENDERS crown type, closer
fitting under pan. Not the cheap-looking rolled type,
but the kind you see on high priced cars.
NEW METHOD of supporting Ignition cofi. New
design universal joint for generator impossible for
backlash or rattle to develop by wear.
NEW CYLINDER DESIGN independent exhaust
ports. Injector type exhaust manifold. New low
pressure muffler. , -
NEW THREE-PIECE piston rings giving greater
, power and acceleration. Ball bearing fan one piece
hub and larger bearings.
IMPROVED VALVE operation mechaiiism larger
. surfaces, ball joints, self -lubricating.
''NEW ONE-PIECE cam shaft larger bearings and
hardened and ground.
ADDED FRICTION SURFACE to dutch. New
operating aaechanism calling for less foot pressure.
Improved thrust bearings.
EQUIPMENT One-man top. Flush instruments;
.highest priced d'Arsoval type ammeter and usual
tools and accessories.
DELIVERIES BEGIN December 15th. Your local
dealer will be able to show you and to take your
order for this matchless car on; or about that date.
NEVERTHELESS WK WW BP" rtPTim i
ninds that, in the three-unit power plant and in
other features that have become known as peculiarly
Reo. we had established principles that would not
changeso long at least as the principles of gas
engines remained as they were,
IMPROVEMENTS? REFINEMENTS? of course
byt only in minor details. The world moves and of
. coutm we expect to move with it. Reo has from the
first been in the van we mean to stay there.
BUT IN THE FUNDAMENTALS of a self-peopetkd
pleasure ear, we were convinced j we were right.
Events have only servtd to confirm us in that belief.
Reo the Fifth is today, in all essentials, the same as
then and it is still the leader in its price class.
FROM SEASON TO SEASON we bve made such
improvements as the progress of the science has made
possible. And as our facilities have increased and our
purchasing ability become greater, we have from time
to time reduced the price of Reo cars at the same
time that we have increased the quality and the size.
IN THE CASE OF THIS FOUR we have been able to
. do two things we had considered impossible we
have made a bigger, at the same time we have saade
a still better car. . j '
READ THAT AGAIN MULL IT OVER sense the
significance of the statement larger, more hrxuri
ous ear - refined and improved at every point where
refinement or improvement was poasibloand at a '
lesser price! j" .
HOW WAS THAT POSSIBLE? you ask. Tell yon
THE MOTOR PROVED to hava mora power than
was pecessary mora than was really desirable for
the weight of the car. Refinements, recently made,
increased that power still more.
SO WE FOUND we could add three and ans-ttajf vary
desirable inches to the length of the ear, rjre the
buyer a mors luxurious equipage, and yet have a car
ef ample power. ; . . j
THAT DIFFERENCE IN LENOTH aod we made
It wider at ;tha same time make all th difference
'H11 m cPty and the eomibrt of the
ear. It gives a full door without having to cut the
corners to let the wheel-house in. ; -
OTHER NOTICEABLE DdPROVEMENTS sn a
car wtuch formeriy seemed almost perfection are;
IMPROVED UPHOlJrrERINGk-ingher backs
sW alt" Bl T I mmmm sal i Iiti 1 1 4 M u
feata. Extremely low-back fad
la wamng. New
IMPRQVXp WPTPSHIELD snpewlpi braces
POCKETS m all doers.
IN31 kvMENTa mounted flush oa instrument board.
HOOD FASTENERS new and Improved type, tay
put and tmfasten readily when yon want themto
Reo The Fifth Roadster $1000
nuiircpasimg
A Condition That
To
was
Proved To B
- i r.3. -
is
Others
WE PROMPTLY TOOK, and are giving ycro
j full advantage of it
Reo The Fifth Coupe $1575
READ CAREFULLY If s the Silver Lining to
tnc vvar-Uioua
i ;
YOU ARE OF COURSE AWARE that tho Reo
Motor Car Company is financially the second
Strongest Automobile concern in the world.
OR WEREN'T YOU? We had supposed that
knowledge was common property. Anyway,
you can easily ascertain' the truth of the
assertion.
WE WOULDN'T MENTION IT HERE-
never have before but it is necessary to state
the fact in order to explain something that is
otherwise unexplainable the wonderful values
we are able to give in the two Reo models
shown and priced above.
FOR "WONDERFUL VALUES" is the only
term that expresses it Think of it! The New
Reo the Fifth that incomparable four, im
proved at many points and a larger car than
its immediate predecessor and at $125.00 less
than last season.
AND THE SENSATIONAL REO SIX A six
designed and made the Reo way with the Reo
guarantee at the" amazing price o-$1385!
THAT CALLS FOR EXPLANATION, for you
nor anybody else dreamed it would ever be
possible to produce such cars at such prices.
SO SURE WERE WE OURSELVES of that,
we went so far as to state in an advertisement
ja year ago "no maker ever can not even Reo
ever can give greater value than this" speak
ing then of Reo the Fifth at $1175.
YOU RECALL THE STATEMENT doubtless
r-fio when you saw the price, $1050, quoted
above and realized also that this latest Reo
the Fifth is a larger and ah improved car, you
wondered.
WELL HERE'S THE ANSWER and it's
! ' 1- i A i
nugnuiy mieresung.
FOR EXAMPLE, while we know that Six Hun
dred Millions of dollars go into American bank;
everyr thirty days a guarantee of prosperity
and of a market for automobiles in the cominr
months at the same time you know that th
banks are i most conservative about; loaning i
out Andlthat is as it should be.
irst
i i
THE GREAT EUROPEAN WAR has created
two sets i of conditions contradictory in some
.aspects. f. : '....;: ,
AND SO YOU KNOW, if you stoto thinW
about it that many manufacturers,' of autoi
mobiles and of other commodities, who were
financially sound but who lacked a large sur-l
plus of cash, found it impossible (to' borrow
during the past few months. These were
necessarily limited in their capacity to theii
own funds.
AND THAT WAS WHERE REO, with its
enviable financial position: -having the mone
and in cash, and controlled, not by absented
shareholders but by men who daily direct the
Reo destinies-was able to avail itself of the
condition that then existed. S
TO BUY WHEN OTHERS WERE EAGER
TO SELL and when there was practical!
no competition in the buying markst:
TO MAKE MORE CARS at a time vhen mod
makers must perforce curtail and to have
them ready for our dealers and customers wher
the demand will be heaviest j. ,
NO ONE COULD HAVE FORESEEN thd
condition that had arisen. The best stuthonties
on world affairs did not anticipate the war
At the time when we said "this ix the bes
value it will ever be possible for uM to give,'
we had in mind of course the nornal condiJ
tions that then existed. Those iijonditionq
chanered over night i
WHY A FEW MONTHS AGO, if 4 imanufecJ
turer wanted a few thousand tons ofjsteel, of j
special kindV he had to go to thejlinills, sa'
please and wait his turn. ; it
THEN THE WAR The doubt; the .ncertainH
: ty stagnation for a time. ; X fl
THEN IF IT BECAME KNOWN! there wa
an order for steel in sight we found, Sjjirativeljj
speaking, representatives of twenty?teel milk
camping on the steps-of a morning, jaiting tq
say please to the purchasing agent i!
r
REO MOTOR CAR COMPji
NORTHWEST AUTO CO.. R
Broadway at Couch Street I iHPORTL
aSSSSilSSsSSSSSSSSSS
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