The Oregon daily journal., October 18, 1914, Page 37, Image 37

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ITHE OREGON t SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, OCTOBER 18, 1914.
T
IS
AUTOMOBILE SALESMANAGER WAS CAUGHT IN EUROPE ATHOUTBREAK OF WAR
B j . "
LINE FOR
BETTER
SHOWN IN BIG GAIN
AUTOS
N AUTOMOBILE SALES
New Highways Being Built
Are Surprise to Even Auto
Men Themselves,
Remarkable Showing of One
Firm for September Cause
of Much Comment.
NORMS
NOW
NATIONAL PROSPERITY
, DOES'T IT BEAL ALL , : ,
-
ROAD
MORE
INDUSTRY IS REVIEWED
C. 8. Howard Blceusaca Trad Condi-
tlons and Business Outlook as
Head of His Company.
It has only been a few short years
since the Pacific northwest was un
heard, of In the automobile industry
I, but In the lant three yearn thin sec
tion has waked up to the fact that
good roads are an absolute neeKKlt5
and the progrpus of the automobile In-
dimtry has none hand in hand with
that of good roads.
C. S. Howard, head of the company
Of that name, Pacific coast distrib
utors of Mulck cars, has just returned
to Kan Francisco from a visit to Port
land. Seattle and .Spokane, and in
sppaklng of conditions in the north
west, says: "I have been interested
In the automobile industry fmithe Pa
cific roaM since the early'days when
the, old two-lungers were looked upon
as the last word In automobile perfec
tion, and when a man always carried
a complete road hulldlng outfit with
Mm when he started touring. I have
never before seen such rapid growth
In businesa and pood roads as there
has been In the Pacific northwest in
the last two years. The Pacific High
way is an assured thing.
Much Work Going: On.
"At the present time there are sev
eral hundred miles of construction
work being done on this road and it Is
safe to say that by next spring the
road from the Canadian line on the
north to the Mexican line on the south
will bo In very much better-shape than
ever before. The year 1915 will see
more automobiles in San Francisco
than the present facilities will be
able to care for. At all the northwes
agencies I found Ruicka being deliv
ered to new owners who were taking
delivery of their cars at this time in
or that they might familiarize
themselves with the handling and care
f their machines, before starting for
M. exposition next year. The new
Ajlck six is our best seller in that
territory. I-attribute this to the fact
that in many places the roads are still
Jotigh. and Oregon and Washington
are notorious for their long, ' hard
grades where an abundance of power
Is necessary, and It seems that the
.Buick six, with its powerful motor
and cantilever spring suspension, is
the Ideal car for these conditions.
Becord Wneat Tear.
"Another cause that has helped every
line of business in the northwest is
live fact that the - season Just past
as a record wheat year, and as wheat
Is the main crop in this section, the
farmers all have money. Up to Octo
ber 1,1 914, my company had delivered
more than three times as majny Buicks
In Oregon. Washington aqd.adaiu). as
Ihejy had during the same time la6t
frfcair, and the 1913 sales broke all pre
vious records. They are still talking
Of the remarkable record recently
tnade by Gross and.McGee in one of
t.Ui new 1915 small Buick touring cars.
Their record of 39.25 from San Fran
Cfco to Portland, and 52.15 from San
Kranclsro to Seattle is pretty sure to
s'urid for some time, as those familiar
v. 1th the present roud conditions be
tween San Francisco and the north are
Tot anxious to try any record runs
over them. 1 am free to admit that
had we known how many miles of con
struction work were in progress, we
would never have parted to lower our
litli record of 40. frf-to Portland."
after building -the nryamids
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and learnins to tide the air currents
I ''M rJ ' ''"At
A remarkable commentary on buy
ing conditions throughout the United
States is afforded by an advertisement
that appeared in the automobile sec
tion of The Journal last Sunday
placed by the Studebaker corporation
regarding the September eales of Its
automobiles which, in defiance of all
precedent, were greater for last month
than during any other month in the
history of the organization.
That this condition maintains in an
j autumn month a 30 day month, at
that is in itself a striking departure
! from convention, as ,W. H. Brown,
northwest manager, points out, for the
highest production records at nearly
all automobile factories .have been es
tablished during the months of April,
j May and June.
"During September, Mr. Brown
says, our sales or StudebaKer -iour
and 'Six' automobiles amounted to
nearly $5,000,000. All of these cars are
now in the hands of the buyers. Had
i we been able to build 2000 more caVs,
we would still have found an active
demand for them.
"Such a condition can only be in
terpreted as a conclusive evidence of
national prosperity, and business con
E. C. Morse, sales manager of Hud.son Motor Car Co.. who visited Porting last week, at wheel of
new Hudson 54; C. L. Boss, local distributor. In fi$nt. ,
fidence. It Is all the more gratifying
because the demand comes not frorr
any one part of the country, but is
generally distributed, being strongest
In the Mississippi klley, but includ
ing substantial increases over prlof
seasons from New Kngland, the Pa
cific coast and even the south.
"Our September business may havt
been stimulated somewhat by the first
appearance in large numbers, of two
new body stylcs our three pasenger
roadster, 'Four and five passenger
touring 'Six." Trior to September 1
we had shipped1 only dealers samples
of these styles. The broad develop
ment fit our national plan for service
to onwers of our cars has also be
come increasingly well known, and un
doubtedly influenced many sales. But.
back fj: all the at tract! venesa of our
product and service, and necessary b-
rore toe point or action couia o
resche-fi was the fact that A merle ,
had thttlfoney to buy the cars and th
wllllnRftfs to spend it.
"I sfj;!no reason to look for any,
chang'.)'n market conditions. Barring
unexp4?i!d develpoments, I regard s
similai demand as assured for at least
three Wftmths more."
HEAT TREATMENT OF
STEEL PARTS FEATURE
Effect of Process Is to Won
derfully Increase the
Strength of Steel.
SLOW GAIT TEST IS
NOVEL RAGE. FEATURE
Although nearly everyone has
seen an automobile speed race at
some time or other, I doubt if many
people ever saw the sort of a race
which was won by a Buick car the
other day," said Mer O. Johnson, of
the Howard Automobile Co. "This
was a hard test, too, but it was just
the opposite to most motor car races
for It was a matter of creeping along
at a snail's pace on high gear with
out stalling the motor or using the
Clutch.
Tills event took place In San
Bernardino, Cal.. and there were five
cars entered for the slow champion
ship of California. The. course was
over one city block, and it- took the
Buick "Six" Just five minutes and
forty-three Beconda to cover the dis
tance. This was by far the slowest
time of the five competing cars, and
the average speed was In the vicinity
or a mile and a third every hour.
"While to many this may not seem
like a great feat, still I doubt If there
could be a much harder test given a
car for It means that every mechani
cal part must be as nearly perfect as
man can make them. In the past
Buick cars have won an enviable re
putatlen as speed cars and-now that
. we have demonstrated that they are
Just as efficient at a slow gait, we
don't seem to have much more to do
in the way of contests. The test also
demonstrated the flexibility of the
six cylinder motor, which is con
Uructed along the same lines us our
motors have always been built.
Rim Plant Is Doinsr
Slashing Business
Company Converts 34.000,000 Tons of
Steel Xsto Bimt During' the Past
Tear of Trade.
r. C. Carlton, head of the Rim, de
partment of file Firestone Co.. Quotes
some astonishing figures regarding the
company's rim plant.
Twelve thousand tons (J4.000.0JO
lbs. of steel, was converted into rims
during the past year. It required 150
000 square feet, of floor space and al
most 400 mechanics to handle this tre
mendoua. volume of material. Sixteen
electric welders are required, one of
them especially constructed to handle
stock 14 inch wide.
Fifteen thousand three hundred and
eighty-six square feet of storage space
is required to carry the stock of raw
steel necessary to insure prompt hand
. ling of all orders.
It requires about 1000 box cars to
thatt nobody can invent a punctureless tire?
Heat treatment of steel parts plays
a very important part in the automo
bile industry, though the value of such
treatment. according to Klwood
Haynes, pioneer automobile builder, is
little appreciated by the average own
er on account of his lack of knowledge
in regard to its possibilities.
Steel is a mixture of free carbon.
carbon combined with iron, and what
Is known as a solid solution of carbon
n iron. The hardness and toughness
of the steel depends upon the condition
this carbon exists in the steel. Heat
treating in its elementary form con
sists in heating the steel to a- few de
grees above what is termed the criti
cal temperature of the particular steel
and then suddenly cooling , the steel.
The actual process is a little more
complicated than this statement would
indicate. When the steel reaches this
critical temperature, there is a sudden
change in its composition. The car
bon and iron making up the steel
change their relation, so that there is
an actual change In the internal struc
ture of the steel. The solid solution
of carbon has increased.
The Important steps of heat treating
consists In getting the steel up to the
proper temperature so as to obtain this
changed structure, and then to cool the
steel suddenly to retain the structure.
All steel is crystalline, as a broken
section will show, and a properly heat
treated steel should show a fine silky
grain, while the untreated steel is
usually coarse grained. The effect ot
heat treating is to increase wonder
fully the strength of the steel. For
instance, a piece of steel that would
break under a -pull- of 60,000 pound?
before heat treating, will not break
after heat treating until a load of
120,000 pounds is applied. The rela
tive increase, in strength due to heat
treating depends, of course upon the
Initial composition of the steel as to
the per cent of the carbon and other
elements.
EIGHT CYLINDER CAR
ANNOUNCEMENT THE
CAUSE FOR SURPRISE
"What Next?" Ask Those
Who Deal in Automobiles,
Speaking of Venture,
CITY GIVES LESSON IN
HANDLING OF TRAFFIC
W. C, Garbe Returns From
"Los Angelesr Where He
Obtains Pointers.
The recent announcement of the
Cadillac, company that it will offer
an eight cylinder motor car for 1915
delivery has turned the world of au
tomobile salesmen and enthusiasts
upside down. Throughout the circles
of men who sell the automobiles the
query is. "What nxt?"
The thing that makes the an
nouncement of the eight cylinder car
for this season of such unusual in
terest to dealers and enthusiasts is
that it is the only radical difference
or "improvement" offered by any com
pany in the 1915 designs. The large
majority of motor cars have become
so stanuardized in construction, equip
ment and price as to offer little for
a salesman to base his selling argu
ment on, that will not apply as well
to a competing car.
Kveryone close to the situation ex
pects more surprises before the real
opening of the 1915 season. Dealers
are watching each other suspiciously
and writing their factories demands
for some kind of new improvements
to serve as leading selling points.
Everyone knows that the manufactur
ers are making frantic experiments
of one kind or another, in secret, In
hopes of finding something to ap
pease their dealers and appeal to the
public; but Just "what next" it will
be, none dare .venture, even though
the further electrification of control
appears to be the logical next step
The denouement will come at the
shows, waen doubtless an array of
new devices and "improvements" will
be shown by many of the more wide
ly known manufacturers.
O. W. Gilfillan. dead in Port Car
bon, Pa., was 6 feet 10 inches tall
and weighed 560 pounds.
W. C. Garbe, local manager of the
Oregon Motor Car company, distrib
utors of the Studebaker line, returned
to Portland last week from an ex
tended trip through southern Cali
fornia, Mr. Garbe's family has been
visiting in the south for some time,
and he made a two week's visit with
them.
Garbe stated upon his return that he
had never seen so many automobiles in
his life as there are in southern Cali
fornia. Everybody owns a car of some
kind, he said. And the way the traffic
is handled in Los Angeles is a revela
tion to anyone living where the laws
are not strictly enforced. "In ap
proaching a crossing," said Garbe, "the
driver of a machine is required to
signal with his arms the direction in
which he intends turning. If he has
to .sjop awaiting the officer's signal he
raises his hand straight above his
head, and in this way notifies the fol
lowing machine of his intention.
When the officer signals ahead every
machine moves quickly and with ab
solute knowledge that he is going to
be protected."
Garbe also has hopes of becoming
a rancher of some proportion sometime
in the future. Last year while in Cal
ifornia he purchased one acre of land
near Los Angeles, containing orange
trees. The crop this year was so en
couraging that Garbe recently pur
chased seVeral acres adjoining the
property already owned and is now.
negotiating over additional acreage
that will give him quite a nice little
orange plantation. During his last
trip he planted 21 lemon trees and
many English walnut trees. He
brought back with him several hun
dred pounds of walnuts peked from
his own trees and is distributing
them among his Portland friends.
New York will pay $5,000,000 to cre
ate a boulevard from Long Island
City to I Jamaica,' seven and, one-half j
miles. -v
carry away the seasons output of
rims. If these cars were made up into
one train, they would stretch out for
almost eight miles.
Firestone rims will be used ex
clusively (during the 1915 season) by
49 automobile manufacturers, who
have already contracted for their sea
son's supply.
NEW BOOKLET IS ISSUED
A snappy vest pocket edition of
catalogued information on accessories
and a short description of repair
materials has been published by the
Miiler Rubber company at Akron,
Ohio. Tsls booklet Is attractive in
appearance and thoroughly covers all
jtems used in connection with the
proper care and repair of tires. Illus
trations and descriptive matter are
up to the minute in every particular,
and will greatly assist in the selec
tion and proper application of the
right materials to be used for any
phase of tire repairing.
HERCULES TIRES
Ml ll II M III I 'njll J l l II Mm-
A superior tread, made of Sea Island Fiber on edge, interwoven with
high-grade rubber, insures you against skidding and gives durability.
Come and see .how they are made.
F. H. SHERMAN, General Agent. 335 Burnside Street
lit"-
F. O. B. TUd
The Advantages
of Magneto Ignition
THE new Overland is equipped with
the finest high tension magneto.
This is entirely independent of
the starting and lighting system.
, High tension magneto ignition is con
ceded by the great majority of experts and
engineers to be the most efficient. Also it
is the most expensive.
AH high-priced cars are equipped with
a magneto.
Most popular priced cars have no
magneto. Only the cheaper and less effec
tive battery ignition is furnished.
Those manufacturers who use the bat
tery ignition do so to cut down their manu
facturing costs. They do not furnish a mag
neto because it is too costly.
A high tension magneto is furnished
with the Overland because
it means a faster getaway.
it means a livelier motor.
it means more power at all speeds.
it keeps the motor cool.
II-. ;
it develops more powergidue to a
hotter spark, which increases itsplieat as the
motor speed increases.
The heat of an Overland yspark, by
actual test, is ten times greate:j than the
spark of the ordinary battery ignition.
The high tension
requires no dry cells
OverlarM magneto
The absence of a high tensii magneto
on a car is an indication that thepcar is not
all it should be. Something verf important
is lacking, consequently there might be
many other important things ef t off f
which you are not aware.
The Overland has every practical and
essential improvement pr
. When you purchase an Overland you
get the most stylish, most comfortable, most
convenient, most complete and ijenost care
fully constructed car for the price in the
world. - !
& :
BfttEF SfEdFICA TIONSt
WimdthUld; rmtu-vUUm.
twntitsUut tjf, kmiil-4
EUclric nsnrr EltctrU Utkt
Eltctrie kmrm
40 tltctrte tmitchm a ttriut
ttlmmm
Htth-lmuUm ntfuM
JUmr ttriaitt mmdfiimmt
FH Uarimt crhktft
WkmlkwttH imdkt$
Lmrtt tint; J inch m 4 imd
waiMliMi rims
Uft-hmmd
J. W. LEAVITT
Marshall 3535, A-2444.
& CO., Distributors
529 Washington Street.
Mtmstr MrV'Ml
Mt0 rail, ftif rmt 4
tmrtsAa km' '
The Willys-Overland Company, Toledo, Ohio
Model 0
m ."-Jama r WKk. -- - -ftA-w. ;
MUl81PHc$nt
5 Pmssnfr 7rt Cmr fgSO
2 Ptmnger RtadsUr . $795
MUtliOrritm i
6 Paenger Taurig Cat $1075
2 Passenger Roadster $1050
4 PutMgwr Coup $1600
AU prices f. . . TeUdo, Ohit
Mfmdtt 91 PrUmi '
DtUvry Wag with closed tbdj : - 1395
Delivery Wmgem with epeu body '- SSSO
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