THE OREGON SUNDAY" JOURNAL; "-PORTLAND-SUNDAY MORNING,. OCTOBER 18, 1914.
If
NEW STYLE FENDER
ACTS AS BUMPER IN
m CASE OF ACCIDENTS
Chalmers Engineers Find Se
cret Which Is Said to Give
UNITED STATES TESTING ARMY MOTORTRUCKS
i
Fine Results,
C CASE JN POINT IS .CITED
Toldtd Modal Xa Baal Protection
, the Mors easltlva Parts of
the AatomobUe.
"l'P to the past couple of season
automobile fendera were regarded by
tbe general public almont a necessary
evil rather Ihun as an integral part
of the tar," nays H. I,. Keata. local
dealer tn Chalmers cars.
. "It la a (juration if three or four
yeara ao anyone ever looked at an automobile-
fender and thought ortou.-ly
of the part it wan designed to p!ay
In the general ervke of th" car.
Automobile fehders were noi good to
look at. Moat of them were frankly
homely. They were not designed as
pa.fl of either thaissia or body but
wero simply hltrhrd on to the car to
cover up the wheels.
"In the fjaHt couple of years there
baa been a wonderful Improvement
in automobile lenders. In the primary
object of the fender, which la to pro
tect the car and paKsengerK from dust,
Crater and mud, the new designs show
wonderful Improvement.
"It was two years ago that the
Chalmers engineers aw in the auto
mobile fenders a possibility of service
and pr6teilion, even beyond that of
keeping the car clean. They saw in
them an element of beauty; a big pos
bible factor In "safety first' motoring.
Careful Study Made.
"A careful study covering months of
experiments was made of all types of
fender. iihapes, sizs arid methods
of construction were te&ted out under
ail conditions and the resiilt was tbe
molded oval fender.
"Tho perfected molded oval fend
of the present tcason is a real
lecuon io uie liner and more s
live parts of the cars, because the
rigidity tf the construction it is a
-bumper a?aint tha hard knocks of I
.constant usage. I
"Jtist the other day a man came
into my More and told of his experi- '
ence In an unavoidable collision at a I
street car crossing. He was moving :
lalowly down the street. Another car !
tame at high speed from a cross I
street. It was impossible to avoid a'
collision. The only thing injured on
my customer's enr was the right front
fender which' was badly dented and I
S'rapcd. The other car had the front',
end almost completely wrecked. And :
It was not even necessary to put a j
new fender on the Chalmers car. In
three hours we had the dents straish- !
tcned out and the scraped parts re-
touched with enamel. The fender
showed no Indication of the collision.
"Mishaps of this kind due to the
careless driving of others or their
neglect 'of the simple signals of mo
toring, while not dangprous to pas
sengers In the car are very liable to
i ruin the finish or injure the body or
, running gear.
Act aa Bompera.
"Molded oval fenders on a car are
,4 he bumpers which prevent such In-"
Juries. I could name many Instances
right in this vicinity when tho fen
ders of the car have protected it
lrom severe damage.
"The modern fender Is furthermore
. an clement of beauty in the rightly
designed car. The time Is past when
fenders can be put on a car simply
because they are neccstary, but regard
for their looks. The tendency in de
sign townrd the real streamline and
JT-- fpz y?'W-f ' s. "' -fj":,rrj' " ','V-, ''a',, v j -r rr s -fM -w y -' ' r-xv- Ta. ,
Ip&f J) x''
UPON
I nnt rn ti i in
UtALtK ihlM
CHANCE FOR SUCCESS
MOTOR
BUSINESS
Autos Have Become Neces
sary and Dealing in Them
Will Establish Occupation,
COMMON SENSE NEEDED
Men May Maka Good Money In Sell
ing' Machines if Averag-e Ac
' amen Be Used.
MORE COMPLICATIONS
FOR THE TRAFFIC LAW
New Ordinance Proposes
Number of Changes to
Law Now in Force.
raerce has it In Its power to bestow.
It Is an honor for which there is keea
competition on the part of the prom
inent motor car manufacturers. Eacn
company Is anxious to secure that par
ticular location in the show, which by
virtue of its advantages, shows the
public the company's position in the
industry.
Putting A waj Chains.
When putting away muddy chains,
bang them to some convenient support.
such as the bow'jjpr rear of car. and.
with both handi hold the bac open
and, siip it up jjyer the chains. -
TAKES FIRST! AND SECOND i
' ' " H -
In the two f Mse-for-all automobile
evenjts at the Wrfterloo, Iowa, fair last
week, a 1914 KIsal Xar semi-racer took
first money in ijOtie race and second
money in another Both were five mile
runs on a half f ralle track and there'
were .six entrle '
Government test of truck for possible use by the army.
The United States is -now wide
awake to the fact that motor trucks
are taking a great part in the Eu-1
ropean war. They, are making tests of
every description to ascertain the
needs of the American army for motor
equipment. The latest trucks being
tried by the government are four
wheel drive that will climb mountains
just as easily as they will travel
along asphalt roads. A test Is shown
here of one of the trucks going over
a large pile of lumber. The car is
shown descending- a 33 per cent grade
with a load of pig iron as ballast.
.Note) A few terse comnier.ts on
successful automobile dealers made by
t;. E. Oerlinger,' who has made a suc
cess of the business himself und ta
! willing to give those anticipating en-
tering the business the benefit of his
deductions and experience. Auto l-.d-
itor.)
By E. E. Gerlinger.
Is there a place in the ranks of tho
prosperous for the dealer in motor
cars?
Michigan avenue in Chicago, Eroad
way in New York. Capitor avenue in
Indianapolis, Automobile row in De
troit, Pike street in Seattle and Wash
ington street in Portland are the an
swers. What constitutes a moneymaking
business?
First, a commodity for which there
is a demand. Secondly, the ability to
sell that commodity at a profit.
So far as, the motor car is con
cerned, the demand for it is positive,
preponderant and dally increasing
Once it was only a luxury. Now it ia
actually a geperal necessity. Men
need it in business. Men need it on
a farm. The government needs it to
deliver tbe mail. Common carriers
have found that they can make more
money, more quickly, and please the
In the last four years there have
been submitted to the Portland law
makers not less than 10 different traf
fic ordinances regulating; the use of
automobiles in this city.
There is now pending before the com
mission still a new ordinance propos
ing to make a lot of changes that will
only add to the complications 'now in
force. With the exception of drivers
signalling the direction they intend to
take at street crossings, and the regu
lation of pedestrians, the ordinance j
now in force, it is generally believed,
is the most sensible that Portland has
ever had".
This ordinance is just becoming ef
fective in its operation. So why change
the present laws? It has been asked.
It Is pointed out that If the present or
dinance is enforced to the letter, Port
land would have the best traffic regu
lations on the coast. It has been often
suggested that policemen should arrest
every automobile driver found In th
act of breaking the law, and go into
court with evidence sufficient to war
rant the judge in severely punishing
the offenders. If this course is pur
sued, it is believed that there will be
fewer violations.
Last week Ross Cummlngs, driver of
the car that collided with a Williams
avenue car, causing three deaths, Sep
tember 28. was sentenced to 90 days on
the rock pile for reckless driving. Moro
sentences like this, or even heavier,
say close observers, would have the de
sired effect.
S LARGE MANFACTURER
SAYS AUTO INDUSTRY
T BE READJUSTED
MUS
Time Has Come When Max
imum Demand More Than
4 Equals Number Made,
By Alexander Winton.
Automobiles were originally pro
duced, not because the public demand
ed them, but because the pioneer pro
ducers felt certain that eventually the
public would demand them.
In other words, the .demand did not
create the product. On the contrary,
the product coming into existence and
showing its merit, created the demand.
That fact accounts for the lingering
development of the automobile indus
try in its early stages. Manufactur
ers were dependent upon'their own re
sources and upon the slim profits ac
cruing from their few but increasing
salts.
Had the demand for motor cars ex
isted prior to the production of suc
cessful machines, capital would; have
rushed in and offered rewards as an in
centive to Inventors, because capital
lias
men's needs and purchasing power.
The man who has a good car needs a
new car less than the man who has no
car at' all. The man who hasn't the
price of a car simply cannot buy. no
matter how' stfortg may be his pur
chasing desire.
Manufacturers, in Increasing outputs
enormously, have enormously reduced
the number of men who do not own
cars. The virgin field has been min
imized. Manufacturers have not (and could
not) increase the purchasing power of
men who have not the price, although
of course by reducing car prices they
have made it possible for some men
(who previously coujd not buy at all)
to purchase the very cheapest cars.
Other than this, price changes have
not improved the condition of the in
dustry. Hence, we find ourselves right now
at the "survival of the fittest" stage
of competition; and the future is
largely dependent upon the speed with
which the industry proportions its sup
ply of cars to the bonafide normal de
mand of the purchasing public a de-
AUTO BUSINESS IS
ON MORE PROSPEROS
BASIS THAN EVER
Sales Manager of Large
Eastern Company Well
Pleased with Conditions,
The automobile business on the Pa
cific coast was never on a more pros
perous basis than at the present time,
at least for the Hudson dealers, is
the way E. C. Morse, salesmanager of
the Hudson Motor Car company, who
boat type bodies actually demands the demand" , "
their limited resources, the early man-
molded oval lendf-r to get a whole
tar of uniform grace. Chalmers cars
two years ago were pioneers with the
oval design und rig'd construction of
fender style has been Imitated with
jmore or less success by perhaps a
doaen makers, among them builders of
fender. at the present time
the best known cars in the country.
Among all manufacturers of high
grade cars thel e is a marked tendency
to make the fenders of fhe automobile
more than mere shields from dust and
mud; to make them a real protection
to the finish and economy of the car
and -to design hem In harmony with
the lines of the car as a whole."
AUTO NO LONGER IS
HELELASLUXURY
Investment Now Considered
as Matter of Economy in
Many Business Lines.
"A few years ago the telephone, elec
.tlc lights and many other conveniences
which have rendered simple and easy
. the common tasks of everyday life,
' were considered the height of luxury.
Today a home without them is almost
aa rare and as inconvenient as a suit
without buttons.
"The motor oar furnishe n
- Which Is the exact parallel. It is not
a luxury. It Is an obsolute necessity
to hundreds of thousands of users.
The doctors, the merchants and men
In all,, walks of professional and busi
ness life, do not consider their cars
as luxuries. "They have invested their
money in automobiles for the benefits
that will accrue In the ownership of a
car. If they did not get a good return
on their Investment they would put
their money into something else.
- "The modern business man believes
't. to be an economic investment to
" ! travel in the Pullman of a limited train
In preference to the day coach of a
local. If he can ride in comfort an',
:, at the same time save several hours.
He considers his car a valuable asset
.for the same reason. It enables him
uiaciurers moved forward very , cau
tiously. But they made good aa they
went, and eventually their confidence
was justified by the growth of a lively
demand. Right' at this point that to-
, , , iday has reached its climax.
tniS Whor. v. J,
........ v.ic ucuiauu up, 21. caillC
In such volume that the pioneer manu
facturers were unable fully to meet it
They could not build cars enough to
equal the public want. Ience, it be
came easy for promoters .to secure
capital. Great new plants for the pro
duction of motor cars soon came into
bflng, and outputs quickly reached a
volume that was 'staggering in its im- 1
mensity. The world looked on in
amazement at the spectacular enlarge
ment of an infant industry that seemed
to have no boundaries.
The automobile industry safely rode
the panic of 1907-8. Indeed, it was
practically the only industry that con
tinued to attract new investment cap
ital, enabling still further factory ex
pansions and equivalent output in
creases. Meanwhile the plic demand
for cars had suffered no abatement.
Even the least thoughtful of manu
facturers must have recognized that a
time would surely come when further
expansion would be unnecessary. Yet
manufacturers kept on pushing that
date further away in the calendar of
the future, each big producer's hope
being, no doubt, that by immensity of
output he might make his own position
impregnable before the market had
reached even a momentary saturation
point that is, before the supply of
cars exceeded the maximum buying de
mand. Evidently little thought was given to
two facts: (1) That the saturation
point Is never reached until maximum
demand is strained; (2) that maximum
demand always exceeds normal de
mand, which is the only sort of de
mand that may be expected to con
tinue indefinitely.
The significance of these facta is
that the normal demand of future
years is certain to be less than the
maximum demand at which the satura
tion point becomes apparent.
Therefore, wtjen an industry fails to
apply the brakes until it reaches the
saturation point, the result is that it
finds itself in possession of an output
capacity which cannot" expect to be
supported by the normal demand of
future yeara
Readjustment becomes; then, the
most powenui necessity. Weals com
try in comfortable circumstances.
In individual cases it means success
for the manufacturer who can find a
normal demand for the normal output
of his plant. Anything less than that
spells ruin for the individual company.
Meanwhile the public will go on buy
ing and using motor cars in propor
tion to its need, and its need and'ita
buying power.
CAR STANDS TEST
OF WEAR AND TEAR
maim iiiac io tinu win vnwi.uc "- spent several days last week with C.
Dig enougn io mannam a s'mi m-auo- . . jjoss. Oregon d stributor for th
line, optimistically reviewed the situa
tion in an interview Friday.
Mr. Morse, together with his west
ern manager, P. D. Stubbs. is makine
a tour of inspection on the coast, vis
iting each of the large Hudson dis
tributors for the purpose of learning
first hand Just what the needs of the
western automobile buyers are.
Mr. Morse stated that while he be
lieved the great corps of engineers
in charge of designing . the Hudson
car had given the people as near 100
per cent motor car as it was possible
yet each skction of the country had
different road conditions that neces
sitates the salesmanager knowing per
sonally the requirements.
Saw Start of War.
Mr. Morse was caught in Europe at
the beginning of the present conflict
and was several weeks getting out of
tne country. He believes that this
war will eventually be the greatest
thing that. ever happened for the man
ufacturers of the United States. In
stead of the people 6f this country de
pending on foreign countries for ideas
and materials, the condition will now
De exactly reversed ana those coun
tries that we have heretofore looked
to for ideas in construction will now
follow the lead of America.
That the Hudson Motor Car com
pany is extremely well pleased with
their product of the last year or so
can easily be seen, when Morse stat
ed that within the last six years the
concern has 'grown from "practically
nothing to a business of $19,000,000
last year. -
Business Vastly Increased.
So far this fiscal year we have de
iiverea on me Pacific coast 100 per
cent more cars than we had for the
corresponding time last season," con
tinued Mr. Morse, "and from the pres
ent outlook the Hudson business for
1915 will far exceed a 100 per cent
more than last year when the Hud
son was the sensation of the auto
mobile world in every territory
throughout the country."
Mr. Morse also believes that the
Pacific coast will receive the great
est benefit from the war of Europe
when that comes to an end. He claims
that the people of the different war
ring countries will flock to this part
of the-new worldt just as soon as they
are able to leave the fatherland.
The uses to which a publicity car
is put to illustrates as forcibly as
anything just how much wear and
tear a car and its tires will stand, if
they are built along lines to give the
greatest 'service to the public.
The work that the Maxwell "25"
has been doing during the past few
months is a revelation of the amount
of wear that can be secured over every
kind of road in all kinds of territory.
One hard trip right after another has
been the program of the publicity car
of the United States Rubber "company
of California, who have subjected
their "Nobby Tread equipment to
gruelling tests that the average mo
torist will Beldom be called upon to
do.
"I have examined the original tire
equipment on the little Maxwell in
which Mr. Davison has made some of
his trips recently," said R. J. Roope,
manager of the Portland branch of the
United States Rubber company, "and
I have found that they are in splendid
condition and ready to start out again
for any long tour. ' 1
"When it is taken Into consideration
that these tires are the opes that made
the famous Mt. Lassen-trip, carrying
the car over hundreds of miles of rough
mountain roads, and that they made
the. equally rough and long tour
through the Feather river canyon coun-r
try; that they were on the cars fn the
three days' journey to the little known
and almost inaccessible Fort Ross re
gion, and that but recently they car
ried the Maxwell to Tahoe and re
turned with a perfect score in the Ta
hoe endurance run, it seems to me that
the statement, that the greatest mile
age is secured from isoboy iTeaa
tires, is pretty well substantiated.'
to travel to and from his office, or J panics drop out of the struggle and
make his business calls In much strong ones. If they had failed to f ore-
..w. t'--c nine on li win, greater see in jneviiaDie, endeavor to rear
rei'iiun mm, ne cuuta ao oy using any
' other medium of transportation pro
i lvlded for today.
: j "Practically SO per cent of this
i year's output of cars will be sold in
Htha country districts. The motor car
,'haa become a rural necessity. It is
the one thing that enables the man,
, whobe home is 10 miles or more from
"i town to be practically as independent
?as the suburbanite who lives in the
i outskirts of the city. The farmer does
inot consider his car a luxury. Farming
'.and luxury seldom ate placed in, the
'nm cutfjorj'-'V "
i ail, o lueir policies. i iirougn such a
period the automobile Industry is now
passing.
This condition is due to no fault of
automobile buyers, to no tariff legis
lation, to no general financial condi
tions, but to the past unwillingness of
the industry to Tecognlxe the Inevitable
law of supply and demand.
.The desire to own motor cars is
based in human emotions that will
never die out That desire is as strong
now as. it ever was; probably it is
stronger now tnan ever before. But
the actual buying or cars depends upon
Learn Mechanism
Of Your Car, First
Ignorance of ; mechanism is no ex
cuse for lack ' of knowledge-of -your
car. You must know that, when you
requisition the services of a repair
man. he will charge you just the same
rate per hour for his ten hours of ser
vice looking for the trouble as he will
for the one hour of work.:
It is too much to expect of a re
pairer th?t he will know all about
every make of car. It is all very well
to rely uport a medical practitioner to
locate a "cyst" in the human machine
they are all much the same. ' Con-'
ditions differ In automobiles get ac
quainted with the mechanism of your
car. Tell the repairer just what you
want to accomplish. Confine his ef
fort to the work to be done. If he
evinces a. desire to rummage around
looking for other possible troubles,
tell him to make the excursion at his
own cost and expense be will lose in
terest after that.
Sweeping Victory
Won by Overland
Car Wi'ua rive Firsts la Six Starts at
Big- September Baclng Meet at
Course is Florida.
1 w5
121
ARE YOU GOOD AT HtiUKt?
COICPABS
TKXS DIAHOn) SQTJEXOEX
U9T WITH O
qaeegM
Tread
Sise FTicea
30x3 $12.63
32x3 KIR. IO
33x4 25.2f
34x4 S26.05
Slxe
34x4 H
35x4 V4
36x44
37xS
38x5 Va
T1SAD
?aara
Tread
Vricaa
..,1.VOO
3.05
17.10
1,57.30
ARCHER AMD WIQGIIMS
TZBZ
Company Again Wins
First Choice Space
-Overland cars won a sweeping vie
tory by capturing five firsts in six
starts in tne Dig September racing
meet-on the famous course at Ormond
Daytona Beach, Florida. Large fields
contested for honors In each of th
events before a crowd of 15,000 spec
tators. Of the eight cups offered by
the racing committee, six were won
by Overlands.
Mn -tne live mue race for cars
measuring moro than 230 cubic inches
piston displacement, an Overland 1914
speedster ran away from its competi
tors, completing the course in four
minutes flat. As the cars were sent
away from a standing start, the aver
age of more than 70 miles per hour is
extraordinarily fast' for a stock car.
The Overland chassis was equipped
with a special racing body and wire
wheels. The same tar had no diffi
culty in repeating the victory in the
10 mile race vwhich was won In the
fast time of 8:30.
ublic more easily by the use of tne
motor car. Doctors save more lives.
command more - respect and accumu
late mere money if they motor. The
public's food is delivered, its parcjls
carried. Its comforts ministered to by
the motor car. The motor car aas
made both the large city and the wide
country more habitable. It has fuse.l
gasoline with the red blood of tne
world it is a growing part of our
modern life.
What is the conclusion?
Simply that the business of selling
this commodity, the motor car, is no
longer a gamble, but a real busine34
man's business one he can anchor to
nd'bank on so long as he prosecutes
it with mere average business acumen.
A lot of people have failed in the
automobile business, but a lot of peo
ple have failed in every other line of
businsev- So that's no argument. A
lot.of people .for that matter, havj
made money oat of It,-; and big money,
too.--'.
Not one one-hundredth of the men
and. Women of America who can af
ford motor cars have bought them.
On your own block there are prob
ably a dozen people who ought to buy
cars, who are real prospects. You
could sell part of them and realize
from 20 to 30 per cent gross on each
sale. You could realize 15 per cent,
too, if you are a good manager. You
could sell on an average of a car a
week for one year at. say. $2000 each.
Fifteen per cent of $104,000 is $15,000
a pretty neat sum. by the way. If
you only sold half that many, of oper
ated at half the profit, yoti would be
$75000 on the right side at the end
of 12 months.
You would have to have some work
ing capital say $5000 with a line of
credit at the bank adequate to your
current needs, for makers of motor
cars exact cash on delivery. But what
other business could you get into for
J5000 that would pay as well In pro
portion to your investment?
There are pitfalls granted.
But here they are, and you can go
around them:
First, you must not hook up with a
factory of questionable permanency.
Your factory connection must secure
you adequate service, prompt deliv
eries and a good product which never
falls off In quality and which keeps
well abreast of the times. It is best
to take on a car which does not offer
wide commission, because these cars
are always the best, and sell moro
readily because they are good and be
cause they com at the right place.
Then too, they usually have good ma
terials and good workmanshio and do
not eat up your profits In service.
Avoid the so-called "tin" car or "lem
on." There are very few such cars,
but the few are disastrous to the men
who foolishly take them on.
Secondly, you must be a real sales
man. People do not let loose of the
price of a motor car just , to be eood
fellows. You must show cause, tn
other words, you must be able to make
the prospect want your particular car
in preference to all the rest. This
takes brains. Salesmanship alway3
takes brains.
Thirdly, you must realize the digni
ty of the business you are enterina.
People will buy your car if you con
vince them of its ability to climb
steeper hills, last longer and cost less
per service mile than the other fel
lows. Your ability, to be -convivial
will have no weight. The public is
looking for service, not for whisky
sours. The day of the joy riding dem
onstrator ha.s passed. He has gone
because he has been starved out. He
can't succeed in any business, and
selling motor cars is a business, gov
erned by the regular business rules.
Fourthly, you must determine your
overhead expense and figure it In on
every sale. Don't lose yourself in
your business, no matter what it is.
The motor car business will not stand
loose methods any more than the
clothing business or the hardware
business or tbe business of selling
soap.
Don't think that the motor car busi
ness is a snap. It is not. But to the
man with a clear head, the selling
pbility and Just plain old fashioned
sense, it offers one of the grandest
opportunities in the whole industrial
world. He won't suffer for food at
It, and " he stands a mighty good
chance of accumulating a little of that
precious stuff that rustles "sort of
crisp like."
Ovarland Firm Oats Honors; Awards
Baaed on Amount of Business Sons
TJndtr Conditions.
New York. Oct. 17.; For the second
consecutive year, the Overland com
pany has been awarded the first choice
of exhlbiton space at the New York
and Chicago Automobile shows. The
awards are based entirely on the vol
ume of business done by the companies
affiliated with the National Automo
bile Chamber of Commerce, which in
cludes practically all of the prominent
automobile manufacturer in the United
States.
The space allotments were made at
a meeting held October 8 for that
purpose by the chamber, which pro
motes the two biggest show events on
the automobile calendar. The action
officially shows that the Willys-Over
land company has been the largest
manufacturer connected with the or
ganization for the past two years.
Ther honor of having your exhibit
occupy, first position in the national
shows Is one of the highest which the
National Automobile Chamber of Com-
NO ACHING BACKS
NO PALPITATION OF THE HEART
$15
BALLOU & WRIGHT
MarfH 5860, A-6638
When you use the new STEWART TIF
PUMP complete
BROADWAY AT OAK
a
NORTHWEST Af TO CO.
Factory DUtribrlors $f
Cole, Reo, Lozier Gars
BROADWAY AT COUCH STREET
Main 8887
A-495D
AUTOMOBILE AND SHOP SUPPLIES
SparkPlugs TOOLS U Brake-Lining
MOTORCYCLES AND ACCESSORIES
Preer Tool and' Supply Co.
74 Sixth am 311 Oak Bts.
Pfeoaea Mala 182. A im
Diamond TTIIRES
VulcanrzinAkctrcadint B. E. BL0DGETT. ?x?2 JSi
near Coach
aim 700S.
PAYS VISIT TO FACTORY
Frank C. Riggs', local agent for the
Packard, left Portland last week to
visit the factory at Detroit. Mr. Riggs
will also visit the Jeffrey factory be
fore returning to the coast. The new
Jeffrey Chesterfield six. which ar
rived In Portland recently, continues
to attract much attention wherever it
is shown, and Mr. Riggs is firm in
his belief that the new car will be a
great success in this territory.
This Sturdy Tire,
Protects Hundreds of Thousands Now
Bear that in mind when you suffer
avoidable troubles. Some 400,000 men or
more find their protection in Goodyear tires.
Men have tried out more than (our million
Goodyears, under all conditions. And these
tires by their proved supremacy by then
matchless quality, forever maintained have
come to outsell any other.
Needless Troubles
Rim-cuU are utterly needless. No-Rim-Cut
tires prohibit them by a method which
we control.
Blow-outs those countless blow-outs
due to wrinkled fabric are avoided by our
exclusive "On-Air" cure.
It costs us $1500 daily.
Loose treads are
combated reduced 60
per cent by the large
rubber rivets we alone
create.
Punctures and
G
OODPYEAR
AKRON. OHIO
No-Rim-Cut Tires
With AILWeatW Tread, or Smooth
skidding are best metj by our double-thick
All-Weather tread. V
Men Muit Yield
Men who want safest sturdiness, freedom
from troubles must yieldUd these inducements.
Goodyears are more than mere quality.tires.
We directly combat if a exclusive ways
the four chief causes fpl tire ruin. In the
four ways cited we sjpve millions of need
less stops.
Facts known to so many will sometime be
proved to you. Sometime you will test
these superlative tires,! then adopt them.
jtsGet them with All-
Weiather treads. You
nevfcr saw an anti-skid
so Jiarp, so tough, so
en&ring, so resistless.
ATf daalar can supply j
yoaCoodyaar tire. - If the
wanjad six ia not in stock
ha titll telephone our local
fcrayh
GOODYEAR Service Stations
AKRON. OHIO
Apex Bicycle Co., 126 12th St.
Ballon & Wright, Broadway and Oak Sta.
Boulevard Garage, 422 Sandy Road.
J. L Case Thre.hing Machine Co., 322 E. Clay St.
Cotillion Carafe, 14th and Burnaide Sta.
Covey Motor Car Co., 21 at and Washington Sta.
John Deere Plow Co., EL 2d and EL Morrison Sta.
Francis & Kadderly M. C Ex., 561 Hawthorne Ave.
Howard Auto Co., 14th and Davis St.
Hudson Arms Co., 102 6th St.
Motorcycle & Supply Co., 209 4th.
National Carafe, 262 E. 37th St.
Nob Hill Garage & Auto Co., 704 Kearney St.
Oxman-FauQ Auto Co., llOQj Union Ave.
Paquet Garage Co., 426 Hawihorne Ave.
Preer Tool & Supply Co.; 76th St.
Redman & McKie Auto Co.l30 Alblna Ave.
Frank C. Riggs, 234 and Washington St.
Rose City Park Garage, 52f -and Sandy Road.
L. C. Roae, Excelsior Motorcycle Co., 26 N. Broadway
St. George Service Station, 357 Burnaide St.
St. Johns Garage, 207 S. Jersey St., St Johns.
State Service & Tire Co., 233 H Stark St.
John A. Walters Co., 335 Xaiteny St.
Winton Motor Car Co., 234 and Washington Sts.
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