The Oregon daily journal. (Portland, Or.) 1902-1972, October 04, 1914, Page 39, Image 39

Below is the OCR text representation for this newspapers page. It is also available as plain text as well as XML.

    Vandalism Along the Pacific
Highway Requires , Four
Weeks' Work to Remedy,
ROAD MARKING CREW I Belgian ! armored motor car has seen much sensational fighting
, - ' ii! .. - 1 '
HAVE BEN DEFACED feC ft ffM'S&jVf
' l trr"w"'3 it f rl ? '"WWII w 7 4 T"Jtf
I .Xf x
AGAIN HEADS SALES
AND
ADVERTISING
C P, Henderson Associated
Himself With Cole Motor ,
Car Company, J '"
BAD IMPRESSION CAUSED
FopU of Btt Should Tsjc Meuoiii
to Soonro Comaondtlos
of Toartt.
By Douglass Shelor.
The Goodrich Tire & rtubber com
pany' road marking crew are agralJn
Urrxon placing algna along. the nu
traveled highways.
The" crew in charge of Chestef C.
liirnb left Portland last Monday over
ihe Mount Hood road and will mark
the highway an far as 'Government
Camp. Thla ta a work that la very
commendable on the part of the Good
rich people, and those living along the
routes marked should lend every aa
aifitance to the working crew.
When the crew reached the southern
part of Oregon on their way to Port
land they were much discouraged to
find that a great many of the signs
placed by them last year had been
torn down and mutilated. In many
place the signs had been entirely
iurned around, directing the motorlsta
in the opposite direction.
Thla Is pure vandalism on the part
of unthinking hoodlums, and should be
severely dealt with by the law abiding
citlxena of Oregon.
Bad Impression Croatod.
The Ooodrich people are spending
thousands of dollars in marking the
highways of the different, states
throughout the west In order that the
many tourists Who will vlalfthis sec
tion daring the next year may travel
with an assurance of being on the
right road. If the communities through
which these signs are placed allow
their mutilation it merely impresses
the visitors with the utter disregard
of the rltiaena to law and order,' and
the courtesy due those traveling
through the state.
No doubt there will be several mil
lion dollars spent in Oregon next year
by tourists visiting the Panama Pa
cific exposition at San Francisco. The
people of Oregon should thank the
Ooodrich people for their Interest in
this section, and the money they are
spending properly marking our high
ways. Instead, It has taken the road
crew fpur weeks to replace the signs
between the California line and Port
land, that were mutilated.
Signs Shoultf Bo rrotoctod.
The roads between Portland and Sa
lem, on the west side of .the Willam
ette river, have been marked during
the last two weeks. As soon as the
crew returns from Mount Hood they
will mark the road from Portland to
Korest Grove, the Columbia highway
and many 'other short trips around
Portland that could not be covered
during their last visit to Portland.
Let the cltltens of Oregon protect
the signs placed along our highways,
and when one is found to he turned in
the wrong 'direct-ion straighten it
around. In thlst manner- Oregon will
receive many boosts from the travel
ers who pun through instead of tell
ing their friends that the road direc
tions in Oregon were misleading and
Undependable as has been the case In
the past-
Photograph of Lieutenant F. Dufresne of Belgian army, taken at Malines.
Berlin's Forbidden
List Is Growing
Cafes With English and French Hamoa
Chang- Them Before ho Mob Does
It for Thm.''
ih w-Io. if- ennobling influence
which i3 sent to the Express by its I , . . .
UNIQUE ADVERTISING
BRINGS . GOOD RESULT
That -one newspaper advertisement
can inspire national confidence, bring
money into circulation and make work
for men's hands and brains to do.
has been fully proved by the recent
campafgn o; the Btudebaker corpora
tion, declares E. R. Benson, in review
ing the results of the recent adver
tisement, "Opportunity and Optimism,"
placed in a large list of publications
over the country, including The Jour
nal of this city.
This advertisement was unique in
thatit did not even mention the
Sludebaker motor car, and alluded in
only, an incidental way to the cor
poration" itself. Its text was an ap
peal to patriotism, a review of con
structive legislation and an analysis
of America's obligation to the world
in the present conditions of war in
Europe.
Mr. Benson frankly admitted that
the effect of the advertisement sur
passed the highest hopes of the
Sludebaker organization.
-The advertisement was even repro
duced for political purposes.
"In a general way conditions bright
cned, tne list or unemployed grew
smaller, money circulated more frea
ly.
"Aside from messages from Vo-ir
friends, we have received many let
ters from other business optimists.
who recognize a kindred Bpirit ir
Studebaker. Several of them are kind
enough to write their belief that
company animated by "such a spirit
can never build other than a- high
quality car. So. from a selfish point
of view, the advertisement has paid
out.' But this' was a phase that' we
had not considered in its prcpara
tion.
"Incidentally ,the newspapers of
the country have demonstrated their
ability once more to carry ' to the
whole American public any message of
importance and to tell it more
quickly and mor. effectively than any
other medium."
AUTO SALESROOM IS
CHARACTERIZED BY
MUCH ARTISTIC
MERIT
On October 1, C. P. Henderson again
associated himself with the Cole Mo
tor Car company as general manager
or saies and advertising. R. P. Hen
derson, his brother, also joins Cole as
assistant to C. P. Henderson. '.The
Cole advertising remains under the di
rection of Homer McKee, who will
handle it as 2. representative of a" Chi
cago advertising . agency. McKee re
mains in Indianapolis, and there- will
be no break in the continued exploita
tion or the Standardised Cole.
v naries 1; Henderson, woo joins
Cole, for four years was in charge of
X the distribution of Cole motor cars.
His brother was also formerly asso
ciated with C. P. Henderson inv the
; rtenaerson nas acnievea success as
vice president in charge of sales and
advertising for the Regal Motor Car
. company of Detroit. R. P, Henderson
has been in charge of the Regal busi
ness in Canada as vice president witl
supervision over sales and advertising
for the Canadian Regal Motors.
i Charles P. Henderson ha gained for
himself an enviable reputation as i
sales manager In the motor car Indus
try. The advance strides made by the
Cole company calls for the .biggest
men in the industry. Building quality
cars in the $1500 and above class, the
. Cole has steadily gained ground. It'
nas one of the most modern factory
plants in the . country , to f product " Its
product and the lncrease Of its selling
agencies throughout the United States,
Canada and foreign points calls for a
larger organization of experienced and
successful men.
In line with their policy of increas
ing the efficiency of the selling force.
. they recently appointed Fred W. Vog-
- lor,, president of the Northwest Auto
If there is any doubt that the people company of this city, district sales
of Oregon are not awake to the im- , mme:el. for the states of Oregon.
ponance 01 roaa Duiiumg. one u . Washington, Idaho and British Colum-
AUTOMOBILE TRIP WAS ONE
CONTINUOUS ROUND OF JOY
,-
, ...S, "v-----:- - . ' ;' ' '-".- ' y
ADO it hj 1
1 1 1 1 1 ii
G. B. Claflin and party.
ORE
GON
ROADS
SHOW
GREAT IMPROVEMENT
Decorations Include Views of
Many of Points of Scenic
Beauty Near Portland,
A Refining Influence
Frost Do you think the auto has an
Berlin correspondent beore communU
Snow Well, speaking personally, we
It is expected that the dredging of
the Suez canal to a depth of 39 ' feet
re commum- t.w 1 i 1 j r 1
cation wlfh Berlin was- cut off, Is 1 "!.?. v""
interesting in showing the queer ways
iii which German hatred of all things
Berlin Germany, it has often been I wiu be completed early next year.
ald, is the land of forbidden things.
Everything Is "verboten," and many
things are "Streng verboten" (strictly
forbidden). This In time of peace.
You may, therefore, well imagine how
things are in time of war. A list of
'things forbidden in' Berlin would sure
ly cover several columns of the Ex
tress, but it would be tedious. The
most characteristic, however, is that
it is forbidden not to believe what
the Wolff Telegraph agency says
about German. victories. In Germany,
everybody sc far believes implicitly
that Wolff cannot err. Should there
be anyone courageous enough to doubt.
he would be considered a foe and spy.
And then !
Everything foreign has, of course,
'been eradicated -from Berlin for the
last week. A shop in the Friederich
strasao was almost' demolished by the
crowd because it is called "The Prince
of Wales,- and advertises In big let
ters that It sells "Ulster coats." An
Indian tea room has thought It neces
sary to take away the word "Indian"
1 from its sign before the mob does it
'The same thing for French signs. The
.Berlin "Chat Noir" has become the
'Schwartze Kater," whtch means "the
.black cat," and is perfectly senseless,
'of course.
A restaurant on the Kurfursten
damra was destroyed some nights ago
Leoaiaae somebody had thought the
band had played a Russian song; in
the same street the restaurant called
"Boncourt" changed its name on ac
count of the French sonority of that
name, which is really taken from a
character in one of .Kleist's patriotic
plays. Foreign names have not only
been wiped -off from signs, but even
from bills of fae. What Berlin res
taurants generally advertised as
"Crem jt double" (French cream cheese)
i now called "Doppelter-Rahm." which
nobody understands. Rumpsteak has
been turned in rumpstuck.
The "English Cafe" was called the
( Cafe" overnight, and the
"Queen Bar'" was turned Into a "Hoch
Vateriand" bar; the Cafe. Piccadilly
became the "Vaterland Caffehaus," and
the signs of several English companies
were simplified by taking off the
English "th. which might have
.roused the public. Words generally
used in Berlin, such as "tailor made,"
'samovar,' "conf iserle," "ondulation,"
and others, have disappeared, and been
replaced by . German substitutes which
' nobody understands. 1
Portland's liberal patronage of high
class automobiles and motor trucks
has been an incentive to the While
company to establish itself in a per
manent location. With this object in
view, Mr. Hill, manager of the Port
land and Seattle branches, went on a
still hunt and found the new abode
foi" the White car in the Beck build
ing, located at the northwest corner
of Broadway and Oak streets.
The -White car, being rather par
ticular about the new home, whispered
tc Mr. Hill that the home must be
something more than four square
walls; it must be inviting; it must be
suggestive to visitors of the use. bene
fit, convenience and pleasure the
White automobile is to men and it
must be different, showing individu
ality, as does the White car.
With all of these little whisperettes
stored away, Mr. Hill looked for the
executor, and found him in the person
of Pierre L. Traglio, the artist who
designs and makes the beautiful floats
for the electric parade of the Rose
Festival. Mr. TragliQ, with the whis
perettes ever in mind, completed the
new home recently, and it shows the
work of an artist throughout.
The old fir logs with green moss
peeping here and there from the crev
ices of the bark, reminds one of the
famous Forestry building, now a land
mark of the Iewis and Clark fair; the
beautiful paintings of Mount Hood as
see'n from an aftfomobile at Cloud Cap
Inn; the Sandy road leading to Mount
Hood with Hood in the background;
a view of St. Peter's Dome as seen
from the Columbia highway; and many
other . beautiful paintings of the Co
lumbia river and mountain scenery,
all reached by the many delightful
driveways leading from Portland, com
plete one of the most artistically dec
orated salesrooms in the city.
Journal Want Ads bring results.
Mrs.
(Note Following is the story writ
ten by Mrs.- G. B. Claflin. who won
the Chalmers contest recently run by
The Journal and the Keats Auto com
pany on "What w'ould you do with
an automobile for, a day?")
Th
By Sirs. G. B. Claflin.
We left Tlje Journal building at
8 a. m. Friday morning, , September
25. in the big fine Chalmers Six that
had been furnished, together with a
chauffeur, by the 'Keats Auto com
pany, and you, never saw a happier
crowd in your life. "1'be old lady who
makes rose beads f a living, said
1 ni...... nri
only to make a trip through the Wi-bia Mr vogler is now covering the J we are shot but nobody is hurt"
lamette valley and those doubts will i territory in the. interest of ''the. firm. That wa th nv th dv ndpd. vi
be dispelled. I
Such a trip has recently been made
by H. C. Skinner, manager of the ta- 1
citic Motors company, dirving a 1915 j
model 2p Maxwell car. The trip cov
ered the route from Portland through
all tiie principal valley towns to Med-.
ford, going from there into the Crater
Lake national park and on to Klamath
Falls, and througii the mountains at
Green Springs pass. '
Mr. Skinner made the trip a year
ago at this time, and the comparison
between the condition of the road of
a year ago and now is very noticeable.
Cow Creek canyon in Douglas county
a year ago presented obstacles which
were almost impassable. At the pres
ent time, however, the road through
Cow Creek canyon is so good that it
ie almost a boulevard. The same dif
ferences are noticeable throughout al
most the. entire trip.
Of course, the long dry spell through
August made the roads very dusty in
some sections, but as soon as a littlo
rain fell the roads packed down so
that the return journey was very en
joyable, ' '
The performance of the Maxwell 25
overs tho severe grades in Douglas :
county was very gratifying. The se- I
verity of . these grades calls, for low
speed work in most cases, but the
light weight and high power of the
Maxwell makes it unnecessary to cm
ploy low speed, almost all 1 of the
grades being made on high speed, the
L second being used only on short
stretches.
Mr." Skinner was on a business trip
sitrning up territory, and found tho
dealers all through the valley very
optimistic over the outlook for the
coming year.
Over 300 machines were signed for,
a large number wanting immediate de
liveries. He was accompanied . by A.
T. Huggins, manager of Fleischner,
Mayer & Co., and N. H. Rubbottom
of this city. These gentlemen went
solely for the pleasure of tho trip,
enjoying every minute of the journey.
The necessary baggage and equipment
for the trip made virtually a five pas
senger load, and the distance was cov
ered with an average of ,18 miles to
the gallon of gasoline.
were literally shot U pieces with
beautiful scenery and new expert
ences, but not one of the entire party
was hurt.
I took two dear old ladies, two
children and a young man who is an
invalid. His wife Is working in a
laundry to support the family and
could not go. Mr. Keats furnished
a chauffeur- who was ideal. We went
out through East Portland to the
Columbia highway past ' the many
beautiful farms that form an ever
changing background for the high
way and out beyond Rooster Rock
we located just the spot for an in
viting lunch that had already been
prepared by The Journal.
The old orchard selected for a
camping place overlooked the Col-
umbla liviCbove Chanticleer-and the
bea-Mtlful jt4rer unfolded itself to our
view for jwiljes up and down, stream.
The rrien'fjthe party gathered wood
and a firelwaa soon roaring.. I never
saw a motMf-ongenla! party. : W'e had .
never met' ;hef ore but we all . played'
like chlld and had the , best aind -of
a time?- j - -. - ' : ,
We fill, d our lunch ; basket .with
grapes anlf apples, so every one had
lots of. f h It ttJ take home with them.
The - arr eable chauffeur brought
water an? , made the fire and climbed
the trees 40 get the apples. , -The Jour
nal furnished a sumptuous lunch and
everyone had the time of their lives.
We returned by a longer ; route
through Oresham and got noma about
p. m. ;.- . - ... .- '
The car "was offered to: me for tna :
evening, ; but the old people as well '
as myself.iwere so well pleased wltlv'
our- outlngijthat we decided we had
rather at&er around our own "-fir-
sides and tlt of the wonders of tho
who navivhe blessings of an auto :.
mobile evfctiy day. . t .
If thefgrpore fortunate ones eouTd
have seee pur happy faces after that
day's outing in the glorious country.
many 'of -SjtGem, would offer their ra
... ii a iv;mu) loose who. veniurn v
have an J'jjibortuhlty of -seeing this i
wonderful Poregon. We all wiah ta
thank Mi) SKeats and The Journal for '
our day's: pleasure and trust It may
be their pleasure to some time rive -others
trjjjisame pleasure they gava
this llttr f party. -.
Saysjjthe Germans
Chrtged the Clocks
l :
Dispatch ; Toni Amsterdam Keporla
That XHTi Idlers Bald Thar
Should Only One Tim Crermaay.
London'! I fc)ct. 3. A dispatch to tha
Central Naws from Amsterdam reports
that the "Hermans have changed tha,
time of Belgian clocks, altering :
them one? hour to synchronise them
with the rman time. When Belgian,
citizens ie-4ttited. General von daf
Colts sal if reply:
In Qeynany there should be only
3
one time." Sj
44t
- .1
! . At . ' -'
IS ij tiocaieu. . i
; If From Judge.
"What'dfyou consider the chief end ; "
of man, iiiupar' asked Barrowdale.
"Well. SnjUhese days of the tango,?
said BtllifpB, "1 should say that man's .
chief endues his feet."
Chesterfield Six
j '
Now M Oiuir Salesroom
60 Cornell Street at Twenty-Third and Washington Streetaiy v F
After seeing and riding in the JEFFERY CHESTERFIELD SIX at the factory, we told
Jeffery that this car was just what we would design ourselves as a small popular-price, tar
for our Oregon conditions. jp )
It was a certainty that some, manufacturer possessing the necessary capital, experience
and equipment would build a six-cylinder car of better quality, better style, greater econorjjf and more com
fort than could be bought in the past for less than $3000. Ill
B
Any manufacturer or assembler could put together a light Six, and, if he made it lighl enough in qual
ity, he could make it a. price leader. Jeffery, believing that permanency in this business the most impor
tant thing, does not aspire to leadership in price, but he insists upon leadership in quality.; f ji
You will find, when you read the specifications, conclusive .evidence of modern mechanical superiority.
You will find it the last word in distinctive quality. You will find it the most economical iar in the six-cylinder
field a car deserving of style leadership. ( . '
i $ si
r 5:
Jeffery has frankly made; an effort in the Chesterfield Six to command the admiration $f people of good
taste those who do not hesitate to enjoy quality even though it can be had at a moderate
3 !
ce.
If TU M A T
The JeffeTy Chesterfield Six is not merely a machine. It is a style carriage embody each and every
element of high-grade quality and up-to-the-minute mechanical development for which Jeffjefy cars are now
known. The body, full French stream line, is becoming the vogue in Paris. ChesterfeikiBlue is the color.
it:
IfOlLJIRSlEILJF
i
The specifications below, you will immedi
ately see, have nerer before been embodied
in any car at any price.
Motor: High speed, high efficiency, bloc
type; 35-42 horsepower. Bijur two-unit start
ing and lighting system, used in the most
popular high priced car in America. Trans
mission: Four forward speeds and reverse.
Worm drive, full floating, ball bearing rear'
axle. Imported annular ball bearings. Three
plate dry-disc clutch. Rich Tungsten steej
valves require no grinding or other atteh-"
tion. Bosch ignition, magneto, cables and
plugs. Rayfield carburetor, cantilever springs.
S P E C I F I C A T IONS
Combination constant level splash and gravity
feed lubrication, with indicator on dash. Gem
mer steering gear. Eighteen-incha corrugated
steering wheel, with signal button in center.
Left drive, center control. . Two sets interna!
I expanding brakes 12x2 inches. ' Side rails
of frame extended under sills of body most
rigid construction possible; self-oiling spring,
bolts.
Honeycomb radiitor European- design.
Weight, 2850 pounds, as shipped. Demount
' abh rims with logs. Crown fenders. Spjcer
universals. Daimler leather coupling. Wheel
base, 122 inches, Body: Roomy, five passenger.
Equipment: Rain;, vision ventilating two-,
piece windshield shaped to cowl; one-man
Neverleek tpp and boot; Collins curtains;
Stewart-Wurner speeijbmeter, Empico drive
enclosed in axle shaft.Waltham clock; power
tire pump; Solar eltcric headlights with one
bulb of five Intensities; no side lighte; seam
less pressed steel rnfnd gasoline tank with
gauge, carried in rear, with Stewart vacujim
feed;, combination idakh. and trouble lamp;
extra demountable with cirrler; Klaxet
horn; -ammeter; rot -e rail; footresf; full' set
of tools, tire repairgtttitfit, and jack
upholstery optional
WXNTON
THE JEFFERY FOUR, the car which introduced the
European high speed, high efficiency motor into America.
THE JEFFERY CHESTERFIELD felX $1800
S1600
Cloth
.50
THE JEFFERY BIG SIX, Chesterfield body, 7f passenger
for the man who wants a larger car
All Prices F. O. B. PortUnd, Or., Complete With Extra Tire
!3
Air
$2600
L'- '4- Rose. ,
.."If t wer running a. crgo of truna
Into .Vera Crua-IM call my ship the
venue ae mho."
'; "Why so?" ."
You fix your own rating automatically when you buy a "car. Few
people ask Dun or Bradstreet about you, but- thousands see you in
your automobile and judge for themselves. When you own a 1915
Winton Six, you are known as a prosperous man of judgment, and
taste, because the Winton Six is made expressly for buyers of the
v a best class and "has an individuality that makes your particular car a
personally representative possession.
- -1 . - . ... - - .. .
The Winton Motor Car Co.
23d anH Washington Sts.
Phone Main 4244,
"Jeffery Motor Truck Three-Quarter Ton, One and One-Half Ton, Jeff cry? :Quad"
.Fraimk
C.
60 CORNELL ST. AT TWENTY-THIRD AND WASHINGTON .STREETS
it.
1 "ill .-
.. si
D I ST R IBU TO R S FOR OREGON -AND
SOUTHERN WASHINGTON C
-- H
could then claim that she had no
arma.' " " ' " ' . - - ,
III