THE OHEGOIJ SUNDAY JOURNAL. PORTLAND. SUNDAY T.10HIUNG, OCTOBER g, 10 It. Dr,OTIiERS KEPT OATH TEH MILLION PEOPLE-. CHEERFUL SPLEBiG -ASSET Itl BUSINESS German Youth's Happy Coun tenance and Honest Deal ' ing.Ald In Success,,, - EYES L'OST ESSEIIM ' OF ALL THE FACULTIES Successful Optician . Discusses ' Line of EndeavdThat Ef- 1 fects , Every ;'Person.V U HUil Ml TO STAND TOGETHER SEE SLIDES EACH DAY ,7 A - ' 1 ' ( , ,i t , i " V , 1 Tremendous Possibilities ,of WE BRING SUCCESS Boyhood - Pledge Responsible Manufacturer Tells ' of Early , Experiences in -Getting v ' 1 Start In Life, ' for Establishment. Which Cost Thousands, 1 This Form. of Advertising' . Are Set Out, . riiiiuntement s Am ID GOOD , i , .., I t r i , c I 7 Y ... Top0. SMnrpby. Bottom C. 0. Murphy. . More then a .core of yeara ' ego in Rosebqrf, two boys brotbera -clasped Jia-nda, and swore to atand together and each help the Dther when the "growed i; up." ' The youngster, were" O. 8. and C C. Murphy, wh will open i ll chair, palatial barber ehop- In the baeement o( the new Morgan building In a few dajra. : And the reaaon why tier s,re in posi tion to open tip a shop which la coating thonaanda of dollara tor flztnrea alone, ' la found In that boyhood oath. -. Through the yeara of youth and early manhood they atood together. Where . . on was, tha other was not far away. i Together they saved their money, and planned for th day when they could .own their own hop. Their ambition was to make It the eatH When aUU in their teena they left Eoeeburg and went to Ban Franolaoo. O. CL Murphy, three years tha alder, captained the Journey, which for them waa a wonderful adventure, at that time After learning the harboring trade, they apent aeveral yeara traveling the United Statee aa Journeymen barbers, ;' and finally aettled in Portland, , si -t In thla city C.C Murphy married. .,bn "a 0" pat hp the "S.,,0. elgnal f dlatreae in thla regard and remained ,a staid old bachelor, to uae bit own ex ' preaaloa. Tor . the laat ahc years, a a Murphy haa been employed at th railing build Ins; ahop, and for eight year, O. 8. , Murphy haa worked at ' the Imperial h barber shop, .. . .(., t. . .7. In keeping with their plana they aaved their money, mad judicious Inveatmenta and now In their early thirties, have , reached k unsltlon hn owners of a ahop, which la being ex . . pensively uiiea up-witn an eya single to flrat elaea trade and first class sery 'Ifce. , -x ' ' ' The ahop will be known aa the "Mor gan Building Barber Shop," tnit already it la known a the M.B." among their -s , Gnnt Crder. . "One moment, please, while tha op erator changes the reel.' ' '.V " How often have you sat In a moving picture theatre and aeen the announce ment throw a on tha .screen in neatly drawn iettere and delicate colore? And then ' perhapa followed a half dosen or ao well written and illustrated adve tlsementa of nationally known produot or of local merchants. You couldn't help reading them,' could youT - And thena stopping: to think that there are over 100,000 moving picture houses la th United States with an attendance of over 10,000,000 peopla each day of tha year th tremendous poaalbllltlea of slide advertising begin to loom up. ' CogiUtlng a little further, the reali sation of the fact that slide making t a profession and an art comes to light Without keeping the reader In auapena any longer it wouldr perhapa be well to announce that tha leading slid makers of Portland are now installed in new offices n - th Morgan building.'" Th Grant Carder Slid company Is . th name of the firm with Grant Carder, artist and, advertising specialist at its head, , y Beginning ytwt small. Mr. " Carder came ' to - Portland' two years ago from Chicago and haa been located in tha Merchant's Trust bulld tng. HIa business haa grown to suou proportions, hov?even that ha has moved to the new Morgan bunding to meet us requirements.' , - v "My business has grown from a email beginning . said 4 Mr. Carder, "until at the preaent timo I am filling ordera from patrons all over tha country, -I am making slides for theatrical an nouncements, fairs, carnivals' and big national advertisers. I also conduct an advertising . service for advertisers, making the slides and distributing them to theatres. ' . Thi slide business 1 technically, a branch of photography; but is highly specialised, requiring art work and col oring aa-well aa th mere photographic process. Slides are being- universally used for advertising purposes, but vn at that the business is in Its infancy, gcenlc views are 4n great demand' by commercial organisations and hotels are now using slides gps the best me dium of advertising. T Why,, aven real estate is being sold by slides.. During tha last election held in Portland slid us were need by nearly all of tha eandi datea I have made ovary polities' slide ased in Portland. i x . drS riald Offered. ' "Slid advertising offers a great field for tha small merchant In the small town. .It is absolutely tha best medium he oan use. Spectators must read slide advertlaemnt whether they want to or not. If they Intend remaining for the next film. Make thta attractive and the utility of the slide is doubled. ' "Coloring Is entirely a hand process and to be effective mast be on by an artist Put. ideas In slide advertising, and it will pull business like no other medium." ? v Mr. Carder has been In th slid busi ness for the past five years, . v . ? J. Going Down.' " J- '4"' From- the Cincinnati Enquirer. .v -Gabe He claims he is a descendant from a. great family. ' '. ,vt ., eteve res, and He is still descending. . I. Aronson. ? rsucoesa has com to me through hard work." says X. Aronson, Jeweler at 214 Washington atreet - "and from a small beginning I have expanded, my business until ! am- now not only a re- taller but a manufacturer with 42 work man In my employ." . .i. , ; ' Mr. Aronson says that he haa been on tha Paciflq coast practically all of the time since 1888. when as a boy of It ha Journeyed from Pittsburg, where be was born and where his people ara now engaged In the banking and : real ea tat business, to Seattle, He went fnto a Jewelry store thor and learned, th business and after a-return to the, east for a short period ha cam to Portland In 189? and established a buslnaaa, but during the Klondike axcitemant the fol lowing year ha went again to Seattla in 1881 he returned to .Portland and opened up a business at Fifth . and Alder, wher ha remained until October, 1906, when . he moved to Washington street, and has been' there sine. , Mr.' Aronson married, a Portland girl, her father being Jacob Deeds, the first mayor of Albina after it "was incor porated as a city, and he saya that aha has .been a big factor in his suocess, especially when he had to start in fcusU less on a small scale. One thing of which Mr. Aronson Is vary proud, he saya. Is that he haa never bad a man In hia employ who would hot be willing to com back to work for him again. ; in addition -o hla retail and manu facturing Jewelry : aatabUahment Mr. Aronson aays that he Intends to have an Innovation for Portland in the shape of high grade social and business sta tionery when they move to their- new quarters in tha Morgan building. He in tends putting in the most modern type of plant for engraving for that work with band-presses. . All tha work on the etationery will b dona by hand. , I ' ' i Psul Steinmetf. " Speaking Jlttle Engliah but fuU of enthusiasm and ambition to succeed, a German youth made hla appearance in Portland In If 05 and opened an exhibit of cutlery at the Lewis and Clark fair for a large cutlery' manufacturer ' Is Bolingen. Germany. Ha was so pleased with Portland that, ha did not return to tha fatherland, but opened a mall cutlery business for himself. ' That German youth was Paul i 8t1n mats, proprietor of the Portland Cutlery company, wholesalers and retailers, of cutlery and barbers' supplies, who at tributes hia suocess to treating Ms trad right and to alwaya greeting customer with a cheerful smlla. . . . From a small beginning In a little store at 81 Sixth street, where he start ed in bnslnesa for himself, Mr. 8teln met has built up a bis; business, which has outgrown t preaent location at 88 Sixth street la addition to a retail business, th Portland Cutlery company haa expanded Into a Wholeaale line also, and Mr. Btelnmets saya that it Is really lb only plao in Portland that handles an exclusive cutlery line. , The .com pany is Paclfio coast agent for Eugene Burninghaus, - Clnctnhati, and for, B. Kunde A Son, Dresden. ' The cutlery business comes almost ss naturally, to him" as ea ting, aaya Mr. Stelnmeti, as be was born in Bolingen, where the finest steel in Germany is made, October 6, 1877'and consequently he waa brought up in anatmospheref cutlery, which made it easier for htm to select that business than any other, Afterthe fair waa over here, he mad up hla mind that Portland, waa the loca tion for him; and as a, consequence of hla good Judgment and WisJness ability, he now "has traveling mn on the road selling goods from his Aore while 'his city deliveries are made wlth automo biles. . ..."' , f v 1 i j I . 1 - - . Dr. C. L.' Uavnes. " ,"1 Just fit glasses and I know how; This .Is the slogan of Dr. L. Kaynes. one of Portland's leading opti cians, who will occupy rooms in the Morgan building in - conjunction with several dentists and physicians. " , MI do my own grinding," .said Dr. Haynes the other day, "and that la wh7 I have choaen th motto I have. I be lieve I oan safely say I am Portland's oldeat exclusive optician, have been In buslneaa here over 1 years and I fit glasses only, doing all my own work.- . 'T am moving over to the Morgan building to keep pace with the marvel ous growtn of the city and to accommo date my own business. This Is the day of the specialist People are coming more and more to realise that they muat take care of their eyea : The eyes are the most Important part of the human body. One can get along. If necessary, without the sense of hearing, or spare an arm or a leg, but nothing so Incapac itates a person as a loss of eyeaight Peopl don't run to a atore nowadaya and buy a pair of glaaaea in the belief that the mere wearing of glaaaea will cure defective vision, - They have their eyes examined and tested by a special ist and fitted with the glaaaea beat suited to correct their Individual if suite, of vision.". Dr. Haynes Is' a southerner by birth having been born in Baltimore, Md, His boyhood waa spent in .Iowa. ' However, be has lived In Portland for the past SO years. , , , ? ' ' Merchants Protective ' Association , ' i .Ri L. SABIN, Secretary. Will remove to room 740, Mor gan Building:, on or about Oc - toberlOth. 4 C. Elmore Grove desires to . announce tie opening or his new studio nr : the M o r g a n B u i 1 J i n g about OctoLer 10tk It will be the most modern and beauti fully equipped studio in tke :V est. Tte public ' is cordially invited to visit Portr land s most lip-to-date Studio of Photograph ic Art a ' w C. Eliviore Grove IF Beirger Bros., Decorators IMPORTERS AND DEALERS IN English, French, German, Japanese and Exclusive 'American Wall Papers ; WE ALSO CARRY THE LARGEST LINE OF 10c TO25c DOUBLE ROLL ; PAPpRS IN THE CITY 1 86 Broadway V The Rosariari Cafeteria and United ; Cigar Store in This Building Were Decorated By Ua i , ,n - - ". ,' : . t The Last .Word In Eating Places for Busy People ""V V r. OPENS ABOUT OCTOBER' 10TH : In tne East. Basement i Morgan Building. J Entrance on Washington Street -'f 1 i : Between Broadway and Park . ' f,J' 1 SPECIAL FEATURES OF THE ROSARIAN ' Seating Capacity 250 Superior Ventil ating.. Heal Surroundings : - : i r k y t ' Experienced Caterer - -v -C;., - music ' r -':;;V,--,;; ; r:-r ; and e. c. dolen PACIHC IRON WORKS E. Thin and! Burnside i 1 . , ; ' ; Furnished Twelve Thousand Dou W Worth ' " ' j ' l " " ' ' , I ' ' f ',, , CAST frV" 1 j COLUMNS 'i k h and - '-i s , . , STRUCTURAL v ( ."-;:;: STEEL ii ifll- EJiElL MOT TTT Now inTheir Handsome New Quarters I in f Ac Basement of The Morgan Building "i1 it Tlie 'devotees of v this popular pastime will find .the Elite's new parlors ;most commodious, the equipment and general - appointments not- to be, excelled in the : North- .west i , . i h j t 1 f . ROTATION POCKET BILLIARDS WILL BE 2ic PER CUE. ALL Ti:.!2 GAMES 50c PER HOUR. 1 . for , , MORGAN BUILDING 12 to 1:30-6 to 7:30 Propnctow