OllLZOll DAILY . JOURNAL, YCUUJID, TUAGDAY LV.A;i::C, Ai ..IL
1 j 13.
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EDITORIAL
With, the opening of. our Anniversary Sale we strike the
progressive note in business. I We make our bid for patronage
fairly and squarely on the merits of the merchandise. We
safeguard our prestige by the most,, rigid examination of all
merchandise as to quality and price before it enters our daily
advertisement. Ai A"" " vAv-A A v" AAa,.:;;.;. AA.
Yesterday morning over two hundred and fifty people
awaited the opening of the store. Chairs wereplaced in all
our ' entrances for the convenience of these , early patrons.
Today again we had thesame eager throng. .
During this Anniversary Sale we shall present numerous
sales equally as important as those already launched, that will
demand your presence at our store early and often.
All Purchases Made Wednesday
- Will Be Charged on Your June 1st Bill
Rare Saving Opportunities Await You
In This Anniversary Sale of House Dresses
. $1.65 House Dresses
Anniversary Sale $1.15
.These dresses are made of blue and
white and black and white check percale.
Have square neck and large sailor collar
forming re vers. The front is trimmed
with fancy plaid border and also trimmed
"online skirt" to match. Sizes 34 "to" 44."
$2.00 House Dresses
Anniversary Sale $1.13 :
Of fancy pin striped percale. Have
small sailor collar and V-shape neck;
side button, trimmed with plain colored
chambray. ' ', A
Another model is made of plain colored
chambray with large sailor collar of
checked gingham. Elbow set-in
sleeves and turned-back cuffs
of checked gingham. In laven
der, white, black and plain
blue. ". A A;
Linen Handkerchiefs
Anniversary Sale 4 for 25
,-iLinrt initialed Jhandker-'
chiefs' ' for school use. ' All
initials. A:,.
.A Special, 5T Each
Plain linen hemstitched
handkerchiefs for children.
'Regular 17c and 25c
Special, Price, 12Ktf Each
Hand i and machine em
broidered linen hemstitched
handkerchiefs. V
Regular 50c Handkerchiefs
Sale Price, 25
Hand embroidered on
firm, sheer ? linen of Irish
manufacture.
Regular 35c :' Handkerchief sh
Sale Price, 25? Each
Armenian lace edged
handkerchiefs. Initialed.
' Black and White Check '
Woolen Materials for One and Two-Piece Suits
Always distinctive always popular and always fashionable
can be said of few materials, but black and white checks and plaids
deserve and fulfill all three statements, especially for' the much
worn one-piece dress and 'Spring suitings. We are showing a full
assortment in different weights and widths dnd varying prices.
At 50c a Yard ...
Excellent quality black and white check material 36 inches wide.
Suitable for one-piece dresses or early Spring suits.
At 85c a Yard ;aC ,1.'
- A Fine - black and white checks, - 44 inches wide. Unusually well
suited xto one-piece dresses and suits. - -
At $1.50 a Yard
An all-wool black'and white check, 50 inches wide. Ideal suit or
- dress material.
iAt$2.25a Yard: . J A' ;v; ; 3 v ,;v .
All-wool black and white checked material, 50 inches wide. Ex
, quisitely soft and "adaptable.
v - r :;::- ..A A '. Second Hoot
Let the Boys Celebrate Straw Hat Da With a
... . New, Straw Hat .
, For Boys Fom 2. to 16 Years old .
Prices, 65, $1.00, 1.35, $2.00, 2.50 to $7.00
We make a "specialty of straw hats for boys of these ages. They '
are here of fine Milan braids in all the new sailor shapes, with wide
and narrow brimmed, high and medium crowns. In black, white,
burnt and navy. .
Rah Rah Hats with colored brims and white crowns, or plain white
and fancy combinations of straw. A. ' t
L Tyrolean! shapes, with. Jjigh.xr owns, iaJblack.aad yhit. . . ,., ,, '
New imported English straw hats, the' regulation middy styles, with ,
wide silk bands. (
College shapes for the older boys
bands. ' ' '
in white, with black or fancy
Fourth Floor
For the Particular Tailored Woman or Junior Girl
These $5.00 Wash Silk Shirts Make an Especial Appeal at
Anniversary Sale Price $3.48
The always-wanted and seldom-to-be-had correctly . tailored
silk shirt for women is offered you in this" assortmentan
assortment of the smartest, most perfectly tailored silk shirts it
is possible to secure. a:';, 'a . , , A A' "
Every, one is made from the best quality of wash, silks that
have proven theit worth, and made in a style that is correct, be
coming andserviceable. Some have the detachable crushed col
lar and others show the attached new Robespierre collar and soft
turned-back French cuffs.
For golfing', riding, driving; in fact, for all outdoor sports and
wear no waist is so serviceable as this particular style.
In an assortment of plain and fancy stripes such as navy,
black, blues, tans and white. , Third Floor
Anniversary Sale of Fine Grade German Hair Switches
Switches ' Switches Switches t
$4.95 Regular Price
$1,45 Anniversary Price
These are 24-inch switches,
made of German wavy hair. Our
showing comprises 500 switches,
in all shades. You are sure to
find the switch that matches in
so large a collection.
$7.00 Regular Price
$3.25 Anniversary Price
26 and 28-inch switches, of
especially selected German wavy
rTair. All shades. Positively the
best switch to be obtained any
where for so small a price. A
large selection for choice.
$9 and $10 Regular Prices
$4.95 Anniversary Price
28 and 30-inch switches, made
of natural wavy German hair.
Any shade. An unprecedented op
portunity to obtain a genuinely
good switch at a very low cost.
Never excelled, seldom equaled.
' MMianln Floor
$1.75 arid $ 1 .50 House
Dresses, Anniversy 98c
Of black and white checked
flannelette with high neck and
collar. Trimmed with plain
black bands and buttons. Have
long sleeves.
At this same price is another
house dress of figured percale
in navy, cadet, black and fancy
stripes. ; Has sailor collar
trimmed with banding and
short sleeves. Skirt has in
averted back pleat. Also light
blue .percale dresses' with
square cut neck and bias band
ing trimmed.
Sizes 34 to 44.
. fourth Ploo -
A Sale of Suits "by Request"
Our Regular $32.50 to $38.50 Suits
Wednesday $25.00
The response to our anniversary announcement of the sale
of suits so far exceeded our expectations that many women
were necessarily disappointed in not securing one of the sale
garments.
I.-.,.-- '
We wish to assure our patrons that the supply would ordi
narily have been double what was necessary in any regular
sale. By 10 o'clock almost half the suits were sold, a record
never before attained for the same number of sales in this or
any other store in Portland. -
To give an opportunity to those women who were unable
to share in our opening sales we place on sale for Wednesday
suits of equal worth. v
These suits sell regularly up to $38.50, and are made of fine
imported serges, worsteds and fancy whipcords.
Suits in black, navy blue, brown, gray and taupe.
Some are in the straight front style, others cutaway, and,
again, many are fancy trimmed. Cut in the popular 28 to 28
inch lengths. Every jacket is lined with fine quality silk. The
skirts are cut in the newest straight gored models.
Third Tloof
Gl
loves
$1.00 16-Button Silk
Gloves Anniversary
79c
Full 16-button pure silk
double-tipped silk gloves in
black, white, pongee and
gray.
2-Clasp Silk Double
Tipped
68c
Silk double-tipped gloves in
black, and whitfe only.
$3.50 16-Button rfQ Q
Cape Gloves n2OD
Women's superio'r quality
16-button length cape gloves.
A desirable street glove sewn
with the new. three-quarter
length tailor costume sleeve.
$1.75 Women's 4 J Q
Gauntlet Gloves p 1 TJ
Cat automobile gauntlet
gloves, "Bacmo make."
Women'sDocskin A m A
Gloves, special . . J 1 1 Q
One-clasp pique sewn doe
skin gloves. The washable
kind.
$1.50 Natural
Chamois Gloves
$1.39
One-clasp P. X. M. natural
chamois gloves. . '
$3.00 16-Button
Chamois Gloves
$2.48
Women's 16-button pique
sewn natural chamois gloves.
Firat Tloop
Anniversary Sale Housefurnishings
Domestic Rugs in Oriental Patterns and
Colorings
If you are thinking of rug-shopping why riot visit our
fifth floor, where we are showing a complete line of rugs
from the silkiest Oriental to the moderate priced but
durable tapestry, and all at Anniversary Sale prices?
This signifies greatest economy. All the standard makes,
a large variety of Oriental and conventional patterns in
Tapestry, Axminster and Wiltons. You will find
$18:50 Tapestry Brussels Rugs, 9x12, at $13.50
$25.00 Axminster Brussels Rugs, 9x12, at $18.00
$30.00 Axminster Brussels Rugs, 9x12, at $22.50 '
$33.00 Axminster Brussels Rugs, 9x12, at $25.95
I$33.00 BodyABrussels J5ugs,9xl2, at, . . .$26.50 J
$35.00 Body Brussels Rugs, 9x12, at . . . . . $28.50 '
$45.00 Standard Wilton Rugs, 9x12, at $39.00
Net and Scrim Curtains
For our Anniversary Sale we are offering net and
scrim curtains in a variety, of styles and patterns, in
edges and insertions, in vhite, cream and Arabian colors,
40 to 50 inches wide, at the following greatly reduced
prices: ... A.A A A :
$3.00 to $3.50 Curtains, sale price, $2.23
$4.00 to $4.50 Curtains, sale price, $2.87 -$5.00
tp, $5.50 Curtains, sale price, $3.87
' $8.00 to $6.50 Curtains, sale price, $4.43
$7.00 to $7.50 Curtains, sale price, $5.45
$8.00 to $8.50 Curtains, sale price, $6.45
$9.50 to $10.00 Curtains, sale price, $7.65 :
$12.50 Curtains, sale price... $8.95 .
$3.50 to $7 Tapestry Pillow Tops
Anniversary Sale Price 98c Each
One can't possibly have a sufficient supply of, hand
some pillows about the house, and when such beautiful
covers-as-these ,are off eredJ-fl&UliereusIiio-reasoaior-not
securjing pillow tops for every Vopm in the house.
Made of a find silk tapestry in handsome Oriental and
conventional designs and in every color imaginable.
Size 24 inches square. A Fifth Floor
v
, Anniversary Sale Framed Pictures
$2.00 Framed Pictures, Anniversary 95c
, Sepia Platino pictures, size 12xl6-lnch; framed with 2-inch
carbon brown moulding. These pictures are reproductions of
old masterpieces. A few of these are "Age of Innocence,"
"Miss Simplicity" and "The Good Shepherd." A great many
are Acrot subjects. AA' v .A" .
' . Cupid Pictures, Anniversary Sale 43c
These pictures are Cupid Asleep and Awake. A genuine
carbon, size 6x8 inches, in an oval brown frame 2 in. wide.
SUth noor.
An Anniversary Contribution From the W. B. Corset Company.
Selling Regularly at $5.50
Anniversary Sale $3.50
There is no corset that can give you
better lines than the W. B. Corset, and
this special model is of unequaled super
iority. ' , '
It is made of a fancy troche, which is
not onlv extremelv oractical. but a verv
rfaintw hit nf lintrene. .
This model is extremely long and hasT!
a meaium low dusi ; 11 uis comionaDjy
and shapes fashionably.
The excellent wearing qualities of this
special model are unmatched.
This model is suitable for medium and
slender figures in sizes from 20 to 24.
rovna noor
5W A JW-
Foot Comfort Is Easily Obtained
When You Purchase Your Shoes Here
It was said of Balzac, the noted French writer, that he dictated the
most of his works while parading around a bear rug in his unstock-
inged feet. .-.'..A.,,.-;....;,... .A ,..., ...;,,..:,.:::.., ,,:.;.A;Ai.;:;.,AA:,r:,;,,
Genius ofttimes has a queer way of expressing itself.", Balzac be
lieved in the necessity of foot comfort, and he went to the extreme
in order to obtain it.
Certain it is that no man or woman can do his or her best work
'or be at their best socially when hampered with an ill-fitting shoe.
Comfortable shoes do not necessitate larger sizes, but a shoe whose
interior lines conform to the lines of the foot In every style of shoes
in our stock we carry a complete line of sizes. This means that you
cannot only secure foot comfort here, but obtain a style in size that
will emphasize the lines of a graceful foot and atone for any slight
imperfection.
For Wednesday we feature two especial models for women which
represent the
Latest Fifth Avenue Styles
Pumps at $6.50 Pair
These are most effective models
in dress and street pumps of dull
calf and patent colt. They have
hand-welt soles and Cuban heels.
Ornamented with ' steel cut
buckles.
Pumps at $5.00 Pair
Of black castor, patent colt, dull
calf and white nubuck, with
smartly tailored bows of black
grosgrain ribbon. - They have re
ceding toes, light welt soles and
heels, Vj and Y inches high.
- - - - Bimit
si
Some Charming China Silk Night Gowns
v That Regularly Sell at $5.00
Anniversary Sale Price $3.98
These attractive garments
are simple and dainty and un
usually effective, but in spite
of their wonderful attractive
ness they are both serviceable
and practicable.
They are . made of that ele
gant equality of china silk so
much in demand now for lin
gerie, shown in a pale apple
blossom pink and white.
They are cut in 'a one-piece
kimono style and finished
around . the neck and - sleeves
with a dainty cluny beading
through which is run colored
ribbons. .
These silk gowns are the es
sence of simplicity,, of which
the accompanying illustration
is an exact copy. All sizes.
fourth floor.
Anniversary Special Sales From
The Notion Section
50c Silk Shields, 191
These shields are made of rub
ber, covered with first quality
white silk. Come in sizes 2 and 3
. and never sold for less than 50l
Buy all you wish for this sale,
only 19
35c erless Shields. 21
'These shields are covered
with the finest quality nain
sook ; stand washing so they
anjbkeplodorjess. j
No. 2 size 20c Shields, 12
No. 3 size 25c Shields, 15
No. 4 size 30c Shields, 19
No. 5 size 35c
18c Hose Supporters, 10
These supporters come in
five sizes, black and . white,
and with the rubber button,
which prevents the tearing
of the stockfngs.
50c Shears, Scissors, 21
We place on sale r ' 1
of shears and session, t" '
-line quality steel i.i A . '
to 8. Many hiv ; ' I
era with rour.'l V':-'
fully gu.i'-vi'-f I ! '
For tin . ' '.