The Oregon daily journal., November 17, 1912, Page 14, Image 14

THE OREGON- SUNDAY JOURNAL PORTLAND,- SUNDAY MORNING,' NOVEMBER 17, 1912 .;
DV PROClAmTIOll, DY GOmim VJESTMUM
' WESTOVER TERRACES deserves more from you' than it has received. It deserves .
your opinion, your consideration, your comparison, ; your attention, your commenda- ,
tion. If you are the type of man or woman who appreciates Ihe artistic, the satisfying ;
the comely, the beautiful in home-building, you are doing yourself an injustice, your
city a discredit and your taste an injury by not exhausting every possible means at your
command to investigate the merit," the advantage and the-desirability of building your
own homeJn WESTOVER TERRACES. This -page is printed legibly and the matter
written carefully, with great thought to enable you to understand WESTOVER TER
RACES. Once you understand it, the verdict will satisfy yourself, the owner and all
concerned. ' -
......
An Olmstead Ideal
John C. Olmstead was shown Goldsmith Hill. - To him
; was said7rethe1iil
Olmstead-said: "That's an opportunity I never have
had. It has never been done before. I have had to work
with the contours I have found. If I can make my own
contours, I can develop an ideal."
Olmstead, of Brookline, Massachusetts, was given his
own way. He worked toward an ideal. He realized it!
WESTOVER TERRACES is the product of the world's .
. best landscape specialist; it is "the only piece of work of
the "kind that he or his brother ever did. It is the ONLY A
IDEAL they ever developed. It is AN JDEAD.
With but slight deviations from his plans, due to un
foreseen, obstacles, WESTOVER TERRACES , is the
IDEAL of the leading man in his business in the! world.
An Observer's Idea
'An educated man in this city a trained observer
one who knows, whereof hespeaks, whose name inspires
admiration for.wh&t He hasdone, said: "I am not inter
ested in the property that God made, when it is sold to
me and to you, just as it was made. But, when you
r. spend a million dollars on it, when you transform it,
-adaptit, inoujdit, beautify it arid rebuild it to suit human
' conditions;! LOVE IT. ThaTs why I LOVE WESTOVER
TERRACES. It is all that God treated and VASTLY
MORE."
Not a Real Estate Scheme
WESTOVER TERRACES is not a real estate scheme.
It is not owned by a real estate syndicate. It is, accord
ing to Mr. William H. Lewis, of the Lewis-Wiley Hydrau
lic company, a . "gigantic building plan, based upon an
, ideal."
' WESTOVER TERRACES is not being developed by a
real estate company. It is the pet project of a. company
of contracting engineers. It is the direct outcome of the
calculations of a farsighted, scientific man of affairs. It
is the "proof of the pudding," that our greatest values
are recognizedmore quickly by strangers in our midst
than by ourselves. It is another evidence of the economic
theory that the "price of American wheat is set in Liver
pool." What Would It Cost You?
If you had attempted to carve out a building site on
Goldsmith Hill; had consulted with contractors and re
ceived your lowest bid for putting just one WESTOVER
lot into the shape that it now is, how much would it have
cost you? Not a penny less than $8000.
It is only by the adoption of modern metnods, on a
gigantic scale and strict" adherence .-ft): the greatest effi
ciency in handling the work that the actual cost of trans
forming a hillside -into a delightful building; lot "that the
actual cost per lothas been reduced to: a little in. excess
Strangers' Praise
of 112000. This cost, in consideration of the fact that an
average of 10,000 cubic yards of earth has been moved
to create one site. . ' ; .
Not $50 a Lot
.Now, consider. There is not an addition platted in the
city of Portland, in which there has been spent an aver
' age of $50 per lot to beautify it. Mind you, also, these
cost figures. . do ..not include. . the street improvements ;
neither do they include the original cost of the land.
WE REPEAT THERE IS NOT A LOT, in any adddi
tion in the city of Portland, upon which there has been
spent EVEN FIFTY DOLLARS, as against the $2000 that
has been spent fo mould one lot in WESTOVER TER
RACES. Tremendous Faith
$600,000 has been spent to BUILD 200 lots.
To any reasonable man's mind, this would SUGGEST
TREMENDOUS CONFIDENCE IN THE CITY OF
PORTLAND.
All told, the expenditure of the Lewis-Wiley Hydraulic
.company has totaled $960,000.
Let a stranger come into Portland. Let him invest
$960,000 in one real estate transaction; $960,000 on the
erection of one office building; $960,000 on the construc
tion of a new railroad; $960,000 on a new depot; on a
new library, on a college, on a hotel, on a terminal site
for a railroad company.
The papers would be full of it for months. Real Estate
dealers would flock to the location with money to buy.
People would take their sayings out of the bank and
hand them to all kinds of schemers.
One Company's Work
But, one company, without ostentation, with no other
inducement than the small profit arising from the sale of
300 building lots, (for there cannot be more), largely to
carry out an ideal, establish a wider and better reputation,
with no contributing source of revenue, like a railroad,
theatre, hotel or apartment house; SOLELY UPON CON
FIDENCE IN YOUR CITY, forges ahead without blare of
trumpets and, RIGHT IN YOUR MIDST, puts $168,000
jn wages into your workingmen's pockets, meanwhile
BUILDING FOR FUTURE PORTLAND.
The number of men ,who will spend a million dollars,
with no other encouragement than CONFIDENCE IN A
STRANGE CITY IS MIGHTY FEW.
WOULD YOU DO IT? '
Having moved 2,400,000 cubic yards of dirt to bring
about these excellent conditions, can you imagine what a
pleasant source of encouragement it was to have one of
the leading hydraulic engineers of the Austrian Empire
spend three days in Portland, studying WESTOVER
TERRACES? He was Dr. IC. Terzaghi, Steirmark, Aus
tria, , graz Rechbauer Str. He said that WESTOVER
TERRACES was one of. the engineering wonders of the
world and tremendous by comparison with the regrade
work in Seattle, which he had just visited.
The city council of Los Angeles has asked for facts,
figures-and specifications regarding the WESTOVER
TERRACES undertaking. They are interested. One of
the officials of the Japanese Empire asks for information.
The island of New Zealand seeks knowledge.
Really and truly, from all parts of the world, intense
interest has prevailed concerning this work. The leading
electrical magazine of the country, Popular Electricity,
had an extensive illustrated article concerning it. One
of the big Pittsburg Sunday papers devoted a full page
to the work.
Can It Be Possible?
.Can it be possible that WESTOVER TERRACES
means so much to every one who sees it from distant
points, while we sit supinely by as our BEST RESI
DENCE SITES PASS INTO THE HANDS OF STRANG
ERS? By this, it is not to be inferred that WESTOVER TER-RACES-has
not met with favorable response. It , has,
probably, enjoyed a bigger sale, a steadier sale and a more
satisfactory sale than any other Portland-property during
the year 1912.
The purpose of this statement of facts is to let you
know actual conditions. It is desirable that you know that;
God created the beauty of the mountains, the fertility, of
the deltas and the grandeur of the great levels. But, for
some reason or another, God seems to have never placed
all these beauties in one place.
WESTOVER TERRACES combines the beauty of the
mountains, the fertility of the soil and the grandeur of.
the levels.
Hundreds of thousands of tqns of dirt are shipped from
the Delta of the Nile, just to fertilize other districts. The
Lewis-Wiley company have been asked to furnish the
rich silt of Goldsmith Hill for similar purposes. They
have refused. They are placing it on their own lots to
develop bigger and prettier Portland roses.
Home Is the Best
Go to the Bernese Alps, Interlochen, Bern, Zurich and
Geneva, go to the picture places of Spain and Franca and
ltalyfeast yourself on the magnificence and splendor of
what you see. Then, COME BACK HOME and SEE
MORE MAGNIFICENCE, MORE SPLENDOR than all
the world can show.
See it from WESTOVER TERRACES. The world's'
most inspiring panorama. Don't let its familiarity dull
your appreciation of it. ' .
World tourists recognize its beauties.
You SHOULD and you DO.
Spend $4500 and , . . ,
Live with it.
WESTOVER TERRACES, Is a Practical, Beautiful Fact.
Your Best Interests Demand Attention.
ROUTE :
Out to Loveioy Street by auto or
it waif uy iw vwiMsit aiiu
two minutes 10 west'
over Terraces ! ,
1 I M
21 o
DmEClQROFSRLES-
81 8-823 . Spalding Building
TELEPHONES;:
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