THE OREGON SUNDAY TOURNAL, PORTLAND, SUNDAY MORNING, AUGUST 11, 1912.
SUMMER WILL;
TRe 'Car -dS ttaie: -Mourn?
Unique 'Durability Test Being Made in the Northwest
BE
Combination Chemical, and llose Wagon to Jfate 8000 Mile Trip Through Pacific Coaat States j Big Machine
" ' Is Now Traversing Idaho ( To Beach Los Angeles Latter Part of September. '
ALL AUTOMOBILES
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Bg, Manufacturing Corpora
iii5n to Have but One , Name
:J0r All Their Cars; "Fland-
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ENGRAVED ON
e--" KfT"ij,T eS4i$P1 iiStli t" i;
'iTo xhang by &ne. bold stroka
time ;utjdei!- lth in iuinuaHf marketed
teat- -,oC flatlpi' neWK t - lBli-lal'' his
tory. Tef'lf has juat been pertormed
by ' the Studebaker corporation of De
trolt." whlcft'haa cnt .notice to Its deal
ers all dver"ln - country, thai in the
future, all. the motor, cars built at lt
mammtth Detroit plants trill be known
a "Studebaker". cars. ; -
The change went Into' effect with the
opening f the current -month. A big
battery of f machine , tools Is now en
gaged in turning out the Initial lot of
100,000 fgtudebalur' script radiator
name .plates'' wlrfeb, will replace those
at present la,iie. not only on the cars
now being marketed but also on all cars
et4d,by the Stwdebakers and their pre-
waSXmerged Into vthe Studebaker cor
poration some time, ago. As soon as
It Is possible to Supply the monograms
to Studebaker dealers, all cars now In
Ve will be equipped with them.
.;. Change,. XtfloaL ...
TU change, though startling, Is
tnorpughiy logical. knce tne beginning
ct;tiie, automobile plants around whloh
the present Studobaker system has been
built; member o the Studebaker fam
ily bva been heavy stockholders. To
years 'ag :-they acquired a controlling
interest. . -"The automobile plants are
now owned outright by the Studebaker
corporation. - Practically all the cars
bum there have been' sold through the
Studebaker-branches, . Studebaker.. poli
cies, prominent among which are the
broad guarantee and close relations with
retail dealers, have dominated the firm
tor the past two years.
With this condition In evidence, it
seemed to the executives of the corpor
ation, as well as to Its dealers, that
the change was. not only advisable but
Virtually essential.
Massing of "Tlaadera."
TTom some points of view we regret
jthe passing of the old E-M-F 'SO' and
jinanciers zu raaiaior monograms, saia
Mr. Brown, northwest representative
I of the Studebaker corporation. "A de
sire for uniformity Is, however, very
'strong amomg ..our dealers." They all
I feel, tooy.'tnat tner is a marked ad
vantage in the old trade mark that has
i been borne by the goods made by our
'family for three generations. These
'.conditions, and the fact that the old
'monograms had long ago lost their per
sonal significance, are the real reasons
''for '"the "change acwrBfng to which every
car we make and have made will bear
the Studebaker name, henceforth."
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Fonnesbeck in seat of "6-60" White combination chemical engine and hose wagon, making' tour of Pa
cific coast states. Left Portland for north July 16. Hopes to arrive at Los Angeles In time for annual
convention of Pacific Coast Fire Chiefs' association latter part of September. Car traveled: 1200 miles
before reaching Portland, vfrip as planned will cover between 4000- and C)00 '--loUeB. Special - speedo-
- -..meter. -measures -movements,-
Everjr sort of endurance tesJjis been
given the different makes of automo
biles and commercial trucks during the
past few years that gasoline .vehicles
have been in vogue, but K has-been left
to. the White company to pioneer-the
durability of fire apparatus In the north
west. Above is shown the six-sixty
combination chemical ad hose wagon
built under the direction of J. Fonnes
beck, a former fire chief or San Jose,
Cal., by the Whlta company of Cleve
land, Ohio, that Is now making a 5000
mile trip , through the northwest and
Pacific coast states. , . Mr. Fonnesbeck
left Portland July 16 and -followed the
Pacific Highway north through Tacoma,
Seattle and on to Belllngham, Wash.,
from which point the car was taken by
boat to Vancouver. B. C. After demon
strating the par to lha- fire departments
of, the northern, cities, the. car was driven
back to Seattle and from this point a
trip through the southeastern part of the
stale made. . i
Interesting Trip.
A letter to E. W. Hill, Tortland man
ager of the white branch, from Mr.
Fonnesbeck tels -of a -very Interesting
FARMERS will
Southern Oregon Dwellers De
pending on Cropsr-J. C.
Braly Returns.
Journey from Seattle through -Ellens-burg,
North taklraa. Walla Walla, Pull
man and then Into Spokane fromwhlch
point the letter was written. Mr. Fon
nesbeck stated that the road condition
In Washington was not as favorable
for heaVy vehicles as those he found
In Oregon, but- that no trouble had been
encountered to that point. The different
fire departments en route were greatly
IT1
Interested ln-the flrs flghttng apparatus
and ' complimented the White company
on sending such a. high priced vehicle
over practically unknown roads In or
der that the people of the' small towns
might sea . and better understand the
working, parts of.rwhat will eventually
be standard frrVaqutpment instead of
the horse drawn apparatus now being
used throughout th country,
KELLY-RACINE TYRES
The Tyre Without the Trouble
Smooth and Safety Treads Red and Gray Tubes
Chanslor & Lyon Motor Supply Co.
"Everything but the Automobile"
627 WASHINGTON STREET
Seattle, Spokane, Ban Francisco, Fresno, os Angelas.
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are a striking example of 'the "survival of the fittest.
Just as motor trupks have proved to be the most satis
factory method of commercial transportation in prac
tically every line of service, so White Trucks are prov
ing the most efficient, economical and rehable among
-motor-trucks. : , ;
IV
White Trucks have set a high efficiency standard
that makes them:prje-pminent in trie motor truck world,
and have shown motor truck users what they should
obtain in economy, durability and low cost of main
tenance, that makes it impossible to satisfy them' with
any other means of delivery or transportation. . ,
The reasons for White superiority are many, but
the
White owners. Ask . them they will be glad to tell
you about the results they are obtaining with White
Trucks.
THE WHITE CAR AGENCY
Main 692 SIXTH STREET AT MADISON
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J. ,C. Brady, president Of the Bradlr- i
CuBols Auto company, Portland agents
; for the. Franklin automobiles and Ohio
i Electrics, returned to Portland the early ,
' part of the week after a trip through j
southern Oregon. Mr. -Braly left Port-
,lnnd July 22, with John F. McLaln, Pa-
clfio coast manager of the Franklin i
company, and picked up his brother, Ad
dison Braly, at McMlnnvllle. The first
; night out the party stopped at Albany.1
1 The following day they went to Corval- I
ills' and report road conditions between i
: Corvallis and Junction City In rather a-i
roupn conaiuon. Tney rouowea tnc Pa
cific Highway from Euprene and with a
i few exceptions found the road condl
jtlons in good shape. Of course, a few
iJhard hills and some rough Rolng in spots
4wi.ll be found. Taking It all In all
though the trip is one that any motor
fist will enjoy. Good hotel accommoda
i tlons will be found In nearly all of the
valley towns. Springfield, Cottage
; Grove, Oakland, Medford and several
thtrriBsnJdsmclzrjrg
lted on tho trip. Mr. Braly states that
ithe outlook for the coming automobile
season , is the brightest he has seen in
i several years. Crops are larger this
(year thrriugh the state than for many :
years and the farmers will all be buy-1
!lng sutonioblles as soon as the present'
j crops have been harvosted. Canyon
. vllle Grade Just nfter crossing the North
, tJmpqua river at Riddle Is the hardest
! grade to be found on the entire trip. Mr.
' Braly suggests that extreme care be
taken in ascending the other aide of this
jhltl. The road Is very good to the top,
! but .on the lown sltfe It Is very rough.
: Coming back there Is another road that
Is good' on the up. side and the same
... bad condition will be found descending '
on this side. From Ashland back to
Portland the -trip was made In two days
with several fishing' trips on the" side.
The trip was made In a Frankl(n car. ,
TSie 1913
irvfi
Will Aifive
J. W. Leavift & Co.
529Washlngtoir-St."
HUDSON 20 ALSO MAKE5
OTTER ROCKS JOURNEY
i. (Speclut to In Jonrnil.) r?
. Nowpnrt. Or., Aug. S. Dean G. Ray bf
'Portland,1 In his Hudson 20, made the'i
trip to Otter Rocks this weel!, 12 miles,
-jiorth of Koivport, and wtth the excep- S
-tlon of th'e-'I landers pathfinder, was the
: first car through this year. The roads
Jiave nit beon repaired since last win-,
ter and tTils car stuck in the very tracks
f t.ha pathfinder at Yaqulna Heads, j
Vhere the gas would not flow to the;
fcarbureter. Having only a gravity tank,
one or me doj-s naa 10 put nig lips to the
tank and blow. This filled. the carbure
tter and the i'teep pitch was passed. Near
tKewport attempting to round Jump-off -Joe
point a wave- swept In and came
Unto .the car, but receded as quickly as
It cama before the water had time taj
. gei into me carnureier. u nia was tne
lamjslpolnt at which a touring car was
engulfed last year and the seven ocv
upatgi nacrwlr escaped with ' their
lives. .
Mr'Ray was'accompanied by C. F.
jJMoakes, also of Portland, and piloted by
TV. IL'BUrton .of Newport. - ;
-Aeoordlag 4ef flelel-f irwrea- 1..m
jrnunui us uuiiyr are maae in jne tinltea
states averjr, Jear. , . ; v ,
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The Coming
of the
SIX
Was foreseen four years ago by
the Mitchell people who immediately began designing and building a six cylinder car.
lie
aby Six
Is the result of these years of six cylinder experience. It's past the experimental stage and is the
logical compromise between the big and the little. The car you can afford to buy and own.
No Use Wailing Till 1913
The Mitchell Baby Si Repre
sents future up-to-dateness
now, ; The price is a mrprise
when compared to other six
cylinder cars.
CALL " OR "PHONE
FOR A DEMON
STRATION. EAST 2177"
t L
340-346
East Morrison
Sired
IK
Portland, Oregon
The Studebaker (Flanders) 20"
ROADSTER
$830 F. O. B. Detroit, Fully Equipped
tup-pi m nTMrnAWTD a fTfso
THE CITY SALESMAN
THE PARCEL DELIVERY
THE REAL ESTATE MAN'
THE DOCTOR
THE LAWYER
TH&FARMER;
' u-
$
Need One I
"J"" " ."'r
THE SERVICE DEPARTMENTS
OF ALL PUBLIC UTILITIES
The STUDEBAKER "20" Is a Time Saver
Th6 STUDEBAKER "207.18 a Money Saver
The STUDEBAKER "20" Is an Actual Busi
ness and Professional Necessity
The Studebaker "20" is a lijjht, trim, up-to-date automobile. It
Is ideal for city use, being roomy, yet compact, easily controlled, very
economical in operation and costing almost nothing for maintenance.
There are various models of this popular automobile, adapted to'
all sorts of business and professional uses. They are equally adapt
able for pleasure purposes and anj often put to both uses combined.
The Studebaker Corporation guarantees Studebaker "20" Road
sters one year from date of purchase against defects. Studebaker's ,
Portland Branch has facilities for service to customers superior, to
those of all other automobile houses in the city. . v
Studebaker "20" models are on display in our saleroom.. "We
invite your inspection. -Moreover, we have a special representative
who is prepared in a professional capacity io demonstrate to you, not-'
only the car's performance, but by showing the time and money sav-.,
ing in business uses-the necessity of its use in your work.
Either call and see this car or call upon us to' present1 the matter
as -a, business proposition. t - , . ; !
Studebaker Corporation of America
'A. R BROWN, Northwest Managrer .
CHAPMAN AND -ALDER STREETS
Pacific Phone Main 5969 : . , ; ' 'Home' Phone 'A-2433
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