THE OREGON CUNPAY JOURNAL, PORTLAND. SUNDAY MORNING, APRIL tS, Itl.
fw4. tM i fui.tniia. lt HUiaiaaA,
U; Aitaata. Il; tsae Ctty. !.
Cia.aUaa. IMI: fteU ta Clir, lM,
rlewate. flM; lei(it, llaa, ,
la Xw Tak la Uak Hb llt
Miul aiaak. lie ekaroa ka a
U af Ita. a4 iay a U at 1M
Ma ai year bi aovl IIM la
rkr aiv4a aa ua hJ at.
4 ia 4iy. H aw at aaua.
taaa ria taat iva taaa aba
e4e sns la bwuni fr.ra lb t'arta4
iaia la ssakiag aawol aa M'l a bat aa
be paaaiag astac aaa aa,
aaywaf.
Ta tba M af Jaauary tba galeU'tl
arvf Ma rwag the wliKdrewal fa
trr af .ll.lta ca f KoarMia
ta4a to fi atataa, l4irilg ibal Iba
Vail4 atalo aaa Ibe Uigaal abrki
4aoaM la Iba W!4,
eajaaasKW-'.' jm -i-- saBBaassssssaw'swjaBospai
PURCHASES RESIDOiCE
Oiaa afio.1 a-r Uti
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site ej.t iaa-4 i.t a.i
tao- la ibo .
t ax4tt faa v-4 t.at
aa II r ) fija - '
oai4 b-r M A, 1 1
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lWrvaljy ', aa4 waa U
- IU.M4
RVINGTON DISTRICT
V
CMlaa K Mrubeit, lae tval o(4l
eeoeaiar. ba iu4 aag a ka Hue
riao) ta InUiiM TV b M la
i4 a Cal nftaat ata4 t
kM a4 aiaataa, a4 waa b-l)t br
M Mtc. l u l l if itxr.
It raoea straciara. brai4 ftoara e4
fiaUb. aa4 ta MU - fU all af I be
aaavra (mimmw. Tba UMe
lat4 Hie.
A. . blaclt.1 baa bge tba arwrtloa
af a IH atari buoaataw at Caat
Fa
Expert Discusses Question of
- Disfiguring Natural Beauties
and Offending Good Taste
It
giaW 4W bi bMi b4 f ,
aa lunta akti. o-i aia a
aanboiaaeo tm a iit up rtm a
ml est, a aiwa a4 nf sa.urr
-Klurat
lby Garish Signs
DOES A
mm pa
A
ALARM
n
It
ra
laeei ani
I Jrtan tor
I e a ret
toward a
tUlbof eavrtula- a?
ii raaiir Mr uniiM las
aeitiral luO. at a tur aa U aa
n4 Ik ftaoa teeta ( ifcaweaaaa af
lie tmeaaa, by ieeienev verjrwbeta
Iea4 af fart. fciaMy calvr1
lff Miili form iba eUa4 mtiu
of evervtaiaf from (Mm ta) awl
moaiLe. ,
Tbaea ejeealteae vara racaallf die
eueeea full ae4 frankly kr ana af le
teat aaverttainf aaanaaefa aa
tea Paxurio coeaL Ila not aplf epaae
eaadidlr atoat billboard a4ertetea.
lg he predict lhal lha ra4ina 4
be Mat publla IU el retail aanat
tba placing af advertism la place)
fcara eavertlaine; haa llitla value.
la erdar la ettear haw far ellibaara
aavartteera wilt so, ihla adtertialaa I
taaaeaer' told of the efforta of a kuach
of rnea to gt control of lha bill tear
rrllla la Ooidaa Uala rata. eWui
Kranoiaeo, durinf tba avchinlla admtnta
t ratio and how thr vary arty ana
retdtd In thair M'artoua achate, a 14 4a
lac and defame on of tba ftnaot al
ttral apota oa tha Faclfla eoaaL
liar ara eocae of tbla advartlaieg
man a Idaaa oa billboard adtertlalag
aad thty ara wall worth reading,
at Xxtrwama.
"la thara a single tklnr, from a tooth
Hk to tbo very blua aky of tba haa
van, that la not being ueed for ad
varttaetneatar "If tha preeent policy of monay de
a Ira contlnuaa, and tha turning of ovary
Idaal and every aim Into a achama or
for 'ratting' monay, will thara not
volution In tha peopia'a foaling
advarttalngT
A carta In rlvlo enterprise la atariad.
Tha flrat thing following Ita organisa
tion la tha laauance of a houaa organ,
and evary rffort mada to fill It with
advertlacmenta.
A theatre opana; Ita ftogram la eo
longer a program, but IS or mora page
of advartlaamanta, with occaalonally a
Una or two of tbo caac
"A church gtvaa a air. a lodga glvra
dance, a concern gala out a bulletin
each aold to eome advertleer or adver
tleer giving tha moat monay.
."The billboard man care a naught for
that fine home, the pride of eome cltl
a na, tha arimlrallon o? tha town, but
ptanta a whlaky or beer algn on tha
vacnt lot alongside.
"Tha electric algn man glrea no con
sideration to tha beauty of that great
building built aa a monument by eome
public aplrlted clllsen, but on a one-or
two atory etruciure aiongaida erecta a
maaalva rye algn.
"Ara not many of thaae extreme and
methods really 'doing' advertlalng rath
er than doing for advertlelngT
"If theee thing are carried to the full
limit will It not cauao tha public to
revolt? And it will only take, aa la al
waya the raae, aoma extreme move to
bring about extreme regulation and
v'bat la mora effective, and eevere, the
pbbllc'a opinion. -, .
"Would Niagara falla be aa attractive
if across Us face aoma great algn could
be erected?
"I am aura that while theao extreme
raaea ara aoemlngly good advertlalng
atunta. they would not pay. I'll give you
one llluatratlon.
"Those of you who attended tha Port
land exposition the prettleat aver held
will remember atandlng Juat Inside
of the grounds and gating In admiration
at the beauty of all that lay before you
and looking across the lagon to the left
of the government island waa a great
big sign 'Somebody's Whlaky,' a algn
that waa a blot and a blur on tha
beauty of, tha scene. The exposition di
rectors used every means in their power
to get that sign removed, without re
sult, and what happened? ' Tha people
of Portland got together and did all
they could against that whiskey, and
.1 waa told that this liquor which had a
good sale ,ln Portland, waa abaolutely
put out of business. The people re
belled. Mounds Alarm.
"If tba advertiser and advertising suf
fers from those methods, will not the
recognized media suffer the greater?
"Seriously, am I not within the prov
ince of proper prophecy In sounding this
alarm?
"Are the extremes I have drawn at
tention to, advertising as we want ad
vertising? I claim it 1b not advertising,
but advertising proselyted
, "Let ua regard advertising from that
standpoint that will raise advertising,
that will remove those feelings and
rejudlces that are rising and as a re-
of proper standards, make those
recognlied forma of media, the maga
sine, the newspaper, the trade journal,
tha billboard, the electric sign, the
streetcar, the program, the advertiser's
friend wa want them to be, then In 10
' yeara hence, these legitimate dollar for
dollar value media will be stronger in-
i trenched in tha people's estimate and
: good win." ,t .
ji
, 11.1,1 ! u it f ; j; Iu(m, -J
WlUaaJoy OOHlt, foor HoiT prtot l Flft'aaath 4n4 Datmont. id bjr UaHaf, Taror tad
barC Tba bulldtag iu ranUr doablad la ala.
Lam-
85 ROOM HOTEL
S BEING PLANNED
Geo. A. Housman Preparing to
Build Hostelry; New Apart'
ment House; Notes.
George A. Heuaman Is preparing to
build a big brick hotel at Twenty-third
and Uoyc Plana of lha projected a true
tur bare bean drawn, and It la xprtd
that tha contract wlU be let la a fw
daya. Tha building la to b a four
atory brick, TO by 100 faet. and will
contain II room a. The Interior la to be
of mill construction, alow burning type.
aad tha exterior will be of praaeed
brick and terracotta. Oa each floor
there ara lo be sis private belha. In
tha beeatnent will be a dining room
with a seating capacity for 110 people.
The offtcea, lobby and lounging room
on tha flrat floor will be reached
through a 10 foot court. Burn conven
ience aa a private telephone ayatem and
an automatic elertrlo elevator will be
laaUlled.
Architect a Clauaan Clauaen ara get
ting up the drawlnga for a four atory
brick apartment house, which la to be
erected In the. Nob Mill dlatrlct by a
local Investor whoaa nama la tempor
arily withheld. The building will occu
py a (0 by 100 foot corner, and will be
of the mill construction type with a
preaaed brick and atone trim exterior.
There will be five four-room suites on
each of the upper floora, and one three
room aolte In tha basement. The usual
disappearing furattur. and other mod
ern apartment houaa convanlancea will
be Installed. '
Meaara. Chambers at Wldmar have
let the contract for a combination three
atory atora and apartmenta to be erected
at the corner of Union avenue and Eaat
Couch atraet Tha building will cover
a 10 bv ! foot lot. a4 will W laa
regftalloa Mll const raet . brick wall
Structure. (a tba grui4 floor will be
elorerooaia front I g L'aw eveaue.
gn4 rb af tba apper floora wlj
Ula II twa-rwofa ar-afleaia.
Tba mala eatreaoe will ope, froia
CoiKb elrL A ItarlMi lobby wltb
tile floora. marble waiaaeat aa4 a baa4.
earn til flrwptare are feature af tba
entrance la the aperlmaau.
F. U K!ly will aooa bgta tba arae-
tioa of a four sortte flat ballding oa
Thirty. fourth street la Weveelelgb
IfefiMa It wtl eantala four five-room
fiata, aa4 will at approximately noae
PLANS ARE DRAWN FOR
A $5000
DWELLING
r. A. Bwlngla baa plana for a tloOO
dwelling which ha will build on ici
Thlrty-alghth atraat. near lha Alameda,
In Beaumont Tha houaa la to have nine
room, and will be of the coloatol type.
II Is to have an Interior flnleh of flat
grain fir and white enamel, ano win
be floored throughout In oak.
Richard Martin haa let the contract
fnr n alaht room frame cottage, on
and ona half etor1e.'to b erected at
Oak Orove. The exterior praaenta a
pleasing appearance. -Ita eetlmated coat
la 11000. Tha living room, dining
room and reception hall are to b
beamed and paneled. In the living room
will be a massive cut stone fireplace.
The Provident Truat company naa
ordered plana to ba made or rive one
atorv bungalows, to coat between 11300
and 11600 each, and to ba built in uien-
elyn additional Berthat atatlon on the
O.' W. P. line. The houaea will ba five
and als room, and will be modern eot
tags homee.
Shingled roofa ean ba ftreproofed and J
waterproofed at little expenee oy eoai
lnr tham with hot coal tar and Immed
iately covering thla with pulverised
brick clay.
BANK STOCK IS
. HE BEST BET'
Rise In Market Price Makes
Lucky Holders Rich, Says
Expert.
Br John M. Oaklaon la Atlanta Journal.
Investor In bank atoc-k are tha aria-
to-rreey of money makers. Probably no
other buetneee In thla country la kept
eo rree of adveatarar and crook a. No
other, certainly, can bow aa low a per.
rentage or failure. eonldrlng Ita wlda
distribution aad tha amount of capital
involved, la oertaln rltlea bank stocks
have risen to dlssy heights of value, and
In many other rltlee ih valuea have
grma up eo faat that tha lnrtora re
turn hat been far above -tha varan.
Ordinarily Invaetora don't bu bank
stocks baeauaa, aa a rule, the dividend
return divided by tha market price rep
reaenta a low rate of Income generally
close to 4 per cent. What the Investor
dora not ronalder Is that bank atock
naea In market prloe aa Its atatementa
how laareaeee in enrptua account.
The other day a few aharea of a Lea
Angelas national bank, with a Dar value
of 1100. aold for 11000 a ahara and
I10J0 waa bid for other aharea. A Ban
Kr&ncleco aavlnga and loan bank with
aharea of a par value of 111, haa aold
atock for 11000. A Phlladelnhla
truat rompanya atock haa been auotad
at 11010 a ehare par 1100. Other el t lea
have made thee records: 8t. Louis..
50; Chicago, 1496; Boston. $440: Hart-
A New Home BuUding Plan
Ting Ntw "llomt Contract" o tha OragoA Home Builder.
THE BEST AND MOST LIBERAL PLAN EVER OFFERED
Puildiof homei on a giganlic wholat baaii "Hial'a tba pUn f lha
Oregon Horn Dutldm in a nunhell
Everybody know that wn bcutrt can be bail! mora cheaply than one,
nd hundrad mort cheaply than ten. Our operation, art on a lar
scale. Everything it on a whole.ale ban. Our lumber, hardware,
ajtjimbing luppliea. cenjrnl. bruk and atl other building maieriala are
lurnuhed at firt cot not only saving the raiddla men's profit but in
suring a till greater living by baying in such Urge quantilie. Wa
employ our owa architect! and live) the architect and contractor!
profits.
EVERYBODY CAN OWN A HOME NOW
BY THE OREGON HOME BUILDERS' PLAN.
Our "Home Contract" Plan enable you to ecur a home of your
own detign. without a down payment Simply agrea to py a dol
lr, two dollar or three dollars, or whatever amount you on, ch
week or month. When ten per cent of the cot of your home hi been
paid in. we will immediately build any design of home you deire.
Besides, every dollar you pay in will draw interest at the rite of 6
per cent annually which will be credited to your "Home Contract"
and tha entire amount applied on the purchase of your home. Tha
balance can be paid weekly or monthly in installment that art leu
than rent. .
Advantages of Our "Home Contract". Plan
Save real estate man' commhiion.
Home built according to your order.
Save by wholeile buying.
Everything guaranteed by one of tha
strongest companiea in the weit
X,'..
No down payment.
Term like rent.
Save architect's fees.
Save contractor' profit.
Sin per cent is added to
your payment
III
Investigate our "Home Contract." It will in
tereit you. Call, phone or write for literature.
Full information upon application.
T?Li Q"Aon Hmj RnUdtrgi
Corbett Buildlnf Portland, Oregon.
1
.A
ha'
Ml
it i
Lw that
rStreJi
I shit
WILKESBORO
AND .
NORTH PLAINS
Both in heart of famous Tualatin valjey country. Reached from
Portland over United Railways. Faat electric trains with frequent
service.
Excellent three, five ' and ten-acre tracts, suitable for FRUIT.
BERRY, DAIRY and POULTRY FARMS. Town lots and acreage
on easy terms.
Many opportunities for small industries.
20 DISCOUNT TO ACTUAL SETTLERS AT WILKESBORO
For information, call or write
RUTH TRUST COMPANY
235 Stark St., Portland, Oregon Main 5076, A-3774
Justice In England Moves With Speed
London, April 27.r English JustlcoJ
moves swiftly. On December 13, 1863,
a man named Wright murdered a woman
In the Waterloo road. Wright waa cap
tured soon after the crime, brought
up at Southwlck police court and com
mltted for- trial. The central trlmlnal
court happened to ba then sitting, and
on December IS a true bill was found
hy tha grand Jury. The following day
Wright waa tried and sentenced to
death. So speedy was Justice in thla
Instance that the murderer waa con
demned before tha remains of bia victim
bad
e
bean burled.
Pacific Place
First
vav S M l f
1
PACIFIC IRON WORKS
Tmponyma.ii vtczj.
BOaUTJIUTUmAX zmOJT
Xnunediate SsUvery
ortlaai. Of.';..
T I.L E
When thinkine about TILE, by
'all means see our NEW EX
HIBIT. We carry the largest
and most complete assortment
in the city.'' ..- .fy-.: ,
MANTLE," BATHRO O M ' "and
,.4. all JLOOR TILE ;V
FalED V. WAGNER
363 Stark St. Phone Main 8330 J
0n Portland BouIevarrJ, one block west , of Penin
sula Park. Tract opened ten days. 25 per cent sold.
While They Last
-50-FOOT LOTS $650
1 10 per cent down; 2 per cent monthly.
;' Representative on ground Sunday. Take "I-"4 Car. :
Automobile leaves- office any hour on- week o!ays. .:
PHONE MVUN 7108. 301 WILCbX BLDG.
SflttdPIIQ
WDH
.1 .
A Splendid Opporlunily Now Offered for Investment
DO FIRST WHAT OTHERS DO LAST joME HERE AND SELECT A HOME OR HOMESITE
YOU WILL FIND SOMETHING TO SUIT YOU, IF IPS RICH BLACK ONION, CELERY OR ASPAR
AGUS LAND, POTATO LAND OR FRUIT OR BERRY LAND YOU WANT, WE HAVE IT IN
i. .' I -
One to ta Aafc Tracts
$300 lo $350 an Acre
On Easy Terms ' -
V.
Also Brand New 4-Room Bungalows with Water Piped lo Houses
On One lo Four Acre Tracts $1250 to S2350 Easy Terms
Also 50x100 Lois Suitable (or Business or Residential Purposes
$75 to S85 Easy Terms
SIFTON is located five miles from the city limits of Vancouver, Wash. On the electric line and on a good -macadam
road, in the center of a rich farming and fruitgrowing section, 30 minutes' ride to Vancouver and . t
a little over an hour's ride to. Portland, with a 30-minute car service. You will find in Vancouver a ready ;
market for all your, products. If you work in Vancouver, you should , live in SIFTON. , ,.
Just a little each month,v that's all, and at the end of a-few months you will . become the owner of; a fine
piece of property in SIFTON. It will increase in yalu'e while you are paying. for' it, and there is JSuhstanUal
satisfaction in the expenditure of; money on real .estate, because you can't helpyrealizing a profit on the in
vestment if you buy just a little ahead of the march of development. ,
BE ONE OF THE FIRST. COME OUT TODAY AND SEE THE PROPERTY OR CALL AT OFFICE. ,
SALESMEN ON THE GROUND ALL DAY SUNDAY. - :rrZ& :
REAL ESTATE -
.Vancouvef Office. Suite 11 Blurock Bufldinj, Ni E.
Cor. Seventh and Washington Sts. ; Phone 610.
EIRE INSURANCE
Portland Office Suite 426 Yeon Building. Fhontj
Main 7525, A-4274. . -