THE OREGON 'SUNDAY JOURNAL PORTLAND SUNDAY," MORNING, JULY .23, 1911.
11
North Park ' grounds iy 1 o'clock
Wednesday ! afternoon,- July 28. i They
wUI be, taken .cere, of by the committee
and its aides, and distributed among the
machines, which will be In waiting. The
excursion will move in the form of a
procession, hesded by sv band, and con
tinue in single file to the end of the
run.. f, M V'. ' ' ""' '" .
GOODYEAR TIRES ARE
GIVEN MUCH PRAISE
Scarcely had the last skyrocket flared
and faded on the recent Fourth; before
telegram and letters began to pour into
the Goodyear "Tire A Rubber company's
office at Akron, Ohio, telling of the tri
at Elisabeth CJtyy N. C.K the same day,
L
splendidly." etc. The motorist can rest
assured that with ocynpetitlon keen as
it Is In the oil business the faqt that
a high grade oil costs the garage - man
a great deal more than cheap oil is. of
itself a sure token of quality. In no
other business Is there such close com
petition there Is in lubricants and
as soon as It is possible to get a good
oil for a cheap price the high grade
oils will naturally decline.
The mere fact that a car Is appar
ently giving good service with a par
ticular oil does not prove that the oil
Is good. The only test that is conclu
sive is the price your car will bring
secondhand; say after two years' ser
vice. The price that the owner pays
for using inferior oil is then shown in
worn out machinery a ruined -moto",
cylinder fit for the Junk heap and the
value reduced more than it would hnre
been It a high grade lubricant had, been
used.. . . , , . ir . ; , . .j
umphs of Goodyear motorcycle ureav
At the Indianapolis, state falr .grounds;
while at Lima, Ohio, Charles De Salvo
with a similarly equipped motorcycle
where President 'Taf t5 Vas, 'spectator-' hok four firsts.
Ti
Baker, riding a seven horsepower 'In
Two races went to Blue Streaks In
the Birmingham, Ala., meet, as did both
of the big races at Richmond,' Ind.; Bal
timore, Md.; San Antonio, Texas; Toledo,
Ohio, and Omaha, Neb., were also the
scene of numerous victories for Good
year motorcycle tires.
F. S. Cooley, formerly with the Ta
coma Motor Car company. Is now., con
nected with the Howard Automobile
company, of this city, In the capacity of
salesman. . . -.
OIL VERY IMPORTANT
dian equipped with Goodyear "Blue
Streak" tires, captured three firsts,
breaking the state dirt track record In
both the 10 mile and five mile events
for 'the second time In two days. These
tlreB were the same that carried him
the . day previous, when he won four
firsts. ;"''-''-i' t "' ', ."'
At Fort WayneJ tlmJ., Goodyear tires,
werefirtt in every one of the nine
events run. Anderson with Blue Streaks
under him took all of five open events
Cartercar- Has New Location. ,
The Cartercar- Bales , company has
moved lt sales room ',- front the t
Wemme building. Seventh and Oak, to
85 and 7 North Seventh street J. C.
Hess, who has been In the automobile
business in Portland for eight years,"
has accepted the managership or this
concern, and states that from their new
place of business they will be In much
better position to serve the public.
Too much stress cannot be laid on
the vital Importance of good lubrication
for the motor car, according to Hugh
aon & Merton, Pacific coast agents for
MoTbRoL and Non Fluid oil. One often
hears an owner who Is using a cheap In
ferior cylinder oil remark that "It is
giving . perfect satisfaction," "works
Manager of Diamond Rubber
company i ens how 10 save
Tires and Inciderttally How
to.
23 VITAL IIS
GOOD
UBUN
OBEfflwED
Cliff B. .Matfaeweqn, Pacific , coat
. manager of the Diamond Hubber cem
pany, of New 'York, aayt that the stl
mated SOO.000 automobile owners In the
; United Btaleri have driven , during the
pat.eeason ; 1,658.776,000 miles. Thi
la a aurprlslnff mileage, but ordinary
care 'of the machine and the Urea par
tlcularly will aaalat any owner to fur
nish mora than his average of. this total
figure. -.. " '
There are a matter of 23 vital points
which are. suggeeted as being- the most
Important matters to be taken care of,
as follows: , ..
Avoid; sudden , applications of the
brake; air costs nothing, these are ex
pensive. '
If one side of tire shows more wear
than another, turn It around.
Running a tire flat, - even a short
distance, is sure to be costly, -
Keep greas and oils away . from your
tires and tubes always. They destroy
rubber. -
Keep rims 'In good order, straight
and true', rust la destructive; paint pre
serves. 4
Don't lflr weight rest on deflated tires,
even oveij night.
The surest way to have satisfactory
tire results Is to buy Judiciously.
Better run. on the rim, very slowly
and carefully, if Imperatively neces-
.. sary.'and the distance Is short, than on
a flat tire.
The style of rim useq, clincher or
otherwise, has nothing to do with the
quality of the tire. It will pay to re
member this.
If you hsve a suspicion that a tire
Is flat, or becoming so. don't wait to
argue with our common sense. Find
out.
Buy good tubes. A poor tube In a
good casing, and vice versa, are Sa
tan's own combinations.
Hear tires' wear the most rapidly.
Front and rear tires can therefore be
fransposed sometimes to advantage.
Use the throttle more and the brakes
leas in controlling the car. It saves
both the tires and the machine.
Don't be afraid of bursting a tire by
pumping It too hard, unless it Is much
weakened by age or Injury. A tire can
he too much Inflated, but seldom Is
this the case.
When the car Is washed, water will
get into the casings if valve stem or
staybolt nuts,, or both, are not kept
tight, and the tires pumped up. Don't
allow It. The same applies to the use
of the machine on wet roads.
Don't be persuaded to experiment With
new and untried devices or tire con
structlons. Let the other fellow do the
trying out. It is better economy.
Don't drive at top speed the greater
part of the time, or If you do, don't
expect as much mileage from your tires
as you would otherwise obtain. You
won't get It.
Buy used, second hand or . repaired
tires with the greatest care. If buy
them you must. They may be so old as
to be almost worthless.
Don't take corners at high speed. A
moment's consideration will show the
effect produced as the car skids around,
and the force the tires must withstand,
The fear of possible tire trouble
should never prevent your geittng the
full measure of set-vice a car can give.
Don't think the tires are Indestructible,
but do not Imagine that hard work Js
never expected of them.-
Neglected cuts and punctures admit
moisture to the fabric of the casing
Decay follows. Keep your tires In re
pair. Keep tires inflated ro that they stand
up without noticeably flattening under
a full load with the car standing still.
They will flatten slightly when the car
Is in motion.
CHEN EAGER
f OR AUTO IF
President Clemens of Auto
Club Expects Big Crowd
on July 26.
That nnmmtHa anMlniarf Kw Tf-
Indent Clemens, of the Portland Autorao-
iiuo ciuo, composea or Mrs. i. Alien
Lewlg, chairman.. Mrs. H. L. Corbett,
Mrs. W. B. Ayers, Mrs. Elliott Corbett
and Mrs. A. E. Rockey, reports that the
charitable institutions of the city, which
take care of unfortunate children, are
looking forward to the outing and au
tomobile ride that will be given the
children on the afternoon of July 26.
This Is an annual event that brings a
few long remembered hours of happi
ness and sunshine Into the lives of
hundreds of little girls and boys who
are not blessed with the opportunities
that more fortunately situated children
enjoy.
In addition to srlvlng freely of their
time toward perfecting the plans for
assembling the children, arid procur
ing the required number of haperones,
each one of whom Hre being asked
personally, the committee la assisting
in gathering together enough cars so
that there will be ample, room for all.
It Is estimated that there will be al
most double the number of children this
year that were entertained last summer.
Accordingly, more automobiles must be
arranged for. The Auto club reports
insufficient registration by owners of
v cars, but It Is believed that proper en
thusiasm will be awakened In time to
carry out the plana of the outing.
"With few exceptions," said Presl.
dent Clemens,' "every man or woman
who owns or drives a motor car in this
city, wants to aid in making this occa
sion the biggest and best of its kind
that has ever been pulled off. but many
are holding back, figuring that the other
fellow will have more time and that
their car will not be missed." "That is
a mistaken Idea," he continued. "We
are all busy, men and women, but I, for
one, and I know that 'a great majority
feel the same way, am willing to take
a few hours from my business one day
In the year te help to brighten the ex
istence ' of ' these forlorn little waifs.
Furthermore, but a couple of hours at
the most will be consumed, and the busy
man can be back at his desk by l:S0
o'clock in the afternoon." With 4000
automobiles in ., Portland It . will, be an
everlasting disgrace to the city- If the
Supply of cars la Inadequate.
. Tha children will assemble j at ths
' . ,
'f'firstdM Only y Under slmx Touring
Regal "35" ' Uedei Car
REVOLUTIONARY! STARTLING! Such
words as these will fly to the lips of every
person interested in Automobiles who reads
the caption of this advertisement, for it
means another chapter has been added to
the history of motor car perfecting the
presentment to a vast army of prospective
automobile purchasers of a new standard
of value embodying: such exceptional ad-
$1400 is a challenge in value.
It's a prophecy come true. An ideal built
around a permanent p inciple. A supremacy
that brooks no argument. Never has a car
been offered for approval with so much
confidence. Never a car created and built
embodying so many proven advantages.
It's a dominating car a twentieth century
masterpiece.
vantages of purchase that all existing com- OVERWHELMING ADVANTAGES. So
parisons Sink into insignificance.
IN A FEW DAYS" the Regal "35'' Underslung
Touring Car will be the most talked about
car in the country, because, all over this
broad land, the great daily newspapers and
other publications will have told the public
that at last there is, indeed, one tangible,
and epoch-making advance, not only ir.
engineering constructipn, but in dollar
for dollar value that will immediately revo
lutionise opinions and ideas a to what
constitutes an ideal motor car.
UNDERSLUNG CONSTRUCTION has been
' used for years. It's new only as applied
to automobiles. Famous designers and
engineers, all the authorities of note are
a unit of agreement that underehing con
struction is the perfect, hence the only
type of construction, especially where'speed
and absolute safety are required. Hence,
it is invariably used on railway trucks, in
terurban cars, etc. But hitherto the only
objection to it in the Automobile World
was its addition of price: It coat so very
much more to build an underslung auto
mobile Despite its excelling advantages,
motor car manufacturers considered this ex
trmtost. It meant either a prohibitive priced
car, or, too great a reduction of profit.
LET US GO BACK three or four years The
Regal Motor Car Company were the first
to design, manufacture and sell a Stand
ard 30" five-passenger Touring car ar. a
many, so exclusive, so emphatically supe
rior are the advantages offered in the Re-
gal "35" Underslung Touring Car that
their emphasis will convince every pros
pective purchaser of his present good for
, tune that he is about to buy an automobile
a statement that is easily proven.
ITS THE 4SAFE" CAR. It recognizes the
demands of gravitation. It's as different
from the up-in-the-air type of motor car as
the "safety" bicycle is from the high
wheeled relic of the past. The weight is
"slung" below the axles instead of sus
pended above them. The center of gravitj
is so low that it hugs the road. "Turning
Turtle," the cause of 75 of all automo
bile accidents, is almost reduced to an im
possibility. Another point suppose you
hit, when upon your travels, a water hole
that's deeper than you think and your car
is driven down to the ground. In the Un
derslung Type the frame will strike instead
of the fly wheel saving the crankshaft
from serious injury. Or, again, if a spring
should break, the "Underslung Frame"
cannot fall to the ground. These accidents
do happen. The Underslung always turns
corners on four wheels, not on two, and at
almost any speed and the tendency to skid
is reduced to a minimum. A man has less
to think about and more time to enjoy his
ride if he sits at the steering wheel of a
Regal "Underslung" He's driving a safe
car an insurance against accident.
price which gave every man of moderate rps THE "COMFORTABLE CAR The
inrmrt an oonortumtv to own not only a
"good" .automobile, but a car that could
stand side by side with other cars then sell
ing at double and treble the price and hold
: its own, no matter what part of the car
was compared or by whdm This was the
car that tumbled prices by creating a
greater demand for what was then consid
ered a luxury.
THE RECORDS OF THE PAST are eclipsed
today; the Regal habit of looking ahead
is at the very apex of justification. The
Regal "3" Underslung Touring Car at
words Underslung" and Comfort" are
twins. It's the one car that harmonizes
with any kind of a road It has the faculty
of ironing out the wrinkles of that "bad
stretch" the motorist invariably meets be
cause it embodies another element of con
struction that is unique the springs f are
shock-absorbing. The side-swaying mo
tion is also left out of this design, and yon
will miss the sensation of parting company
with the car when you come to the, "sharp
turn." The line of travel is always for
ward, it's a "velvety" motion, "skimming,"
hot riding m a Reg" underslung.
Being a roomy car, the 'boxed in" feeling,
so noticeable in other cars, is forgotten.
ITS THE "ECONOMICAL" ! CAR. Thou
sands of men can afford to buy a car, but
they can't afford to keep one. Here is
their opportunity. The frame of a Real
"Underslung" is below the axles, every
ounce of weight being well within the
wheels banishes vibration and eliminates
the destructive "side-lash" onsprings and
tires, The saving on tires isenormous,
but is even more on the "lifeTpf the car.
The finest steels, the most highly tempered
bearings, must eventually give way before
ceaseless hammering, wrenching and the
thousand and one strains the chassis of a
motor car endures, but the weight of a Re
pal Underslung is not continuously strain
ing and fighting with the frame to lower
itselt it is in the mathematically perfect,
normal position. The Regal Underslung
construction eliminates the diseases that
shorten the life of the average car.
It's mechanically sound, healthy and long
lived. One other economy feature the
power plant being placed very low, the
maximum horsepower, by a straight line
drive, is delivered from motor to rear axlen
a big saving in gasoline.
ITS THE "BEAUTIFUL- CAR. It s the
kind of beauty that goes-deeper than paint
it's built right into the car. The curves
nnd lines of the Regal Underslung are mas
tirfitl in elegance they delight the eye.
You must see this car side by side with
other cars to appreciate its good looks.
You will notice the "sweep," the "rakish
trim," the long, low body that suggests
power and speed, the broad "wing" fend
ers, the general appeal to the most refined
sense of proportion. There is a "Unity" of
excellence in its every appointment that in
terprets every ideal a -purchaser can possi
bly have about a car, while to own a Regal
Underslung stamps a man as a connoisseur
of what motor car beauty of design 'really
means.
ROAD CLEARANCE.7 The superior con
structional advantages of the Underslung
lend itself to this problem. Under a Regal
35"Underslung Touring Car are ten inches
of uniform road clearance, which makes it
possible to use a perfectly, flat dust pan;
consequently, whatever the speed, there
are no miniature swirls of dusty tornadoes
kicked up under your car the dust is left
in the road where it belongs. ; As 80 of
all otner types of automobiles have a max
imum clearance of but 10 inches the supe
riority of the Underslung in this important
particular is apparent. Besides, the height
of the motor and transmission mean an
ease of accessibility that is exceptional,
and the level motor suspension ensures a
perfect lubrication.
THE PRICE IS A SENSATION. This car at
$1400, presents a unique standard of value.
It is the first Underslung Touring Car ever
offered to the public at less than $4,000, con
sequently there are no existing compari
sons. It must be seen, examined, tested
to substantiate its reputation. But one
thing is certain it will be the car you will
buy. it stands at the pinnacle of motor
car perfecting. It offeis more in actual
essentials than has hitherto been thought
possible at any figure below the thousands.
Its great assets of safety, beauty, com
fort and economy are excelling. It is
built by men who have faith in their prod
uct, faith in the great buying public, and
who value above all things their reputation.
If you are a close observer of the Automo
bile Industry after you have seen and.
"demonstrated" the Regal "35" Under
slung five-passenger Touring Car you will
say it is -
The Greatest Achievement
of the Year
THE REGAL "35" UNDERSLUNG TOUR. :
ING CAR is furnished with Demountable
Rims (one extra Demountable Rim in
eluded). It is the complete car." ,
HERE ARE A FEW SPECIFICATIONS:
Wheel Base, 118 inches Tires, 34 x 4 in.
Three speed and Reverse, $e)ective Sliding
Nickel Steel gear transmission. Four Cyl
inders (in pairs) 35 H.P. Motor. Bore 4
in. stroke, AH in. Dual ignition with mag
neto. Transmission Hyatt Nickel Steel
roller bearings. Standard eauioment. Gss
searchlights, etc
OTHER REGAL CARS. Regal "20" Under
slung Roadster $900 (the car that created
a furore) . Regal "30" 5-passenger Tour
ing Car ,(open body), $1000. Fore-door, ,
$1050. Regal Demi-Tonneau open and
fore-door type, $1000 and $1050. Regst "
"40" 7-passenger Touring Car (fore-door), ,
$1650.
REGAL DEALERS are everywhere. Visit one ,
or write us for a catalog.
m n I M wno handle 'Regal cars are' especially Chosen for a" hign standard of service .-They are representative of all that terfds to upbuild
Itie UeaierS a-permanent and highly profitable business upon the foundation of service. Their interest in customers does not end
th the" sale of a car but begins with the purchase of a car. : We are always looking for the "Regal Standard" among dealers. Wire or write, .
Hea! Motor Car Company, Detiv.oit, IMicMgaim
Standard iVIbtor Gar Co.,
DISTRIBUTORS .
Sixth and Madison St&fe0'
li Aft l
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