THE. OREGON , SUNDAY JOURNAL. .'PORTLAND, SUNDAY. MORNING, . JULY . 2, 1911.
i
Racing Car Built So;as o Prevent; Wind Suction
soraom
v
7-;'i ' ";
Ten Years Ago - Ballou &
AVrigM, Auto Accessory :
- . Men, Sold BibycJes.
O. E.-McCarthy, Who Made
Tour Recently Via Buxton
. Road, Tells Experience.
Nationally Known Men Will
, Speak at Grand, Ronde
Chautauqua.
Corrmahv Does Not Emolov
i .
mm
rinrn
rapid ourn of
GMip?Si
I
Oil DIG PilDSI!..;.,
SALES PRDB
t f) r , ' , 'J ,.. V
1
1 ,
suit is daia io oe Dig sav
ing (n Cost of Cars.
C. C - BofebJ' Assistant- sales manags?
of the MfvhlRan , Buggy company of
Kalamaxoo, Mich., after a six week'
stay In Portland, left for Kalamasoo
last week. , 4r. Bobb ha been making,
semi-annual' trips, to the. $oast in.Jtlio
Interest of " his ' company for several
years and has always arranged to spend
from' two to six weekatouPortl&nd.
When Interviewed regarding the open,
in of their northwest branch of the
Michigan Auto A Buggy company ha
stated that their trade in autos .-and
buggies- In this- territory it so large,
and is increasing so rapidly, that they
found it necessary to establish this
branch, v - . -
The Michigan 'l,lnar of .vehicles has
been sold in the -northwest for 12
years or more and has many staunch
friends. The Michigan .Buggy com
pany has been manufacturing, pleasure
vehicles for . the last ZQ years and six
years ago began tha ipaauf actura, of
automobiles.
Bxpenss Is X,ss.
It was three years before they placed
their car on the market, having thor
oughly tested and tried -out in every
manner and. form ' conceivable the "sec-
I cr1 different models.
I .When asked how'his company could
"Produce care of the Michigan type at
UUJI ll mm KHVJ can,
stated: .
'."The fact that we have had to em
ploy no expensive designers that we
hsve not been required to' construct
part. after part, car after car. to be
afterward thrown awag Jn a search for
efficiency haa resulted In tremendous
savings in our cost. The cost of ex
perimental ears must be blanketed aver
-the- -completed . output. We have no
such expense, The price ."SrtlMr- Mich.
Iran can be. logically and naturally far
lower than ' would' a'n equally natural
price for cats anywhere near Its quality
and efficiency.
. selling Organisation.
"In the'manufacture of the Michigan,
we have also had a distinct advantage
in having a perfect selling organiza-
tlon 'ready-made,'., as it were which
has been developed in our SO years of
business n- quality pleasure vehicles.
Thus at mie stroke we are able to de
duct from $200 to $300 from the nat
ural price of each Mlchirancar. ,
"The . great problem with the auto
mobile manufacturer Just' entering the
field is to secure distribution deftlera
to. sell . his product. Ordinary dealers
will not do. To sell - automobiles . a
dealer must be equipped to cater to the
choicest trade, and must, have capital
or be able to'- control lb - Such dealers
are not numerous. Most of them are
under arrangements with those who
were early In the field, who resent any
Inroads on their profits and who natur
ally use every means at their disposal
. to nrevrnt. makers of mra who are dls-
rfsih&Ta: " ""
Jj Serious Problem.
Tit is a serious problem and requires
cither financing to arrange to pay up
t,J100Q a car to secure dealers to sell
l.j Yet this is necessary . for every
npWcomer who enters the field.-'"" -
;''Our organisation, on the:' contrary,
is Complete now. We have nore high
class, reliable dealers than wefdan be
gin to supply with cars. Every city, of
prominence In the United States con
tains a 'Michigan dealer andln 'each
case they represent the very cream of
the dealers in that locality,.
f'W can put all this money which
'others must figure on into extra value
at our comparatively low price."
Mr. Bobb sees a great future in the
northwest for tha line of Michigan au
tomobiles and buMfes, and believes
that it will bjMTV a short time before
they ' will have to secure a suitable lo
cation and build larger quarters.
GREAT AUTO PARADE IS
PORTLAND WEEK FEATURE
' '$ ! (BpedM .Dhpatrh -to vTb" Jenrnal.t-''
Seattle, Wash., '..July f. Prospects are
bright for Seattle ' to present to the
public Potlatch week, July 17-22, an
immense decorated automobile parade.
There are 3600 machines owned in Se
attle and considerably ' more than a.
tenth of these will be decorated and
placed. .. in the parade. This city, and
the nortnitest generally, in the last
few yearshas proven to be a big market
for. automobiles, . so that tha rivalry in
Seattle is very keen between distribut
ors of the standard made machines.
With this rivalrx. existing the, distribut
ors are making efforts to outdo- each
other in the number of machines In
the parade and in the beauty of their
Mernrallnn. " Rattl In lurn vlnh Ifim
S-nitjeveral of the largest -clubs have
tdVri the matter up and are-offering
prises for the best decorated. machines
put in the display by their members,
thus insuring an elaborate parade. -
?fcAN PETITIONS FOR
EVIDENCE OF FORGERY
(Salem Bureau of Ts Journal.)
t Salem, Or., July 1 Judge Hamilton
and Frederick Y-- Holman. representing
, regents of the .University -of Oregon,
are in Salem today studying the refer
endum" petitions with . Judge Slater.
Judge -Slater says evidence is being ac
cumulated but will be kept secret until:
charges, are filed. ... . ,
'TH C TRUCK Ti!5T DEUVEflS THE GOODS
! DOTH INEATE ANDMfiCARTHY INC.IM7O37-4
PHONC3I 094 WAM. aST.COR.KINC.JT.IAiir377;
A-little' MOrs-rthan ten' years ago
down on First, street a very modest
little firm put- up a sign announcing
that they were the leading bicycle mer
chants of the then fast .growing city
of .Portland. 'the' name bnifhe dqor of
that little shop as. , Ballou '& Wright.
Friday the announcement was made pub
lic that Ballou, & Wright, now one Of
the leading automobile accessory houses
on the' Pacific coast, , have leased the,
entire: building at Seventh -and Oak
streets, owned by E. Henry Wemme, for
a terra of, 10 years. k The building is
100x10 feet and - contains three stor
ies an) basement - Mr. Wright states
that between $15,000 arid $20,000 will
be spent remodeling tMe building and
making ' it the handsonest automobile
accessory establishment on the Pacific
coast, and one of the' most' complete
and- - up-to-date . In the United States.
Ballou A Wright will occupy the corner
on-' Seventh' street, the .whole - aide of
the building being in-heavy plate-glass.
The ground floor- store will be 60x100.
They will also use the entire basement,
which la 100x100, and one-half jf the
second floor," The entire 'floor space to
be .occupied by the Ballou, & Wright
establishment IS to be' 20.000 feet.' Work
of remodeling the bulldfng will be start
ed at once and Ballou ft Wright expect
to be able to move into the new store
within, a short time. , . :
PORTLAND-BEND
MAIL .
(1 DAY
WILL GAIN
-(Bpeeial Dlipatoh to Th Journal. 1 '-
Bend,' Or., July 1, Bend will soon
be able to get Its mall from the out
side world other than by slow stage
from Shanlko.- Announcement is Just
made-here jthat beginning July 1 mall
will ,. come - by railroad t.rtvrr-amd:
from there to Bend by way of Prine
vllle. Though an improvement over tha
present system, the pouches will travel
by stage on a circuitous route in going
by the county moat. It is only. 38 miles
from there to - Ciilver. direct, but by
PrinevWe- it .wlll .be 66 TUe govern
ment called 'for bids for carrying the
mail from Culver direct here, but there
was no bidder, it is understood.
While the exact hour of arrival "and
departure of mails here lias not been
given. . out, local, people are rejoicing
that 'there re to be some betterments
of the antique system that lias prevailed
for years, The change 'will put " the
mail in here probably a day earlier and
mean a saving of about the same time
in sending 'mall to Portland and other
outside towns. ,
..a Southeast to Develop.' , ' '
(Speelil Dlapatch to Tbe JnnrnaLv
Walla Walla, July 1. To develop
the resources of southeastern Washing-
M AtlTOMOBllE
OWNER
DRIVER:,
or DEALER
J3Aacticvf?IGHT
i I I Hi. . 1 1 f f f I i mm -wn
CATALOGUE
HO 7 - 1911 - '
You Need
This
v. If you have not received one
Write Us :
Today
UP-TO-DATE AND COMPLETE
AUTO SUPPLY, MOTORCYCLE
AND BICYCLE HOUSE
86 SIXTH ST, PORTLAND, OR.
I;
1
29V f
Ballou&Wright
One'of the , most unique racing-car
for 191 1 was 1 the product of tha irr
tile, braof -LewisJ ptmng, famoUs.1- au
tomobile tirivr. .-The car shewn above,
which ha built for the J. ICese ThrfSh-
ton and to pronyueMts interests, as v
as to advertise its . possibilities and
plans, the 1 Soutjieastern Development
Telegrams from Speedwell owners justifying
our statements about this remarkable car:
fJIOMT
THE WESTERN UNION TELEGRAPH COMPANY
lMaamr.nnauu. "'""'IT" i. . '
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! apwMH roAmttt r. talus for.
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THE WESTERN UNIONTELEQRAPH COMPANT
RCCCIVCOAT
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IWlnUlsmqu-tt4 It.
Jul oarlat6 ur 1 EM )uiArj ow
all tin In fliw thapa am aof Iroufcl.
thin U half h war hM ! abaut
rUnt iM rumtat qvalltr imm in mj
THE WESt9p
"rr . tali" J-T 'I?!
SSay4s AT
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:i Mr Car t.t tftnt M.iw.
SpaaSfall tar a:i in ilaln ft II ii4 iara m.
aMaMiai aat aat a far nmn. I tfcial.
But,
HJGtlT
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JM CX. . S0 (Ullaaf SI0OT UT1W .
Mhaaler IT Asia I ! ,
SMa:: ta"ear Drto, .
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th-. ailM at a.- awn af ftftr t eaata fw walJa. jw lr. fl
It Iwl taHiL tta., h. Mt th. 1. aothiae that a. at M w
. ..it sVi-rafr M Hrlll nsj ivnr 11 ivsm nit sasj sswv M w awaar .
. if
IngTMachihecompany'of llacfne, Wis.,
1 -so constructed at the rear as to Pre
vent wind suction,' the trouble which
has caused, many good racing cars to
elo down many miles- an hour. Strang
league is being organised; with this city
as prime mover in the matter. - How
ever, It Is not Walla Walla that is to re
l CTTrn
""vws to au. rt worn
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lhiuli CallfnnU In mj SPBWIU vllfe
in th orU. larar mm a aar ma kttr aat ,
tb, (m4 aualltlaa af IHEXIU. eara, lk
pma auattaa.
fc. i. oaeill,
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LETTERGRAM
tialSTMCCM MsTV a.
I
Mnrrs
a aalttaa Ut faf aaaa Uk. ra au. ,
4i
j la fit t .kt
believes he lias reached the point near
est perfection in the building of a rac
ing car In - this type of a maehlne, and
looks for the new racer to do big things
in all the coming racing events 'of the
1811 season. ;
ceive the. benefit, save as it does so In
directly through the upbuilding of fits
supporting territory. .
Watch Speedwell prestige
rise higher and higher
The nation has been making up its mind for four years
tthat $3000 ought to buy the maximum of motortcar
excellence. r '"' -
' Wherever that slowly forming idea encountered the self
evident beauty of the-Speed well, it ripened into a posi
tive conviction that $3000 was enough for the best.
Where you heard, the name of the Speedwell spoken once
; six months ago, you hear it spoken ten times today.
"You will hear it more and more, and more as the weeks
go by.
You were not conscious of the undercurrent of senti
ment -which .has been steadily flowing toward , the ..
Speedwell for these 48 months.
' You recognize it now, because it is becoming irresistible
and universal and is sweeping everything before it.
The Speedwell is spoken of now witr; a new respect by
seasoned motorists. They have been committed here
tofore to a few other cars of higher price. Now they
recognize the Speedwell as a formidable rival whose
lower price suggests invidious comparisons.
Time was when it was true that to be absolutely sure of
. any motor car one must pay the highest price; and
meri who can afford the best want it at any cost. . . -
" But it needed only the recognition of the Speedwell's
claims to preeminence, at a price lower than the exist- ;
ing maximum, to compel a readjustment of that-
-' maximurril ' 11 ; -t- C' y.j?" ? ' vr
Men of business and social prominence, one at a time , ,
' . here, there and everywhere, convinced themselves that ; .
the Speedwell met their every possible requirement. '
'Now that movement has become "general;, and it will- 1
t gather impetus every cjay from this time forward. ,
In your, city, me" Speedwell will be owned by those who ,
. have acquired motor knowledge. :
It will t the distinguished car of the community. , '
The Speedwell Motor Car Co., Dayton, Ohio
. 1 ' ' n ' " i" , ,k iw),'1 '
Speed wellMbtor Car Company
533 ALDER STREET, PORTLAND, OREGONPvHAlX lS
; Motorists Contemplating a trip' io Ab
t0rlajnd desiring to go via the Buxton
road rather than the river road, will be
Interested, in- the report of O. B. Mc
Carthy of- the firm of Ncate & McCar
thy, Inc., who drove to Astoria over this
road In an Ohio touring car Friday of
last week and' returned to Portland last
Thursday "morning. - ,
- Mr. McCarthy was accompanied on the
trip by A. Brlx,1 A business man Of As
toria, who made the 'trip in a Cadillac.
Mrs. Brix and John Brlx were also mem
bers of the party.
Frank H. Parker of the Astoria Hard
ware company made the. trip . in his
Buick.' - ...
E. C.. Judd, county ' Judge of Clatsop
county1, and wife, were guests . of Mr.
and Mra. W.;F. McGregor in their new
six cylinder 'Locomobile. Mr, McGregor
Is collector of customs for the port of
Astoria.
The party leff. Portland .late In the
afternoon and spent the' night at Ver
nonica No attempt was made to break
records, the trrp being made in a' leisure
ly manner,-the party reaching Astoria at
5 p. , m.,4 Saturday evening, -
Speaking of road conditions encoun
tered, Mr. McCarthy said: .
"From Portland to Hlllsboro, -9 miles,
the roads are good; Hlllsboro to . Banks,
13 ' miles, good; Banks to Buxton, 7
miles, very rough, impossible to make
good timof Buxton,, over mountains to
Vernonla, .20., miles, - roads smooth, but
grades, steep; . Vernonia, to Pittsburg, s
fflnlnl Dfipateb te Th Josraat.
, La Grande, Or.f July 1. -Directors of .
the -Grande Ronde Chautauqua todav
announced th program for the setson
annual session of that association at
Riverside park, , a splendid natural , .
wood just outside of the city limits.
Governor J. Frank Hanley, of Indiana,
is featured on the lecture course,. with ,
other nationally known speakers. Ths '
numbers for the week Includes - Ths
Apollo Concert -company, Dr, Gabriel TV ' '
McOuire noted African explorer; De
Witt Miller. 'William Sterling Battla,
Dr. 8. W. Seaman Dr, Lena K. Sadler,
Dr. William 8. Sadler and others.
Regular classes will be organised lit
Bible study, physical culture swim- -
ming, athletics and domestic science.
The Chautauqua will open July . 4 and
close July 14..
miles, rough; Pittsburg to Mist. 11
miles, fair; Mist, through Hopkins and
to Jewell, Zi rniles, fair; Jewell, through '!
Falls and Elsie Junction to Summit,
10 miles, very rough, requiring slow
driving; from Summit to Astoria, 7
miles, the road is of crushed rock an-t
is in excellent condition. Taking the
road as a whole, It is far above the aver
age, but there Is much room for lm.
provement in places, particularly from .
Jewell to Summit"
The installation of incandescent lamps
near their nests la said to increase the
egg laying - proclivities of hens. . ; . t
- (wy tk HiMrat lull iaint W ',',
mow--
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