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THE OREGON SUNDAY JOURNAL. PORTLAND, SUNDAY MORNING, MAY 28, 1911.
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DIVULGES SECRET
TF HIS SUCCESS
"Look Prosperous; Only Rich
V Can Afford to Look Poor,"
Says Expert.
when should a business man spend
lb mot monry in advertising, whan
business la rood or whan It la poor?"
This question w-aa aakfd by a. real estate
inan one day last week. An advertising
man standing near replied that ha
should npnd mot on advertising whan
, buslne In poorcat, but added that In
order to draw buitlnese at all ttmaa ha
thought the following alao an Indl
'txnsablc riMe: "Ixoa prosperous, avan
if you are not. Only the rich man can
afford to look poor."
"Thoan two rules followed logloajljr
will mnk. any ordinarily careful bual-
neaa man rich." broke In a third by
stander, who alao happened to be real
ty broker. "I ant the owner of aoma
bouses," oontlnued real estate man. No.
t. "I have followed thee two rules
falthfuly and they have kept my houses
full of tenants,
j aires Experience,
, ; "Several yeara ago I bought a row of
Ix four story double apartment houses
en one of the better street In a neigh
boring city. Opposite la a, almjlar row
Of six. built at tha same time, five
yeara ago, from tha same plana. In the
three years' I -have had my apartment
I have lost less than I per cent of my
rent through Idle apartmenta. The
owner of the houees oppoalto told me
be baa loat nearly 10 per cent, and I
believe him. He asked mo to explain
my lurk, and I told him my rule.
shook hi head and said It waa simply
luck.
"Following my rule to look proaperoua
I never put a to let' in in a window,
Aa soon aa an apartment la empty
have It cleaned and put into condition
Then I. hang lace curtaina In the win
dow which I have denned once a week
Lookinr Prosperous.
"No one would know the place wa
not occupied. Outalde the janltor'a of
fice there Is a little gold sign that tell
of apartmenta to rent and seekers come
there first '
"Many a time I have seen people look
up at my neigh nor" a property across the
street, shako their head at Ita man
vacancies, which they take to Indicate
something Intrinsically wrong, and come
to me. Th chances are I have nothing
to offer for 1 often have a list of per
on a waiting to get In, but If 1 have a
place I am aura of getting It rilled a
once. with one eaoeptlon, una tna
waa due to an accident, I have never lost
mora than one month's rent In a year
on any one apartment. Most or my
tenanta stay three or four.
"Besides 'looking prosperous' I ad
rerttae aa soon aa I hear that a tenant
la to go, and often have a new one to
go la. a soon ss the place la ready.
Any on can do It. or If he can't It la
because his rents are too high or mmr
tbtng else Is wrong with the property.'
OCHFfELD
BUILD
TO
TWO STORY DWELLING
M. L. Hochfleld Is having plana drawn
for a two story seven room residence
of th Bwls Chalet type which he will
build on Haselfern Place, near East
Oilcan street In iaurelhurst. Th houae
la to ba finished In the most modern
manner Including; hardwood floor,
beamed and paneled ceilings, art glass
"
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T.
J. S. BEALL TO ERECT
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Tenth and Alder. The building will coit approximate! $60,000 and ha foundation of aufflclent
trength to carrt several additional gtorlea.
windows and other up-to-date accessor
Ita estimated cost la fiOOO.
Plana are alao being drawn for a
and one-half story bungalow for P.
Oreenberg, a local architect which I
be ere ted on Eaat Twenty-fifth street
near Braiee. This house Is to bo of
ooncret block construction and will
contain nine large rooms. Its esti
mated ooat la S6S00.
It la estimated that every aquare
lie of the oceans la Inhabited by 110,-
000,000 living creatures. '
BUYS 18 ACRE TRACT;
WILL BE SUBDUED
W. B. Hartley ha sold for 8. B.
Barker and F. M. Pllter to Noah Perry
of Omaha, Neb., an II acre tract of
land located on th Baa Lin road, two
mile eaat of Montavllla. The prop
erty ha a considerable frontage on th
Mount Hood road. Th new owner
plana to aubdlvld th tract Into half
acre parcels. On a portion of It, he
will build hi home.
Th International Brotherhood of
Blacksmiths and Helpers will meet In
Atlanta on the flret Monday In Octo
ber. Th meeting 1 especially signifi
cant from th fact that the brotherhood
waa flrat formed In Atlanta 11 year
ago.
mm
IDIN
At th intersection of Fourth and
Washington an eight story steel and
concrete offlco building la to b erected
thl summer by John S. Beall. The alt
of th projected atruetur I th Trim
bl property, at th noreaat corner of
th street intersection. whicn has
frontage of 100 feet on Waahlngtoa
atreet and 10 feet on Fourth. '
Mr. Beall concluded negotiation with
Mr. Carolina Trimble, owner, for th
ease, which has 10 year to run. Un
der the terra. of th lea Mr, Beall 1
to pay 11109 a month ground rental for
the. first 10 yeara and IIOVO a month
for fli remainder of th term. H I
alao obliged to expend not leaa than
150,000 In immprovlng th property and
la to begin the Improvement within all
montha from June 1.
Mr Beall announced immediately ftr
Closing in aeai last Mondsy that lie
would let th contract for th building
aoon as th plan ar completed, and
that lha building would b com0letd
oy December l.
An Intereating feature of the trana-
action I the announcement that th
Merchant National bank will occupy
in grouna iioor, a zo year lease hav
Ing been take by th bank at th
time th deal for th ground lea waa
conaummated.
Th Fourth Street corner Is the list
but one, of th Washington street cor
ners between Third and 8vnth that
la to be had on 'a long tlm leas with
a building clause. About one year ago
this property waa taken over under
leas by a syndicate of local people and
work started on what It waa aald waa
to be a It story office building, but
after expanding about. 19000 on the ex
cavation and foundation operatlona
ceased and Mrs. Trimble again took
possession of the property. I
III!
SIEPFi
Pi
Council Makes Provision for
Sewer and Gives Power
' Company Lease.
In granting a tS year franchise to
th Mi, Hood. Light A Power company
to upply light and power and in mak
ing provision for th Installation of a
sewsr system, th town council of Linn,
ton took a long step toward making
Llnnton . one of the most progressiva
and enterprising of Portland suburbs.
td Mt Hood Light and Power com
pany will Immediately proceed with tha
construction of an lotrle generating
plant and It la expected that Llnnton
will b supplied with newer and lla-ht
before th summer la gone.
Ldnnton la favorably located aa a
alte for manufacturing plants of ail
klnda and now that cheap power la In
alght there la vry croapect that Llnn
ton will be com a "manufacturing -renter
second only to Portland In this dis
trict
Th sewer committee of th eofincii
1 at work on plana tor a comprehensive
sewer aystem which It will report at
the next meeting of the council two
weeks hence,' Bid have fceen aaked
by th council for the erection of a
city hall and Jail, It being the inten
tion of tha council to let h contract
for the building In tlm to hav
them completed tht summer.
Th first steel rail over rolled In
Australia recently were turned out by
ew Bourn waies iron work.
IMPORTANT NOTICE: ro:.Py;r?up.y!m9ehnt ."n.S? l&2?&&tiL22nM tKti?1 i M,-Ct,n th,,r ch0,M of Un,5'rd thl b-
Each and every one of theae instruments has been thoroughly overhauled In our repair department and la guaranteed to be In flrat claaa playing condition many of them have been used only a few month
W1U bVoffe'redat a bonfVdeA ing o" from 1100 TS ti'l on" elch" piano1.' numrou P'"" " d'contlnud .tyi; othere thaf hav becom ellghUy'ehopworn. Some returned trim tlnM that
Never before since the Inoeptlon of the piano business in rortland have the purchasing public been offered ouch truly wonderful standard make pianos as will be included In our semi-annual clearance sale.
i
P?Sw Few Bargains in ' i jm.
V- -XCN l W '
Upright
Pianos
$83 and
Upward
Monday.
May 29
Bargains
375 WASHINGTON ST.
To the Public:
The week has passed of the greatest
legitimate Piano Clearance Sale ever
conducted in the City of Portland.
As to those that purchased after crit
ical inspection and examination of
every piano on sale in this city, we
have but few words to say, and
this is
THEY ARE SATISFIED
a
We wish to-state to those who have
not as yet purchased, we trust at the
terminatibn of the sale, which re
mains but a few days more, that you
will be able to say the same.
Kohler & Chase
375 Washington Street
(COPl'BiaUT, 10. UXB.IL Id.)
Easy
Terms
to All
Q
TO THE PUBLIC : To the friends and patrons whom we were unable to wait
upon in the last two days we wish to extend our best apologies. Under the con
ditions we were completely unable to handle the people.
irTo accommodate in some substantial way those who were unable to bie
waited upon we have decided to hold our store open Monday evening
till 10 o'clock ' , KOHLER & CHASE. .
Monday9 May 29 Kohler & Chase
Oat-of-to
wa
age solic
ited. If yon
eannot caJL
write. Pianos
shipped inrj.
where. KAKmiavu
ezohange allowances
vu uses, uiatra-menta.
Will Be Our
Banner Day
Established 1850
375 Washington Street at West Park
R. R. Fare
Refunded to
Out-of-Town
Purchasers
rui
Open Monday
Xto. Till 10
o'clock.
MONDAY BARGAINS
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