THE OREGON SUNDAY. JOURNALV PORTLAND. .SUNDAY .MORNING. MARCH ' 5, 1911."
made 2171 deliveries in 621 hours, ag
gregating 926.629 pounds, an average
of less than 17 minutes per delivery, 26
deliveries per; day and 426 pounds -for
each .delivery. In the four months there
were' .27841 miles covered, an - average
of nearly a , mile for ' each delivery.
There wtere used' 290 gallons of.gasi
ollne and 26H gallons of oil, the cost
of which averaged t cents .per .mile
delivery tof 426 pounds ea!h. : ' !
- In the 18-day Reo - truck and horse
test , the truck made 418 deliveries In
114 hours, covering- 660 - miles, at a
total cost ot 18.76 or an average cost
of 2 cents per delivery, whereas the
horse made only 1 1 -deliveries In 138
hours, covering ; 110 miles f at a total
cost of 7.49 or an average cost of near
ly 6 cents for each delivery, a convinc
ing '-demonstration of - the superior
economy, efficiency and adaptability o
theA Reo Llghtdellvery wagon over
man' ovSr-worked friend bobbin.
YK't b ' ' ' ' ' " ' .:2'i-
'EvC Morsel sales managee of 'the
Hudson Motor Car company of Detroit,
is visiting in Portland today. Mr. Morse,
one-ot the most widely-known automo
bile men In tb country, Is making a
tout Of the western country summing up
the automobHe situation. He ha, been
In i British - Columbia and Seattle, and
i will leave tomorrow for Los Angeles
and San. .Francisco. Mr. Mors h th
samee-ay-ofrtheii?ondItlOTi ofhe au
tomobile' bualoeas as every other man
who has been out here. , "Shortage of
cars, factories ovorworked and people
everywhere demaddlng. cars," aald Mr.
WILL PROBABLY
K
Men Who Have Time to Give
to, Work, Are Wanted; Two
Factions' Are Getting Up
: Rival Tickets: -.-iK
A
hub
Insurgency is rife io the ranks of
r the Portland Automobile club, and 1 at
th-oliwtlon;tn h. it th annual
meeting of the club tha first week In
April, it is probable any member of the
prent board o f -4 tractors-wlll-be-d.
f eated should he seek reelection. " Two
factions are aald ' to be at work ' on
wlatea. each with a-.dlfferent 'ticket of
imci) but thejr agree In that neither lias
touched 'on one of the present regime
a a director. ' " . '
On of these factions Js headed by
-lAwrenc-Therkleseni- Jr., atyresent
chairman of the speed committee of the
olub, and .also a member of the- meet,
run and, r&ce committee. He is being
; assisted 'In- his efforts by Ben Trenk
man. also ' member of he peed com
mittee, and one of the hardest workers.
The' slate they have 'prepared they are
: at present withholding, but It will prob
: ably be announced next week.
The other faction has not. made itself
Very evident, but la known to be work
tng' Qtiletly. While not authentic, It Is
'latmtf mia mamhAr nt thA P.lllh thlLt.
It Is tthe dealers who. are planning to
draw up a elate. . 'They have, not been,
satisfied with the way In which the
club ha been handled during- the past
administration, and axe now apparently
planning-' on' coupv ; '"
The present officers are-M. C. Dick
inson:' president; W. J. Clemens, vice
president; juiiub , u. jucim, m,ioiij,
Elliott K. Corbett,, . treasurer; E., . H.
"Wemroe, Lou la Russell, W. B. Mackay,
P. B. Riley, Dr. Andrew C. Smith, dljrec-
..-. ;.J3fUii.tl; t it-Si . Hi
imi at. , i
t Should the dealer decide to prepare a
alate they could among themselves mus
ter no small strength.- The Automobile
Dealers' association numbers close to
75 members, 96 per cent of whom ar
also members of tha Portland Automo
bile club. With the supporters each
dealers could secure, the voting strength
of the association could be made to
total close to 160.' As the present board
of directors was elected on votes of
from 90 to 45, it can' be seen that" the
dealers' strength I not small.
Questioned about the dealers' Inten
tions, Frank C. Rlggs, vice president of
the association, claimed to be In ignor
ance of any ' such plan. Tha dealera
have a meeting next Monday evening,
and should they ' nana such a plan in
view it wity likely be launched then.
Tilings a dab Could Do.
"Something must be done for the
Portland Automobile club," said Mr.
Rlggs. "This Is too important a time
In the progress of the automobile game
to allow the club to become extinct
.Many things are. needed and a good
strong automobile club Is the only way
to 4 get thwmc ATnongathetr-rthlngai a
jBrabhousolk needsdy" and the , only way
to secure -It is lo have a good live set
of officers. '"'T "- ' r
"The automobile, dealers do not want
to control the board of directors, but
they would like to have representation
on the boards The dealera contribute
as heavlty to the support ' of the Port
land Automobile club as any other busi
ness 'men. yet up tlH now they have
been barred from holding office. There
Will likey be an effort made ty secure
Representation at least." -
One of the present set of officers who
is anxious to see the club prosper and
who believes that new officers are
needed is W. J. Clemens. Mr. Clemens
Is the vice president of the club and
chairman of the tour book committee.
He spent much tlmo last summer in
asslKtlng O. F. Beck In turning out the
tour book.
'What we need li men who are not
only good business men, but also good
organisers, and who 'are able to devote
some time to their club duties," said
Mr. Clemens. "A man must not only
be heavy enough to-' attend to the busi
ness end of the club, but he must also
be able to meet tha members and get
new members.., ,, t
Of floes Keen Bard Work,
t "In the past, we have made the mis
take of getting men In office who are
tied up with heavy business interests
and who have been unable to do any
directing. The position of president or
director on the Automoblle'club board la
not one of honor but one of work also,
and It la the man who oan work that we
. . . . . . ... . I Jt
Are after. rye ciuo can anoru a iiu
retary, but this secretary can do no good
unless he has some one over him who
has the time to tell him what to do, and
to do what authority demanding things
which the position tails for.
"That there is a big future ahead of
the Portland Automobile club Is ad
mitted by everyone, but the present
year has been practically a lost year to
the club. ' The directors elected were
men of too great business interest ta
be able to give muoh time to their work,
and tie club has suffered as a' result
."While the officers-all wanted to do
their best, and did do the beat they
could under , the circumstances, they
could not possibly do the club justice."
i ,'As a result of all the talk going the
roundsof the automobile garages and
the clubs of the city, much Interest has
been erouaed in the' coming election of
the club. The -meeting will be called
for the -first week in April, and will
undoubtedly be the largest attended
meeting the club has ever held.; .
in m ms
I W W is ww--
Former Overshadows Dobbin
J. in Comparisons Extending '
"tv . fluAs M Ant ho
tjV..;
New York. March 4. Two . sweep
ing" and convincing economy and effi
ciency tests with a gasoline power wag
on hve Just been announced b the
BeIsonini;ngcompany.'TKe-..llrst
test . covered 88 consecutive working
days In 4.D& months of October,. Novem
her, December and' January last past
The second consisted of a test In which
a horse and it, model "H",, Reo motor
truck were usea jBiae py ,siae s xor l s
consecutive .working, days m the de
livery of flour to th local trado, .'Dur
lng the four months tha Reo truck
' " ' ' ,. ' S -- Regal '30,, Price $1050.00 '
-What Was The Matter , With The
Automobile Itiiillrv 7 -.v
IN
an advertisement published two weeks ago we said we were
going to; disclose some interesting facts about the automobile
business-rand we are. We are going to call a spade a spade and tell
you the truth about some things you may have suspected, possibly known,
in part or learned from sorrowful experience.
We, and we BelieTe you, too. are disgusted with the way
Back in 1908 when the first popular priced cars made
their. appearance with the Regal as the Pioneer in this
class, many manufacturers said "they can't build them at that ,
price." : "!ert wefeTffiwwer, certain men ; iji J the iiusby who "
were wise enough to foresee that by using proper business
methods, doing away with the enormous waste and overhead
expense which had theretofore been a characteristic feature of
the automobOe "game," as it was called, that a Medium
Priced Car could be produced if it were made in large quan
tities according to a careful deagkLaM-ej proved tha)4
their prfjdictions Vere right These merr made a -car,' gare,
good Value to uSefowners and isucc''fiDan(Mhy
There were, however other men some with -very
little experience in the industry, who thought, that
this was such an easy task that they could do the
same thing. TTiey immediately began, therefore, to order
material for thousands of tars erected factories over night
shipped their material in carload lots by express and started
into 'the business also. 'Such was the enormous demand for
cars at that time, that for several months these cars were sold
in large quantities, in such large quantities in fact, that in them to make still further inroads into the sales of their "fly
order to keep up with the demand work Vat done in tenfvold by-night" competitors.
(LjC 1912 MODEL
Price .nchaJes DssI ignih'oa svttem with aisgneto. Centplele iat and oil
lamp emipsaent with generator, jack and tools. Wheel Data 107". Tires
32 1 3yi". Brake 4 in number. , Internal expaadiaa and asternal coe
tractinc. ach'sg directly -on hub drama Cjrlinders4. Bore 4t. Stroke
-A'. Three speed sad .reserve selectite JicTtag sear Ina-.iilis Read
asarsacs 0. -" ' " - " "
Circus Barkers. Stock Promoters and High Salaried Slingers
of Rhetoric have bera ''pulling the wool'' oyer the eyes of automobile
buyers for their own profit and at the purchasers9 expense. So many
misstatements and downright falsehoods have been presented to
the public as facts that we believe that they will appreciate a s
clear exposition of the conditions which have and are now governing v
the Automobile Industry:
The first year, after carefully studying the situation, notwith
standing the fact that the demand wai large, they only bmlt
500 cart. I ; 'yj Ui-.? - '-l . - ;:X?Tt77
These were distributed in such a way and at such points
in the United States, as would enable them to most successfully
study demands of the public and determine what was
best not only in manufacture, but in organization, treatment
of dealers and customers as well. As we hope seen this cau-,
tious plan fniHifohlk B&ejjwie. We found that the public
dens:was:ra materials were'
being adopted and . we were therefore in a position to take
advantage of all of the latest improvements and to produce
not a Re-modeled, Patched Up Car, bat a New One, up4at
date in every particular, , . 1 ' '
In the year of 1909, still in the face of a great demand.'
we only produced 3500 cars. These were ALL success
fully disposed of and at the beginning of. 1910 when the first
sign of trouble' began to develops wro '---otnertviWere'
enabled to start with a CLEAN SLATE, adopting all
the new improvements that had been developed in
the industry and were not obliged, as were many
other manufacturers,
of these other manufacturers, to use up OLD
buildings and in fact in any way io get out the products Vw . . . h.nMned how these TAL bought f TWO YEAl previous. Wd
Everyrywentwil a great :h"MR: t3fi dMnpe Bne of car, of which 6500 were
our
consisted, mosth, of a bunch of blue prints, a trade mark name " utTu ey hundreds of new factory machines we only
t .i - 7 i i i , i 'i l nieni n cuswiiKn cu
and a smooth tongvtcd, clever advertisement writer or salesman.
During the whole year of 1908 the public fell for this
"Buy tickets for the Big Side Show" talk. The factories
apparently made money and the cars were sold. Some
of the shrewdestnanufacturers, rhoweverrat the end of this
season saw that trouble was brewing -that something was
bound to break, because no industry, however great, could
stand such a strain, such a wasteful method of doing business,
especially with such lax and unstable business organizations.
As soon as the alleged manufacturers (?) began to
realize this, they saw their only salvation lay in adopting
more, daring methods, key came out with advertisements,
boldly proclaiming their superiority, assuring the public of
their sincerity and praising to the skies, the wemderful mechan
ical perfectness and , abiKiy which they claimed their, cars
possessed. Of course they had to do this. They had ordered
- - J . ' . T . .
thousands of parts they had built enormous factona had they may save Some of the thousands of dollars, that
made large contracts witn tnetr aeaicrsmaac rosy promises they have NOW invested in cars which they had
to their owners. They had to do something ancT&is turned hoped to market Two Years ago.
to otier the easiest loophole. But. although the, Ddored .. 1
public" may like to be fooled as P. T. Barnum says, yet it is It is needless for us to call these by name, as their
hard to do it twice m the same place and the cars PRICE CUTTING FABRICATIONS, "DIRECT TO
noi move in SUUl UYcrwncuning uuiuuras ew ui wau
predicted and expected.
and deserthow they have
attempted to market their product by giving their
dealers still larger discounts- how they have given
the automobile industry a reputation which it never
deserved and never should have had how they have
destroyed the public's confidence and how they have
caused the loss of thousands and thousands of dollars
not only to themselves but to the Industry at large.
A few of these companies have, at last, learned their
lesson and are now beginning to put their business upon a
safe and honest basis, but unfortunately it will be many years
kfMP tlukw -an aoatn' tram tm vnAr1nn ftf tVhnaj. rlalra anrl
owners who once purchased their cars. Notwithstanding that we could, wstfi consistency, cobduct a, large adveraang
wiiUfqin. tus uuic itaa ihtt wurvui uuncii iruoi uts
organizabon. the can, the mannfy taring facilities, and in fact
eveiythmg alboafbur insfitution is in such a condition as to
warrant a large and aggressive campaign such as we have tort
started.
Not until this time has the industry been in such a
condition as to make it safe to come out wiuj such plain talk
as this, but We believe that the public now knows enough of
the business and realizes the situation, to such an extent, as to
see for itself why the automobile business is no longer aCame
added to our equipment such things as were absolutely neces
sary. In other words we have, from the very beginning,
conducted our business upon a safe and sane basis upoa
economical lines t w r , ... v.';-,.
Our overhead expense does not exceed 5.
We have tried to build the best cars that we possibly
could for the money and still make a fair, legitimate
profit , r " -v::;:;; .';:,':
It was not until this year that we have felt that the
capacity and organized conditions of our business were such
this fact however, there are two or three companies
who are still pursuing the same old circus method
still attempting to fool the public in the hopes that
At the beginning of the 1910 season they found them-,
selves in still worse straits they put a" new frame on the
picture, re-gilted it and held it up to the public gaze once
more a beautiful (?) creation BUT at a SACR1-
CONSUMER FROM s FACTORY" OFFERS, "OUT- but has at last arrived at the stage where if may, with pnpriety.
PI ITS -SOIJ) IN A DAY" AND AUCTION METH. be called, an Industry.
OPS are gradually becoming known toevery one
interested in the purchase of a motor car.
Naw lawftswl In ttmarwl t flisi Rativwl Molirw. Tlws Winn
rlCLU rKlLtu As at the puc flucnUwtwesee on our who the Regal Motor Car Company arc all
mam street every day, only a few of the gulltbk bought-4hc men wh6 have had a long and successful experience m
rest were .cappers and men paid to do Aef shouting. The manufacturing business. They have been engaged in
r - majority ofjhcse cars had to be earned over another , the manuf are of producU where me marsm of profit was so
In the meantime the well established manufacturers small that it was necessary for them to watch every expendi
who had been doing business upon a safe and sane basis Were' ture and proceed with'" txie Outmost : ctntiQflu .This exoerience
pr6ceedbg' slowly ;.ind careWIy. ' They were obhged, of was. of course,.very valuable to mem when they started to , Tn iJTjt
. course, to enters into! competition wi A plans are-why lleI caj best suited to JCr needs
Because of our policy consistently followed we are in a
position today to offer you in the Regal line, practical.
efficient, economical Automobiles at a moderate price
-cars which embody all therefmements arid up-to-date
features which can possibly be incorporated at
the pricesuch a competitive price as only those who
are using up their old material, purchased in It 03 and
1S09, can meet V o
That is why we wanted you; to know , the story of the Auto
mobile industry why we wanted you to become familiar with
the foundation upon, which we have built know what our
cars,::- dui ineir reai vaiue ana meir sirugni xorwara ana max meir poucy snouia , per one or sare ana tMAjz- r
'-ThonesriteatMenrrtheif ' ' '
s;l3f I(L'fMOTORfCARfja Detroit, Michisan
Garage Building, Sixth er'l r!!;cn, Pcrthnd, Orfl
GEOw G. CADVELL, Zzhy Man;tr. '