tiis o::ego:j daily journal, Portland. Monday evening, January 2, mi.
en tii
DOES GOOD I'll!
Vn 7a. II
71
DIME
V
II
UGII
QUERIES
System of Personal letters to
r Prospective Settlers Brings
Splendid Results; Success
ful Men Demand Facts.
Stock -Company Develops
Mirth in Fitch Comedy to
; Fullest Extent.
On or the busiest and most Impor-
nsjerclal club l Its inquiry department
.J. ' V .11
inroUKu 11 prospective kiuwd tmcm
Information on any , subject that will
either bring them or cause them to re
main when they are hre, The 'purpose
of the department is not to" entice peo
ple into the. state under false promises
or illusions, but to disseminate tacts
that wilt give the information seeker
exactly -what he wants, and nothing but
the truth.. The -effectiveness of this
tystem one not followed ty many du
reaus of the kind is shown by the tre
mendous Influx of daslrabl settlers
into Oregon. " ' " "
W. I Crlssey. who has charge of the
Inquiry department under Manager C
C. Chapman, and who had charge of it
under Tom Richardson's management,
says that the volume of work In his de
partment is increasing very rapidly, as
a result of. the persistent publicity cam
jalgn carried on In behalf of the state.
The publicity department of the .club
Is in, charge of Clark H. Williams.
Questions propounded .to the inquiry
department pertain . to almost every
subject under the sun. One man wants
to know how much eggs are worth dur
Ins; the coldest month of the year; an
other would know how much they bring
In summer; others again would know
if It Is possible to get steady work at
once and at what pay.
In. speaking of the character of the
Inquiries that come into his office, Mr.
Crlssey said:
Prosperous Ken Make Inquiries.
'The most distinguishing feature of
I the immense correspondence reaching
Ahe Portland Commercial club is its
substantial character. Almost every
irncr mcnuon. some capnat, mm u
this has been accumulated by the man
on salary, such evidence of thrift cer
tainly points to even greater success in
Oregon, where investment opportunities
are so much greater than In the' older
eastern states, which have in a measure
reached their development.
'There is a distinctly "back to the
land flavor permeating this correspond
ence, too,' and It Is astonishing to read
or the aggressive young fellows in bus
Iness life Who were reared on farms
and who plan having a 'farm of their
own in the very near future. ,.
Back to the &and.
"Naturally, many letters of this kind
would be included In the club's mall
for our advertising has been and Is
unique. It emphasizes the esrrleultural.
livestock and kindred opportunities in
Oregon, with" but incidental mention of
the metropolis. And this policy has been
sustained for a half dosen years and
more, so that its wisdom Is no longer a
experiment.
It would be impossible to satisfac
torily handle many of the most Impor
tant letters directed to the club without
tne help of Portland's business and in
dustrlai interests. Wholesalers are al
ways ready to give suggestions as to
locations over the state which would be
advantageous for the retailer coming
nere- wiw moderate capital; commission
merchants cheerfully compile any data
on prices nald truck ffardenera and
poultry men; manufacturers tell the
wages in their various departments.
Appreciative acknowledgments of desired
Infosjnatlon furnished have been arriv
ing at a tremendous rate lately.
Personal letters Written.
"No matter how trivial the aues'tion.
personal letter in response tells the Iri-
luirer that his communication is renins
Individual attention. Liberal use of
SuJ.day papers and other publications
has been most effective, and 20,000 New
rear s journals are already on their
way to people -who have been interested
ncugh'to send us letters ranging from
two or three lines to double that number
jr pages, within the last few weeks.
''The commercial organizations of the
state were never so active as now. and
all Inquiries of state Import are referred
tto these bodies. The result Is that the
nqulror soon owns a library of Oregon
ir . u u s,f i I . Willi JUOV WAV XtlVtB lllllb
lie and his friends have wanted;
Careful with Advloe.
"The Portland Commercial club does
not give definite advice, but It does
end the moft exhaustive information.
ind then the. recipient makes his own
leclFlon. There has yet to be a case
where the club was accused of misrepresentation.
"On.gon is going to get double the
-ttbple In 1911 that she did in 1910 and
;he record was a good one then. Ore-
ijonlans generally are appreciating the
mportance of welcoming and helping
hts4 newcomers. In many of the small
er cities there are women's auxiliaries
which make it their business to give a
eceptlon at least once a month, where
he new women may become acquainted
with, the older residents and take their
jart in the community life.
I ""Energised harmony was an expres
sion which came out at a recent session
!f;,"the Oregon Development league, and
tor term could more appropriately Indi
cate the work and sentiment 'of the
ntire state." . , ........
AILL PRESENT BILL FOR
NEW WILLAMETTE BRIDGE
The Trl-county Push club, composed
f residents of Yamhill, Clackamas,
nd Marion counties, is working for, a
ridge across the Willamette river at
lutteville. A ' bill Is oontemplated
arly in the session of the legislature.
roviding for" the structure. It is pro
posed by the club that a one mill levy
e made this year for Clackamas. Yam.
ill, Marion, and Washington counties
ov raise half the amount, and another
till be levied for 1912 to complete the
ridge. .-(;?'
Butteviile si ; midway between Ore
on City and Salem, and, there is no
ridge for BO miles alone- this nart of
lie river. .The rural district re being
apidly settled, and conditions warrant
omo means of crossln the river at
his point It is estimated' that the
riQKB can db duh tor 990,000. - The
anUs of the stream are sufficiently
ign at tnis point to auow river trans
artatlen and no lift or. swing span
.juld '6e-fiecesBary, -,
Georgia' Cotton School.
1 Athens," Ga. Jan. J.Tho fourth an
na, session or the .Cotton Sr-hook of
t thePtate ;ollegi-.nf.AgrJculturand
in continue unui January .11. Tne
umber Of farmers who have registered
rine course mis year ;s larger than
tr before. t v :
One of those charming comedles-.that
combine humorand sentiment is "Girls,"
which opened a week's engagement last
night at the. Baker theatre. The capable
stock company which Manager Baker
has been fortunate enough to gather
certainly had the "slgnT on the audi
ence, not me aboriginal, but tne 8. K. U
v As every one knows, or should know
by this time, "Girls" is webbed about
a man hating trio of maids who form
a league the object of which is to wage
eternal, warfare against all things mas
cullne. . Of coarse the league lasts just
as long as no man proposes to any of
the fierce haters. , But It serves to adver
tise them admirably and each succumbs
at tne first. attack of te genus homo,
armed with a question and a diamond.
The first and last scenes open in a
studjo-pf .one .room', where , the three
live on .tHe scant earnings of free
lancers in the realm of art and letters.
Much of the fun of the piece Is made
out Of the situations that arise from
the vicissitudes , to which the studio
dwellers are put and is heightened when
the young man about town seeks sanc
tuary In 'their apartment at midnight
after. ; being pursued by a jealous hus
band and walking a plank between two
windows high above the street to make
his escape.
Thurston Hall provider most of the
comedy in the part of Edgar Holt the
man. : His portrayal of the girl conquer
ing dilettante is the equal of' any ever
seen here, either in stock or on the road.
Miss Brenda Fowler, as- Pamela Gor
don,' leader of the league, divided most
of the applause of the audience with
Mr. Hall. She was ably assisted by
Miss Beatrice Nichols, who gave an in
souciant delineation of the part of vio
let Lansdowne. Lillian Andrews was
responsible for more than one case of
hysterics. Her laughable makeup of an
old maid crazy to be proposed to and
her droll antics kept her audience bub
bling with mirth.
waiter Renfort Was certainly a tough
messenger boy. If there have eer been
tougher looking ones on the stage they
haven't been sen in Portland, Borne
of the -company might memorise their
lines a little better, "but outside of an
occasional slip the dialogue was smooth
and ebullient
- -.
Every Man's Suit, Overcoat, Raincoat, Marked Down
Every Boys1 Suit, Overcoat; Raincoat,, Marked Down
O This I One of Uie Very Fr GENUINE CLEARANCE SALES in Town V
OTienYou See It in Our Ad It's So
$10 MEN'S SUITS now. . . .$7.85 $10 OVERCOATS now. . . .$7.85
$15 MEN'S SUm now. . . $1135 $15 OVERCOATS now. . .$1.85'
These Suits Are the Equal of Any.. These Overcoats Are the Equal of
C $20 Suit of Other Stores. Any $20 OvercoaU in Town.
$20 MEN'S SUiTS now. ..$14.35 $20 OVERCOATS now. . .$14.35
$25 MEN'S SUITS now. . .$17;85 ' $25 OVERCOATS now. . . $185
$2.50 BOYS' SUITS how.. $1.85
$2.95 BOYS' SUITS now; .$2.15
$3.45 BOYS' SUITS now. .$2.65
$395 BOYS' SUITS now.$2.95
$5.00 BOYS' SUITS now. .$3.95
$6.60 BOYS' SUITS now. .$4.50
$1.50 PANTS now $1.15
$2.00 PANTS now... . ... .$1.45 ;
$2.50 PANTS now. ..... $1.95
$3.00 PAIRS' now . . , , , . $2.25
$3.50 pants now. ; . . i :, :$i65
$4.00 PANTS now. ..... . .$3.25
TO MAKE A LONG STORY SHORT-
icle m
Our
Store
CONCILIATION VOYAGE
OF FLEET TO GERMANY
(United PreM Letted Wirt.)
Washington, Jan. 8. Because- it is
deemed wise not to ruffle Germany, the
navy department Is planning to send the
ships of the Atlantic fleet to German
porta on a special cruise next summer.
Adverse criticism when the vessels were
previously in European waters and
touched other ports but failed it) visit
Germany, Is said to be the reason for
the proposed cruise.
Grants Pass Vote "Wei."
fSpcclnl Dtipvtrb to The Journal.)
Grants Pass, Or- Jan. 2. The elec
tion held Saturday under home rule
was closely contested and a large vote
was cast on the question: "Shall the
city council be authorized to license sa
loons?" There was 49 majority for a
"wet" town. Probably action will be
brought to test the constitutionality of
the home rule bill, as Josephine county
voted dry at the last general election.
Except a few contract items, is cut in price, and the reductions are decided
and sharp. You cannot afford to go elsewhere to make your purchases.
Try any of our five stores.
3d and OAK
1st and YAMHILL
1st and MORRISON
, 2d and MORRISON
89 THIRD
I
High Grade Commercial
and Electric Signs.
Sast 7th and East Everett sts.
Phones East 1111 1 B-3334.
Li
ipman-w oire
If e & C
o.
January Clearance Sale
Starts Tuesday Morning, January 3d
Full Details of Which Appeared in the Sunday Papers
Inasmuch as every store m Portland will bid for your patronage, you may expect to be
deluged with pagesupon pages of advertising, claiming all manner of reductions, wonderful bar
gains and unequaled assortments.
Newspaper advertising when judiciously used js the best medium for any store to convey news
of interest to its patrons and the public.
Throughout the United States the more conservative firms are using the simplest form of ad
vertising, announcements which carry with them plain statements of factsAUTHENTIC AND
RELIABLE Ihe truth. t .
Many people have become so accustomed to seeing special sales advertised day in and day
out throughout the year that they hesitate to purchase merchandise at regular prices. On the
other hand, Women who have investigated and have examined, either by purchase or qjUry, have
found the bulk of these sales to be false, entirely the, product of a clever advertising man's ability
to juggle words into flowery sentences, in which fictitious values are used to inveigle the public
into buying. ,
. , We have eliminated that word "Value" forever from our advertisements. It has been so ILL
USED and ABUSED, so MALIGNED, that today it means ABSOLUTELY NOTHING.
Have you ever taken the time to examine your purchases made at these special sales? Have
you ever compared them in quality and price with those of reputable houses sold at regular? We
have. We employ shoppers to attend every sale held in Portland of any note. We make pur
chases to convince ourselves that the day of sensational advertising and false, statements must
soon cease. There is an old saying, "You can fool some of the people all of the time, and all the
people some pf the time, hut not all of the.people all the time." For instance, a few weeks ago
there was a widely advertised sale of ladies vests at 14e; the value quoted was 25c. These vests
were never worth and never sold lor more than 15c. Yet, throngs of people were buying them as
bargains. ''..'.'' :' ' . '
. In our store this wpuld.have beenjmpbssible, for on every saje held here you find two tickets,
the original' ticket and the sale ticket" It is very easy for you to calculate the saving. The two
ticket system costs us about eight thousand dollars a year in extra help. Yet it has been found
economical by all the reputable houses who use this system. It does more to build up the integrity
and honesty of a firm than twenty pages of advertising every day. " v- '
' In our January Sale we offer this year inducements. in every department throughout the house.
Sales of merchandise that has' been bought expressly for our January clearance. Reductions will
betyery marked, offering to our customers the oppor
cnanaise oi mem acme smallest prices ot tne year, snouicr any purcnase not be. satisiactory,
YOUR MONEY BACK That's the easiest thing we do. '
iltMhsesssssiisy'l3tlMl
y 0 V
Mf 360-70 Ea?IJ1ssbisonJt. , v
Mw THREE STORES Portland, St Johns, Vancouver V
gJjpf MAIN STORE East Morrison, East Third and Belmont
fi mt TJfS rZAi Jii o tJ9 f y Fi WL I
it---
ft' , -tv
It wt;)
Vic
Tonight 7:30 to W o' Clock
Good Musk and a Good Time Come
$155 in P
Rway
rzes Qiven
Everyone Who Signs the Cards Has a Chance
Everyone Who Comes Will Have a Good Time
TOMORROW
BEGINS OUR ANNUAL
;rVH JHs ft Hh
p llecS Sag
o l. f t - ! -1
1 -
ce mm.
With the Greatest Bargains Ever Offered in Portland
Here Is a Sample of the Hundreds pf Bargains
$27.50 Dinner Set $12.50
100 Piece Dinner Seti Pekln Blue and Inlaid Gold, Imported