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10 TRUCK
'V
ITOSAL
Think That Moonlight Merry
- Making Goes With a Job
. That Is Mostly Hard Work
Instead of Pleasures. ; ..
"The Joy" ride has become a national
Institution,, ald el G. Johnson, man
ager of the Howard Automobile com
pany in Portland. "It has become so
popular and so alluring .that- I brieve
- that neatly every-man Jn tfie world,' who
hasn't enough money. 'to,- buy or nerve
to stal a car-wants to become ar! auto
mobile salesman, because he thlnles.tha
moonlight tea party roes with the Job,."
: Ac manager of the Portland Bulck
ago.vy, recently taken "over by the How
ard company, Mr. Johnson knows where
of he speaks. ' .'
, "I wouldn't say that" the country "Is
auto mad," he continued, "for that would
be going too far. But the country is In
terested in the auto, and naturally ev
eryone wants a machine. (Salesmen
working in All branches of the selling
line have neon bombarding me with ap
p'lcattons. When their reasons for want
ing tu enter the auto selling business
are boild -down, you will find- that lour
out of five are lured by the prospect of
.. the joy ride.
"When we discover that a man wants
to 'get into the business of selling
autrV because be believes he will be
given a car m wnicn: ne may wmsk
about the country with his 'lady friend,'
on the, .front , seat . wtth him, and his
secondstory back' "roommate and his
second : story 1 back - roommate's . lady
friend' tn the tonneau, we tell him' to
go back to the pick, and shovel. Joy
riders don't' make good automobile
salesmen. " i- .
Child's Xlayt Kerer.
"In the . first place, It isn't child's
play, this thing of selling a piece of ma
chinery for $4000 or $8000 or S0v It is
mighty-hard work, and the young man
who goes out. on the 'mornlg after the
night before and tries to put ;' a car
through its paces has about as much
chance os a farm wagon In a Vanderbilt
cup race.' If you want to sell automo
biles you'll have to, wear a . clear head
on your shoulders, and you'll have to
wear it well at that.- : ,;
' "To be a good automobile salesman
you must-be a man who can go any
where and talk about anything at any
time with anybody, - In the first place,
you have to know your car1 bettes than
, the other salesman knows his . car and
knows your car. you must know .why
, and how your own car excels all oth-"
ers. You must know how to read hu
man nature and not sell tpO hard.' I
mean you murt know when to quit sell
ing So many salesmen lose sales by
overselling. ; - , , ,,
- "The successful automobile salesman
is different from all other salesmen, He
mustTtress so that when he walks into
your office you "will ; hot : know,, until
ne neeiares nimseir, whether he's there
to buy out 'your business or slip you a
cherk for a fortune. He must be well
read and must be able to talk well and
intelligently. . He must, above-ail -ether
things, have common sense, for common
sense has sold a lot. of "automobiles. , t
Technic Knowledge Valuable. ,
"Then, too; the salesman must know
the car he sells from top to bottom.
He must know it in all its technical
details, and he must know how to talk
technically of its details, although only
once in a hundred times. If Bill Jones
decides that he wants an automobile o
he can ds4v to town when he Wants to,
the salesman will not make much of
a hit if he talks of the differential,
which to Bill may main a-spoke tn a
whrel on the . southwest corner of . the
machine. But his next customer may
be a man who owns another make of
car, He decides he'll take a 'chance at
another style, and so the, salesman for
a rival agency . tackles Mm. What
chance has a salesman Who doesn't know
the working details of his own car with
such a man? ;
"Some men have a natural aptitude
for mechanics, and the salesman, recog
nizing this from their conversation,
muKt know about what branch of me
chanics to talk. Usually it is the car
that best pleases the wife that the man
buy. So the salesman must know how
to show off hia car to the best advan
tage, for a woman will leave the work
ing parts for her husband's approval,
but considers the beauty, and attrac
tiveness of the car herself, v. V
"There are a thousand things an au
tomobile talesman has to know and has
to do. It may be hard enough for a
man to sell another a bar of soap or a
safety razor for $5, but it is more diffi
cult to ta;e a few thousand dollars out
of bis pocketespecially- when about
. 100 other salesmen are trying' to do the
same thing at the same time, -
"These, are sorntf of the reasons why
the soap salesman, and the meat sales
man, and the fellow who has been so
liciting orders about the city, don't get
on well In the automobile selling llne
they forget - that- they rare wqrklng, for
a lot of. money on each sale. And there
are 10,000 salesmen and others trying
to get into the game." i
Among outatde dealers that calledon
ino unirea Auto .company ( last week
were J. S. Lyons, agent ror the" Max
well at Coqullle, and W. B. Sleddoh, matj-
ger of the Tip-Top Automobile com
pany, Hood River (Or.) agent for the
Maxwell. '. - ' .., ;". , , ,
"Residents of the coast counties lire
fast taking up the automobile," aaid- Mr
Lyons. "Our citizens take interest In
the movements for better roads, and as
AresuTt many become "automobile en-
tnusiasts." . .-
"Hood River," said Mr. Sleddon,
"awakened long ago to the advantages
of the automobile.' I do not know of the
r-flon in the northwest where greater
lntjntst is taken In machine a We are
bn,v!rT f.vr the Prrt4ffn(f-TIood River
; i .i....: ..'..tie if.ai wrmn finished it
will be or.e of the most popular high
wav in tr state."
ir..ai v.'jint Ads brinff results.
BEAl
UAGIS
visit mm
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Rambler Slxty-fouc,, 1911.
DEALERS OF CITY
Representatives of Manufac
"iurers Knock' Plans to Hold
Annual Exhibition, in Spite
of Past Successes.
tortland will not have an automobile
ehow this- year.- s At a regular, monthly
meeung of their , association Mondaj
night, Portland, auto dealers finally de
cided not to attempt an exhibition until
an auc.iorium or some such like struc
ture had been , built in Portland,
i The decision of the ; dealers, ; upon
Whom rests the burden of the show, was
finals Borne opposition was made to the'
movement to do away with the annual
shdw, but It was yoted jdown. Dealers
generally were In favor of doing away
with the show until such a time as a
suitable place for It was built.
Cars Endangered. '
v "Dealers falter at the prospect of
having $50,000 worth of cars hauled
into the Armory by a block and tackle,
as was done with my ars last year,"
said H. L.' Keats. "Until such time 'as
a suitable "show place Is built we will
not bold a show in Portlands , .
San - Francisco dealers have decided
not to hold a show, this year, .Los An
geles autolsts are preparing to do the
same as Inst year and hold their ex
hibit .undera bir tent, a block Square.
. The association of dealers Is In a po
sition to say whether Mr not there will
be an auto show this year, as It has in
its membership every automobile repre
sentative In Portland but one. The
dealers were the men who put. up the
money for the shows, and who furnished
the attractions. Automobile dealers last
year objected to risking their displays,
worthy thousads of dollars, to the - ec-
ta,ckle, used to hoist the machines into
the armory. ., . ...
Shows 8uoeessfnL
The decision of the dealers was made
In spite o,f the fact that Portland's auto
shows have been successful. The only
reason the men behind the , aaenciea
gave is that they had noplaoe to show.
They pointed out the fact that three
years ago not .many makes of cars were
represented in Portland, but that since
that time more than, 25 new .makes of
machines have been put on the market.
At the last aijto how held at the Ar
mory last year several dealers Were un
able to show their cars because of lack
of floor space. -During the past year
hew "lines" have been brought into
Portland;- Dealer saaythat another
show in the Armory would work hard-
snip on many of them, who would not h
able to show their care.- )
"Without a great deal of dlscussjdn
we "came to the decision that it would
be better not. to hold a show this yeaf,"
said Mr. Keats. "We came to thlsVje
clsion In face of the fact that previous
shows have been successful. With pres
ent facilities I believe that It will be
impossible for us to hold a show In
Portland until such time as a suitable
building la erected." -
Ths H. L. Keats Auto company has
received Its first shipment of 1911 model
Pope-Hartford Cars, which, according to
the makers, are vastly Improved over
the machines turned out In the peat . A
six cylinder carls being put on the
market -for 1911 by the Pope-Hartford
firm. The ears are being-displayed at
the Keats garage. Seventh and Burnslde
streets. - :-f;;-i ';' t---
-According. to preliminary notice sent
out Jay -the Pope .Manufacturing 'com
pany, the motors of the new cars are
Increased In power, size and efficiency.
They are. now 'rated at 10 horsepower.
The cars are equipped with an Improved
and almpllfted, system of timing gears,
have an-increased- wheel: base with the
frame arched at the rear wheels. Among
other Improvements are new styles, of
springs.- TJie equipment has been im
proved and enlarged,;-. The 19H models,
built along straight lines, are made in
many different styles.
v- - ' , ' ' T' '
FIRST SHIPMENT OF ' '
1911 MAXWELL GOES FAST
The first shipment of 1911 Maxwells
was received by the United Auto com.
pany, agents for the machine, last w.k
and three cars were disposed of before
the week was out ' Cars were sold to
Dr. A. Bertschenger, Dr. C., D. "Rodine
ana u-n somers.
Shipments of Columbia machin
laBont. and Sampson trucks, will arrlv
in rortia,na withiff a few days.
Chicago amateur football' league has
v i elevens enronea
1W.ISM,
POPE-HARTFORD
- i: ' i , y$
X'-"ft M'r' -v..' Vi.i,'l?.e"':s '; f i .:.-- .-:: !
- ( "'i v J J I
NEW TAXES HIT '
BRITISH OWNERS
Horsepower Is Basis of New
System of Assessment in :
England. ' -
London,' s Oat t 'fhe close of
the reign of the high power auto
mobile In England la -at Aand,", said
a prominent sportsman in i talking of
the prdbable effect of the new auto
mobile taxes, which became effective
on September 1 last, whereby 1 licenses
for the-first time now are issued on
a basis-"of : horsepower units. . Large
and powerful cars. It is held will be
much too expensiyeln the- futureoiLL'!
persons of ordinary means to maintain,
and already the trade journals blossom
with sdvertisements offerinar automoyl
biles of this type at bargain counter I
prices. . .: . ,-- .
The scale of annual- license taxes
under this, new system Is as follows:
Motorcycle or trlcyole, .any . hprse-
power, $5. 'v - ..
Motor car not exceedlna six and lone
half horsepoJwer. $10.60. J 1
Motor car exceedinr six and one-half.
but not exceeding 12 horsepower, $16.76.
Motor car exceeding 12, but not ex
ceeding H horsepower, $91.
Motor car exceeding 18, 'but not ex
ceeding 26 horsepower, f S1.50. '
i Motor car exceeding 26, but not ex
ceeding 33 horsepower. $42.
Motor-car-exceeding" 83, "but not ex
ceeding 40 horsepower, $52.60.
Motor car exceeding 40, but not ex
ceedlng 60 horsepower. $106.
Motor car exoeedMg 60 horsepower.
$210. " " . - '
The old scale proviued for a tax of
$10.60 on an automobile not exceeding
one tonkin weight; the tax being 121 In
tne case of a car of more than one and
not exceeding two tons. The new scale
is a: hard blow to automobllists, espe
cially those with inclination to handle
the wheel of the once popular semi
racing car. Already demands for auto.
mobiles of :.-20-iiorsepower practically
nave ceasea, tnose or less man 15 horse,
power being most popular.-
Stops ' at Wenatchee on Last
lleg of Long Trip Up
. . the Coasts ; .
. , Wenatchee. Wash., Oct, 8. On the last
leg of a trip to mark ou roads in Cal
ifornia, Oregon and parts of Idaho and
Washington for automobile tourists, C.
M. Emery and hia mechanlo arrived fn
Wenatchee Monday and after spending
the day and night here proceeded to
Seattle. Wenatchee Is on the, route out
lined for' those travelers ' that wish to
see. the Inland cduntyr on a journey be
tween the southern and, northern cities
of the Pacific coast. : It will be one of
the objective points of many automobile
excursionists, for nearly all such parties
will take the ocean beach thoroughfare
one way and the inland route the other.
Mr. EmerS duties are to outline the
roadsgatherlnformatloa. as . tothatf
distance and condition, and publish tn a
booklet the facts In the form of maps
and descriptions. - He works under the
authority- of ' the . automobile club of
southern California, San Francisco Motor
club,: the Portland Automobile Club and
the Washington State Automobile club.
mntv,. w- . .w-
months ago and has spent the time since
then in selecting an Inland trunk road
through California, Oregon and Wash
ington. -At Spokane ne routed seven
thoroughfares into the scenic parts of
EMERY FINISHING
HIS ROUTE WORK
Demonstrator 1911 MoUne at the East Side
western' Idaho. He came here by way
of Waterville. He will go by way of
Snoqualmle Pass to Seattle and thence
to Portland.
.. In discussing the nature of his work
he said 'the inland communities have
poorer roads, than the coast towns and
cities. .
: "Automobile trips between .'distant
points," he said, "have become a pop
ular pastime. These excursion parties
In starttng froic" either Los Angeles or
Seattle -usually ..follow the coast, but
none want to traverse the same road
home. Because there has never neen
an outlined Inland route, the . travelers,
after making the coast trip, have been
accustomed to ship their automobiles by
steamship to their starting point' It Is
the demand . for maps and 4 description
of the Inland route, that has occasioned
my trip."- - ' '' . ,
James B. Sullivan of the Amateur
Athletic - union say's the , organisation
will keep a close eye on basketball this
season. He Intends to make trouble for
teams belonging to clubs that do not
play registered teams. Instead of nut
ting a ban on the players the union will
drop the club for not making Its players
Mp t0 th rules of the association.
m,wm' ii
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M. & W. Nobby Tires. Best for Wet Weather
BALL0U '& WRIGHT
86 SIXTH
fir -.-& Tv.-V V
PORTLAND MOOR CAR CO.
. " SlXtEENTH AND AUTOMOBILE ROW
Demonstration ; by Appointment - Phone Main 2583
if
0O5-7
A
. rK - a.i ci..t.
& Hardware- niAMnW tippq 5
dealers UlAitlUINL) I IKbS Re-treadiai
Motors iVow Being Used in
Railway Construction Work
in Northwest.
Automobiles have entered into a new
line xjf1 work' in the northwest. They
are now being -used 1n the construction
of railways, taking the place of horses.
The MH Hood Railway company last
week bought two-White gasoline trucks,
which will be used to haul supplies from
Boring station to the power house,, a
Auto company.
stiff uphill climb.' So far as dealers
have been able to learn It is the first
time in the history of the northwest that
motor trucks have been used In railway
building, and dealers make the prophesy
that, before long the old dump wagons,
so long- Identified wun railway construe
tlon work, will be superceded by motors.
The ; Fletcher s Transfer company
bought a five ton White truck last week.
It will be used for city delivery work.
L'ABBE AND FAMILY '
V , PLOUGH TO EUGENE
Although roads to Eugene are not by
any means, impaasafcle tbey are pot. in
the best of condition, according to a re
port made to Portland motorists by C
Henri L' Abbe, who returned last week
from the Oregon city. . He' made the
trip . in , his ; Maxwell car. accompanied
by his mother and family. '
Two days were consumed on the .trip
from Portland to Eugene. No attempt
was made to make a fast run. The
roads were in a state, expressed as
"'fairly ; good" by Mr. L'Abbe. The
rains softened them to such an extent
that touring was not difficult, but
somewhat tedious.
' We are showing a
.full line 'of 'latest'
. designs of .',
GOATS
Exclusive,', -Classy
-Styles for Men and
- W o m e n Priced -
$8.50 to $25
CAPS All the Nobby ,'
. Patterns
GLOVES For Driving,
Both Long and Short.
; ' Auto Supplies of All Kinds
STREET.
Auburn :Motor Car Co,
Burnsfd Street
7339 . Main 2674 .
c. 171 n n ar
. r: : t
X
Belmore, MacDougall, Moores Co.
AUTO REPAIRING AND REBUILDING - GLASS FRONTS A SPECIALTY
, QAKAGX, COUJTXa IBYXSTESITTH AST) sUEB.
Croxton-Keetori " ' Marmon
; HOLLENBECK MOTOR CAR CO., Distributers
. v ' Agcnto for Excelsior Motor Cycle. - ,
FIRST-CLASS 'REPAIR SHOP IN CONNECTION, ,:
86 TENTH ST. , ' -, MARSHALL 1915. A-1911
Gr
UvvC tWftlW
Sixteenth
EAST SIDE AUTO CO.
Kada Offlos Holliday sad TXalon Arsaussj . Branch Offlos, 831 Aids sttrsst
jmmss ssst see
SISTRZBUT0B3
Motrsra
KNOX
Vulcanizing A Retreading- R. E.
LIGHT YOUR
CAR WITH
filRSnNr Sfnrno-A Ratfprv
..w,-,., .my, j
Electricity
H ESSj& O'BRlENi Inc
AUTOMOBILE MACHINISTS Cor. Union Avenue
AUTOS REBUILT, PAINTED, and East Davis St.
. FOR HIRE PHONE EAST 78
SMITH-CL E V L A N D CO' DISTRIBUTORS
S. W. COR. SEVENTH AND COUCH STS.
Menzies-DuBois Auto Co.
V. ifn , IllSn II II
.Immaduts Salivary -:- '
PhonssA-3881, Main 4880 :. . : Bsvsnth and Savla Streets
Moline Thomas Flyer
531 ALDER STREET
, Main 2400 . A 1835
Knox Premier
Maxwell ,
Columbia
Sampson Trucks
NEATE & MCCARTHY, Jnc.
P : R !! FRAYER-MILLER TRUCKS
JLCZ0BCJ2ile OAKLAND AND EVERITT
- MAIN 6374, A-75771 - ' f,
'' -694 Washington ' Street, Corner of King
j SrA- U
688 Washington Street ,
M and - VV-
NOBBY TRBAD
PREVENTS Skidding
i and Wears Longer
Ball ou Ez WrigHt
. Auto feuppHes, Bicycles and Motor Cycles
86 Sixth Street, Portland "
Marion
and Alder
TH0211S TX.TXB '
TIRES
BL0DGETT, 510 Alder 5L Main 70D5
"It's All in Ihc Tlrc"
West Coast Supply Co.
326 Burnslde St.
Economical. Safe and " Couvsnlent"
Battery, Recharging and Repairing.
Magneto Repairing Quick , Service. .
rnrnnnnv 833 and S37 Aldsr Et.
wun..v Fbonst Marshall 1753,
mm-.
:7
Uln 4337 FS02TES A-71T1
f formerly Haorwell Agency)
" (rormerty Uaxwsll Agency) .'
Beventssnth and Aider Streets
Auto Co.
Salesroom , and ')
Clfices, FIFTH 4
and GLISAN 5ISL
, Gasoline, Electric I
I9th and Aldtr Sfs., Portland
- PHOHB KAIW 1853 - -
308 First Avenue So., Seattle i
JOHN DEERE PLOW
Blctrtbntors for ths northwest'
, Telephone Main 2267 j
. I!
il.