THE- OREGON SUNDAY JOURNAL, PORTLAND, SUNDAY MORNING, NOVEMBER 1. 1008.
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No line of business in any large city ever experienced such a complete revolution m the short period of one year, as has the Jf UKNll UKb iJU2iNH.&b 1JM j?ukil,anu. une year ago our big new
:" building'at Grand Avenue and East Stark street was not complet e, and West Side, Dealers were having everything their own way. You had the option of paying one of the Big Price Boys "much too x
much" for Furniture or. of paying one of the others a "heap too much." This had been the situation for a long time and every home was teeling the big tax. I he people protested in vain andfelt help-
less. ;They were ripe for revolt and whenwe opened the first first-doss low-priced Furniture House Portland had had, :theyr welcomed bur Advent with an unheard otenthusiasm. - v From the comple
tion of our store--January 15 our business began to grow by leaps and bounds, from month to monthTtmSU now WE. ARE ONE OF THE REAL BIG FURNITURE HOUSES OF. PORTLAND
. ; ding 'half as much'business'each month "as we had anticipated for the whole of the first year,, and more. business' than many large firms that have been in business 15 and 20 years. When we entered
the field with Furniture marked lower than it had ever been priced in Portland, West Side dealers insisted that -we would; fail .in'-- few months, but they did not then understand that WE rWERE
GETTING t SUFFICIENT RENT FROM HALF OUR BUILDINGTO PAY INTEREST AND TAXES ON' THE WHOLE INVESTMENT, WHICH i GIVES , US-RENT v FREE
STORE SPACE THAT, COSTS THEM OVER $1,000 A MONTH. When the Big JtentBoys learned this fact, the shock was s o great that ithey have not yet4 recovered. They hav4 kicked,
-blulted, scratcneoyana Dit at us repeateaiy always coming on secona dcsi, ana anoraing us mucn ampsemcni ana more dusuicss. economic aavanxagc puxs us jn a wass enureiy:Dyourseives.
of homes have been furnished much more elaborately than they had dreamed
We Have Actually Saved Portland Furniture Buyers $25,000 This.Yeaf
ieiCSiipit!
It is fortunate for us that we were able to sell furniture , so much cheaper and still make as much money as bmers, and it was also exceedingly fortunate for the Public! Hundreds. and hundreds
ned of, because at OUR NO-RENT PRICES the people could afford so much better furniture than thejr had been fbuymg.
I P' 'S '
B - ...i
Big Dresser and Chiffon
ier Specials
We '. have N iust received -two carloads of
Dressers and Chiffoniers, which we wish to
ut on sample, and need the space occupied
y samples of three other lines, all of which
are sold except the samples: ' These we will
sell at cost. This large, handsome Oak
Dresser'will go to some fortunate buyer at
813.50, the price of an imitation oak.
Other Oak Dressers at S9.00 andll.OO,
' and one large full quartered oak at 319.00
which would cost you $30.00 at . many Other
stores. -
CHIfFONIERS
' $ 7.50 Golden Oak. M S5.00
$12.00 Golden Oak. ,
$17.00 Golden Oak . . .
$19.00 Golden Oak.
$20.00 Tuna Iahogany.
.SS.90
...S1S.75
.....f.;. 914.25.
l fMf.uu 1 x uud xiianugau.. ......... . ipAt.vv
1 $25.25 Quartered Oak .$19.00
kitchen Cabints .
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feiWw ixi 'il '""lM
I
Last week we specialed this
well-known Kitchen Cabinet at
S5.50. Some of our friends
could not get in, so we decided
to sell 12 more at the same
price. ft You. will need to come
early, to "get in" on this i ex
traordinary bargain.
We j have just received a large ship
ment of
Moms
Chairs
Bought at such a price as to give the
public some rare bargains. See our win
dow display. " -
$12 -$15
You can buy Morris Chairs that you will
consider worth $20.00 and $25.00.
Mrs. Potts' . Sad Irons at 85c Per Set
Did you ever buy a set of Mrs. Potts' Sad Irons for less than
$1.25 ? If so, you got a bargain ; jf not, you are going to enjoy
that privilege. This week we will sell one set to each person
nel delivered at a special price of ' -
S. '
Extra Special, on
.-..;.V . '.'V.
mm
m w -
9x12 Brussels - Rugs, mitered corners ... . . ,-t , , . '. .". $T95 .
9x12 all-wool Ingrain Rugs'. .V. .V. . .. ... . ; .7.95
9x12 Pro-Brussels all-wool Rugs. . V. . . i , ... .$8.95
9x12 sbrnere Rugs ; loot like Body) Brussels ; 'use; both sides :
special. ... ........ . ......... .........'. ... . $11.00
velvet Kugs, fxj'incnes,. y. . .......... . . . . . .
ELECTION N0TIGE
Associated Press Bulletins Giving
Election Returns will be furnished
East Siders Tuesday Night at Mor
rison and Grand Avenue by
the Business Men s
iiii Brass
The price at which we-will;seH yoa.a
handsome Brass ' Bed-' this week-: 'will'-
convince you' that! Voa'ckn weU affoTd' - 'di :
what you have- considered . too- much "'SSSSiS
of a luxury to buy. , Brass Beds that;
you have priced at $50.00 will go at
$35.00 i this , week. -- Bedst that f sell i
regularly; at $3.50 , else 0 1. ' A jfl'51
where will go at; . . . . . . . . ADUU
OTHERS STiLLi '5
COME IN LAND SEE THEM ;
MANY, MANY THANKS ,
We desire to thank the public most cordially for their-enthusiastic
and continued support. During September 'our sales
were so very large that we hardly hoped to equal the sum in Octo--ber.
However, wc again ran ahead of ourselves, setting another,
high-water mark. -To say that we appreciate the confidence which
the great buying public has bestowed upon us is putting it very
mildly and we shall continually strive to merit same. ;hv';,vv
TLETHONE' ORDERS not1 taken on specials. TERMS
CASH. ONLY-ONE of EACH ARTICLE to each person.'
W. L Motgan Geo. T. Atchley A S. R Morgan
CORNER
E STRK;
jcccBcn"nncr?r
616585
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Silil
; '; 4 fXxtimt - from dionUi bIaf Alatrltoatod fey.th rMt Bid Biuiasa Ka'i dub.)
THAT. 85 per cent of Portland's new houses are being built on the East Side?
' THAT a merchant's expense of doing business determines his selling price?
'THAT East Side Merchants, by xeaspn of lowxenti and light expenses, save
theirjnistomersfroml5to25percent?TV , " . s
THAT West Side people recognize the advantage of trading on the East Side,
:, y:!- and that they are actually spending thousands of dollars annually on
' ; the East Side? . " .. - f ( -
THAT increasing. Eat Side trade means larger stocks of merchandise, more .
' civicimprovements," better property values and a Greater Portland? '