THE OREGON . SUNDAY JOURNAL, PORTLAND, SUNDAY v MORNING, 1 MAY. 3. 1808.
13
A Sad: Gfooniy
WmS& ; .. U Hopeful, Joyous ffc-
'"ioiirfis J?"?0000
I I " II njj .p OOonncK
r.I - 1 1 : B nn4
e o rurni
Buyers
to Furniture Dealers
High Price & Sons
Are victims of exacting conditions not greed. ;
BIG RENT is their misfortune, not their, fault, and
they SHOULD NOT BE COMDEMNED. ; ? "
They would sell cheaper if expenses 'permitted it, but
you should neither ask nor expect them to meet OUR
NORENT PRICES it would bankrupt them.
West Side dealers must continue selling at a high
figure and depend upon those for customers whc are
indifferent to prices who care not for money or,
those who have no yet learned that WE HAVE
REVOLUTIONIZED FURNITURE PRICES IN
PORTLAND.
"And the way our BUSINESS HAS DOUBLED
AND TREBLED, requiring us to Continually
; crease our. working forces, while others were reduc-
- mg peirs, proves tnat our message was immediately
V heard arid that the public has shown its gratitude for
i being liberated from the bondage of the high prices.
No new f umiturehousein Portland's history ever
met. with the wonderful, immediate success that has
crowned our efforts and for the reason that no one
fias been so fortunately situated, fromah economic
standpoint ,
WE HAD THE REAL MESSAGE. WE DELIV
ERED THE REAL GOODS.. SUCCESS .WAS IN
EVITABLE. . '
Others Pay Rent,We Collect Rent oiiiiur Own life
After erecting a large four-story building on the east side and occupying one half with a FlRST-CLASS'FUflNITURE STORE, and after renting the other half for enough to cover interest and
taxes on the entire investment, weput the above pertinent and pointed question squarely to the people. They had been accustomed to hearing merchants put up a "big'holler" arid make asser
tions,, so we wanted THEM to answer our question. Their answer was quick,' decisive and correct. Their exultation atfinding high-grade furniture cheaper "than shoddy, inferior roods eW
i where was teflualled only by the CONSTERNATION OF WEST SIDE DEALERS-at the big loss of trade.
T ho Can Sell ieXheanest?
, fEvtrjEmraericb Feathery ITOojrj
c- ' '"hMattachadjthtf
, Emmericfii
Guarantee Certificate
1 pillow to be filled with fMthert which
are thoroughly cared, cleansed, odorless,
'sad purified. Insures the parchtserl
entire p(tiowjutlaction,roney,rej
foadedi ; " ,
pedal WNk St $30 a Talf
Thla apeclal it aucb a pillow ae hae
cost you SS.00 elsewhere. We Also
offer at 12.36 a pair ths finest pU-
Combination
Writing Desk
lllj 1111
The Combination Writing
Desk solves the roora-savlnr
problem. Bealdea to have
your book and writing deak
toiretber li ao convenient
We nave some banflaome quar
tered oak combination oaaea oa
paetal aale thla weak S13.T5
Steel Ranges at Cook
Stove Prices
2
ft
1
High-Class Furniture Now Within Reach of All
.u As furhiture soared higher and higher in Portland the people had to gradually lower thei? standard of house furnishings. We tmt the'ax ts)
the high price tree and brought it down. At our ,no rent pricei slender purses can afford as high class furniture as is pictured on this fallen tree.
Special Bargains in Tables, Buffets, Dressers and Chiffoniers
We have so much new furniture arriving that we are badly crowded and must
quartered oak Dresser; $10.75 takes a large royal oak or white maple Dfcuer; fine
at 20 per cent reduction. , . '
clear out large quantities this week. $16 wall bur fine -large
quartered oak Chiffoniers at $16.75; 12 styles of fine Buffets
Whit ctn.be more beautiful in youx home than an elegant Parlor Set?
At our no-rent prices you can secure one 25 per cent lower than you
figured on; besides we have a special sale on -parlor furniture this week,
20 per cent below our regular price and you can' secure three handsome
pieces for.H4. Others in proportion.
PMmm
s ( . t iVf. JKvVai car era
Our No-Rent 'Prlcea en Steel Rangea
hava made Baalera Hot. They have
aald wa had to give away rood to
f:et euatomera. Of courie, from
hair atandpolnt It aeemad like aiv
inf thera away.
who aver heard of any other house
selling a larae -hole Steel Range
(exactly Ilka cut), 18x0 Inch oven,
at $38 as we have been doing-. Oth
ers aak 40, "M-A'a" price ....825
.Reed Rocker
'' Reed Rockera. and
- Porch Furniture are
now aeaeonable, and
; we hava a fine aa
: aortment on aale thla
week. You will aave
money -by. aeelnc
Ladies' Desk
Das Attracted Wide
Spread Attention
'And ' the number of Rock-
sold has astonished us.
We have put hundreds of
homes at ease. ? , Did you get
one? Our. rocker prices have
been the talk of the town.
Our' nevr' spring stock con
tains some of, the handsom
est patterns ever, brought to
the coast and at such . rea
sonable prices. v . , , S :
Let ."ill-A" Furnish Your Home
"
; ' j
We have the 'finest line of Ladlea'
Writing- Deaka aver ahown on the
eaat aid, and equaled by few on
the wen aide. Theae run from S8
to 045. and west aide dealera: must
Vet from 110 to 189 for them.
StreetCars
and Shoppers
Street C3s have always crossed
the street before stopping, and east
siders have always crossed the
river before shopping, but a new
order of things has changed all
this. Street cars now stop on the
near side and east , siders shop on
the east side-all of which is
better.
Regarding
Furniture Guts
It is not possible to have at hand
at all times cuts exactly like the
piece of furniture advertised, be
sides we may special 25 different
patterns of an article but can use
only one cut. Hence cuts are not
to be considered exact reproduc
tions unless so specified.
Pay Noriore Rent
Hundreds of new homes are be
ing completed and must be fur
nished. If one of these fs.vours
you are congratulating yourself
that rents soon will cease. But the
question i when furnishing your
new home, are you going to con
tribute to high-rent collecting
landlords, by purchasing furniture
from-one of-his victims? Our no
rent prices will save you at least
$ioaoo. 1
145.00 - full, leather
(like cut), "M-A'a"
apecfal this week .
Turkish Rocker
; price -S 60.00
S4O.00
Big fiorris Chair
r' Specials
$1.50 ,
Hardwood
Dining Chair
$1.00
Golden finish,
cane or cobbler
eat, only 6 to
a customer; at
the special
price -of 81.00
Teddy Bear Baby Buggy
We have. St different stylee of Mor
ris Chairs- on special aale this week.
It la one of the neatest selections
ever displayed In Portland.
nu.oo Morns . cnair at. . ., . .aso.BO
Theae range In value from
by buylna
110 to
I2B and you will save 25 per cent
inis-wees. ' ' . -
Others Pay Rent. We Collect Rent; on Half Our
Own Building. Who Can Sell the Cheapest?
W. L. 'MORGAN
GEO. T. ATCHLEY
S. H. MORGAN
81-83-85
bra
' : : LIZ E'I.Ha-S
Beautiful bablea should have beauti
ful buggiea for beautiful aiinsbtny
days, but you don't have to pay the
"Beautiful1' West 8lde price for One.
"M-A'a" no-rent prlcea ara 28 per
cent lower, and we -will discount
thes.,20 per cut this week.
r
Carpet and
Specials
Our aeleptlon of Carpets and Rusa
hat .'attracted much attention and
the publlo haa never been offered
auch ' Carpet Bargralna.
Genuine Leather Couch, tuft ad.
quartered oak frame; sells at 10
M-A'a" price this week . -S27.60
Great Special on Victor Talking Machines
and Edison Phonp
This Week
riaphs gSN
- "mis siaartB's voter - , ""' "-''--ll1
Th. Victor and Edison are undoubtedly the world's greatest musical
Instruments, each standing . at the head of Its class, In a disc and a cylin
der machine..;.;,- , ;, ,. j-
' pMpl. pay as much as $450 for K Piano Player then srlnd out the
ssuslo, isatrwaantal umslo only, and atlll feel satisfied.-; .s v v- - ?
Tou can secure Oood Victors or Edlions from I2S to $60 and brln
to your home the world's sreatest artists in every lino. Tou can hear a
military band, an orchestra, a violin, a ' flute, a comet, a banjo or any
Other instrument. .You can listen to aanred cnmlo ni- arittmntat annri'
can hear a quartet, a tenor, a baritone or a, contralto, can have music to
Cheer, aoothe or entertain. .-- -v.--,' v, -
) Above all, 5 a Victor or Edison U a musical education for your family.
A .three-year-old baby will soon Jearri to recocnise and name the Instru
mental place being played. . It entertains and keeps your children at home.
No home Is comrileta without m. Vtffnr or rr.imnn 'i - nri.4a auk Mn
place a snaebin. la your home i without paying- ob dollar oa it. We wlU
mu It M $1 per weak, and a cheaply as othesa aell fo cash. We win
charr yoa ao interest You will merely pay for th. records taken, not
leas lhan costing $M0. Each week - that you buy mora records we
will waive the SI. payment oa the machine until vou hm & mnA m-t-
ment of music. . , .
"M-'; Protects thb Family Income