' 'I
, ., ... i
:N THE OREGON DAILY JOURNAL; PORTLAND,- SATURDAY EVENING, MARCH '; 28, "1808.
VASTAREASINsCENIRAIi5
OREGON IS THROWN OPEN
OUT HIS THREAT
MILLER CARRIES -
Ifil Fulfil E.onaSuo IFrai'l
Evidence Before Land Office Shows Harney Va
;vWill Produce Crops Without ; Irrigation Can No
Longer Be Said Will Not Support BaUroads. ,
Trdcts
3ft. Hood Railway Manager
Forces City Into Suit Over
Bight of Way.
Pleasant to tallo and does not crlpe or n&useato w"
' v r
Ciiresl Chronic Constipation; Stomach and Livor Trouble)
. . i-4 v.
After an exhaustive hearing and th
' showing of Indisputable fact be fort the
commissioner of the general land office
If U now a matter of official record a
Washington that the supposed deaart
, landa of contra! ' Oregon will produo
profitable 1 aropa of train, end that the
country - will support a railroad. The
. railroad builders of the countrr are ex
- pected to take notice, and no looter to
v permit the largest area In the United
States now without transportation feci!
It lee to continue for another year with
out a railroad riving central Oregon an
" outlet to iwiiane., v
VMi'w Ope Yea Area.
'Aa a result of declalona made by the
Interior department arrectmg project a
of the Harnejr Valley Improvement com
, pany ana trie .pactno Lavestoc company
tha government will thla year throw
one 11 to bomeatead aettlemen
00 acrea of good valley landa In Har-
nev county.
: The commissioner of the general land
office hae completed a review of the
cmae of the Pacific Livestock company
va. - the ' Harney valley improvement
company, and the reault la in effect a
victory for the livestock company, aa tt
' dociaree the propoaed Irrigation plan of
tho Harney valley Improvement cotn-
rany. to be Impracticable, and decldea
hat a large part of the landa applied
xor are non-aeaerc lanaa.
The landa la oueatlon lie In townahlna
Jl. tl and 14 eouth of range It eaat. In
the luriadlctlon
vurna.
or' the land office at
The --Harney valley Improv
ment company proposed to Irrigate the
landa, and applied to the atate for a
aerregatton under the Carey act.
' The Paclflo Ltveatock company op
poaed the application,'' and contended
that the landa were capable of produc
ing good cropa without Irrigation, and
felao that there waa not sufficient water
available la the Sllviea river to properly
Irrigate the landa la tnld-aummer. - -
" The department heard evidence of ex-
Pert a In, irrigation and geological forma'
tlon, alao farmer who are ralalng good
cropa on unlrrigated landa in the vicin
ity. The atate a application in behalf
01 tne tiarney valley improvement c
pany la refuaed and the landa will
f tbe ilarney Valley Imnrovement com'
tbe landa will no
thrown ODen to homestead entry.
It waa ahown by teatlinnny of Jafnea
Mayberry, apeolal agent of the interior
department, mat on certain tracta ne
found molat aoll within three Inchea of
the aurface: that ' on all the tracta
claaaed aa non-deaert be found luxuriant
growth of aagebruah and rye gntoaee
that In aome lnatancea reaembled flelda
of growing grain. . On land owned by an
Individual and aurrounded by the landa
of the ' propoaed irrigation tract, he
found nay yielding . several tona par
acre; that on aome of the landa that
had beenr fenced and kent free from
atock gracing, profitable cropa of email
grain were being grown without Irri
gation.
Will Prodace Oooi Oroya.
Further ' evidence In support of the
theory of Oregon boosters that central
Oregon will support a railroad waa fur-
nianoa oy rarmera in tne country arouna
Burns. Jasper Davla teatlfied that ha
had realded in Harney eounty 21 years;
that on aomo of ma land located less
than two miles from the segregation ap-
td Tor and in the same kind of aoll he
rowing every year good crops of
oats, rye and other email grain without
Irrigation: that ha bad been over moat
of the ground In question and that in
his opinion It would produce profitable
cropa of arraln without Irrigation.
filmllHF testimony waa riven bv TT C.
Lewis, Bam Nickel, Joel Sturt event, and
Julian Brrd. all reaidenta of the eame
region. The register of the land office
had- been rejecting appncationa
homeatoaders who wished, to
the landa.
Summing up tha evidence the com
mlaeloner of the general land office
eld that the landa are non-desert In
charaoter. and that It unfed by graslng
anlmala they can be made to produce
prouianie cropa or gram.
Carrying out his threat that he would
get from the court a what be wanted
In tbe ' way , of rights of way If the
city did not grant them to him, C. W.
Miller. reDreaantlna tha Mnnnf rrnsuf
jimiway ana fower company, filed
suits in the Clackamas oountv circuit
court yesterday . and the papers were
acrved on City. Auditor A. L. JBarbur
i iq tne ariernoon. I
The suit is identloar with tha one
which Judge McBrlde threw out of
court recently on tne ground that the
company nan not exnauatad all its re-
aourcea la securing a right of way from
the Oltv. Millar than annuM In !. 1
city council for a ria-ht of ww 1'hura.
day and negotiations were almost con
summated when Miller lost hla temper
ana ivia in. councilman tnu lr tnev
did not give, him what he wanted he I
wouia e-et it in ina onnrta. Tha muik.
cllmea picked up . the . gauntlet and
Biuea juuiers orainance.
Miller and hla company are trvlnr ta
get a right of way . acroas the clty'a
property near the junction of tha Bull I
nun river and tne uttie Bandy rivers.
The atrln Of land aourht bv tha enm.
pany varlea from 100 To 100 feat
and OontaJna about It aeeaa ahlxk .K I
city vaiuea at 7 an acre. .
Miller aava he will th. r1 . I
me suit as rapiaiy .aa possioia, .
LIBRARY CONTEST :
SHOl'S HEAVY GAIN
Siimulation Without Irritation.
, " Orino Laxative Fruit Syrup ia a new
laxative syrup combined with the de
licious ' flavor of fruits, and is : very
.pleasant to take. It will not gripe or
: sicken. It is much more pleasant and
effective than Pills. Tablets or Saline
Waters,1 as it does not deranre the
Stomach; or irritate the Kidneys, Liver
or Bowels. . ;
Conatlpatlon, .
; Orino - Laxative Fruit Syrupy will
positively cure Chronic Constipation,
as it restores the natural action of the
Intestinal tract. v : ' '
If you are constipated '
If your, tongue is coated
If your breath Is , bad
If your eyes are dull
If k our head feels heavy - -., - t ,
If you have heart-burn .
If you are troubled with belching " '
If "you have Indigestion vV , '
If your food does not assimilate '
If you are too thin ' J, . vUj
If your complexion la bad '
Your, stomach, liver : and ' bowels
need stimulating, and you should take
urino Laxative Fruit Syrup.
' it
; Clear the Complexion.
- Orino Laxative Fruit Syrup stimu
lates the liver and thoroughly cleanses
the system and clears the complexion
of pimples and blotches. ; . It is the best
laxative for women and children as It
is mild and pleasant, and does not grips
or sickenV'? 'a C;.;.j:';r. -V.-; Zf.s
, Thin Peopro . Take NotIc. V
, , Pa Te Aeel-ilite Taaa Feedf
" ' ;.-:- :., )..'.:i-o.r.--::
,v Orino, makes yon assimilate your
food so you will get the full benefit sf
whst you eat. ' . ; . ' ' ' kV v '
Tallo ORINQ LazatlTO Fruit Sjrup and If you
.V-.aro not satlafled your money will bo refunded.
rrwparM amy y rwLST CO, Chlcaf III.
,' BOLD AND nCCOMMLNDCD DY
v ' ALL DRU OGISTS '
1 i
3
of Mftnv New .TfnitiAa : Amnnrr
settla on I " """" I
mose Striving: for The
Journal's Prize.
MEAT DEALERS FIND IT MEAT
. : TO. MEET INSPECTOR'S DEMANDS
Hexter 4 Strauss, owners of a meat
market at 10 Morrison atreet, have
agreed to put In water mains at their
place ef business and Mrs, Sarah A.
Evans, city market ; Inspector ' an
nounced today that aha would swear out
no more complaints against the men as
aha Intended , to do. -
' At first tha meat dealers held the or
ders Of the market inspector with little
respect and -when notice was served
upon them to install water In their ahoy
they refused to ao so. Mrs. Evans Im
mediately filed a complaint for their,
jrresi ana said sna would swear out a
fresh one every day. Tha dealers awoke
to tne ract tnat-tney would have a stack
of flnea to pay and asked for mercy.
They accordingly atarted to work today
insiaiiina; mams ana wjii tnrow mem
selves upon the leniency of the court.
The dealers claim that they were un
able to get water because of trouble
existing between them and the owners
of the bui ding. They claim they have
an option to purcnaso tne building and
when they were ready to take It up the
owner cut off the water. Tbe difference
between the owner and tha meat deal
ers will be fought out before a Jury in
the municipal court. .
This week's count In the library con
test ahows an increasing Interest and
heavy vote among the leaders. Many I
new names are amona tne contestants
and nearly all of the Portland public I
acnoois are enierea witn tne intention
or winning the library for their achoo).
Williams avenue school stIU holda the
leaa, witn naver srnool a close second.
The. artisans and the Eaat Bid Tele.
Phone club have made larre a-aina and
are working hard for tha lead. Mult
nomah camp W. O. W. is after the
library and will get to work at once.
Every lodre In the city ia at work
and many new conteatanta will be added
to the list every day. Now ia tha time
to enter and ret to work ear! v. Thla
handsome library of 100 volumea la
worm tne effort.
How They Stand.
Williams avenue achool 12,89s
onaver ecnooi 11.332!
i
ban
1
i
U. A...
JURORS DRAWN FOR
APRIL CIRCUIT COURT
Trial jurors for the April terra of the
circuit court have been' drawn by Judge
Cleland. The complete list follows:
" " Alcorn,' Wl JL, farmer; Breckett, R.
merchant: ' Burns, John P., salesman;
, Braderick, Albert, capitalist; Bunny J-
W- bookkeeper: Bunton. Johtu Star
Band company; Breyman, E. A., retired;
nur, w. : it. "Teal " estate; Beatty.- M.
K., real estate; Brunke. Otto, black
emlth;.. Bryden James, lumber dealer;
Berrer,. Henry,- wall paper. - -Cleveland.
Charles, stockman; Carl
son, c. A farmer; Cornell, J. H.;. Cami
bell. D. V.: laborer; Cross, w.
farmer; Coulter, J. P.; Clarke. Ch
W ' hnrtU -. XJ XXI . f la wlr w
rooming house; Chinook, J. T., real
estate; Churrhill, William L., agent;
Coulter, K. El,i violin maker; 'Carls,
F.rnest, paint and oii; Carter. M. J.;
Chaae. Ma T.,' grocer; Campbell, B. V
carpenter; joiawen. unn a.,- engineer;
Ellla, B. It., engineer; Ellison, E. J.,
manager.
Fay, K. H.. farmer: Farrell, Thomas,
grooer: Floeter, Julius, farmer: Folken-.T-
dairyman; Frenoh, B. F.,
librarian, A. O. U. W.; Farnswortli!
N. E., merchant; Fisher, H. J., paint
George, John L., merchant; Gardner,
Robert, extractor; Gage, B. W.: Gal
bralth. V. EM insurance;' Ounderson,
v f i-. "-Tr'""' iw, notei
u " - ' iercnant.
narx, iiarry, nopi
nasuna;s, ni. w.,
tUark. . Frank, confectionery 1 Clarke. 1
vonn u., reat estate..
- DeBurg. C R., real estate; Dunham,
r. aw printer; iaut. u. jk.; Joiner, h
feed: Davis, H. E., farmer; , Delovage,
A-Jeweler. , . ,
Miot, W. Am restaurant; Ed or, John,
anoe aeaiei
er; Elmer, A. B., advertiser;
To Owners
of Bad Breath
, Foul Odor of - Indigestion, Smoking,
Eating .or Drinking Stopped at
f.,;. ' Once With Stnart't Charcoal r
U..:. " Logenges.
Hart. P.. Ilvat--
.nil f (Inn. iri.L.
ji u i ui.Li inn null! riinn Manpv vmw
rhant- Kwltf n r 'i i .
lnsiey, f. Aa accountant. ;
Marauart. Irrad. firnxi tr. i
James 11., salesman; McDonald, K.
P., photographer.
Reed, Theodore -carpenter. - i--
Klarat. flirv W . . a..i...
Samuel, farmer.
Theony. Henrr. farm.r- ' Tn.;
Inunh IqK -WY",
Well'lng. E. 'E.. farmer! Westland.
A., farmer; Wilson. J. C- farmar
:-
Chicken Dinner 30 Cents.
We rive thla tn aitv.rfi.. . it .
family dinner. Come and try them.
New Grand Central restaurant, So Korth
Third street s
MB. U. S. MARSHAL 0E
JUST, MR. MARSHAL?
There is" telegram it the Hotel Port.
land addressed "V. B. Marahal."
It might be that thla telegram is for
a man by the name of Marshal. Arid it
F? S.V'L. t" a message is for the
United States marshal at Portland
But the hotel clerka ara nt th
ion that the telegraph company officials
know what, they are about, so any min
ute they are expecting .aome one to step
up to the desk and register as U. 8. Mar
shal. , : '
' Charles J. ' fteed, who' holds the posi
tion of United States . marshal, Is so
wcii unown mat most 01 tn telegrams
for his office arrive addressed to him
personally. ,
bo considering that
Golden Rod Assembly
ntepnens ecnooi
Western Telephone club
side)
West Side High school ..
East Side High school ...
Multnomah camp W. O. W.
Wood lawn , school
Ladd school
St Mary's academy
B. P. O. E
Failing school
I. O. O. F. .
Y. M. C. A
Columbia University
Young Mens Cat hollo
club
Forresters of America
Eagle
Portsmouth school
F. B. Lodge 184 y
Eaat Side library ..........
8t- Vincent's hospital
T. M. C. . A. ,
Allen's Preparatory achool . .
Mt Hood Circle 1(1, W. W.
Holladav school -...... .
Central Christian church , . . .
East Side Athletio clul -.-rr.
George Washington 2 M, w. O,
Ladles of Maccabees ........
t-oucn scnooi , ...
CatholH Forresters
Atchlnson school .
Hawthorne achool
Bunnyslde. achool
Hawthorne- school
Thompson school
TTIrh1an4 1. n)innl
(east
Athletlo
W.
Bellwood sohool . .
Shattuck school ,.
Ainsworth achool .
Chapman school ..
Mt. Tabor Lodae 42.
Oregon Grape Camp M. , W. - A.
' 9li ......;......-
A. O. U; W; .................
Evergreen Camp 8486, M. W. A. 1
Hawthorne Lodge 111, A. F. t -
a. m.
Boyr Brigade ..
Irvington . achool
Hill Military academy
The Homesteaders . . -Portland
academy ....
A. F. A A. M.
4.304
1,1(4
8,140
2,(37
Z.4X1
2,173
2.040
l.08
l.6n
-1.433
1.S91
1.20
1,179
1,101
MM
1.01
1.0201
1,095
1.001
1,000 1
SIX
iol
07
301
8S
8
Sl
. 7
8(5
St
811
TIOl
740
704
660
644
630
441
420
310
21J
The Elnd Ton TUy Ahray Bought, and which haa been
In use for orer 30 years, has-borne the ilgmature f '
and has been made tinder bis per-
Si, sonal saperrision since its Infancy.
All Counterfeits, Imitations and " Jnst-asgtod ' aro but
Experiments that trifle witn and endanger tho health of .
Infants and Children -Experlenc against xperlment
What Is CASTORIA
Castorla Is a harmless substitute for Castor Ofl Pare
gorics Drops and Soothing1 Syrups. It is Pleasant It
contains neither Opium, Morphine nor other Narcotic
substance. Its asre is its guarantee. It destroys Worms
and allays Fererishness. It cures Diarrhoea and Wind
Colic It relieres Teething Troubles, ewes Constipation
and Flatulency. It assimilates the Food, regulates tho
Stomach and Bowels, giving healthy and natural sleep.
The Children's Panacea The Mother's Friend. .
genuine GASTORIAvALVAY8
Bears the Sigiiatard cf
tieJWCanjMlcf
MUM
S
m
A 8EKIES OF TEN TALK8 ON AD- "V T
VERTISINO written by Seymour Eaton of IV I .
Philadelphia for tha readers of The Journal A 1 (
.10
j9
The Kind You $m Always Bought
In Use For Over 30 Years.
vms eswrawa) aeieahv. r aivaaav aratcr, mm vena en.
i
MAYOR COUCH OUT :
FOE LEGISLATURE
210 -
i mm
IT;. ''''''iSS-,
the talerranh
usually ria-ht . anil th.t
i, ciorics never ao tninrr wrong;.
companies are
mo iiuiHi cierKS never aa.th nn
U. 8. Marshal Is expected at the Hotei
Portland on every train.
DIES OF PKEUMOXIA
Mai Vackafe Te rrove Seat Jfree.
-- Bilious breathers, onion eaters, indi
Creation victims, cabbage - consumers,
.. m m j k r-m A tr 1.1 or. . K rmt wtft, via
on the stomach, are in a class all by PIONEER RTSTEl?
thRmaelves. dlatlnruiahet bv a. cower- I A AVXliJXiXv OXOXXilV
Jul bad breath. - v
' Ther all breathe, and as they breathe.
they whiff out odor which makes those
standing near turn their beads away
, In disgust The pitiable- part of It ia
': that these victims do not realise what
a sickening; thing a bad, offensive
breath Is to others. -
Charcoal is a wonderful absorber of
Knnvn and odors. It absorbs 100 times
lis own volume or srai
- Stuart's Charcoal Lozenges will put a
top to your oaa, orrenstve Dreatn, ana
to your belchings, whatever- the cause
or source, because the charcoal quickly
absorbs all noxious, unnatural odors
ana rases. -
If you suffer from indigestion and
belch gas a a a result, fituart'a Charooal
Ivoipnges will absorb all the . gas nd
uibko jvm mop oejcniag. .
ii on getting up in tne morning you
In the death -of Sister Mary Axathe.
the Sisterhood of tha Holy Names of
Jesua and Marv hn . An a a' If m
Oregon pioneer members.
r Sister Mary Agatha, nee Cellna Pepin.
daughter of Joaenh Pnln a i-Z
fuerlto yaligues, .wasborn In Montreal,
entered the Novitiate of the Sisters- of
lilt noiy AUDH .IE I nnil.nll D r
Havlntr pronounced her vows iuly" 37
1S&8; the vouna novloe ottnnA haralifn.
one of the band of 12 br&va
left Montreal September IS and-made
their way to Portland. Ommn than
Binioai unanown, , wnere , uiey; arrived
Mayor K. C. Couch -of St. Johns has!
announced hla candidacy for- representa
tive ?from Multnomah county on the Re
publican ticket Mr. Couch has taken
tne pledge to vote - for . tbe . peoples
choice for United States senator and
is staunch for Statement No. 1. Mayor
Couch's , office aa mayor of St Johns
expires : Anrll 14. Hla adralnlatratt.in
has been a successful one and It has
been difficult for him to refuse .his
irienas -another term aa mayor. .
WHEN HER BACK ACHES
hava such 7a bad.' wiiSua ."brth". A.7 numbly
vou can almoat amall Z tt rZAr' I X.?.SMyiT$ lXr.
- . tMvaaa . BIUOH -" B J-lUg ;
Stuart's Charcoal Loaengea will get rid
vi it lor; vou UICKiy. .-.-. .,.? '. i .rf.i
If you have been smoking or chew
Ing. or have been eating onions or otbet
odorous things. Stuarta Charcoal Vo
engea will -make' your breath pure and
aweet .:-.- . - - -.. . ,. ......
Charcoal ! Is also the best laxative
known. Ton can take a whole boxful
and no harm will result Jt la a won
ierfullyjeasy regulator,
And then, too, It filters your blood
r ..' . rv?.1. poison ana impurity
i f haV . sTIVAii n
Christian, education. Sister Mary Agatha
uiou-tu. tua ' v. jij. ' iituraaav. rrnm an
iw, ot pnoumonitt. r uneraj services
were neia at bi, Mary a cnapel : at
o'clock thla mornings Vi -; v '4
PACIFIC 3T0NTHLY mm
ISSUES FLVE EDITION
Effort which Is belna- out forth "to
in uut uiooa 18 destroved. and von Im, I i rawm - aunuuT V iwamx
am to notice th "oference l5 ywH ,nd n tha country ia
Ucm first thinsyour clear complexion. I pleasingly reflected In the enlarged edl
Stuart's ChHrrrml T-rv.-,.. .Lv I tion of tha mairajzln -for Anril.V irnrtv
I txxenges are made
cuKrcoai, ana just
from Pure willo
im vie iiuov put in to make them
j.c i ii u. iuu sweet, - s - .
1 hey will work wonders la your
stomach, and make you feel fine and
frech. I our. blood and breath will be
purified. 1'ou will feel cleen inside
W e wnt to prove alt this to you" so
jMHt send for a - free sample today
Tl.n fter you get it and use It, you
tlil like them so well that you will go
in your Jruggtat and -get a SBo box
of these Stuart's Charcoal Lowndes. .
Send us your name and address to
tixv and we will at once send .you by
inil a sample packers free. Address
F. A. F'..-.rt Co fOO Stuart BldaVMar-i.-tlv
...
n
pages have been added to .the regular
eie, ana me pages are oevotea largely
to Interesting descriptive articles on
the state of Washington. a - .
xne issue is prorusely Illustrated, and
e front oaaea are 1 dnvntad tn aiarh
colored half tones of scenes In Washlna-
ton. , Francis J. Heney contributes a
c'Tjo article, "It Hurts Business,'1 and
John Fleming Wilson and - Horatio
tMiigiora iiina- are among; those who
contribute fiction .tnrU. .. . ...
The publishers announce In the'eur-s
yi; iiumoer inai m be the policy
of themagaxlne Jn the future to con
en trace Interest on one 'section of the
west at a time, and In thla way perform
a lasting service to tho great northwest
Ji Woman FlndM Jill Hr Errnrgy
and Ambition Slipping Away.
I Fatten women know. how the aches
and palna that come when the kidneys
fall ' make Ufa a burden, ? ; Backache,
hip pains headaches, dlssy spells, dis
tressing- urinary troubles, all- tell of
sick kidneys and warn you ot th
stealthy approach of diabetes, ' dropsy
and Bright' s disease. Doan's Kidney
Pills permanently euro all these' dla
prdera Here's proof of It in a Portland
woman's worda: ;, .
f Mr. A. 8. Cummlnga of . 244 Clacka-
maa street, Portland, , Oregon, aaya
"Kidney complaint and backache have
clung to me for a lone time and often
I suffered severe attacks of lt Some
times it was a dull, heavy aching over
the kidneys audi again sharp, acute pain
lar-the small of thi back. The kidney
secretions ? passed too : frequently and
often ' with . pain, ' I had tried.' several
remedies with poor results and was
flnajly;,jndced to use Doan's i KIdney
PlJUs. ,?c: They i helped m very Quickly
ana, continuing their use, I soon found
relief from the aches and pains and the
action of the kidney accretions was also
strengthened td great extent I rec
ommended Doan's Kidney. Pljls in our
papers three years ago. I am always
pleased ' to say a good word for thla
kremedy and ara glad of this opportunity
to connrm tnyrormer testimony"
or saie oy an dealers... Prlca to cents.
Foster-Mltburn CoV Buffalo, New Tork.
solo agents for the United States.
Remember ttha nam DOAN'S -and
eteeevl
BOON'S
OPPORTUNITY
Colonist liiates from all parts oif the United States and Canada to all
, parts of .Oregon and the Northwest will be again put; intd effect by
THE OREGON. RAILROAD & NAVIGATION
COMPANY AND SOUTHERN PACIFIC CO.
(Lines In Oregoa) it
MARCH 1, 1908
and will continue daily through
out March and April, w .
aai at s. iivai aw as , -w
HP!
4 From the nrlnclpal
tne Miaaie. west tne
be as follows
noii
cities of
rates wlU
COTJNCIIi BLUFFS ,
OMAHA-' ..........
am Vj, a ttw
n 77
,.(30.00
::::..
KANSAS CITY ......... ,530.00
Th fn1nni' T?t ia ........ -ll ..C..!(J: 11.
; has nnlimited resourcea and need j more -people, who .desire homea1
auu jai 6). vyyyi luuiuci. f , , f.-itiiAfi'u'. -.L.
: Oregon people can accomplish splendid results' by heralding this on.
Fares Can Be Prepaid
. , WM. McMURIUVY,
Sieaeral Vassana-av a a-ana. Vartlani. Ommi. .
MeeeereeX
ar-av- a V aaFU-a, U UAUafla W41aCby f
GUARANTEED FUU WEIGBT j " NO CIIKE2S OH SOOT 1
I SSiGO Rer Ton
A man succeeds, not because he advertises his
business, but because he lives it; because he eats
it, sleeps it, dreams it, builds air castles about it .
The . man who never builds air castles never
builds castles of any kind. .
The great motive power of any business is the
strenuous personal faith of the man back of it.
Put your name to the frontyour own, person
ality. This is a tremendous force in-advertising.
People Jike to know individuals. They like to feel
that they - are beng served by men, not. simply, get-',
ting their goods out of the hopper of a treadmill.
And if ; people have any kicking to do and the
American beople enjoy kicking they prefer to
kick individuals, f: . It is mighty unsatisfactory, for
instance, to kick an express company, or a railroad,
or Brown, Smith & Co. One can't hit the bullseye'.
''-..'".'.'' -. " ' -. . .' .
Breathe the breath' of life into your advertise
ments It is safe to say that nine out of every ten
advertisements which we see are as dead as Egyp
tian mummies. f They art beautifully decorated,
twined around with fine linen, draped and boxed for
burial. They have eyes and nose and mouth, but
they: neither see nor speak. They don't even smell. -Their
faces are either made of putty or are chiseled ;
out of beautiful -marble. There - is no throbbing
pulse -
. ... -' -l .'-''"-.,,' '" r ' ' v '. '' : ' '
' V;. .. -':;'.ra V., ! -;,,-'.! -"- r ' . , V'-'j '' .''' ' ' i'.: , " :-- , : ,'..:- ' "
Advertisements are written to appeal to live ' '
pcupic, aii-noining can gei into tne heart of hu-
manity so easily as anotner Heart.
- . . , i 1 ' . ...
. . If you have faith' in your goods, and the public
, has faith in you, the circuit is complete. The ad-
vertisement is simply the transmitter through
, which youriaith operates.
; The trunk lines" are all laid. Every home is
connected up: To put ypiir shop in communication
' with . 150,000 possible customers is dead easy. The ;
newspapers go to press shortly after midnight. At -
8 o'clock tomorrow morning you can talk to 100,000
; people about' the few little attractive features of
, your' shop which you- are making rea'dy some
. .suits which you are closing, out at half price, or
. " some new importations whih you got through the
custom-house only yesterday.- Don't run away
- with the idea that you need to apologize to the pub- .
he for disturbing their breakfast with your affairs
..The. people like it; , A(newspaper without adver
tisements wouldnt sell. : . ' 1
I, . a
isn't grammar; it isn't pictures; it
isnttype; it isn't top-of-page position. . It is some
thing far more real than these things.- 'Theseare '
merely accessories. Advertising -is making-the
proper telegraphic connection between Von anr! tr
. vuvwi is ic dn 01 maKing tne type speak.'
: Beaver Hill CctsVWr
I Mxla 5625 : Foot Davis St. ; Prcapl Delivery ,
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Uke no othaf.
JOURNAL VANf ADS PAY DEST
(Copyright, 1101.- CMcaga.)