THE j OREGON , DAtLYi JOURNAL; PORTLAND, - WEDNESDAY; EVENINO. MARCH ? 11. '
1008.;
n
A
t Y '
FORTS
vr n E
DAY
-..!."
f Track
Diamond
:Rc!d
hi
THIRD
SWOII MIES
ANOTHER RECORD
SPORTING VOTES
Local and Otherwise.
Oregi
onfan Breaks
Hurdle Mark-Dan Kd
ly Jumps Farthest.
Minor league managera are now work
ing overtime trvlna to Dick ud the major
7U-i ara ' a
Jack Thonty' u Toronto mull pay
hlru l,(0O before ha will algn with tha
wosion Americana, ." ,
That
BOck'
neipolla team tbla. aeaaon.
Dallas. Txas. la to be tha acene of a
wrestling tournament for the Texua
good old home-run ewatter.
Freeman, will rpum tba Min-
si in
FOR EASrSIDERS
PortlaiMl Field Covered with
Scholastic Baseball Can
didates. "
(United frees Leaaed Wire.)
.Naw York. March. 11.- Forrest C
Imltkann a Da.Huh Aaaanii ulmt
another worlVa raooVd ln ; tha hurdle. fe,on,hlp l0""?' V"'
laat night; when' ha covered tha 10-yard
high hurdlea tn 1 4-1 aaconda from
cratch. The .preyloua record waa
Manacer McOraw of tha New Tork
Olante eaya that Marlln, Texaa, la the
rlcn. i pr.Tiu rru n ,do(ll training camj.
aaconda made by 8. C. Northrldge
Terry MeOovern and "Touna. Cor
bett", according to report, are to be
memDera or a traveling oaseoaii leam
tba coming aeaaon.
e
The Newark ball club, now owned by
.V T1 ai 'ZLf . Qaorga 8tlllnga. will be called the
- T "Ind n" nata4 af "Kallora."
a
Several Texaa league teeme are re
celvlng tha benefit of training with mv
Jor league teama una apring.
The number of minor leaguea that
are being organized apparently lpJI
of tha Irlah-Amerlcan Athletic club lb
1)07.
Smlthson made Ma record tn the third
het of the 70-yard event atnd then won
the flnala. In leaa than 9 aecofftla. The
other, record amashed,by Smlthson thla
ear
eld by Northrldae. iThe Drevloua
record of 8 1-t aeconda waa reauced to
7 - aeconda by tba Oregon wonder at
irenion. Mew jersey, reoruary ze.
Another Oregon Ian to acore waa Pan
J, Kelly of Bakor City, who took third
place In the running, broarr
acratch witn a. record or
Jump from
21 feet HI
inchea. Kelly waa compelled to give a I catea that the promotera do not tako
It-inch handicap to N. A. fchermsn of.
Dartmouth college, who auocceded in
leaping out 11 feet 94 Inchea, thereby
much atock In the atory of hard tlm-.
Many baseball fana believe that the
winning the event. Kelly's long Jump hong tr)p n0w being taken by the Chi
waa expected, aa he haa beeh showing cago White Box will be of little benellt rhUwii .nn
great form In that event of late. in putting them In condition for a hard hM. wo In
Harry Hlllman. the great runner of pennant race. m k. th fi?2t
the New lork Athletlo club, defeated v wl'J be the flrat
So far the boxing bouta at the new v.ir"
Armory Athletlo. club in Boaton have
been very aucceaaful. Twelve rounds ,
for a declalon make a fine go. V
Ouy Haaklna of tha Unlveralty of Penn-
awvania in pretty atyle in the special
00-yard race. Hlllman made a clever
race of It. He allowed Haaklna to lead
lor three la Da In alow aoln. but aud
denly took the lead In the laat lap and
won oy two acant yaras.
Jamea Mitchell, the w York Ath
letlo club athlete, who haa held the SS
pound weight throwing record for the
paac ton yearn, saw hla mark peaaed by
Matt McOrath of -the aame club, who
hurled the weight from acratch 15 feet
7 Inchea. Mitchell', record .waa 15 feet
I-a Inchea. The relay race for col
lage teama waa won by Cornell with
Amherst aecond ami Pratt Institute
third. New York won the mile relay
race from Boaton'a team, which waa
compoaed of four Harvard athletes.
MISSIONARIES HAVE
FAST. BASEBALL SQUAD
(gpeelal Dlknatch to Tbe Journal.)
Whitman College, Walla Walla, Wash.
March 11. Baseball nractlco has com
menced on Ankeny field, and an ex
cellent squad of men and a heavy sched
ule Insure a good season for Whitman.
More than 20 men have signed up for
Tha Indianapolis, Columbus, Provi
dence and Baltimore cluba ware all after
Cheater Chadbourne. Baltimore won the
apeedy lnflelder.
w
When the new nark of the Athletics
la completed Philadelphia will be able
to Doast or two or the finest baseball
plants In tne world.
Plmnr fltA.U th. T.vnn nlrrir nnir
being tried out by the Boston Ameri
cana, will probably be aent to
Bcranton, Pennsylvania, club.
Walter Levernae has signed with Tom
Dowd'a Hartform team. Iyeverno
pitched fine ball for ami-profesalonal
clubs in Chicago -laat seaaon.
Baseball fana of Mobile, which city
recently switched from the cotton
states to tho southern league, are anxi
ous for the season to begin in order to
get a line on their new team.
ne
On Portland field, East Twelfth and
Davis, sixty-five candidates lor posi
tions on the Eaat Bide High achool
baseball team , were out having their
aecond nlght'a practice last night. Tha
first team and a bunch of the most
promising new material were playing a
practice game on the regular diamond
while all over the big level apace were
squads batting and fielding the ball un
der tne watchful eyea of tha coach,
Mr. Jackson.
Added vim waa attached to the prac
tice by the appearance on tha field of
Houck, a new pitcher from somewhere
In the wilds of Minnesota. Houck la
a big fellow. In fact the blggeat man In
the squad, aa he towera mllea above
all the other players. He had worlds
of speed and when he cut looae made
the catchers In the squad alt up and
take notice. Hla curvea were good, too,
and with a little practice, from which
111 come better control, ha will turn
out well.
The fight for catcher haa narrowed
down to two candidates, Montague and
Thoburn. and bids fair to rest between
these two for the rest of the year. Of
course there will be two catchers car-
and the. fight between
la to determine who
catcher.
Houck. tha new man. Caaon of laat
year'a team and Kellogg, a aecond term-
ine Hawtnorne acnooi, are try
pitcher. Kellogg Is a little man
to hold auch a Job when there are two
big fellows ready to take it and will
probably be left out when the final
choice is made..
The infield, with the possible excep
tion of flrat base, will probably remain
the samo aa last year with Morrow at
Third. Cornell at short and Landfalre
at second. Morela'nds Is giving Cap
tain Graham a hard fight for hla posi
tion at flrat base and as both are good
men the man who loses the Infield oo-
sltlon will be shifted to the outfield.
The only otner man who aeema aura
or a position on the team la Brlggs, a
freshman, who Is trying for the out
field. Ho played last vear on the
champion team of the grammar school
league, the North Centrals, whero he
cevered short and captained the team.
Although he is not quite quick enough
for the Infield position on the High
school team he will make a crackerjack
outfielder. He baa a good arm mnti In
a fine batter, something that the team
neeoa anove all other things.
The other outfield position Ilea he-
tween Btanard, Hedges. Hewitt and
L.inasay,
n
TIME FOR MAYOR
Druy Was Badly Beaten
Linck Nominated by
the Republicans.
(special Dispatch to The tarsal.)
Tacoma, Wash.. March 11 Mayor
Wright waa nominated for tha third
tlma by tha Democrats and Judge John
W. Llnck waa nominated by the Re-
puoucana ior .mayor at tne city priruar
la held yesterday. Wright beat his
only competitor, Charlea Drury, by
majority of 1,667 votes.
Llnck won over Charles D. Atkins, his
neareat competitor, by barely 60. Llnck
Is an old man and has hnn n nffir.
rnoider an hla lire, for many years be
ing a speoiai treasury agent.
i ne returns snow iirtirv was at nn
tlma tn the race with Wright. In some
precincts ha did not get a vote. His
n
home precinct
llm only three
gave
votea. one of which was his own.
The people are pleaaed with the od-
eratlon of the primary law. Thla la
the flrat trial of the system here.
Out of a registration of 14. 000. nn
proximately 9.000 voted. The Democrats
are extremely gratified with the vlndl
cation of Mayor Wright
HOME READY BY
FIRST OF DECEMBER
Contracts Awarded for Con
struction of State Imbe
cile Asylum.
regular practice, and this squad Includes champion ball club In Charleaton, 8outh
ot last Carolina, last
During his eight
and any of them can hnlrt it
Wilson Matthews, who nanaged the down acceptably.
the names of everv member nf lut Carolina, last season.
year's team, but two. The team is record as a pilot qf pennant winner
strengthened great Iv bv nrubaker. who During his eight years of service I
is Just as good a baseball player as a minor leagues he has managed five
foptball man, and Htanley Bnrleske of I championship teama.
bnokane. who nlaved right half dui-lnir
leont of the football season. Among the former star pitchers of
About TO games have ben arranged minor league teams who are to have a
for the season, of which 12 are Inter- try with American league clubs this
collegiate contests. This year Whitman season are Neuer with New York, Bar-
will meet every Important college In
the northwest except O. A. C. The Ab
erdeen and Spokane-clubs of the North
western league will both work out In
Walla Walla during the month of April,'
and Whitman is to play a series with
them.
iOPPE IS FAVORITE
OVER JAKE SCHAEFER
(Special Dlapatcb to Tba Journal.)
Salem. Or., March 11. The building
Of the home for the feeble minded will
commence Immediately, according to ar
rangements made with the bidders who
were, awarded contracts yesterday, and
it will be ready for occupancy by De
cember 1 at the latest
H. N. Ely of this city was the lowest
bidder for the complete work of build
ing the main structure, dormitory,
laundry and boiler house. His bill was
orlRlnally $47,412, but It waa found
after hla bid was accepted that the re
mainder of the appropriation. 161. niU,
would not suffice to cever the work,
so a barn which waa Included In the
specif icatlona, and for the building of
which fcley bid JO, 120. waa withdrawn.
T. M. Barr was granted the contract
for tho steam heating plant on a bid
of $10,735, and Bernard! &. Dunsford
are to Install the plumbing for $4,R96.
Considerable care had to be exercised
not to let the f Igureta-mount loo hlKh.
and aa It is there will probably be a
alight deficit by the time the building
Is completed and the necessary guards
and other employes are secured.
The recently appointed auperintend
ent, H. E. Bickers, was present at the
opening for the bids and consequent
discussion.
"SPUD" MURPHY WILL
COACH WHITMAN TEAM
For Championship.
(gpeelal Planateh tn Tha Journal.)
Whitman College. Walla Walla. Wash.,
March 11. E. M. '"Spud" Murphy, the
most famous athlete ever turned out at
the University of Idaho, has returned
to the northwest from an engineering
course in California, and has been en
Caged by Whitman college as track
coach for this spring's work. He will
begin work on April 1 and continue un
til after the intercollegiate meeta In
May. A large squad of track men is
already practising dally on Ankeny
field.
"Bpud" formerly lived In Portland an'
waa prominent In athletics in that city.
Whitman Enters Tennis Team.
(Special Dispatch to Tba Journal.)
Whitman College, Walla Walla. Wash.,
March 11. Whitman haa accepted the
proposal of the University of Washlng-
ton for a' five-cornered tournament in
Seattle on Decoration day. Whitman,
Oregon, Washington, W. S. ,C and Idaho
iilr all be represented, and champlon-
nlps decided In both singles and
doubles. In addition, Whitman will hold
a dual tournament In Walla Walla with
w. s. c.
Coarse, discolored, oily, red skin rendered
fair and'. Inviting by Satin akin powder. 25c.
chell with Boston, Vickers with Phllu
aeipnin, aies wun vv asmngion, uranam.i jy T11 1 Hr J n
with St. Lxjuis and uraney with cievc- 1U 1)111 1 it III UIIUIT ofCIHS
'"no.
t it tO DPfPJIt "U I7.il wl"
this iaj in pori Annais.
1882 At New Tork. Intercollegiate
Lacrosse association organised.
1886 At Larchmont. New York. Jack
Demnsey defeated George La Blanche.
"the Marine." In 13 round fight with
akin gloves.
1892 At Charleston, South Carolina,
the Atlantic Baseball league was or
gs
lotte
1898 At San Francisco, Tom Sharkey
and Joe Choynskl fought eight rounds
to a draw.
1903 At Hot Springs, Joe Gana
knocked out Steve Crosby In eleventh
round.
1906 At Ann Arbor, Coe of the Uni
versity of Michigan, made a mile run
In 2:26 4-5 on Indoor track.
1907 At Chicago, Jacob Schaefer de
feated George Sutton In contest for
world's 18 Inch balkllne billiard championship.
tanixed with clubs In Charleston, Char-
Columbia, Greenville and Savan-
Kenny Fenton Wins Cup.
(United Press Leaaed Wire.)
Stanford Stanford University, March
11. The punting cup offered by the
Quadruple club of Stanford university a reputation
to tne DeBi puntor on j,ne itugDy squad
waa awarded to k. f enton o Port
land, Oregon, yesterday.
Fights Scheduled for Tonight.
Jimmy Gardner vs. Unk Russell, at
New York.
Henry Myers v. Jim Malloy, at Ly-
mansvllle, Rhode island.
J
wr
The Best
$3 Hat
in the World
The Best
$3 Ijat
in the World
SPRING STYLES NOW READY
(United Praaa Leaaed Wire.)
Chicago, March 11. Lovers of bil
liards are on edge In anticipation of tho
rare treat In atore for them in Orches
tra hall tonight, when Jacob Schaefer,
the "wizard," will defend the 18.1 cham
pionship title against Willie Hoppe, the
'boy billiard wonder." Will the veteran
meet defeat at the hands of the young
ster, or has he a ghost of a show of
winning? Sad to relate, It Is the opin
ion of many enthusiasts that the ehost
will not be walking In this case, and
that Schaefer. who was an expert at
the game before Honpe was born, is
nevertheless doomed to taste defeat at
the hands of his young rival.
Should Schaefer meet defeat, the boy's
victory will be framed with all the or
naments of an Ironmonger's shon. Hut
a comparatively short time ago the vet-
erana were disposed to laugh at Hoppe'a
claim for recognition, and they are
credited with telling him to go and get
a reputation. The voutnrui oiaver went.
and returned with the 18.3 championship
hub, wmcn ne naa wrested irom tne
Veteran French expert, Maurice Vig
naux. This title he forfeited later to
George Sutton. Next week, in New
markable Intelligence. "Gentleman Jim"
has been on the stage for 16 years,
and during the paat 10 years of that
time has been highly regurded In the
profession. Corbet t Is as enthusiastic
over the fighting tame as ever, but
absolutely refuses to don the mitt
again even for a practice bout.
HEAD REFUSES
TO TilAKEPLEDGE
G overnor of Washington
Will Not Express Choice
for President.
(United Press Leased Wire.)
Spokane, March 11. "I will stand by
tha nominee of the Chicago convention
whoever that per eon may be, and I shall
atand by the atata ticket, wather I am
the gubernatorial candidate on that
ticket or not; but aa for making any
announcement of my poaltton with or
against Secretary Taft for president, 1
do not consider that I am In a position
to take sidaa either one way or the
other."
Such waa tha reply of Governor A. B.
Mead today when asked for his posi
tion In the coming presidential conteat.
"About the middle of May I shall be
a guest of the prealdent In Washing
ton with tha other state governors, and
I conalder that it would be a breach of
courteay to go there pledged to aupport
one peraon or another. I reel certain,
however, that the Washington aaiega
tion win be ror Tart.
Governor Mead waa the. guest of
honor laat night at the annual banquet
of tha Y. M. C. A., which waa attended
by several hundred persons.
ANTI-SALOON W0BK
IN JOSEPHINE
(SMelal blapatrb to Tba Journal.)
Granta Pass, Or., March 11. Secre
tary lell. field worker for the Oregon
Anti-Saloon league, addreasnd a meeting
of anti-saloon votera Monday night, and
an organisation waa perfected to take
up the fight against the saloons in
Joaenhine county. The anti-saloon peo
ple have been at work here for some
time. They report that more than three
times the required number of signatures
have been secured to the referendum
petitions. There Is a strong anti-saloon
sentiment throughout .he county, the
ntls state, and they are confident they
win drive the trarric out or Josephine.
The state league la concentrating Its I
efforts this year on Josephine and Jack- I
son and fully exnects to win In both
countlea.
HANTS PASS WILL
HAVE PAVED STREETS
(Special Dlapatrb to Tba Journal.)
Grants Pass, Or., March 11. Paved
treets for all the business section of
(.rants Pass and macadam or crushed
rock ror many or the residence streets
re now assured. The city council has
ote.l the paving and steps toward con-
racts are now being taken. The street
ommlttee or the council visited Port-
and, Kugene, Salem and other north-
rn Oregon cltlea and reported that
paved atreets are the only thing for a
ve town. Work will begin In early
prlnj or summer. As there la an
bundnnce or rook for crushing near i
ere the work can be done with great
Isnatch. Tho cltv and county will our-
nase a crusner ana roner, nut the pav-
ng will oe done Dy a street paving
ompar.y.
NEW BANK FOUNDED
AT NORTH P0WDEB
MATCH flIANELLI
WITH Y0UNO DONAHUE
Kid Krvln, matchmaker for the Pas
time Athletic club, announced that he
has matched Henry Bradey and George
Kggert for the coming amateur smoker
of the club. Ervln also wants to match
Al Mays with some likely youngsters.
Ervln thinks his best card, however.
Is Glanelll, a young blacksmith, who
formerly held the welterweight cham
pionship of the navy. He would like to
pit the navy against the army and
would like to sign Donahue of Van
couver barracks for a four-round bout
for a medal.
(Special Plapatcb to Tba Journal.)
North Powder. Or.. March 11.
Through the combined efforts of the
tockholuera and depositors of the
Farmers & Merchants State bank, ln-
olvent, led by J. P. Myera, a new bank i
been incorporated, the J'ow
ley State bank, which Is to
days from March 4. when It '
chase enough asseta from the insolvent
bank to pay all depositors in run. When
mis is none me incorporators, j. l'.
Myers, H. O. Oorham. S. Vandecar and
W. J. Cavender, will proceed to nation- ,
allze the bank with a paid-up capital
or -'t,utn.
Trail Carnival at Pendleton.
(RpeHal Dlapatcb to Tha Journal.)
Pendleton. Or., March- 11. Friday,
March 20, has been set as the date for
the carnival to be given by the stu
dents nf the high school, and on that
evening a reproduction of the trail of
the Lewis and Clark fair will be Been.
The atudenta are now making prepara
tions for the occasion.
York, Hoppe will play Sutton for the
title which he forfeited. If he wins the
match with Schaefer tonight and tho
coming match with 8utton. Hoppe will
be the acknowledged champion of the
world at the "gentlemen's game."
AMERICANS
DID
TODAY IN RAWLINS
Italian Gains 178 Miles, but
Suffers Broken Shaft in
Mud Hole.
B
H- SELL
Leading
Clothier
Cheyenne, Wyo.. March 11. The
Italian car is atuck In a mudhole with
a broken shaft at Paxton, Nebraska,
and may be delayed indefinitely.
The American car, after battling with
snowbanks Until late last nlsrht. flnniiv
reached Walcott. Dinner will be taken
at Rawlins today. The car Is in good
shape.
The Italians gained ITS mllea on the
Americana during the past two daya.
. I. m
M'FARLANI) AKKIVES
FOR SCRAP WITH RRITT
(United Press Leased TViro.)
Oakland. Cal.-cMarch 11. Packv Mc-
Farland. the scrappy little Chicago
lightweight, who arrived in this city
yesterday to attempt the capture of the
coast, today selected Crolls Garden at
Alameda as the place In which to train
for hla first fight, which will be with
Jimmy Britt McFartend will start
work tomorrow, but Will do no boxing
until Sunday.
JAMES J. CORBETT
COMING TO PORTLAND
Jamea X Corbett, former 'champion
of the world, la headed for Portland
with, jus theatrical oriering, rn Bur
glar and the Lady," whlchs will appear
at the Helllg , Thursday and Friday,
March 2 and J7. Corbett la one of
the few professional athletea who Jiav
made good . before the footlights, but
this la not . remarkable, since he haa
long , baaa cQustwl J - aui . X re-
Seais Win Again.
(United frtaa Leased Wire.)
San Francisco, March 11. Team No.
2 of the Chicago White Sox were made
to look like a lot of amateurs In the
game yesterday, San Francisco wlnnhig
15 to 2. The score:
R. H. E.
Chicago ..2 7
San Francisco 15 18 1
Batteries Freeman, Manuel and Arm
buster and Weaver; T. Hoag, Sklllman,
Gums and D. Hoag.
Oakland Is Defeated.
fllnltkxt Praaa Leaaed Wire.)
San Diego, Cal.. March 11 Oakland
fell before team No. of the Chicago
White Sox today, the score being 7 to
Tha score:
R. H. E
Chicago 7 12 a
lklnrf . 2 11 2
Hatterles Owen. Smith. Altrock and
Sullivan; Shaw. Butler and Lewis. Um
pire Dash wood.
Line-up of Beavers Today.
(I'nlted lres Lel Wire.)
Santa Barbara, Cal., March 11. The
Portland Beavers will go into the game
against the Chicago White Sox this aft
ernoon in the following batting order:
Casey aecond haae; Cooney, shortstop;
Malloy, center field; Johnson. third
base: Bassey. left field; Kennedy, first
base; McCredle. right field; Walsh,
catcher, and Marshall, pitcher.
Finishes at Emeryville.
San Francisco, March 11. Yester
day's Emeryville results:
Futurity course Sevenfull rKlrach
baum), 11 to 10. won; Abbey (J. Butler),
second: Follle L. (Ciiarooneau;, imru.
T,ThVe:7urlongs-nno Vale (W. Mil
ler) 20 to 1 won; I'omare (handy), sec
ond; Ocean Queen (W. Knapp), third.
TIOne mile! 'and 70 yardsPleiad (Bux
ton). 6 to 1. won; Last Go (J. Butler ,
second : J- R Laughery (W. Knapp),
thSedvonTiTrlonK.-B..rlelgh (W. Miller),
12 to 5. won; Gargantua (W. Knapp),
second; Lassen (Heatherton), third.
TOne mile and 7ft yards My Pal (Gil
bert) 30 to 1. won: Mike Jordan (Borel),
second; Ten Oaks (Fischer), third. Time,
i: 4-S. ...
One mile Brookioar ia. vv aisni. z .
to 6. won: St Avon (Sandy), second;
"I baa beaa nalng Oaaearats for Inionnla, wttr
'hlcb I hara baan afflletad foretar twaaty yaari
nd I eati aar tbal Caaearata hara alraa u mar.
mar tnan an? omer romeur i aava evar triad,
hall cartalnly racommand ibam to a frlaads S'
lag ail (bay art rapraaentad."
Taos. Glllard, Ilgla, 111
Sj can oy cathartic
Pleasant, Palatable. Poal TaauGood.DeOoea
'Vi'f Biok,tB' K."kn .r Q"P?t m. Neva
old In bulk. The tannine tablet atom pad Q O 5
iueraoteed to cure or your money baek.
Sterling Remedy Co., Chacaga or N.T. m
INN UAL SALE, TEN MILLION BOXEJ
MILITARY
ACADEMY
Bannock (Gilbert), third. Time, 1:40 S
"' PORTLAND ORE!
" A Boarding and Day
School for Young Man and
Boya.
Preparation for eol
legee. U. 8. Military and
Naval Academies. Ac
credited to Stanford.
Berkeley. Cornell. Am
herst and all 8tate Uni
versities and Agricultural
Collegos. Manual train
ing. Business eourse,
The principal haa bad tl
yeara1 experience in Port
land. Comfortable quar
ters. Best envlronmenta
Make reservations new.
For Illustrated catalog
and other literature ad
flrasa J. IV. BILL, U. D.,
vrtaotval and Proprtetoa
COAL Creek COAL
None Better to Be Had at Any Price
RANGE OR Cn AA n.TM NO SOOT
FURNACE P J V V TCI 1 Ull NO DIRT
Special Price to Suburban Districts
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The. KWlniWlcf
ADVffi
iii
A 8ERIKS OP TEN TALKS ON AD-T -
VKRTISINO written by Stymour Eaton of I XI "S
Philadelphia for the reader of The Journal X 1 U 1
The owner of a retail hat store writes me, to ;
ask how to advertise hats.
I don't know. I haven't thought much, about
hats. Ten to one I should do something' revolu
tionary; perhaps advertise to buy the customer's
old hat. As a rule he is glad to get rid of it.1 f,Of ;
course that would cut the profit in two, but, then, f;
the sales would multiply by ten, or perhaps by fifty,'
and the store would eet talked about. . 3-
.V'
Perhaps I wouldn't do that at all. I make the?
suggestion simply to let this hat dealer know that
if I owned his store I should get up and shake
mvself: make some sort of a noise: not stand. f
around behind the counter leaning on everything,"
waiting for a customer who is six blocks away on
the other side of the street going north to change
his mind, come back, cross over, and by mere '
. t I .. .,!.. iL.i T "" ft i
cnance in nis nurry Dy my snop nonce mar. j, nav$",i
hats for sale. :
Tell a hundred thousand men who wear hats andf
who buy two hundred thousand hats a year that;
you have the goods; the kind they are looking -for- .
If that doesn't wake them up then give .away-'a
hat-band and a necktie and a pair of gloves; cram
the hats full of ham sandwiches; do something.
Your business is to sell hats, not to store them, i
I have no patience with the retail dealer who
depends on the sidewalk and the weather for his
trade.
But it isn!t necessary to be sensational; simply
make readable news of your advertising. It is the .
business of the newspapers to distribute news and
if I want a moderate priced stylish hat your adver
tising is ten times more interesting to me than the
Associated Press dispatch that some galoot in Ok
lahoma or Texas hanged himself.
Good advertising is news. Print this on the
ceiling over your bed so that you will read it first
thing every morning when you wake up. .
Keep your eye on fashion. ' w
Fashion is today the biggest influence In the
world; not necessarily the best influence; but the
biggest. We don t control fashion; fashion con-
trols us. It always comes down the pike with a
whirl. When the storm breaks haul in your ad
vertising canvas and stop buying.- Fashion hurri-:
canes are short-lived. . '
- . 4 1
P. S Talk No. 4 wiU be published in
The Journal on Satardayt March 14.
(Copyright. 1908.)
i
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