The Oregon daily journal., September 08, 1907, Page 142, Image 142

r P0PULA1 PAPR Ml DAILY XNLIRNAI
OREGON'S IPS'
Hot W "
-.., ;' 3
.A 0
sftV$N 7L. TOIIRNAll
li UMm ' ----- 1 li
3 ifitMll CIRCULATION
? I Wt&&WB. Dilly Avtiiit 21 Mik K ( f LV,
itv. to aatc. i-miy rtv js. j i lift 2 v rk-
!PAID ADVLRTISINC&IM
il0). No. ol lochci 2lM.ll A?
104 No. ol InclKI H1.242BL
: ,101. No ol lnchcl 174 27B-
llwmiUlmi yv4lJ '
J 1'wi No 01 lnrl
f SSafcjl07, 7 Mo. lo Am
r . --V v.
4
lkfe.ir.i-iiii y I M.grf ipmiiwiiiiijuiu
n -,xw
.it
7 --
i
A J v 1
i .'.-V- -vV 4
k4
V1
N
OTHING in the history of the Pacific northwest affords
a parallel for the extraordinary growth and prosperity of
The Journal. From small beginnings it has grown to
such proportions that its paid advertising and its paid
circulation now exceed those of any other daily paper in
Portland or in Oregon.. In both advertising and circulation it has
gene forward by leaps and bounds.
In order to keep pace with the growing business of the paper,
large and frequent additions to the mechanical equipment have
been necessary. The two huge presses which have been purchased
within three years afford a striking illustration. The number of
persons in the employ of The Journal has steadily increased until
now there are over 200 on the payroll in Portland alone, to say
nothing of the army of agents and correspondents in other cities
and towns.
The total cost of publishing The Journal is approximately
$1,000 a day, or about $30,000 a month. In printing the regular
daily and Sunday edition, the average amount of white paper con
sumed is five and a quarter tons every 24 hours, representing a
daily cost of $275 for this item alone.
This special edition of 160 pages is published at a cost of
close to $20,000. It required nine carloads of paper, 10 tons to each
car, or a total weight of 180,000 pounds. The size of the edition
is 50,000 copies 35,000 copies of the newspaper edition and 15,000
of the Anniversary edition; the latter on plate paper.
The Journal's home is shown in the cut above, a six-story
building in which the paper's $120,000 plant is housed and operated.
-'''r t ' mfl'l ':i4 jAk4dB.
t
i4
J-V keY M.
TOURNAL PRESS NO 1. Three years ao The Journal installed this four-roll, four-color, straight-line perfecting press, made by K. Hoe & Lo. It has a
capacity of "1000 l-page papers an hour or 400 complete papers a minute, printed, folded and counted. On this press The Journal's color printing is done.
N'earlv cverv resident of Portland and thousands of strangers have visited The Journal offices to see tins great press , operation, the first color press ever brought
into the Pacific northwest. But even its immense capacity has finally proved inadequate to The Journal's growing circulation and it became necessary to install
a second and even larger press, which is shown below.
HXjjj. ...,mMunl
lit.
Pa
H4I41KCW,HW;
Li inwit-v' " X Mvf
2) fiw4.4.'...
.L.liVtiMy.,!
i
mm '
as ti
r jt'cl t- Adfuaf-w-tw-q r a ,T r
.T
r
tei 'V?iif
L3tj. ....
' f riv lrihi-AatMetiM
7"
.1 .
v.
f WA
'tiSSSijWWIf 1
law
k.vfKAr-
ftWWffll
1 h - ; -
JOURNAL PRESS NO. 2. This immense sextuple, straight-line, perfecting Hoe press will have a capacity of 48,000 12-page papers an hour, or 800 complete papers a minute, printed, folded and counted. This press,
together with the other Hoe press, shown above, gives The Journal a total press capacity of 72,000 12-page papers an hour or 1,200 a minute. The larger press will print a 48-page paper at one impression and the smaller
press a 24-page paper in four colors of ink with one impression. -