The Oregon daily journal., September 02, 1907, Page 5, Image 5

THE OREGON ' DAILY JOURNAL', -PORTLAND, (MONDAY. EVENING, SEPTEMBER 2, 1807. -
"GENIUS"
If 'graft" investigations .were brought to
bear on business methods there would be
During August we more than doubled the business of August a year ago.
Now. the president of this great concern
The advertising gentleman grafter '
genius, will sometime experience a terrible
awakening. He may see the time when he
is called -upon to tell the "simple" truth.
Truth seems to have more horror's for cer
tain Portland advertising men than do
earthquakes. There is one iron-clad rule
at the house of I. Gevurtz & Sons, which
reads something like this : "Tell the truth
or keep still. False statements and mis
representations are not wanted.' This is
'inusually unique in Portland.
IN
Ubeai
says: "Can you double September business? and I say, "Yes." I am goir
going to double it, or I'm going to step down
.whole lot revealed right here m Port
ana out ana l can t aitora to xoneu my position, i snaii pun aown tne Darners dciwccu uiuumuuusc anu pcopic
and name such prices as will tear all former furniture records of the northwest into shreds. When the 30th of Septem
ber rolls around, the records must show twice as much business for that month as the same time a year previous. Here
under these roofs is the finest, biggest gathering of furniture in the west. A store full of modern departments and
gladsome opportunities. -
. .. - . r . ' t n . . , i .. u i: 1 1.
land. If every Portland advertising faker
was run out of town, the business section
would take on the air of a small village.
An advertising faker is one who thinks
every one, but himself are fools. There is
either a terrible amount of conceited adver
tising genius, or a lot .of foolish people in
Portland. The former belief is generally
accepted.
Best Furniture House in the Northwest
Opening Page of the Fall Chapter
"ECLIPSE "the RANGE of LASTING QUALITY, of REASON and PERFECTION
7 ... - i "i
We RANGE OF ACCOMPLISHMENTS
"ECLIPSE"
The favorite Range of the cooking fraternity. Why? Because it has everything every other
range has, and many original fine points of its own. Cooking used to be a drudgery The
"Eclipse" has made it a profession. The pure food law is carefully enforced by the Eclipse.
The Range with a personality. The Range that towers high above every other known build.
There are many ranges sold here in Portland that are good but they don't travel in company
with the "Eclipse." Every day of the world we have people come in the store and say: "My
neighbor has an 'Eclipse.' I want one." "My daughter was married last week. I want her to have
an 'Eclipse.' " Thea best Range in the world for both plain and stylish cooking. Guaranteed
cvery-day for fifteen years. With fifteen distinct and Important points of superiority. Listen to
what others say about other ranges, but "let the rTc1ipse"spgak for itself. Remember "Eclipse-"
prices are no higher than those of inferior ranges, and "Eclipse" satisfaction is everlasting.
dOt jl OCC $1.00 Down
J)OJ LU VOO $i.
$1.00 a Week
Full new line "Eclipse" Heaters, the economical storehouse for winter fuel. The qnickest and best
heater.
$ 1 .85 Ch oicest Patterns - At-
po'nn in Wilton, Axmin- J1 A A
o oc ster and Velvet Car" P1"1
$2.25 pets Yard
Mr. Clarence Wheeler, the foremost Carpet man on the coast,
has taken charge and expresses himself as being delighted'witn
this large and well appointed department. The first step Mr,
Wheeler takes is to gather together all the very handsome pat
terns (floral and oriental) in our finest Wiltons and Axminsters,
and offer them on sale commencing Tuesday morning at a re
markable price reduction.
WILTON VELVETS.
EXTRA WILTON VELVETS.
AXMINSTER VEL
VETS. EXTRA AXMINSTER
VELVETS.
The most beautiful gathering of Carpels ever assembled at one
price.
$1.85, $2.00 and $2.25 Carpets Of- M A A 7A
fered in Unrestricted Choice ... vpi.n JU
r
NOTE. All Carpets may be had with or without borders.
Carpet Department, second floor, west.
Take a Trip on the
"SPECIAL
Sit down and take it easy. Enjoy a fast spin on the
Gevurt "Special." The fastest running, easiest going and
nicest Sewing Machine ever built. School dads must soon
be gotten together. Don't start
in backward. Buy the machine
first. If some one else is going
to do the sewing, it doesn't
so much matter, but if you are
going to do it, make the
work lighter, by get
ting a "Special." The
satisfying machine.
Better than all $60 ma
chines. Our price
$25
$1 Down 50c a
Week
A Mammoth Stock of Side
boards and Buffets
Offered at decisive re
ductions. "Double the
September business," is
echoed in the mirrors of
these elegant dining
room pieces. We have
planned to sell these
very necessary articles
of the well equipped din-
ing room at prices far
zA Little Down
$1 a Week
below the actual worth.
The scope of selection
includes everything
from the Buffet of sim-
ple beauty to the mas-
sive Sideboard of elab-
orate appointment. The
finest stock of Dinin
Room Furniture in the
northwest.
ct Little Down
$1 a Week
r 1 - r T?:. riLjA A few left of those beautiful Royal
bale 01 Jr ine lnina Firenze China Sets. These consist
Ware
of 50 pieces. Dainty decorations in
gold. Regularly priced Ar
at $8.50. Tuesday $4.3
China Berry Sets, consisting of
seven pieces, with pretty decora
tions. Regular 75c sets. Aft
Tuesday
10-piece decorated Toilet Sets; de
signs are mostly in blue and pink.
All $3.50 and $4.00 1 QC
values. Tuesday
INCLUDED IN THE FURNITURE SPECIALS
A Sale of Fine Dining Tables
These come in the golden
oak, solid quartered oak and
in the weathered oak. Mas
sive in build, heavy legs, with
elaborate hand carvings. Fin
ished either in the dull or the
piano polish. Look over
these values for Tuesday:
$22.50 Table ....f 16.50
r
$25.00 Table ....$18.75
$35.00 Table ....$26.75
$40.00 Table ....$20.50
DINING ROOM FURNITURE, THIRD FUOOR, EAST.
SPECIALS OF LARGE
DEPARTMENTS
In the Department for Men
cA Sale of
HIGH GRADE
TROUSERS
All that are marked $3.50 and $4.00, in
the neat stripes and fancy worsteds,
will sell Tuesday at, PO AtZ
the pair vJ.J
(These come in the fall weight.)
Our very best of fall and winter Trou
sers, in patterns most in demand, hand
made and built from the highest grade
woolens. All $4.50 and $5.00 TQ AC
values. Tuesday
In addition we offer a choice of the new
fall suits marked $17.50, P1 O CA
for Tuesday vpZ,.JU
An extensive showing of Men's High
! Grade Fall Suits, Top Coats and Cra
venet'tes just received.
A LITTLE DOWN, $1.00 A WEEK,
Sale ol Fine Watches
In this sale thre is no WATCH but what is strictly HIGH
GRADE in1 every respect. The following well known
watches are included:
ELGIN, WALTHAM
HAMPDEN
0 Sire, 25-year case, value $20.00, special. . .$11.25
12 Size, 25-year case, value $22.50, special. . .$12.75
16 Size, 25-year case, value $25.00, special. . .$14.50
18 Size, 25-year case, value $24.50, special. . .$14.00
SATISFACTION
"WE TRY TO SATISFY," that is our motto. We consider
a satisfied customer better to us than the profit on the sale.
WE CALL PARTICULAR ATTENTION TO THE DISPLAYS SHOWN IN
OUR WINDOWS. THESE PRESENT SOME NEW FRONT EVERY DAY.
tfe Metropolitan Ladies'
Suit Section
Sale of Newly Arrived $
Fall Suits
Everything included in the garment
desires of the lady of immaculate
taste and dress.
Special for Tuesday
All the new fall arrivals in Ladies'
Suits, worth up to C 1 A
$22.50, at Pnwl
Automobile Coats, in the extra heavy all wool cov- toJJ QC
ert cloth, $15.00 values, Tuesday .....:KtL.p
(These are strictly new.)
Skirts in pretty tailored effects, that run in values (JJQ QC
up to $7.50, Tuesday
Visit this, the most modern Women's Department in Portland.
Main floor, west. -
A LITTLE DOWN, $1.00 A WEEK
OCCUPYING THE
NTIRE BLOCK ON
YAMHILL,
FIRST AND SECOND
STREETS -
I GEVURT
ZcaSONS
GOOD FURNITURE DEALERS
DURING AUGUST WE :
DID $7,000 MORE -
THAN 3 DOUBLE THE
AMOUNT OP BUSINESS
DONE DURING
AUGUSreVEAQO