- A "
THE ORlEGON DAILY JOURNAL, PORTLAND, MONDAY i EVENING, SEPTEMBER 2, 1007.'
The Store Which studies the Interests
Of ita customer, ' striving:.. to see how much, rather than how little, can b given 'ss the equivalent of
certain price; is .the, one that succeeds nowadays. The knowledge that at such and such a place one can
always rely upon quality.; that, whatever the price quoted, investigation will prove It as low ot, lowr
than in any other house; that if the slightest dissatisfaction arises after purchase goods may be returned;
that courtesy U. that Attitude attending every stage of a shopping tour; that showing merchandise is con
sidered a favor whether a sale results or not all these are points in favor of the store that includes them
among the cardinal principles of its policy. Such a store is bound to lead, and in every city, whether little
or big, the store that most closely lives up to these principles is slways foremost
if
New Plaids
Af K ft re New Plaid Suiting in a
ttJfsrmat ...ftrtmrnt..' hriirht.
. mwr W O '
rich coloriners. in the most pleasing com
binations: all wool and silk and wool mix-
Ltures; all are 36 inched wide and wondenul
values at this lpw price.
New Plaids.
At !7flONew Ombre 'Plaids, full 46
' inches wide, in all the new
worsted weaves, an excellent wearing hard
twisted fabric, comes in all the new Shades
etc.; extra good value at this price.
Novelty Suitings
A SI.OOSt Frcs Nove!iy
w w v Suiting Fine, import
ed fabrics, in a great assortment of hand
some shaded effects; brown shading to
black, green to fed, red to black, etc., etc.,
interwoven with self-colored silk overplaids,
one of the most stylish and popular new
fabrics ; full 44 inches wide ; warranted pure
silk and wool ; prices elsewhere at $1.50 yd.
Novelty Broad
cloth At CI ft ft New Novelty Broad
Xt V cloths, full.. 5.6 inches
wide, in all the new fancy colorings, navys,
reds, browns, etc, in hath striped 4md plaid
effects ; finest of pure wool ; splendid weight
for coats and jacket suits; many exclusive
. patterns.
New Black Goods
Best and Broadest Showing"
31 The most authentic display of Black Dress
goods for the c-ming season is here. All
the newest imported and domestic weaves
many of which are exclusive. The world's
best makers are represented. V e are show
ing an unlimited assortment of Priestley's
celebrated fabrics. New serges, new chev
iots, new unfinished worsteds, India twills,
poplins, wool taffetas, etc., etc. And our
prices are lowest, commensurate with the
high quality of the fabrics.
Unexcelled Values from 50c
up to $1.50 a Yard
Handsome New
Silks
PLAIDS! PLAIDS 1 PLAIDS!
Will have first call for correct fall dressersl
Wc have just received a great shipment of
hundreds of yards, in bright, rich colorings.
NEW OMBRE AND SCOTCH PLAIDS
in all the latest color schemes, embracing
the new shades of brown, blue, green, red,
etc.; a magnificent assortment; real works
of art, that are a revelation to Portland
shoppers. The best values in the city at
75c, 85c, $1.00, 91.25, $1.50
New Persian Silks
at $1.00, $1.25 and $1.50
New Persian Silks in taffeta and Louisine
weaves ; the very choicest patterns to be
found in the northwest. Nothing short, of
a trip to the store can give you an idea of
their beauty. Values that cannot be dupli
cated in the city.
Grand Initial Display of Fall and Winter
Black aid Colored! Biess Goods
FALL
10 0 7
Our Magnificent Dress Goods Department 'Is Now
Crowded With a Superb Showing: of New Fabrics for Fall
, and "Winter
More Elaborate! More Extensive!
More Exclusive!
Winter
19 0 8
How better could we express the extraordinary preparations that have been carried out for this splendid exposition of
the New Dress Goods for the fall and winter season of 1907-8? A more comprehensive and authoritative presentation
and at the same time characterized by a greater number of exclusive novelties could not be found anywhere. Every
pattern reveals the high art of modern weaving and coloring; and there are scores of patterns. Come in tomorrow and
inspect the new fall and winter fabrics.
Here Is a Mere Mention for Tuesday!
Filet Allover Waisting
Net
1 46 inches wide, Filet Allover Waisting
Net, the newest weave, and most popqlar
Waisting of the season ; regular $2.50
grade, specially priced '-for one rftl -tfk
day only, Tuesday, at vie !
Yatoes iik the Suit Room
That Hefleot Great Credit on Our Store Correct Styles Dependable Qualities Fair
Prices Are Assured Seldom Have Such Values Been Offered Anywhere Per
haps Never So Early in the Season Come Tomorrow.
L . . Sale of Sliirt Waists
This is the last week in which to dispose of the bal
ance of our stock of summer shirt waists. They must
be sold and we have marked them at such ridiculously
low prices that they will go with a rush. For Tues
day's selling we will place on table about 15 dozen
beautiful white lawn waists, handsomely trimmed
with laces, embroideries or tucks in all sizes
and worth $1.25 to $1.90 each, AT EACH. .... f DC
Early Fall Suits
Great variety of new suits in hip lengths, military,
Prince Chap and long tight-fitting suits in broadcloth,
serges and fancy materials. Exception- fiA
al values at $12.50, $15 $19.50 and DdUU
Great Skirt Values
A miscellaneous lot of women's and misses' Skirts
Panamas in black, brown, navy and green, also mix
tures. Best materials and tailoring, worth $Q A A
up to $7.50. TUESDAY SPECIALS.. ... O. VJ
Sale of Childrens' Dresses
Tuesday morning special values in children's dresses will be
placed on counters that have not been shown before. They are
gingham, chambray and percale dresses in solid colors, plaids,
stripes and checks in sizes 6 to 14 years. Come in and look them
over, for they are excellent school dresses and are worth regularly
from 854 to 31.25.
On Sale Tuesday at 680
$15.00
Silk Petticoats
Rustling Taffeta Silk Petticoats in black and all the
desirable colors, having deep flounces formed of ac
cordion plaiting and sectional attached ruffles, near
silk underlay and dust ruffle, worth $6.60. AA
ON SALE TUESDAY tfJ.UU
New Fall Coats
Hundreds of new Coats have now arrived and will be
shown for the first time this week. We are offer
ing full length broadcloth and Kersey Coats, satin
lined, at $7.50, $10.50, $12.50
AND
Good Wrappers
That is the kind you will find here and in an extensive
line of styles and patterns, light, medium and dark
brown colors, in both percale and flannelette: all
sizes on sale. TUESDAY SPECIAL
AT
Sale ot Petticoats
Here is a chance to get either a black sateen or white cambric
Petticoat that are made of good quality materials at the price of
a poor one. The white petticoats have deep flounce, finished with
several rows of torchon insertion and edge, underlay and dust
uffle. The black sateen petticoats have also a deep flounce, fin
ished with ruffle straps, fagoting and underlay. Both are splen
did values at the regular $1.25 price.
Special Price Tuesday 9 80
$1.50
Long Silk
Gloves
Fownes or Kayser's
16 - button length
best quality Milan
ese Silk Gloves, in
black, white and tan,
all sizes; $2.50 qual
lty, spe
cial at .
r
$1.98
Fine Imported Silk
Gloves, elbow length
in black, white and
colors, all sizes ; spe-
$1.50
2-Clasp Silk Gloves,
in black, white and colors; Kayser's double.
tipped; special at 50
and I DC
mm
Phenomenal Savings in
Hosiery Knit Underwear
For Women and Children Prices That Will
Appeal Favorably to Economical Women
"BURSON" Hosiery Sale
Keg-ular 40o Grade Tomor- QPg "Do in
row as Many as You Want . . JT Oj IX
The famous Burson Stocking for women, made extra elastic of fine combed
yarn; a guaranteed black.
This is the only stocking manufactured that is
made absolutely without a seam
A boon to women wifh tender feet; no seam in the foot, no seam across the
toe, no seam on the leg, and still has all the good features of an imported
stocking. Full fashioned throughout, made with widened leg, narrowed ankle
and shaped football in first quality; we allow no "seconds" in this hosiery
stock; when you purchase here you are assured of getting the best 100 OP.
dozen of these stockings will be at your disposal tomorrow at, a pair wC
Children's Stocking, Best 25c
Grade at 17c
A special underpriced purchase of children's
Stockings placed on sale tomorrow for the first
time. This, indeed, is a great saving opportunity
io secure children's school stockings. Children's
fine ribbed, medium weight, fleece-lined Stock-1
ings, all sizes; regular 25c grade, specialty t
priced ,for this sale at 1 1 C
Women's Underwear
Half Price
Correct Fall Weight
Unparalleled bargains specially planned for Tues
day's selling. Women's flat-knit Underwear in
gray color; Norfolk and New. Brunswick make,
both vests and pants in all sizes; regular djf AA
$2 grade, specially priced at........... f 1UU.
Special Offerings in Our
Economy Basement
Shoe Dep'tment
The wonderful success of our big economy
Shoe Department in the basement is not
due to chance, but is determined by fixed
and correct principles of merchandising
management. We rigidly exclude all in
ferior, trashy, "made just to sell" shoes
from our stocks. We transact business on
an enormous scale, and the vast quantities
of. shoes handled enable us to secure from
manufacturers unusual price advantages,
which we invariably share with out patrons.
The Following Items Will be
Found in Our Basement
Shoe Department
Misses' Oxfords
Value to $1.50
50c
Final clearance sale of Misses' Oxfords, 18
nobby styles to choose from, made with
light and heavy soles, in both lace and Blu
cher cut, all sizes up to 2; regular $1.25 and
$1.50 grades; wonderful values at this
"s!5,..': Only 50c
Men's Oxfords Reduced
We think we have reached the lowest rec
ord in Oxford selling this season in this
splendid sale for tomorrow. Our entire $3.50
line of Men's Oxfords, in all the best leath
ers, black vici, patent colt and tan vici ; all
new, up-to-date styles; excellent values,
regular price ; special,
$2.00 a Pair
Women's Oxfords
Values to 82.50
80e
A most extraordinary offering Women's
Oxfords, all this season's styles in the best
leathers, with light, medium and heavy
soles, medium and low heels, odds and ends,
not all sizes in each style, but all sizes in
the lot ; every pair fully guaranteed, regular
$2.00 and $2.50 grades ; all to go at one
price, while they las,
pair
SOME PARTICULARLY ECO
NOMICAL OFFERS FOR TUES
DAY A FEW REASONS WHY
THIS STORE IS ALWAYS BUSY..
Only 80c
Fine Torchon
Laces
The Time for
Blanket Buying
to Best Advantage Is Here
Every Blanket we sell is a dependable
Blanket. And we don't hesitate to tell you
what it is made of, either. If of wool, we
say so ; if half wool, half cotton, we tell you;
and if it is all cotton, we are just as frank
about it. This is a safe place to buy blan-!
kets. Just now our fall and winter stock
is most complete.
These Special Values for
- Tomorrow
Al" y "iO otton Blankets, of good
rtl J quality, full three-quarter
size, colors white and gray; extra good val
ues at this low price. , " -
At $1 00 Cotton Blankets, full size for
m .pi.vv double bcdSj color$ white)
gray and tan, well made, light weight, but
durable. ' c
At ( 1 1 Cotton Blankets, full size for
AU 4i.u dQJlble beds al, white, just
the thing to use as sheets; special values at
this price.
At 41 Cotton Blankets, full double
tl fl.JJ 9;ZCj s;iver p.ay tolor, neatly
finished with blue and pink borders.
At A AC Cotton Blankets, extra large
m fl.HV and heavy, full 12-4 size,
colors .-gray- an d- tau; special -valueaat-thia-j
price.
At t1 Q0 Fleecedown Blankets, extra
Ml fl.VV heavy weight, full double
size, very soft finish, colors gray and white.
10- 4 ffray wool Blankets, great values at f 3.50
11- 4 (ray wool Blankets, Made-in-OregOn, S4.75
11-4 mottled wool Blankets, full 6-lb, at f B.fS
11-4 white wool Blankets, extra spl. vaU f 5.00
Bed Comforters 0 QC
Well Worth $3.50 &VD
Extra Special Tomorrow
A great bargain sale of Full Size Extra
Heavy Comforters, made with white lamin
ated cotton filling, covered with best quality
sateen, plain centers with fancy floral bor
ders, colors pink, blue, tan, green, etc.;
Comforters that are fully worth Aff
$3.50, specially priced for this salep4?)
Pillows, 18x26 Inches, 75 Feather Pil
lows, 18x6 inches, covered with strong blue
and white, narrow striped ticking, full 8
pounds in weight, filled with nice, clean
feathers.
Pillows, 20x27 Inches, 08 Feather Pil
lows, 20x27 inches, full 3yi pounds m
weight, filled with sanitary cleaned feath
ers, covered with ,the best quality fancy
flowered ticking; regular $1.25 grade.
Pillows, 22x28 Inches, 81.50 Feather Pil
lows, 22x28 inches, full 2y pounds in
weight, covered with linen ticking, m blue
and white and tan and white stripes; filled
with sanitary cleaned feathers and down;
regular grauc.
6 Yards
to Bolt
10
Cents
a Bolt
15,000 yards fine Wash Torchon .Laces, in a
great variety of choice patterns, from the
dainty -inch edges to the wide lyi to 2
inch lace and insertion ; regularly sold at 5c
the yard or 25c a bolt, specially n
priced for this sale, 6 yards for . . . . . rl UC
Allover Embroideries
22 to 24
Inches Wide
53c
Cents
a Yard
Allover Embroideries of fine Swiss and Ba
tistes, beautiful rich patterns in both small
and large scroll patterns, cut effacts, and
floral designs of 'perfect finish and finest
workmanship; made to sell regularly at
$1.50 to $2.50 a yard. Bought at a great
saving and offered to you tomorrow the
same way; specially priced, Q
per yard OOC
$1.00 Mirrors at 73o
Hand Mirrors of fine French plate glass,
ebony back, ring handle, very attractive,
good values at $1.00, specially
priced at jC
25o Hose Supporters 15o
Women's Silk ElasticJiose SupportersH
made or both plain and fancy elastic; all
the best colors ; usual 25c kinds,
specially priced at
15c
12c
25o Box Paper 12o
Box Paper at Half Price Good quality
Linen Paper, with envelopes to match, all
the best tints, put up in attractive
boxes, real 25c kind specially priced. .
Pillow Tops
AT 25 We have just received another
large assortment of pretty Oriental Tap
estry rulow lops, rich colorings and de
signs; usual 35c grade, specially j
priced at &3C
Excellent Values in Men's Wear
Very Tempting Tuesday Specials
Men's $1.00 Shirts 49c
Less than half price. That's the story for tomorrow about 500 men's Negligee
Shirts, made with cuffs attached or detached, come in plain white, tan, blue,
also an extensive line of light, medium and dark patterns, all sizes; well
worth $1, specially priced for this sale at f. ... "
Men's 25o Socks 19c
Men's plain black Half Hose, made full fashioned with double sole,
absolutely fast black; extra good values at 25c a pair, spe- 1Q
cially priced for this sale at 1C
Men's $1.00 Underwear 59o
Men's cotton elastic ribbed Shirts and Drawers, made form fitting,
shirts are silk faced and bound with silk tape; regular $1 CQ
value, special sale for the week, per garment 7C
Men's $1.00 Shirts 7 9o
Men's Negligee Shirts, made with button-down ' collar and two'.;.
button sleeves, come in a large range of patterns; regular 7Q '
value, special sale price for the week I 27C
Corset Covers
A dozen pretty styles, made of fine quality muslin
ana cambric, neatly trimmeo, lace, insertion an
ribbons; extra good values at oUc,
35c
Flannel Groyne
jSojneA'aJlanifceiu
Ti outing 'flannel cut full ue, many pretty
'styles to choose from,- ;---. -:: ' C,,
TUESDAY 8PECIA t..i....'"'