The Oregon daily journal., April 30, 1907, Page 8, Image 8

THE OREGON DAILY JOURNAL. PORTLAND. TUESDAY EVENING. APRIL' S3, 1007.
V y
'iilEPREMIEM
Call Me Early,-:
THE GREAT
SALE OPENS
TOMORROW
AT 9:30i A. M X
Mother Darling'
for I'm to Be .
First at the Sale
V"
''''
'A Vs NcT . IT
f Jiff 1: :
Come Dance Around
the May Pole
The Opening a , May
Morning Festival ;
STUPENDOUS
MAY
DAY
MILLINERY
SENSATION
The Most Colossal Sale of Magnificent N on the Pacific Slope!
Portland Womcn' and Visitors May, Buy Their Spring and Summer Millinery From a Manufacturer's Vast and Entire Stock at
- v - : : ; From V4 to ty2 Milliner s Prices
WOMEN WILL WAIT TILL WEDNESDAY
WOMEN WILL WAIT TILL WEDNESDAY
WOMEN WILL WAIT TILL WEDNESDAY
TO SAVE ONE-HALF TO THREE-FOURTHS THE PRICE ON MIELINERY
$50,000 WORTH OF BEAUTIFDLNEW rtHLLINERY AT LESS THAN IT COST THE BIAKERS
OVER 10.000 HATS TO CHOOSE FROM THINK OF JT1-
More Hatt Than All the Combined Millinery Stocks in Portland Could Show I v , v . , ,
A PARIS STYLE EXPOSITION AT YOUR VERY DOORS PATRICIAN MILLINERY AT PLEBIAN PRICES FOR PORTLAND WOMEN!
The millinery fashion, are proclaimed, and here, spread out over 6,000 square-feet of aelling apace, in the most colossal retail millinery salesrooms on the Pacific Coast, Portland
femininity may come and revel to their hearts' content 'mid the feast of plenteous beauty and magnificence. Here is a display of new milhnery that will cause aM Oregon to "atf up and
pay attention Concrete inspirations of French dreamers and American creators that have real being. : Millinery style creatioits for now and for summer. Come and sea them a youd
come to view beautiful paintings but come prepared to possess them for very little. There's a charm about the hats far away and ahead of any .you've seen, before; styles weeks in ad
vance of the commoner showings about town But the prices average from a half to fourth those asked anywhere In Portland. We've neither time nor spac to tell you of all the
marvelous bargains but 'the excerpts we make from the wonderful story of prices is full of heart interest to the dressy, thrifty buyers of fine millinery who take advantage of this SEN
SATIONAL TEN-DAY MILLINERY OFFERING. ;-' ' T ' '..-,..,-:., Z.-- . 4 ;,'- '
SMART STREET HATS ,y
A kt of wonderful Values , op ; to ',$4.50, to be sacrificed to
early comers while they last;? all newest L';"'.V: Qfln
models and latest Eastern styles, for i f0
Hundreds of other values from $175 up to $10.00, at an aver:
"Re of 4 the price, via 4f to f 2.49 for grand $10 values!
$2.50 values for .........
$3.00 values (or
$3.50 values for
$4.00 values for
$5.00 values for
And up to $10.00 values at
i
69
75
89
984
iMtlMKM -
.2.49
'MONG THE FLOWERS
A" veritable garden all abloom, and the greatest bargains
you ever saw. Flowers in wonderful variety and surpassing
beauty. Abundance the keynote. Lilies of the valley, violets,
forget-me-nots, buttercups, daisies, black-eyed Susans, cow
slips, chrysanthemums cornflowers,- fruit clusters, etc
Flowers in infinite variety too . great to - mention in full.
Wheat grasses, feathers, quills and magnificent plumes at a
quarter of regular prices yes, and less. Hints . . ...
Crushed Linen Roses, 3 in a spray; 50c, values, in
the sale for ...........................
Crushed Linen Roses, 3 in a spray; 75 values, in
the sale for ............
Crushed Linen Roses, 3 in a spray; $1.00 values, in
the sale for
Crushed Linen Roses, 3 in a spray; $175 values, in i
5
the sale for.....
Crushed Linen Roses, 3 in a spray; $1.50 values, in
the sale tor ......i... ......
Trashed Linen Roses. 3 in a sorav: $5.00 values, in
the sale for 1.25
854
L STYLISH SUMMER SHAPES
Milan Braid Dress Shapes, in a large assortment for choosing;
values (o $2.00 and $2.50, in the sale at ...............494
An unlimited assortment of the smartest, newest shapes
of the season; swagger dress shapes, for swell dressers,, in
every fashionable braid, embracing Milans, chips, split braids,
rough braids, etc., in all the pretty colorings fashion, loves,
at about J4 today's values ? ' . ' '
$2.50 shapes for .'...,..;.....,.....'.....'. 494
$3.00 shapes for T54
$3.50 Shapes for 894
$4.00 shapes for ........ 984.
$4.50 shapes for . 81.19
$5.00 shapes for ...........81.39
jjp to those dress shapes worth to $10.00, in Milans
that are in the sale for ........................... .82.48
LADIES SAILORS Chic and Jaunty, r
The newest Sailors shown by leading Eastern houses Broad-
:49c
way . favorites, and splendid values at $1.50.
in me saie. at a cnoice lor . . . . . .
TRIMMED HATS
.fl.98
..82.85
a l
'v-C
$ 8.00 values for
$10.00 values for
$12.50 values for
$13.50 values for
$15.00 -values for
$16 50 values for . ....84.45
$18.00 values foe f4.95
And values up to magnificent Pattern Hats Parisian
models priced to sell at 889.00 at regular price. -
i....... 83.25
...i 83.69
u 83.98
VIOLETS Big Bunches ;
Natural as the delicate beauties that bloom, on the hillltdes,
: by the side of bubbling springs; best values in town at 15c
: In the sale for bunch .t.. .......44
L;L ;, ,;;.V. CHILDREN'S HATS
t' ' ' ! ? ' , ; ! I ' - '' ' . '
Chic, jaunty, verve conceptions, full of "go,", the brightest,
newest ideas of specialists who cater to the . wants of
America s little lassies. - . &
GWW Sailors, 59c values, in the sale for ...... ........194
Children's pretty trimmed Leghorns, with dainty fancy lace
brims, droopy and graceful; best $4.00 values ever shown
in Portland, in .the sale for ! ; . ; . .'. . . . . 984
Special little lots of Children's Hats, worth up to $25.00
-: and $30.00, 'for .V.V... 3.85 and f4.95
Children's Lace Straw Flats, 89c value ............ .....234
. . . RIBBONS r ':::'r-iV; :
Beautiful Ribbons radiant with stylehundreds of miles
of brilliant ribbons, fairly bristling with newness and be'auty,
at almost unbelievable values." Read - ..- ' '
35c Ribbons for, yard
.......154
,' 40c Ribbons for, yard ...... .................. 194
60c Ribbons for, yard .. ........'............ i. 22
65c Ribbons-or, yard '...... ...................
85c Ribbons for, yard ................ ,.354
95c Ribbons for, yard ...494
$2.00 Ribbons for, yard ........ .v.. . J. 954
' - A wonderful galaxy of bargaina in pretty ornaments for
millinery trimmings. Big choosing at little prices. ' "T .;'
THE STORY OF THE SALE
" Owing to the del?y in building operations at San Fran
cisco, caused by non-arrival of materials consequent upon
car-shortage, and the scarcity "'of skilled labor, many
buildings promised for occupancy May 1 are "far from
completion and will not' be ready for their tenants before
fall. Such, was the predicament of the St Francis Mil
linery,, of San Francisco. With $50,000 of the finest
millinery standing in, the- freight yard, no building avail
able for occupancy, and the season well on, they turned
to the Shafer-Whittier Co. of Portland for. aid promptly
tendered; : ; '..'' ' " '"' ' v ': '. : " ' " -'
The goods have been shipped to Portland and will
be placed on fofceji sale for ten days by the Shafer-Whi-tier
Co. at from" one fourth to one half actual value- less
than the actual wholesale price x today X, The, 6tores
two floors with entrance at "326 Washington street, next
above the welt-4cnown- Goddard fit' Kelly 'Shoe House
(Sixth and Washinjgtfon streets), ha.ve' been leased for a
brief period. Here, overflowing ' 6,000 square, feet of
loor space, will be spread out the grandest array of fine
spring and summer Millinery ever shown under any one
roof in Portland. -V' K ' : ,: ' -'''. ' '
Over 10,000 Hats jn the vast aggregation more milli
nery than was ever shown by one house for retail selling
on the Pacific Coast.. Trimmed and pattern' hats, street
hats, ready-to-wear conceptions 'and shapes, in endless
variety,, 'Not anold hat or article in the. lot,' but many
in the unbroken packages from' import, never having yet
seen the light of day in America.'- Weeks ahead .in style
of any millinery shown elsewhere1 in Portland. The en
tire stock will be offered to Portland's feminine public at
about one fourth actual value. . The sale opens Wednes
day morning at 9:30 o'clock. .; . '', '
We have engaged Mile. Silverstein, late of New York
City,, as chief designer and chiefess-in-charge. Scores
of competent salesfolk will assist, and all patrons will be
waited on promptly. Early choosers, of course, get best
selections be early on the ground. . . -
$50,000
NEW AND
L: 'LK'"' -
r"-l y 1 1 ITiTtTrTTTrTTr o.
All to be sacrificed at from 25c to 50c on the $1 of fust cost in this stu
pendous millinery carnival 1 Sale opens Wednesday at 9:30 a. m. Ready
Wednesday morning to admit the multitudes to the monster bargain and
beauty fest at 328 Washington street (entrance), this city. Two floors
filled to overflowing. Stores formerly occupied by the E. P. Charlton Co.s
6c, 10c, 15c shops. Entrance next door above, and salesroom over Ooddard
& Kelly's well known shoe house. . :'-
A Grand Day
and Night
Millinery Sale
Will Be
, Open;
Evenings
I !!
Washington set THE SHAFER-WHITTIER COMPANY, Managers
1 e
326
Washington Street
SERIES OF SUBMARINE .
EOAT TESTS AND RACES
The Octopus and the Lake,
Built by Rival Companies, ,
" Are Contestants. , i f
SrvwtK, R. T April . With th
' i i. in. ooo approprlktloa BM4 by th
mnirm u th prla. a avrtca of
- - . . I
A Ortelaal AtMek
-i H lnr,f.nW eltlwns la frequntly
! In that aptMircntlr ual'a II", if
i i. rllit tsa fcnipni1t." tSr
iiiv t' rilt it prutranted con.ilpa-
n, 1 loir Jlvr torpor. Pr. Kina't
v 1 if. 1 ' t . i rvftnlal Iho llvar, pr
"i Ti"!litl, and (t.llih ririlar
i "i im t t U towel. lo at Ke Croaa
i t.iiiia-,' . .
teat waa inaururatad erf Newport to
day batwaan tha two typea or American
aubmaiina boata. Tbo oontaat wilt b
of a. moot atrinrnt natur and will oc
cupy a period of two waeka, brio Bin to
a focua tha Wtur rivalry of yeara te
twean tb Inrantora and maliufacturera
of undar-water craft. Th member of,
the United Btatea marine board ar eon
ducting th Inquiry into th relative
merit of th boat and their decision
will determine th winner of th blf
pura offered by th government. . t
The Electrlo Boat company, which
manufacture th Holland typ of aub-
marlna. la represented dt the octopus.
th larmeat boat of Its kind aver made
m thla country. It la over 1H feet
lone and can flr four torpedoe elmul-
taneously. The Lake SubiMuin Boat
company has entered tha Lake. Invented
and built by Rtraon Lake: It h made
many lone trip eucceaafally and In a
preliminary mn her traveled elarht
milea and a half an hour on th surface
-lnat a strong wind. -
Th teats Include opeed, quickness at
diving, r.diua of action, abUlty to At-
tain great deptha and other fln points.
Captain Adolph Marx 1 president of th
naval board, which wilt decide th con
test .fi i" s ' ' i. .
Barrlman'a Ittlrvment Rumored.
(Jeurael Special fcrtW.) -New
Tork, April 10 Wall atreet Is
fiUed with Union Pacific runrora. On
la that Harrtman will retire and Mor-gan-HlU
crowd will enter th director
ate. Another l tnat a treat holding
company Is forming to -take over the
Unjon Pacific Inveatmenta with capital
that ceds 1300,000.000. .
Prominent Business Corner
TEA
Do you think the only
differences in tea are a few
cents a pound ? -1 ; '
Tear freest retarat rear
Mk SckUaas'l Best: we pas
BMey tf re seat
on Sixlli St. .
: For sale at a price that makes it a snap. Are you
Yl ', V ; r -" interested?, ;L"
mo n T A fTtiV INVESTMENT
L Y. LLA J 1J COMPANY : :
. 307 FAILING BLDG. Phone Main 1258
i - - - 1 (
', ; PLEASE RESERVE SEATS IN ADVANCE '
Also, don t forget that every one who goes to Waverlcigh wiu have
an opportunity to share in the free lot and 60 other gifts on May 13.
H. W. LEMCIiE COMPANY;
Main 550
Home Phone A2537
Sixth andWashington