TII3 OUZCOIJ " DAILY JOURNAL. PORTLAND. MONDAY EVSIHNO. AUGUST C3. 1117.
mnsiiip in optocetry for
OR, rjiiso; TALKS
on sociAusn
CALLS OLSOH RED-
COCPJlRlTiVELV LITTLE
HOSED JUDGE
,. ...
.. . ; '
OIK
f.w Offer in Connection With The Journal's Educational Contest
. Arouse Interest and Enthusiasm and New Contestants :
)": y:': ' Are '; Expected to Enter. ' ' . ;." : v,
;;, V-':,, i,. ' RUtnra ot cojrrTAT Tom . .,;.
Horao A. Wtlaon. Halaey Bt FortUnd, Or. ................. ..
Nelll May Shannon, 000 Tenlno. Portland, t Of ,., ....04.0IO
LIUlen MeVlcker. St. Johns, Or:.i..... ...... ......'..-..0l.!0
Rhoda.il BtaJnaker. Albany, Or.:................... 0.0S0
Our Graham. Troutdal. Or..'.;;. .if. .,-.. ...4J,T4
Mildred L. Clemens, Unlrarally Park, Portland.. Or....,......y.4M
Charlee Gross, T. M. C' A,' Portland. .'. ,; .' ..'ii'i .11.100
Bartla O. Chan, 20J Clay Bt. Portland. Or. . . ; .' '
Bdlth M. Harria, 410 Oxford 8L. Portland, Qr., 1. ,. ; . V. . . ... 10,440
Cart Shelton, Forty-eighth Bt, Mount Tabor, Or.".,', .... .... .....JO.XOO
Ma Penderrraaa. 121 North Seventeenth BU1portland,.Or..-....-..l.ei,
"Kr iobnaon. 74 Division 8L. Portland. Or. 11.110 ' 4
Clay Jooea. 400 East Twalfth Bt Portland,' Or...'...... ...,.M.4.
John Benson, ' Chema wa. Or .'. . . . ,' ,;; ; ". '' . '... 1 so
Malsl 0DonnaU, Buitoa. Or ....................10.010
Mary E. Po, wall, 417. Salmon 8L. 'Portland, Or. ... .14.150
Dorcas Vsa Bchoonhovsn. Cova, Or....,.,.M 14,180
Paul Nygren, 111 Eaat Third St, Portland. Or... I............... 1I.800
Mabel Magneaa. Amity, Or..'. ,....'... '. v;vV'v
Ruth Turner. 101 Kerb 8t Portland. Or...''..'. 0,110
.
4
Harry Brant. - The Norton. Twelfth and Morrison, Portland, Or. ... 0.000 4
Dean Knox. Corvsllls. Or.. ...... ... .......... .' ... . ..... ... ..... HO
JUoyd Riches.. Stlverton. Or. .N...... ............ V.. .....'. ;'.,. MOO 4
Clay Cary. Balem, Or.... ................. ....i. ......... 4.00S
'31enn Patlllo, Oranu Paaa. Or .'..'.;'... . ;i . i ..;'. .rf.V v M '''V
Alleen Hackiinan, Myrtle Park, Portland., Or. . i. ......... . ..... i 'l.tJIO,
Guy Jobnaon, -100 Grant 8L, Portland, Or. ......... .:. i;H', e,
Louie Scott, Central addition. Portland, Or.,...V....J.....;.....i .10 4
R. W. Cyrua. Sclo, Or. . . . . : ; . '. ..... . . . ..'. . . . ...... ... ' ... .00
Iry Owens, Cedar Mills. Or. . . , ,' .". ... . . .'I I'.'. . ..... . . . ... . ', UU
Edward l Kinsman, Unnton. Or... 1.010
Agnes Evans, Xatourell. Or..,."..... ' .r.."..'..'.....-.... 1.100
W. E. Gwynn. 141 Eaat Thirty- nth t, Portland. Or....,....; 000
Richard W. Oilrtn. Roseburg, Or..'.. . ............ ..... ........ ,'. 440
Qeorse V. Kin: Klnrtton. Or.... 100
worklnga of hia own mind; supple
mental readings, that 'make recitations
bits ' of ; literature ana additions to
knowledge, Instead of mere show piece
for the platforms; . conversation and
vole training, that ftvee readiness and
eaa. 'Strength' and . perfect ' modulation
of expression at all times; physical and
aesthetic culture, not . of .' that quality
and quantity which auggest the output
of an 'angel factory.' but of .the kind
that enhance physical health and en
durance and frees all the channels .-of
expression these are some of the lines
of work followed In the Gillespie
school." : .- - . ' .-.
. On Wednesday eTenlngs of the school
year Mrs. Gillespie has a publlo olaas to
hlch those Interested are si way a wel
come. :,, . . . e ...
. ' .; Baak of arsadeata.
On ' of Virs. ' Gillespie' pupils. ; who
went, to New Tork City, paaaed examl-
natlona for the senior year In the New
org School of Exaiiesslon. entered and
graduated at the head of her claaa.
A side contest may be arranged for
the scholarehlp In optometry. If more
thsn one eontestsnt enter Th' Jour
' nal's educational contest with, th . ex
pressed" purpose ' of striving for - thst
technical course of study. - -'
Dr. Mllla." th;peclallt J that iln.
report that h la receiving applloatlona
every day for hi new school, at 111
Washington street, and there is vry
Indication that there la. a demand for
men and women who are .proficient In
th fitting of glasses to th ye. .;
Bkort Work, OrreeA ewr.
- This valuable scholarship may be
won by only J four weeka of . work In
Th Journal's conteat - A Clark working
' at th counter., a girl working in a fac
tory, a younjt woman keeping house at
home, any on may give a few hours
a day to The Journal'; Interest and
prepare th wayto earn an Independent
livelihood.
a
Dr.' Mllla will give th holder of The
Journal s scholarship day or evening in
struction, so that to etudy optometry
under htm will not' Interfere with any
other work which th student may have
In hand. - This would to a -fin aooonv
pliahmeni for a student who wished to
become aelf-eupportlng , whil going
through college. ' -t . ; t -
;'.- ttto' . f'5
Those . who are lntereated n Th
Journal' new offer In thl lln will do
well to call on or-addreee the Contest
Editor of The Journal. 110 Ooodnough
.building, Portland, ? Oregon.'. All con
testants for thl Scholarship will b
started on an even basl,- If mora , than
oa applies. . . . ..m
Sefcool of xpeto. . . .
' There ' growing lntret In . the
study of expresalon. Many people who
do not expect to go before th publlo
take up a certain amount of work - In
a school of expression In order to give
themselves grace and force in conver
sation. To know how-to talk well and
" effectively "Is most" valusbl accom
tilishment anvwher. ' '
A course In th Gillespie School of
Expression, offered among The Jour-
jial scholarships, will henem any one.
It Is especially deatrabl for a student
' or young person. A year's Instruction
In this school under th personal direc
tion of Mr. Emma 'Wstson-Gtllespl Is
ens of tu prise In, Th Journal's edu
cational contest.
, Opea 0 Breryom.
Anyone who would like to compete
for this scholarship, whether now en
tered In The Journal' oonteet or not, I
Invited to - correspond - or call on the
Conteat Editor. - The scholarship Is
. worth. 1110 snd may be , had by can
vassing for The Journal for th nest
four weeks.
:. i ' . . ns niaar Xtaelf.
Interviewed regarding to ' what and
hew he teaches, Mrs. Gillespie said
. . Ta our literature work, w teach not
o much about literature t as th
' literature itaelf. V do not car much
what, the ration a editor of Shake-
- apear (though w often take their
opinion into consideration) aay about
hi playa, so long ns w ourselves are
familiar with them; therefore, we study
three play each year. . "King Richard
III, "Cymbellne" and "Twelfth Night
ara th studies Xor the coming year.
Xlaag mt Work.'.'
' TJf study, thst develope th pew
ers of ebservstion; psychology, which
turn the student's attention 'to the
STICKS IN THE STOMACH'
Feeling That Often Come to People
' r Witl Weak Digestion.
A poor sufferer from Indigestion once
aid that hia stomach felt a though It
was filled with sticks and as though
some of them were on Or and burning
Up Inslds. ; -'V ,' - -
When th stomach and the organa or
digestion - and not fit Ion ara ' weakened
and da not act properly,- the symptoma
of 111 health that ..follow are many and
varied. There la often a feeling of
tieevtneea id th stomach, there IS dis
tress and nervousness and sick hesd
' aches, Insbllity to sleep -well, 'pain In
the aid and limbs, specks before the
eye and a general peevish. Irritable
Condition. : r ...";
All the trouble ar th direct re
sult t of Indigestion. Cur thl by
strengthening th stomach and digestive
system- with Ml-e-n atomach tablota
and your aymptome of 111 health will
.vanish ilk dew before th morning Bun;
Ufa Will be Joyona, and digestion' will
be so nstural that you will forget you
here a atomaoh.
Ml-o-na atoraarh tablets -cost but 00c
s box and ar sold by Woodsrd, C'lsrks
Co. under an absolute guarantee that
they will be ueraaafiti In every- esse
hr used according, to dliectluns or
money win he refunded.
Last year another of her atudents went
to Chicago, entered a scholarahlp elo
cutionary conteat and won the prise -a
year" tuition in th Columbia College of
Expreealon. ' '
- WUllam C. Bprague of Detroit, Mlchl
fan, originator of the "American Boy
day celebrations at tha - Lewla and
Clark centennial and editor of th
American Boy, . In the - August. lOOf ,
laau of hi paper,' concerning an ora
tion delivered by one of the OHIeaple
pupil at the tiwi and Clark exposi
tion, on July I. 1000, has this to aay:
"In voice, delivery, . composition, his
address took rank a easily first smong
all th speeches and recitations,"'
Mrs. Gillespie says thst one of tier
graduates, holding a position aa teacher
of elocution In a Helena (Montana)
school, where several experlenoed teach
er had previously been employed, was
reported to her aa giving tha best satis
faction ' of any teacher they had ever
had in the school. . . - .
Aa public entertainers. Gillespie stu
dent have ' been widely . called upon,
not . only by Institutions and organisa
tions of Portland, but also by numeroua
other town both In Oregon and Wash
ington. ... . .. -..
Graduatea of the Gillespie school.
having sufficient . general . education,
and meeting . th experience require
ments, are accepted aa active membera
of tha National Speech Arts association.
. Prise at 8tak, r
' Tuition In best -Oregon schools, 1710
in gold ana cash commissions. '
Following Is the list of scholsrshlp.
with approximate cash value -ot each.
offered aa prises. Detailed Information
eonoernlng them will be published from
tlm to j,tms, or furnished on applica
tion to th conteat departments , '
Academy of th bwiy Namea.'A-
toria. value i,.X.264
Albany 'College, Albany, value 100
Behnke-Walker Businees College,
Portland, value U
capital business voiisga,. eaism.
value ........................... 100
Columbia . . Unlvrny, ; PoVtland.
value ..... v. 'loo
Dallas College, Dallaa, value....... 100
Gillespie Bohool . of . Bxsraaalon.
Portlsnd. value 110
Hill Military Academy, Portland,
value J00
Holme Business College, Portland, '
value 100
Holmea-Flander Private School,
Portlind. value ....... .; 100
International Corraapondence '
Schools, Bcranton. Pa., valas.t 110
McMlnnvlUs CoUeg. McMinnvllls,
value ...v. ........... 40
Oregon Stat Normal, Ashlsnd,
Oregon, caah prises and ........ . tt
Oregon Conservatory of Music,
Portlsod-L
One Pianoforte Scholarship, VSlu 300
On Violin Scholarahlp, valo.... 1X1
On Guitar and Mandolin Scholar- - .
ahtp, value .i.. 10
Padflo College, Newberg, value.,... loo
Paeino Telegraph Institute. Port
lsnd, vslus no
Portlsnd School of Domestlo Sci
ence, Portland (. W. C. A.).- -value
....... ...l.. to
Sacred Heart ' Academy, - Balem.
value . v.. ...... .t...... loo
St. Mary Academy. Portland.
value ....... too
Beside the cash ommlsslon .which
th student receive when they eecure
new subscriptions, essh purse ' to th
total -sum of 1700 will be awarded aa
follows: - i . ;
1. A purs of 1100 for til general ex
pense 6t the winner while attending any
publlo or piivat institution providing
free tuition. - . . .
ti purs f 1100 to be seed la the
aama manner aa the above.
1. A pure of 1100 for Incidental ex
penses te' supplant a . scholarship se
lected from th foregoing llC ..
t. A purse or 17k in sddloa ts one
of the foregoing scholarships. "-, . ,.
o. A purs f 110 in addition to one.
of the foregoing scholarships ' l-
s. a purs of 110. In .sddltlon to mat
Qt U foregoing scholarships. ,
Declares That , Its Weakness Is
.. in Ms Danger to Freedom
.of Country and People.;-
JNDIVIDUAL IMPROVEMENT
DEMANDS ARENA, NOT NEST
Says If All Production Is Carried on
by Public Authority There Would
"Be No Privst Press lot Criticism
; and Unwelcome Views. V , ,
. Th weaknea of aorlallsm la It dan.
ger to freedom," said Dr. Clarence True
Wilson at th Orsc M. S. church last
night. ' . . ,
'The improvement of the Individual In
the family, the church and the etat de
mands not a iieat, but an erena. Man
must be free. Suppose, under socialism,
some .unscrupulous combination : should
obtain control of ' government, there
would be no standing ground for effect
ive opposition. If all production la car
ried on bv nubile authority there would
be no privst press for ' criticism and
unwelcome views; often ' th truest
would' fsr worse than at present"
Dr. Wilson was speaking of th fail
ure of socialism, and pointing out to hia
congregation wherein It fall short of an
Ideal form of government.
"Why should not soma people have
more than'otberaT They deserve It
"And as-stn socialism Ignore the es
sential differences in men. Ton cannot
equalise conditions and fortunea till you
equalise brains. ; sptltuds and charac
ters. - It Is said. wher two men rid a
horse one must ' rids behind. Do you
not realise that there ar enterprlae too
big for you or for all tha people to man
age which must be left to the specialist
And. th. genius? Who would think of
directing on of these by popular, voter
"I believe th business of this world
csn be better conducted by th man of
talent than by tha man of popularity.
But tha first is not often elected to of
fice. It I proverbial -that th work of
th state Is not d well' don as ths task
of. tha private cltlsen or tha corporation.
How- would it be under aoclallamT It
falla to strike at the root of our evils'
because It falls to better men. Condi
tion do not make men; men make con
ditions. t-v
"Socialism seeks to run aa 'Ideal tata
of thlnga with unldeal worker and man
agers. .The church Is sssumlng a harder
taak by trying to make men better that
condition' may Improve. - Th church
ought to take on eome of the ideal of
aoclallam for the uplift of society, but
you soolsllsts ought . to com and help
theae churche Improve men, women and
children, for w ar aiming at what you
want by a different method, namely, tha i
Deuennvni vi in worm. , . y. i
Dr. Short Uses ; Expression ; in
. Scoring Marriage Ceremony
A Performed at Oaks. "
SAYS ONLY MINISTERS .
SHOULD MARRY PEOPLE
Declares Oaks Nuptials Were Dla
'. grace Becauae Ceremony Was Sac
rflegSayo He "Would Welcome
Law Prohibiting Fees lor Marriage.
At Taylor Street church Isst night Dr.
T. Burgett Short characterised th re
cent wedding at th Oak of -Dorothy
Ellery and Robert E. Waddell aa a sac
rilege of th sacred - ceremony, snd
raJled Fred Olson,. jusUc of. th east
side justice court, ' who performed th
ceremony, "a red-nosed magistrate."
. "Only ministers of th gospel should
perform wedding ceremonies," declared
the preacher, geaturlng vlotenUy wi.th
a long, lean arm. "Would you hav a
nolle Judg baptise your children and
bury themt Marriage la a sacred thing.
a holy thing, and God's minister should
perform th rites. A marriage for gain
Is wrong. Tha management of th Oak
deeerves to be roundly scored for plan
ning a wedding in th big whirl. Just
for th sake of drawing a crowd."
. Dr. Short declared that his interest In
having preacher perform marriages
was entirely unselfish, and was not ac
tuated by a desirs for fees. '
"I would Ilk t see a law enacted
prohibiting preacher accepting fee for
1 wftririlnra." said Dr; Short, '. '
. The remarks quo tea soovs were maa
Incidentally in th cour of an 1lloa
trated lecture on "Th Holy Land."
Th crowd which attended the lecture
filled th church to th door, many
falling to get lrf. ' ; V . '
XJhrlst. Our leader," wss tha ub
Ject of th morning sermon preached
by Dr. Short. Dr. Short, said thst ths
kingdom' of heaven began on th shore
of Galilee, when Peter and Andrew left
their fishing and Jams and John their
ahips and father to follow Christ.
Th Christian chooses Christ." said
h "because h alon lift th curtain
that light may fall upon Ufa's perplex
ing problem. With Chrlat aa jour
leader of thought life, sorrow, destiny,
fatherhood, service, even death, tak on
a new meaning. "
LAND OF CANAAN. '
FALSE AND TRUE.
. P. Zlmo mohlnsoa Ssscribes the
Slffereao Between Two TypM.
TalM and Tru Religion1' was ths
theme of F. Elmo Robinson last night
at th Rodney Avenue Christian church,
Mr. Robinson ssld In part:
"There are two ktnda of religion and
only two, false and true. All rellgloua
other of these classes. A superficial ob
servation does not always disclose
which Js fals and which I tru.
"There ar three thlnga w need to
not concerning this vain religion. First,
Ilk th counterfeit coin,- It has tha out
ward appearancaf genuineness. In this
It , Is Uk pur religion. We shall see
lster, however, thst again. Ilk thehad
coin, it lacks ths tru ring.
"Every conceivable form of falsehood
parade Id th garb of truth. This very
fact makes It ths more dangerous. There
ar thoa who would hid their unholy
practice with long prayers and generous
contribution , to religious enterprises.
Th master was flare In hi denuncia
tion of such aa these. H has no plao
for then! in hi kingdom.
- "Th second point w not concern
ing falae religion I It utter failure to
exerciae any restraint over Its devotees.
It does not change character. It haa
th form of godliness, but denies th
power thereof. Third. -U-ls self-deceptive.
Th false religionist deceives his
own heart. Having become satlefled
with the mers husk of religion, h en
tlrely falls to cars for the .substance.
His religion Is a mere matter of form
or feeling aa th case may b.
"There ar two Inseparable character
istics of pur religion. Th first Is per
sons 1 purity. It Impllss th necessity
of keeping oneself unspotted from th
world, of developing a vigorous Chris
tlsn character. This requires a du re
gard to tha atandarda of th New Testa
ment and th means Chrlat haa ordained)
or attaining to or realising it Meeia.
"Religion Is no longer measured by
th length of one's fscs, but rather by
deptn of enaracter.
"Finally benevolence ebarseterises
those who ar real Christlsns. They
visit th widow and fstherless who ar
In distress.. Ths Good Samaritan spirit
la but the outward expression of ths real
Ufa. . It Is not a strained sttsmpt to be
charitable. It U not don in perfunctor
fulfillment of a duty Imposed upon us.
It Is rather thu overflow of a great
iranaiormea cnaracier. n 4a in out
going of th Chrlat II f within to th
poor ana 'aisiressea. -
; OUTGROWS CREEDS.
Br. a . Mock BsplAbuj Xsw and Way
' ' . Cferlsaatt7 om X. "
"Cbrltlnlty Outgrows Creeds" was
th subject of a sermon delivered st th
United Jvsnglical church laat nOjht by
Dr. C. 'A. Mock, th new president . of
Dallaa college. Dr. Mock likened Christ
tisnlty to a growing boy and ereeds to
th boy s clothing, which 1 continually
being outgrown. The speaker declared
that it la a healthy sign when Christian
ity outgrows a creed.- We all hav a
creed, he said, but It is not nseesssrily
what tne thing is. Th minister denied
that ' Chrlat Is losing his hold on th
world, but alleged that th world was
never before so eager to learn of htm.
that hi teaching are a applicable to
twentieth-century problem a to any
otner. - - ...
S2
W P-M- r PeJ-r ((
If, IfHaknJ S. VMIavl 11
V Wemdcrtwl Uavca J
Vi .-, 2J Seeeet tor J (f
i r VBSBsaaw . oJylgsfllBlOJ . & '.
Bsr. Xtram Troomaa Tax t aa Bus-
Jt for Xatarewttna Bwnmom.
During hi sermon at th Bwedenbor
glart church yeaterday, Rev. Hiram
Vrooman said in part:
"After 40 year of trial and hard
ship ln-th wlldeiness . th laraelitiah
slaves, under th leadership of Moses,
had reached the very borders' of the
promised land of Canaan. Canaan . Is
symbolical of heaven. Before entering
Ih promised lahd 1 prince-were sent
In advance of th armies to spy out the
land. They found th land to b beyond
their expectations In fruitfulnes and
riches. "But thsy brought back a falss
report a to th obstacle to b en
countered In conquering th -lend. Th
Inhabitants were described aa giants and
as living In -walled oltle. .'
"Notwithstanding th fals report.
Moms and Caleb declared that th ar-
mie should advance Immediately, for
they were able, with Jehovah's help, to
conquer.- But th people were fearful
and refused to go forward..-
"On Monday morning, or soms similar
tlm following spiritual -meditation and
Investigation, when w find ourselves
back In th wilderness state, confronted
with all our elflsh temporal Interest,
with little thought of other and with
much thought of If,' contending for
gain, adopting for our own th fals
Ideals that are held up by th. world
rather - than thoa of spiritual revela
tion, then thsr follow a scene in us
somewhat : analogous to the on de
scribed .In " this narrative. The Caleb
and Moses principles of religious Inten
tion and purpose cry out aa the vole
of conscience Xt us go up at one
and poaaeaa th land, for w ar well
able to overcome iw This I equivalent
to saying: xt u regulate our meth
ods to comply with ths teachings of Je
sus Christ; 1st u apply religion to our
secular affairs, apply It to our manual
labor, to our- business, to our - social
Intercourse, to our -hope and aspira
tions, to everything which command
attention and Involve our lntreta.' "
THEIR BELIEFS
Wdr Bsydes Bxplala Principles f th
Bwraath Bay AdTaattsta. -
- At tha Seventh Day Adventlat church
laat evening. In continuing hi reply to
Rev. Clarence Tru Wilson's arraign.
mant of Seventh Day Adventlat, Paator
snyoer saia in part:' -
"w. Ilk Paul believe all thlnga
written In th law and th prophets,
and Ilk him ar claissd as heretics
for so doing. Ws believe In religious
liberty.' and ar, therefore, opposed to
religious legislation which - our oppo
nents thins is so essential to th wel
fare of the nation. W believe In th
United SUtea constitution which says
Congress shall mak no- law respecting
an establishment of religion or prohibiting-
th free axerclss thereof.' Pro
ppeed Sunday law hav been repeatedly
turned down by our national lawmaker
because they considered such legislation
unconstitutional. Do our opponents de-
lire to override th constitution. . and
prove to -th world that their seal for
Bunday exceed their regard for th
golden rule? ,
"Lt every maa be fully persuaded
In hi Own mind. If thla were prac
ticed bv all. we would hear -na more
about Bunday law to, compel .man tri
obaerve a day which they do not regard
unto tn LMra. n out opponent ar
astermlned to ' go ahead and compel
us by law to observe their day, w can
lay aalde our regular werk on Bunday
and spend the day in preaching, th
goepel of liberty on th atreeta. We
hav no dealr to eompel other by law
to observe th aeventh day Sabbath." -.,
PERSONAL.
- i '
Julia A, Norton of Bolee. Idaho.-who
ha been her for some Weeks, looking
after business Interests, Isft for horn
today.,. - '
... BuXUUaf aHrastss. . -Th
-following permits hav been Is
sued: James Maguir, three one-etory
dwelling. Skldmor. between Grand
avenue and Eaat Sixth, coat 1800 each;
Mr. Bishop, repair. Second, between
Montgomery and Harrison, cost f30; O.
R. Hughes, shed.- Beech, between Mon
tana and Mlnneaota avenues, cost - f 10;
Ol Juunson, two-story, dwelling, Twin-
Panicky prices . and trustvorthy msrcliandide
arc making merry times at the TJoycr.
'
.We're still selling but our Summer stocks at
rock-bottom prices in order to malce room for
new IFall goodsWe want you to see- our
:, -i'-V-'--.
O'a
a . k . i : m a
These suits are all they are said to be-the
best of wciolcri; febrics and pattern
into ; perfect-fitting good-bearing J ; garments.
We guarantee them. I: 'fti
. Broken lines of our regular 75 Shirts in various
colors and patterns reduced to
MOD)
mm
Safe-Guarding
An Adv3rtising
Investment'
: - -v - -.
CYou:'will grantthat an invesimetit in advertising should
be safe-guarded in every possible way iis security as care
fully scrutinized as that of any other investment you make.
-
B
UT strange to relate, when SAFE-GUARD FOR AN AD-
lt comes to advertising, VERTISING INVESTMENT,
the average business man -i n v.. :.
115 VVCUlb VV ICM JTUU UUW WO
can infuse some of the Western
SpiritInitiative, Energv, Ag
gressiveness, backed by facts
into Y OUR advertising.
often accepts the mere Vjudg
ment" or "opinion" o some ad
vertising man whom he becomes '
convinced is more or less "ex
pert at the game.'
We do not ask the business man '
We want to tell you how our
tinintl nnfinn In that a Arrmri-.
to accept alone the noe judg- ing.wofld has brought us, the
roeni aeveiopea Dy pur J years $5,000, $10,000. $20,000-a-
ness of its kind in the world.
No Sir a tangible, definite basis
underlies the advertising invest
ment we ask the business man
to make. , .
vear
brains of the business to focus on
your problems youc entire
business ? ; - -, ;'. r ;.-
One of bur representatives is in
your city every few days lookintr
after the interests of some of our
We want you to know what we Jl nt?jZ
60 to eliminate the waste in ad-' waen!e ffi&r W
vertisingduetotheuseofwrqng paperto yOu-NOW. '; , ;
copy and wrong mediums. A letter addressed to us, signify
1, : (.-: .L mg that you will grant us an in-
We want an opportunity to ex- terview in your, office, will not
p ain to you in person our tan- obligate you in any way. . , -gible
basis for advertising, i. e. , . . ;
the Lord & Thomas Record of '"f "ri" ,r n efa:;
Results, the ONLY practical SJSSti
Loed'(& Thomas
cnzdAGo
NBW8PAJBR - MAOAZXNB - OUTDOOR
ADVERTISINa -
ItAROSST ADVBRTXSmo AOEXCT DC AMKRICA
: AimtlaAMkLVMS) PUsCBD 9om CXlasVm 0i,OOMOO.OO '
NEWTOIlaX
.
ty-thlrd. between Tork and Reed,' cost
11.900; W. A. Schnltc one-storV dwell
ing. Nebraska, between .Wlsconsla and
;' 1J 1 ' I ... I , I . I I II .1
Virginia, cast $1,050; J. M. Shields, re-I one-storr dwelling. East Twantr-nlnth.
pairs. College,' between Eleventh and I between Oregon and Bandy road, cost
Twalfth, coat m; Mrs, Jfi. Undberg, 1 11,000. .. ;;.