THE FIELD OF USEFULNESS Electricity IS EVER WIDENING IT IS DISPLACING THE STEAM ENGINE IN MANUFACTURING ES TABLISHMENTS : : : : : MOTORS HAVE DEM ONSTRATED THEIR EF FICIENCY UNDER ALL CIRCUMSTANCES : : : : : THE BEST AND THE CHEAPEST ADVER TISING IS SECURED BY WELL LIGHTED SHOW CASES, WIN DOWS AND SIGNS SHOW WINDOW OF A PORTLAND FIRM LIGHTED BY INCAN DESCENT LIGHTS ONE OF OUR SOLIC ITORS WILL CALL AND TELL YOU ABOUT ITS GOOD QUALITIES ' The cheapness, cleanliness and beauty of electric appliances in the house have already made them indispensable Portland General Electric Co. SEVENTH AND ALDER STREETS PORTLAND, OREGON 1 ' ' ..-'..t:.