TIIE MORNING ASTORIA N, ASTORI A , OREGON.
SUNDAY, MAY 31, 1909.
CHANCE
By th
GOOD WINDOW EFFECT.
' Peterson St Brown have eomethJug
novel In the window dressing line,
Snowing; that you can work an old idea
Into & new on?. Instead of entirely re
moving the Easter window ideas which
appeared there until a few days ago.
Mr. Brown' mnnaged to work a com
plete change by using new colors In
erepe paper. Red and white are the
colors ussd and the goods displayed
are outing shoes which are also effect
ively advertised In this paper. A man
with such a good conception of win
low dressing as Mr. Brown has, should
changa his windows often. 1: wilt
prove a valuable effect.
O
STATIONERY THAT ADVERTISES.
: The F. J. Cooper advertising agency
f- San Francisco recently sent a re
mittance to The Morning Astorian in
"the form of a check which In Itself Is
a valuable bit of advertising. The
background was a catchy conglomera
tion of parts of the title pages of some
newspapers and magazines, presum
ably used by this agency. Th cut of
It was printed In a delicate t!:st ink.
permitting bright color on black Inks
to show up on it to advantage. The
sece-sury test was carefully fills d In
with pen la black Ink. while th- lines
used in voiding the blank spaces wr?
Inserted In red with a ruling pen. The
whole was very eft'etive and clearly
chows how easily the most Insisni'
Scant feature of one"s business can b
made valuable a- an adjunct to ot):
advertising. This check is tin rmolU'
ment of the thecry ;iat nothing In i
concern's stations y is so insignific
ant as not to deserve an experienced
man's attention.
The Morning Astorian't Job office is
prepared to suggest and execute orlg.
Inal ideas for your stationery, book
lets, etc. The ad man has had the ex
perlence. ,' .
" 0 '
ADVERTISING NEEDED.
the Trade Register of May 13 says
that "A San Francisco paper revives
the story that the Columbia river Chi
nook has materially declined in flavor
wing to irregularity of quality, attrib
ntei to using: eggs frcm the fall runs
for the hatch ?rir." ; -
Here is another evidence that proves
my claims regarding advertising the
royal Chinook salmon the only satis
factory method to choke off tha knock
ers. A firm which will put out a royal
ehinook under a brand, widely adver
tised in newspapers and magazines,
will reap a harvest. What better op
portunity is there to be found for ef
fective mail-order and direct to the
consumer advertising? Who is the
man with a little money and some
nerve? If you are, s?e the ad man.
0 '
PERSISTENT ADVERTISING.
A good story was told at a recent
bankers' convention in Pittsburg to il
lustrate the results which can be
achieved by persistent advertising. In
a Pittsburg rolling mill a bar of steel
weighing half a tow was suspended by
a chain, and near it was hung a bot
tle cork by a silk thread. The cork
was allowed to swing against the grtat
mass of metal, striking at each time
the same spot No result was percept
ible for ten minutes, when the bar b?
gan to quiver. In thirty-flve minutes
It was swinging like the pendulum of
a clock. Advertisers who expect Im
mediate and big results from a single
advertisement, or advertisements spas
modically placed before the public,
would do well to ponder this story. It
Is the patient, persistent hammering,
kept up month after month and year
after year, that is certain to start the
pendulum of success swinging in your
direction.
O
WHAT CAN THE POOR MAN DO?
F. R. Terxa St Sons are about to open
a wholesale grovery store In Seattle.
BUSINESS COLLEGES.
Park and Washington, Portland, Oregon
The School of Quality"
MODERN, PRACTICAL, COMPLETE
Opta an the year. Catalogue Iree
A. P. ARMSTRONG LL. B., PRINCIPAL
Students May Enter at Any Time.
BUSINESS
In this age of keen, competition a
business Education is an indispensable
adjunct to the ambitious your.g man oi
young woman who wishes to sun-eed
In business life. We have the reputa
tion cf being the LEADING BL'SlNESi
COLLEGE ON THE PACIFIC COAST.
OUR GRADUATES ARE ALL EM
PLOYED Our teachers are all prac
tical men and specialists In their par
ticular lines. If you are thinking of
attending Business College you cannot
afford to ignore the
BeHtike-Wnlker
Business College.
Stearns Bk-ilding, Portland, Oregon.
SHOTS
Ad Man.
'regarding which they say:
, "One feature of our store that 1
think is new here will be that w will
rell at wholesale prices' to consumers
Such a store Is domlniiU'd eml
whoUsiile In character. We will sell
only In original package, and for cash
without delivery, but on such condi
t'.ons any housekeeper may ccme to
our store nnd buy her goods at lower
prices than ever before offered to her
n this city."
o
DO YOU SEND RETAIL TRADE
AWAY?
Associations and organisations are
all right and serve a good purpose, but
no organisation formed to uphold arti
ficially enhanced prices can serve a
good purpose long. Tou are not neces
sarily a price-cutter, because for three
days, for Instance, you off'T certain
goods, dead on your hands, at reduc
tion to move them. Tou simply give
the consumer good value on something
which to you Is wor.h nothing In a lit
tle whlley If you hold on to It. Do you
deem it wise to join an association
which prevents you from moving your
goods? Some merchandise deteriorates
quickly. Vnless you move It quickly
you lose. Is there anything better than
the right price, to move them quickly?
Nor must the goods be inferior or bad
to warrant a special. A blna-fld
special offering will always attract nw
trade.
O
ARE YOU A GENTLEMAN?
The question always comes up; What
is a gentleman? Some say he Is a
man with a silk hat, and others a man
with a smooth tongue. But men con
nected with the newspaper trade have
a canon of their own. "Mr. Editor,"
said a patron one day, "now Is it yon
never call on m to pay for your pa
per?" "Oh," said the man of types,
we never ask a gentleman for money."
"In-deed!" the patron replied. "How
do you manage to get along when they
don't pay?" "Why," said Mr, Editor,
"after a certain time we conclude he Is
not a gentleman, and we ask him."
London Mail.
0
WHATS YOUR SPECIALTY?
Let us now be up and doing.
Let us labor; do not wait;
Each his specialty pursuing 4
Catching fish or digging bait.
The Fishing Gazette.
Standing still is not progress,- drift
ing is not going ahead. If you are not
doing a little more business than last
year employ that universal tonic
printer's Ink. See the ad man.
O .
ADVERTISER HAS WINSOME WAY.
The Sanipure Food Company, manu
facturers of Sanipure Milk, with offi
ces in Seat.le, recently received a re
quest from a lady In this city to for
ward an analysis of the Sanipure Milk.
Instead of merely sending the circular
containing the analysis, they forward
ed by express prepaid a 25c can of the
milk, a liberality which will be appre
ciated by any mother who ues or ex
pects to use the brand for h-r baby.
The manufacturers of this milk ad
vertise liberally In magazines and
gradually extend It to newspapers. But
their liberality reaches even Into the
follow-up system. They also sent a
personal Inter to the lady referred to,
thus assuring her that her correspond
ence had received the best attention.
OS
MUNICIPAL ADVERTISING.
Printer's Ink says that a page ad
vertisement for the city ' of Dallas.
Texas, In the May Issue of Success,
McClure's Review of Reviews and
World's Work is municipal advertising
of the right calibre strong copy where
it will be seen. Dallas has a popula
tion of "8,000 now, and proposes to
double it in five years by advertising.
An organization called the Hundred
and Fifty Thousand Club Is behind this
campaign, Its members being progress
ive young business m"n. An advertis
ing appropriation of f 30,000 annually Is
to be expended. Magazines are good
value when the right ones are used
and space is usd right.
0
BARGAIN DAYS.
Pasadena (Cal.) merchants have
been successful in the inauguration of
special bargain days In which all the
dealers of the city united and each ad
vertised and gave to patrons some
"real" bargains. The newspapers were
used exclusively for publicity, 6000 ex
tra copies of each of the established
papers being circulated, using one
medium for each sale, and passing the
patronage around. ' The departure I
said to have drawn a surprisingly large
number of people to Pasadena and re
suited In an increase In business that
was wholly satisfactory. Pasadena
Market day has become a feature In
the trade of the city.
O '
A NOVEL AD.
Morse Department store had some
thing a little out of the ordinary In a
special sale advertised In Filday and
Saturday's papers, the sale to begin at
10 A. M. Saturday. The box idea Ir
catchy, and If values were as repre
sented, which Is usually the case at
this store, the sale must have proved
idvant;g.ous In various ways. Even
In a sate an Idea Is valuable.
, WINDOW DISPLAY CARDS.
A few ores her?, but a few only,
jay a great deal of attention to their
window cards. Some have artist clerk
in their employ. Others, like Mr. Itiown
cf Peterson & Brown, engage outside
artists to curry out their Ideas, P. A.
S.okes and S. Putialger A Co, are for
tunate to have mm In their employ
who can oilglnate aud find time to
execute Ideas. But whether you have
a man or not In your employ who can
find time for this work. It pays to do
like Peterson & Brown send for a
t'rtlnter or r 1st to execute your ideas.
It costs a little more but If mon'y
well spent.
0
CUESTION OF OUTSID EDISPLAY,
Says Orna Strong, editor Of West
Coa:it Trade:
"In cities In many parts of the coun
try there is a growing sentiment
ntnlnst sidewalk and outside display
of fruits and vegetables, where such
goods are exposed to contamination
from dust and other filth.
it has b en pretty well established
b," medical men. and other well quail
fled to know, thnt much sickness and
disease, especially among children, Is
caused by the consumption of goods
thus exposed and contaminated. This
Is especially true during the summer
months and fresh fruits and vegetable
season."
o
A HARDWARE WINDOW.
The axes exhibited In one of Foard
A Stokes Co.'a window prove that one
can make a fine exhibition of Imple
ments and hardware in a window. The
display referred to Is not only attract
ive, but Is superior to anything of the
kind ever shown on the sldwalks.
TALES OF CITIES.
New York averages from twenty-four
to twenty six fires a day, according to
a recent statement by Fire Chief Cro
ker. The old town pump at the southeast
corner of the green at New Haven,
Conn., will probably be abolished,
the state cheralt, after examining the
water, says that It Is essentially purl
fled sewage.
Brookline is still the richest town In
the world. The annual itatcroeut of
finances shows that the debt I $1.3(17,
494 under limit There ore no unpaid
taxes prior to Nov. 1, WH. Balance on
band foot up to f'.C).312.S8; assessed
polls, 6,411; tax levy. ?t;,7u7; real es
tate valuation, $01,? i.'.OOO.
THOUGHTS ON COURTSHIP.
Before you quarrel alynys stop to
consider whether you cairafford It.
Promise as much as you cm perform
and as much wore us she would liko
you to
Don't forget that while you are mak
ing love to a face you will lire with a
mind.
Love Is a disease. See to It that you
have an Incurable case. Twentieth
Century Home,
Saved by Dynamite.
Sometimes a flaming city Is saved
by dynamite a apace that the fire
can't cross. Sometimes, a cough hang
on so long, you feel as if nothing but
dynamite would cure It. Z. T. Gray,
of Calhoun, Ga., writes; "My wife had
a very aggravated cough, which kept
her awake nights. Two physicians
could not help her; so she took Dr.
King's New Discovery for Consum
ption, Coughs and Colds, which eased
her cough, gave her sleep and finally
cured her." Strictly scientific cure
for bronchitis and La Grippe, at Chas.
Rogers' drug store, price SOc and J1.00;
guaranteed. Trial bottle free.
For Porch and
Summer Home
Bamboo
Furniture
.gives that refreshing touch to
the weary and tired p"rson.
Settees, Roman Chairs, Hall
racks, etc., ttc. Step in and ex
amine the line.
Did you buy that Chocolate set
ystf
Yokohama Bazar
(Commercial Street, Astorl
WE WANT TO DOUBLE
OUR
SUBSCRIPTION LI8T.
THE "HOW" OF IT
WILL INTEREST EVERYBODY,
WHETHER THEY NOW READ THE
PAPER OR NOT.
WE ARE GOING TO MAKE THE
MORNING ASTORIAN THE BEST
NEW8PAPER PUBLI8HED IN ANY
CITY OF IT8 8IZE- WILL YOU
HELP USf '
TELEPHONE MAIN 661 snd I WILL
CALL AND TELL YOU ALL ABOUT
IT.
Emil Held Advertising snd Circula
tion Manager,
THE MORNING ASTORIAN.
P, 8. If you live out cf town write
for our plan.
00
EMPLOYMENT OFFICES.
MAX STRAEL A CO EMPLOYMENT
office, (35 Bond St. Phone Red JS01.
All kind of help furnished on short
notice. Call or phone.
HELP WANTED.
BOY WANTED TO WORK IN
printing office. Aptly at Astorian
office.
WANTED MEN AND WOMEN TO
learn watchmaking, engraving, Jew
eler's work; only pructtcal working
school for Jeweler; money made
learning.- Kindle Watchmaking & En
graving school, P, I. Bldg., Seattle.
WANTED ENERGETIC, TKl'ST
worthy man or woman to work In
Oregon, representing large manufnc
turtng company; salary, 140 to 190 per
month, paid weekly; exposes ad
vanced. Address, with stamp, J. H.
Moore. 'Astoria, Ore.
8UTUATIONS WANTED.
SITUATION WANTED AS FIREMAN
Address R. D., Astorian Office.
GIRL WANTS POSITION AS WAIT
ress In hotel, or restaurant. Address
J. R.. Astorlun Office.
HOUSES WANTED.
HOUSE OF ( OR I ROOM8 WANT
ed In good neighborhood. Conveni
ent to center of town; rent reasonable;
permanent Address Emtl Held, ear
The Astorian.
FOR RENTROOM.
FOR RENT LARUE FRONT ROOM:
fire and electric light; fines', view In
city. Address C. A.. Astoilnn.
ROOMS WANTED.
WANTED J OR S PL'RNISUED
rooms for housekeeping In good
neighborhood. AJJress. Astorian oitlc.
MISCELLANEOUS.
WANTED AT OASTON'S FEED
tables, No. 10S lth St., Wool mo
hair, hides and fur.
FOR SALE MISCELLANEOUS.
FOR SALE HIGH COUNTER.
about 8 feet long. Apply at Astor
ian office. i
FOR SALE SECOND-HAND 7 COL-
umn newspaper outfit; complete ex
cept Prs; cheap. Inquire at this of
fice.
INCUBATOR FOR SALE 400 EGGS
capacity; also three 100 capacity
brooders; first-class condition. Ad
dress A. Astorian 0102,
OLD PAPERS FOR SALE AT TUiS
Olflre: ta per hundred.
BIDS WANTED.
BIDS WILL BE RECEIVED FOR CP
per structure of the new 8t. Mary's
hospital; plans and specifications can
be seen at the office of the architect at
St. Mary's hospital; all bids to be In
on or before May 31; right Is reserved
to reject any or all bids.
ELECTRIC BARBERS.
THE VIBRATOR
METHOD OF APPLYING ELECTRI
CITY. With our Electric Radiator we apply
It to the head or face. A shave and
face massage with the new apparatus,
50 cents. Scalp treatmnt, 25 cents.
Five expert barbers. Porcelain baths.
All at the Oooident Barber Shop, Occi
dent Hotel Blilg.. A. E. Peterson, Prop.
MANICURING.
DO NOT ENVY
Your friend's besuty.. Com In and let
u tail you how w bresutify th face
by lctrioity HAIR DRE88ING for
all occasions.
Our famous Face Cream and Lotions
aid you at your home to obtain excel
lent reoults. Call at the Beauty Par
lor of Mrs. Martha C. Peterson, Facial
Electrician, Manicuring and Massage
No. C43 Duane St., Astoria.
REAL ESTATE.
HERMOSA PARK LOTS, THE MOST
exclusive property at Seaside, Ore.
Facing the Paclflo ocean In Oregon's
prettiest summer resort, these lots are
a good Investment at f 160 to 1350 each.
Inspection Invited. A. Gilbert, Jr.
Seaside, Ore.
8INGING.
Voice Culture
And Singing instructions. Individual
or class instructions. Special terms to
classes of three pupils, entering to
gether. Private Instruction at reason
able rates. MRS. R. E. PA SLAT, No.
877 Exchange St, Phone Red 20CL
ST9
Situations Wanted Advertisements
i Twice Without Charge.
ONE FIRM HAD THREE I
Answers to JM Wanted" Al
yerjlsement In Out Pay. Answers
were In before noonOnw appll- X
cnt not the job, a clerkship In a
(Wery Htore, Quick rtoult t
UMaiiud by Advr(lilw In th Went
Culumm el Thi Mumlsg Attorlen.
DAILY 7,000 READERS
BUSINESS DIRECTORY
BROKERAGE.
a J. TRENCH A RI)
Real Estate, Insurant, . Cemmlaslen
and Shipping.
CUSTOM HOUSE BROKER.
Offle 133 Ninth Street, Nat t Jtstl
onto.
ASTORIA, OREGON.
BILLIARD HALLS.
Occident Hotel Bar
EL Billiard Hall.
Tables New and Everything
rirst Llass.
Fincit brands of Liquors and Cigaii
ELECTRICIANS
it
Makes sttimat and entcute order
for all kind of electrical installing and
repairing. Suppli in Stock. W tell
th celebrated SHELBY LAMP.
H. W. Cyrus, Manager.
428 BOND ST. PHONE 1141
LAUNDRIES.
The Troy Laundry
Th enly whit labor laundry In th
city. Dots th bst work st ratonabl
price and I in evry way worthy of
your patrenag.
10th and DUANE St., Phone 1991.
MILK DEALERS.
FRESH MILK
from good, eltan, healthy cows.
EITHER MORNING or NIGHT deliv
ery. THE 8L00P-JEFFERS CO,
Duane streets.
10th and
MEAT MARKETS.
FRESH AND CURED MEATS
-WlioUiuilvaiid IteUII-
8hips, Logging Camp and Mills Sup
plied on Shet Notice.
Live Stock Bought snd 8old.
WASHINGTON MARKET
CHRISTZN8EN & CO.
Central Meat Market
G. V. Morton A Jno. Fuhrmen, Prop'.
CHOICEST FREHH AND SALT
MEATS PROMPT DELIVERY.
642 Commercial St Phone Main 321
RESTAURANTS.
Stop On Your Way
To Portland or Seaside coposlt the
depot and eat at THE FLAG OTSTER
AND CHOP HOUSE. Good meals,
prompt service. Save money, time and
trouble by getting all kinds of fruit
and canned goods her for your trip.
FIRST-CLASS MEAL
for 15c; nice cake, coffee, pie, or
doughnuts, 5c, at U. S. Restaur
ant. - 434 Bond St
"'""'""""""eseasi
BEST 15 CENT MEAL.
You can always find the best
15-cont meal in the city at the
Rising Sun Ilratnurant.
612 Commercial St.
till
M
Inserted
C9SJ
HOTELS,
I
-4
HOTEL PORTLAND
PORTLANO, ORE,
Flnsit Hotsl In th Northwest
BAY VIEW HOTEL
E. GLASER, Prop,
4m Ceeklsi Cemfortabli bttt, Rmsm
bli Kti nd Nice TruiiMnt,
The. Tired Traveler
I svr happy to find a comfortable
(topping place. Where to put up la th
prevalent question after a long Jour
ney. Teu can solve tb problem lu
Astoria by going to th
PARKER HOUSE
Whose genial host. Mr. T. J. Broom
aer, Is an xprtncd hotel man and
who on April X took charge of this
popular hostelry and has Inaugurated
a n featur to th hous by opening
th dining room In connection with th
hoUl and Is now able to give his pat.
rons board and lodging, the best la
Astoria, for II and Sl.SS per day. Sat
isfaction guaranteed.
Rooms at 15, so, IS and II. Free
'buss to and from the hotel.
J. T. BROEMSER.
fLACKSMITHb,
ANDREW - ASP,
Blacksmith.
HvinB installed a Rubber Tiring
Meohin of th latest pattern I am
prepared to do all kind ef work at
reaionabl price.
12th and Ouan St.
IRON WORKS.
SCOW BAY IRON and
BRASS WORKS
Manufacturers of Iron, steel,
!r.i and lirn (4tlng.
Grneral K( umlrytnen and I'at
ttriimukers. Abmlu.ely first
class woik. Low at prlt-es,
Phon 2451. 18th and Franklin.
WOOD YAROS.
WOOD! WOOD! WCOD!
Cord weed, mill weod, weed, any
kind ef wood at lows! prlee. Klly,
th transfer man. 'Phen 2211 Sleek,
srn en Twelfth, eppeelt pra
hew.
PROFESSIONAL CARDS.
PHYSICIANS.
JAY TUTTLE, M. I).
frlirSIClAN AND KUltGEOX
Art'iiu AwUlNiit Surgeon
U.8. Msrlje H.wplul Hrrvlee.
Offioe hours: 10 to 12 a.m. 1 to i: lo p.m.
477 Commercial Street. 2nd Floor.
OSTEOPATHI8TS.
br. khoria C, III kit. Ur. . K- gnyiUr
OSTEOPATHS.
OftVe Malleoli pld. Phon Black 1065
673 Commercial St., Astoria, Ore,
DENTISTS.
DR. T. L. BALL,
DENTIST.
524 Commerclul 8t Astoria, Oreaon.
Dr. VAUGIIAN,
Dkntibt
Pythian Building, Astoria, Oreon.
Dr. W. 0. LOGAN
DENTI8T , v
J78 Commercial Bt, Bhanaban Building
V
i . V U , 4.- V :
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MORNING ASTORIAN