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About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (April 30, 1905)
f - . UNOAY, APRIL 80, 1908. ! THE MORNING ASTORIAN, ASTORIA OREGOK.' WEEKLY NEWS CLASSIFIED ADVERTISING. " I . a .1 it. ' W 7 ' I b i -. , ' t , y'; I ?. A u 1 ANNIE OAKLEY WORLD'S GREATEST LADY RIFLE SHOT USES AND RECOMMENDS THE iileroiciclle Th ORIGINAL remedy that "kills the dandruff omt." "Traveling as I do continuously, I, have been troubled a great deal with dundruff and falling hair, and until I trlej Ilerplclde 1 iif er found a remedy that was satisfactory. Ilcrpk'lde In a delightful preparation that fulflllstlie tlalms made fur It U&s't toilet la complete without It.' I highly recom mend It to my friends.- f (Signed) ANNIE OAKLET. , It Is certainly significant that Mis OnkU'y, the celebrated rifle shot and theatrlral star. who has traveled ao extensively abroad, should choose Newbro's' Hnrplcld ss themest iffiiselous toilet rem edy for the stalp. No one will doubt her opportunity to choose the best and those who have seen the natty and winsome Miss Oakley, will not doubt her power of discrimination In matters of this sort Newbro's Ilerplclde Is a scientific germicide and prophylactic for tb hair and slp. It destroys the germ or microbe that causes dand ruff. Itching scalp and falling hair, after which the hair will grow as naturo Intended. Extraordinary results follow the use of Newbro's Ilerplclde. If your hair Is dull, brittle or lustreless, don't wait until It begins to (all, but save It with Newbro's Herplrtde. In addition to Its won derful medicinal qualities, !Nbro's Herplcld Is ths daintiest and most delightfully refreshing hair dressing available. Ths first appli cation proves Its goodness. Try It Ilerplclde contalna no grease. It will not stain nor dye. STOPS ITCHINQ OF. THE SCALP INSTANTLY. i 1 """ Send 10c In tUmpi for tempi to THE HERPICIOE CO , Dept. L Detroit Mich. Set Window display at The Owl Drug' Store as Scow Bay Iron 8 Brass Works Manufacturers cfl Iron, Steel," Brass and Bronze Castings. . General Foundrymen and Patternmakers. Atolutely firntclas8 work. : Prices lowest. Phone 2451 The TROY Laundry Is tlie only White Labor Laundry in the City. Docs the Boat of Work at very reasonable Pricus, and is in every way worthy of your patronage. Cor. 10th anci DUANE STS. Phone" 1991 EZZXXXXXXXl FRESH AND CURED MEATS Wholesale and Retail Ships, Logging Camps and Mills supplied on short, notice. LIVE STOCK BOUGHT AND SOLD WASHINQTOM MARKET . CHRISTENSEN BCD. Reliance Electrical WorRs H.W.CYUCS, Manager HOTEL PORTLAN D The Finest Hotel in the Northwest PORTLAND OREGON. (l' K Corner Eighteenth and Franklin. cnrxnixnrriiTixxTTiixiixnti We are thoroughly prepared for making estimates and cxwatlng orders for all kinds of electrical installing ami repairinR. Supplies in stock. Wa tell the Celebrated SHELBY LAMP. . -Call up rhone 1101. 428 BOND STREET By th Published hereafter ever Sunday Undtr thin heading any reasonable question pertaining to publicity and atorc nsw will be printed and answered by our advertising manager, free of charge. Address all communications to "Advertising Manager, The Morning Astorlaa." Questions mut b to before Friday to receive attention the following Sunday. All letters must be signed with th writer's full nam and addrss, although they will not appear la print. " A few days ago I mat a man whom I advissd to advsrtlsa tor business reasons. seemsa io xoina mi things were too dull for advertising. In fact, he said that he was spending too much money for publicity now. and. there was nothing doing, so he could not afford to increase the - pense. In looking over his valuable pense. In Hiking over bis valuable stock, neatly displayed In a show case on the wall. I noticed a very useful household utensil of which several were on hand, ranging In price from 15.1)0 to 110 each. I suggested that he advertise them, when he eicjaimea, apparently much alarmed, that It was the poorest selling arnwe ' in me hous; lie hadn't sold one in a year and one-naif past. I still matntalnej that he should advertise and move . . .ea them, when to and benoioi ne saw that ha had only a few. Poor man! I dure say he was' afraid that he mlgtit have to buy new goods tn their place, 0 Why use a flve-lnch Jouble column a!d for awhile, other words ten Inches for a fewieeks every once In a while and then stop for awhile to s'tart agala when you think you are ready? ' Better use five Inches, single column ".all th year around. You will find ths results 60 per cent' better for It. . A man does not eat In "three weeks enough for four week . Tou cannot advertlae successfully In three weeks what must be kept before, the people i. n th. time vour name wnicn is our trade-mark. - ' ffl A ft V W Even good things grow stale. Why not move Easter windows Into ob. scurity and let May shine. Season windows should be changed promptly at the close of the aeasori and put in promptly at beginning o( season. Otherwise windows are like ad copy. They will stand a change one a week anyway. ' O It Isn't always nlsy to do big things, nor Is It possible to always do alsy things, 'though it Is always alsy to do alsy things. Speaking of that. It eertna Id n that some merchants And It alsy and possible to do not Ings. when by Judicious advertising they! might do someflngs. O It's wiser to cater to your custom er than to have him Watered to by others. ItM wiser to look after your (customer than to have him looked after y others. It's wiser to do for ipnr customer, what leading stores elsewhere Jo, than to have foreign stores do It for him. It's wiser to press a suit here at home than to have a home suit pressed in a court elsewhere." It's wiser, to accommodate the laJles. than to have the ladles look for merchandise as well as comfort elsewhere. There Is no reason why a suit of, clothes bought at a leading I store should not be pressed free -of chnrge when desired by the customer. nig stores elsewhere do it A com- fortabln ladles' sitting and retiring room Is appreciated by ladles every where, especially by mothers. Big stores elsewhere have it The man who does It first and does It here Is wiser than others. In this caae Her man Wise must be wiser than others, for he Is wis enough to have a ladles' room, comfortably appointed, In the rear of his store and he presses clothes bought athls store, free. It Is up-to-date methods that Keep iraae at home. Any wise man knows It. 0 In the May number of three maga zines, popularly known omon adver tisers as the Butterlck Trio hut to the general public better , known as The Delineator, The New Idea Maga- J sine and The Designer there ap peared a four-page advertisement lor Jap-a-Lac manufactured by The Olldden Varnish Company, who paid for thla one-time appearance of this ad In the three magaslnes mentioned the nominal sum of $15,000. That isn't much either, when you take Into con sideration tWe fact that this firm kept ud Its regular advertising In other mediums besides,.. 'o y In thla city printer's wages range from 13 to $5 per day over-time ex tra. The averaga flve-lnrh double column display ad requires about an hour's - work and sometimes more. Printers average' 7 H to hours a day. Proof reading generally takes another thirty minutes .together with correc tions. Papr costs something, so does Ink. The pressmun's wagtis averages from' 13,50 to 14.50 per day ,rud U tnkes a tittle time to run the paper off. -Then the folding maohlne takes Its turn, with a man at the helm. The pontile for mailing coplea Is an item even on ieend-.clas email matter, while thrf carries nil 'must W'e a ren,pntablec compensation for thaj work.- It tukes a route-man to look after the boys. In order tluit sub scribers may' be properly served. It takes an advertising man to get the Ad Man. comfortably, to keep up-to-date. Then comes the bookkeeper, who wsnts a tie, Where does ths boss com in. If you ask him to sell you space for less than cost? Did you ever think of that? The new rate card, whlcli has just gone into effect. Is fair and equit able. It Is barely a living rate for the proprietor of any newspaper, the' else of The Astorlan, ths advertising value of which paper Is steadily growing. Get a new rat card.. The Homing Astorlan Is being Improved right along, while the circulation is in creasing. Because you are paying what you deem a large amount, Is no plausible excuse for your thinking that you are paying even actual cost to the proprietor of the newspapers which do most to advance your local tnteresta ,0 All the merchants In Astoria com bined do not spenJj In all .of Astoria's newspapers combined, as much In one year as the (Hidden Varnish Company paid for their ads In three magaslnes for Kay alone. See Item on Butterlck Trio. 0 Detlcacla must be neatly kept in order to attract trade. To slice ham, etc, on a musty counter, after it had been on a must plate exposed to everybody' flnger-touch, Is not an appetising way. To temporarily over come any nhortrcomtngs In that dlrec tlon, A. V. llen placed a neat show case Gn bis delicatessen counter. In which theih eatables "are kept free from the contamination of flies, etc. A still better method Is to have a marble top counter, on which to place the goods In platters and dishes, these to be covered by a modern sectional wire screen show case, or Individual glass covers. , O It-, takes more than a catalogue to run a general mall order business. Expert cprrespondence and foiiow-up matter are essentials," so are other things. They are expensive items, if you have to get them from that ex pert teacber--exper!eoce. It's cheaper and much quicker to buy the knowl edge from others who have had the training.' See the ad man. . - O A special sale, scheduled for May 1st should not be advertised until the day before. To do otherwise gives competitors a chance to steal a march on you. If they haven't the stock on hand they can wire for it. One adver User In an evening contemporary an nounces his special sales nearly a week ahead, and quite often does he In turn try to steal a march on an other prominent advertiser, by an nounclng a sole of similar goods, as soon as their ad has appeared. In other words, he tries to cross the river, after the other firm has forded it. .. 0 0 . Now Is the time to commence ad vertlslng the regatta.. Don't lose the chance, to bring untold numbers of strangers here. There are good home and excellent factory sites to show. Propdrty ownera will find that the sale of one piece of property at a reasonable price to an Investing stranger will mean more than In creased value of adjoining lota Some may hold on too long. I have seen more than one city growing In another direction, because property holders were not disposed to let go of even a small parcel at a fair price. O "Advertising. In order to pay should be like the latest fad In vaudeville performances continuous." Rusty Mike In "Whate's Sayings." 0 Spasmodic advertising Is a whole lot like an automobile, mighty fine when It troes, byt sort of disappoint ing when It stops." Rusty Mike. O The man who advertises In every little sheet that comes along, "for charity," is liable' to need some of that same charity. Rusty Mike. FOR YOUR VACATION Canned meats will prove the handiest lunch feature. We have Just received a complete snipment oi me oesi branda in 'the market. W'e mention a few articles: Deviled 11am, Corned Beef, Sliced Bacon, Deviled Turkey, Corned Beef Hash, Chipped Beef, Boneless Pigs' Feet, Veal LoafN etc. Lunch Tongue In Jib cans, equal to 21b fresh meat,' 30 cents. A handy and a dainty package. V ASTORIA GROCERY BATES t First Insertion, One Cent a Word." One Week, Each Line, 30c, . Two Weeks, Each Line, 45c. One Month, Each Line, 75c. . Astorlan Free Want Ada. Anyone Desiring a Situation can Insert an Advertisement in this Column of Three Les Two Times ires HELP WANTED. NEAT WOMAN TO TAKE WASH-. ing of small family home; must be reasonable and good ironer, on babys clothes. Steady work by the month. Address R. U. W, Astorlan offlc. . WANTED MEN TO LEARN BAR- ber trade;. I weeks computes; posi tions guaranteed; tuition earned .tfil learning. Writ for terms. Molar's Barber College, 644 Clay St, San Fran cisco. , WANTED MANAGER ' FOR , OUR Astoria office; good references and small investment required; fl25 monthly and commission. Box 2125, San Francisco. WANTED LADIES TO SEND 10 cents for ten useful household articles. Utensil Co 1315 6th Ave., Seattle, Wash. ROOMS WANTED. WANTED 2 OR I FURNISHED rooms for housekeeping in good neighborhood. Address,Astorlan office. FOR RENT ROOMS. FOR RENT FURNISHED FRONT room. Cor. Fourth and Commer laL HOUSES FOR SALE. COTTAGE CORNER LOT, FINE view. See J. E. Ferguson, Page Building, Astoria. . REAL ESTATE. HERMOSA PARK LOTS, THE MOST exclusive property at Seaside, Ore. Facing the Pacific ocean in Oregon's prettiest summer resort, then lots are a good investment at 1150 to $350 each. Inspection Invited. A. Gilbert, Jr. Seaside, Ore. FOR SALE-REAL ESTATE. 160 ACRES OF FTRST CLASS TIM ber land for sale. In Pacific county, near Columbia river. Address Box 690 Astoria, Ore. FOR SALE LOT L BLOCK 14 Adair's Astoria; for particulars write to 3. P. Miller, Onleda, Wash. CALL FOR BIDS BIDS WILL 1 BE RECEIVED AND opened on Wednesday, May 3, 1905, X 10 a. m. by the Columbia fRlvei ackers' Association at their office in his city for the erection of an addi tion to the Elmore cannery. The right Is reserved to reject any and all bids. COLUMBIA RIVER PACKERS' AS- SOCIATION. BIDS FOR SEC DWELLINGS FOR A. r, t m. . 1 ..til I- - j..akA.V uuueri, Asiwia, win ire vyvuu juj 2. 1905. Plans and specifications at Architect J. Wicks' office. Star Theater Building. The owners have the right to reject any or all bids. BIDS FOR A. RESIDENCE FOR E. A. Fisher, tcJe erected on Frauklin avenue, will be opened May 6; p'.ans and specifications at Architect 3. Wicks office, Star Theater building. The owners have the right to reject any or all bids. , MISCELLANEOUS. CALL FORWARRANTS NOTICE IS hereby given to all parties holding Nehalem Road No. 77 warrants, to present the same to the county treas urer at his office, 590592 Commercial Street for payment Interest ceases after this date. CHAS. A. HEILBORN. County Treasurer. Dated Astoria, Oregon, this 17th day of April, 1905. ELECTRIC BARBERS. TO SCALP A WHITE MAN. used to be the Indian's Joyful occupa tion. Do you feel some times as if you wished you were scalped? Do you scratch till you are nearly mad? Our new Electrio Vibrator will relieve the trouble. A treatment, 25 cents. A shave, and face massage with electrio vibrator, 50 cents. It's good for erup tions. Porcelain hatha AH at the OCCIDENT BARBER SHOP, Occident Hotel Building, A. E. Peterson, Prop. EMPLOYMENT OFFICES. MAX STRAEL & CO- EMPLOYMENT office, 635 Bond St. Phon Red 2301. All kinds of help furnished on. short notice. Calf or phon. . of Charge. ' FOR SALE MISCELLANEOUS. FOR SALE CHEAP HULL OF THB schooner Webfoot, capacity 409 thou sand feet of lumber; tight and sound; soluble for floating wharf or lighter.. Apply to C H. Callender. , FOB SALE SECOND-HAND 1 COL nmn newspaper outfit; complete ex cept press: cheap. Inquire at this of flc. , ,v - i INCUBATOR FOR SALE 400 EGGS capacity; also thj-M 106 capacity brooders; first-class condition. Ad dress A. Astorlan Offlc ,. , . FOR SALE STEAM TUG IN FIRST- class condition; terms reasonable; suitable for seining purposes. For particulars apply at this offlc. OLD PAPERS FOB SALE AT THIS Offlc; 25c per hundred. BUSINESS DIRECTORY MANICURING. A PRETTY FACE, . Is envied by, many. Do not grudg others their beauty, while face massage by electricity Is to be bad at a reason able price. It is a painless and scien tific process of beautifying the face. Our famous Face Cream and' Lotions aid you at yonr home to obtain excel. . lent results. Call, at the Beauty Par lor of Mrs. Martha C. Peterson, Facial Electrician, Manicuring and Massaga No. 643 Dnane St, Astoria. SINGING. Voio CuKur And Singing instructions." Individual or class instructions. Special terms to . classes of- three pupils, "entering to gether. Private instruction at reason able rates. MRS. R. E. PASLAT. NoT 677 Exchange St, Phone Red 2054. MILK DEALERS. ITS IN THE CAN Where the milk often , tour or la contaminated. This la due to an In adequate cleansing process. Our milk cans are carefully sterilised, so that the milk reaches you absolutely pure. Besides we deliver each milking as soon as it arrives, yet w charge no more. Choose either morn ing or night delivery and get Frh Milk of The 8LO0P- JEFFERS CO, 10th and Du'ane Sta, . RESTAURANTS. THE SUNDAY DINNER. at the California Restaurant, 846 Com mercial street, la popular among those who know how good our dally 25c din ner is. Soup, flan, entree, toast and dessert every day. On Sunday w serve th finest maccaronl and cheese. and oyster patties besides. Blue Point Oystsrs in ths shell sold over the coun ter at 35 cents a dosen. . ' Stop OnYour Way To Portland or Seaside ''opposite th depot and eat at THE FLAG OYSTER AND CHOP HOUSE. Good meals, prompt service. Save money, time and trouble by gettln" all kinds of fruit and canned goods her for your trip. FIRST-CLASS MEAL for 15c; nice cake, coffee," pie, or doughnuts, 5c, at U. S. Restaur ant 434 Bond SL BEST 15 CENT MEAL. You can always find the best 15-cent meal in the city at the Rising Sun Restaurant 612 Commercial St BROKERAGE. C. J. TRENCH A RD Rssl Estate, Insurang, Commission and Shipping. CUSTOM HOUSE BROKER. Office 133 Ninth Street, Next to Justlo Offlc. ASTORIA, OREGON. HOTELS. BAY VIEW HOTEL E. GLASER, Prop. Uoms Cooking, Comfortable Bed,' Rumr ablt Rates sadNic Treatment 623 Commsrcisl St. , u Phon advertising and he must live, too. and Main 681