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About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (April 9, 1905)
SUNDAY, APRIL. 9, 1609. K WEEKLY NEWS I The First Week of the Big StoreTi By the Ad Man. Because Squadron Has Reached S. DANZIGE1' & CO., Astoria's Greatest Clothiers. 490500 Commercial St. China Sea. published hereafter every Sunday . Under thi heading and reaaonabU question pertaining to publicity and tor news will be printed and answered by our advertising manager, free of ch arge. Address all communications to "Advertising Manager. The Morning A storlan." Questions must be In before! GREAT FEAT ACCOMPLISHED Friday to receive attention in ronow ing Sunday. All letter must be signed with the writer' full name and address, although they will not appear in print. THE MORNING ASTOR1AN, AbT01UA,ORK(SON. RUSSIANS EJOIING BsiUvsd in Admiralty Circle That ths Russian Fleet Haa Succwdtd in Throwing tht Jipanes Fleet Off the ' Scent to Russia' Advantage. St. Petersburg April 8. There Is treat rejoicing In the admiralty, yacht and other naval cluba beca.ies of Ro Jestvensky having ucce.sfully navi gated the gateway to the China ae without encountering , the Japanese, There was danger of the fleet being bested by war ships In the narrow water which divide the breastwork? of th islands of tht Milay archipelago and possible damage to the big battle ships In coming Into an encounter with Togo' fleet Some naval experts actually favor ed the route around Australia. The credit for the strategy by which tht feat va accomplished, the Associated Pro learns belongs solely to Rojest- . vensky, ho accurately Judged that the Muay straigts was the most prob able and direct route. Besides this ne planned a strategem of deceiving the Japanese fleet by directing th Russian admiralty to order the colliers sent after him to rendeivous in the Souda straights. 2000 miles south of Sangapore, feeling sure that the Jap anese intelligence would be equal. He therefore, not only threw the Japanese off the scent, but officially deceived his own admiralty, which news that the fleet bad passed Singapore created quite as much of a surprise as it did In the marine department at Toklo. Several colliers were actually Jls patched for rendeivous and may al ready have fallen Into the hands of the Japanese, but Rojestvensky delib erately sacrificed them as pawns In bigger game. That the ruse -worked is apparent from the fact that Rojet vensky fleet did not meet a single Japanese In the straights of Malaca, while the dispatches from Batavta tell of Japanese torpedo boats 'guarding the passages to the straights. Although there Is some talk of Ro jestvensky putting in at Saigon, It is not believed that further advantage- from the French neutrality will taken unless he Is forced to do so be cause of the condition of some of hi ships. The admiralty points out the great Importance and advantage to be gained by pushing on with all poasibl speed and meeting Togo's fleet and heavy ships before, he can effect complete concentration of his scat' tered fleet. At the rate the Russian squadron steamed from Madagascar, which averaged eight knots an hour. It is be Ueved that the greatest naval battle since Nelson's victory at Traflgar should occur in about 10 days. The admiralty realizes Rojestvensky' faces great odds, owing to the immense su periority of the Japanese In cruisers and torpedo boats, and reliance in his success is besed upon the seven bat tleshlps with which he can oppose Togio. 'Show your goods rUht," is the first important business principle. "Show the right goods" Is the second. "Show enough of the right good' U the third essential. "Show the right goods at the right prices" is good for rule four. "Advertise the goods which you show" is rule number live. "Keep everlast ingly at it" is the lust of six good rules. - be DOING A RUSHING BUSINESS. Sixteen Thousand Babies Born in New York in Four Months. New York, April 8. Sixteen thou sand babies were born in New York In the last four months. Figures com piled by the bureau of vital statistics show that Fifth avenue has the lowest "birth rate of any street In the city. Less than ten births were reported in the wealthiest section of that thor oughfare. The heaviest birth rate is on the east side, near Division street, where the conditions are the reverse of those on Fifth avenue. FAVOR FRANCE. Mo Big Nations Opposed to German roccan Policy. Tendon. April 8. The Daily Mail's Paris correspondent learns that Ger many failed In attempts to induct Rpaln, Italy ani the United States to adopt her Moroccan views, and that, on the contrary all three powers an sured Franec of their good wishes tO' ward the French policy in Morocco. ENGINEER KILLED. Exploision of a Boiler on an East Bound Freight. Butte, April 8. A dispatch from Central Park, Mont., tonight says that an explosion occurred of the boiler at tached to an eaut bound freight thin afternoon and that the engineer was InFtantly killed, the body being hurled over 50 feet from the track beneath the wreckage. The fireman and head brakeman were Injured. The caues of the ex plosion is said to be due to too little water in the boiler. " O There can be no doubt that Panjl- ger'a new store will Impress transient a well as local trade favorably. It is easier to show goods In an attractive atore. t Is easier to sell too. Happj Astoria! That can at least boast of first class stores In two or three lines. Let the god work go on. (SOS If you have made a, "lucky strike." dont say ' it rMy never come again." What has been done, will be done again. No merchant who expects to continue In business, can afford to say that he has done his best and maj never be able to do as well again. You may even have to do better to keep up with the pace your competitors set. If you are done with the past, don't bai the future. O Overstocking is a sad fault, but sad der . and more serious Is understock Ing. When you add a new line oi goods be sure that you have a compet ent man to handle it A dry goods department must be complete. A dre goods department may be complete without an attempt to carry a full line of dry goods. Better add only a com plete line of Wash Goods than to have even a single customer complain about your Incomplete line of dry goods. It la not necessary to carry a small line of millinery to achieve success In the .irv rnaHa business. Go slow. One complete line at a time, with a com petent man to handle it 1 better than variety of goods of various lines with inromnetent heln to mismanage the trade. One new department, poorly managed, will quickly run-down Un refutation which it hius taken you i years to establish. O Advertising does pay. A lady told me a few days ago mm ne uotb uui need to advertise, as everybody know her from one end of the Columbii river to the other. She has done bum ness hero about 16 years. Fortunate tmnn nh who ran rely upon her auld" acquaintance for her trade. My wife, being a newcomer, aoes noi know her and probably never will. 1 wonder if we are the only newcomers of the twwt 16 years, or if we will be the only newscomers for 16 years ti. rmne. Yet this clever (?) business woman says that whenever one of hei competitors advertises, she does a big itavn' husiness. So advertising Joe pay. 0 !.-(.. Lin7 nhout the editor's work is easier in a small town than In a large city, where the editorial sanctum is closely guarded. Only the staff of Ills particular department, the buslnes manager and proprietors have access to the editor's private offices. In a small place many people deem It their special privilege to Invade that sanc tum for the purpose of stating that thy will withdraw their patronage utiles the editor refrains from inter fering with their business. (!) O (ti Remarkable! Is It not? That the editor of an Associated Press Daily finds time to Interfere In anybody' affairs is more than that, it is as tounding, yet that is what some peo Dle think he does. I am not taking up his fight. I know the editor about a well as 1 know anybody wnom I have met here. Yet I pass him dally, same as I pass other men. A courte ous greeting, that Is all, and we go our own particular way Strange. Is it not? Yet it is true. In newspa per work there is too much to do with. out meddling in another's affairs. But let that pass. Are you advertising to please the editor? Then it's Just as ell that you cut It out There is no doubt that the editor reads his own naner. Is his trade alone worth the expenditure? At times. But generally speaking, I have always thought thai firms advertise to reach all of the readers of a paper, not the editor alone. They want all the trade tney can get from all of the readers. O Staunch municipal reform adher. ents everywhere advertise In Journals opposed to reform. Surely not be cause they want the editor's good will. No. Because they want some of the trade of the readers of that paper. Staunch republicans advertise In democratic dallies. Certainly not In the hope of winning the democrats to their rank. No, and again, No. But because they want some of the trade of the democratic rnidors, 0 . nen a paper a'ands for what Is best In public and private affair. It Is not Intended as an offeniw to those opposed to such a policy. For thai reason alone In a conununlty, lookina to future growth, such a paper de serve support nut support cannot fall to be given when that paper alo haa the largest paid circulation, get out th best and largest sheet, prints the Associated Press dispatch hot from the wires as late as 1:30 o'clock a. m. and can benefit the advertiser. if the since Is used right. That 1 what The Morning Astorlan 1 dolna and ran do, O Why advertls an article and utate "See Show Window." unless the good referred to are In the show window when the paper containing the an nouncement appears? Don't state "See the Window" unless the window Is ready for the reader to see It even 1 minutes after tho paper come out Facts must be facts to be worth ad vert Mug. O Astoria boosts of one man whe. dis not ue the morning paper, be cause his place or business la not open before noon, though it remains open till after midnight. I certainly think something is wrong with that manfs Judgment), if hei thlto lia morning readers might not patronise him. But then what's the use? Some people don't know that they are alive. I am glad that I had been favorably Impressed by Astoria and its people, before I reached him. O One of Astoria's largest store is putting in a complete cash-carrier system of the famous Lamson make. Improvements of this nature are In order and will help to bring this city's stores up to the highest standard. 0 Pay attention to your windows, In this day of plentiful magazine litera ture, the country resident is educated up to higher things than some mer chants give him credit for. Besides the country resident may occasionally visit a nearby large city, nnd If he does, I feel sorry for the merchant who caraiht afford the expetis for much needed Improvements. If you want to keep trade at home, try the new way of keeping up with the times. It will pay you to visit other cities to see what is doing. 0 Start that alteration on your store front now If you wish, or later. But Ir. those new fixtures now or later, but donft forget that there Is one Im provement which you can make at any time. It's that of keeping your stock in order and your store neat, whether you are busy or not Some clerks find something to do all of the time; others only when they are wait ing on customers. Set a good ex imple. O Dont keep stock covered on store counters In the day time. Show It up and dust it, if necessary, before clos ing time, or In the morning immediate. ly after opening. 0 Show-boxes are a useful necessity n pome of this city's stores. They are handy to keep Infant's and children's goods in, also ladles' neckwear, etc., etc. These boxes are better than Uios In which the goods reach you. They are almost Indestructible and are dust proof. They are worth their weight in gold, yet Inexpensive. If you don't know, what they are, ask the ad-man. - O Please, don't say that you are ad vertlsing to the limit of your financial ability. It does not speak well for you, unless you don't want any more business or Intend to retire from bus! ness. 0 Have yur manufacturers supply you with all the newspaper cuts you can get. They come handy in making up your advertisements. ALL THIS WEEK to give the new store a proper send off, and emphasize our power as Astoria's best place to trade, we will offer some money saving opportunities, that will demon strate with a telling stroke that this store stands pre-eminent and alone as a cloth, ing store where the finest class of men's and boy's apparel can be had at prices within the reach of every purse. SPRING SUITS. ffi -ifi is the Fice lliat we have 8et 00 twelve styles of pure all wool or wor piUsJ V steds, hand tailored suits. FOR THIS 1VBBK JIO CA An elegant display of imported materials in double and single pi,UJ b.easted sack. Unfinished worsteds, clays, serges, also fancy colors, regular price $15.50 and $10.50. FOR THIS WEEK Very finest FOR THIS WEEK YOUNG MEN'S SUITS We will show several styles iu the very latest single and double breast fashions at special prices. FOR THIS WEEK C CA For the best possible to be had at $18.00 and $-().( K). apUeOUmerchant tailor materials. A score of patterns. Confirmation Suits. Our line of dark colored suits for Easter is the most desirable to be found in the city. Boys from 2 1-2 to 10 years can be fitted out here at special prices. FOR THIS WEEK Hats The very latest styles and colors in soft and stiff hats, all new goods. Sole agency for Hawes Celebrated $'i Hats FOR THIS WEEK The late fashionable shapes, and all the standard styles at same very low prices FOR THIS WEEK EASTER FURNISHINGS This department will contain some rousing bargains. Our stock is by far the most complete in the city, and remember new stock. Neckwear, Shirts, Underwear, Half I lose, Suspenders, Gloves, Etc. FISHERMEN'S SUPPLIES A separate and distinct department, where all kinds of goods for Workingracn Mechanics, Loggers and Fishermen will always be found at the very lowest prices Frightful Suffering Relieved. Suffering frightfully from the vlru lent poisons of undigested food, C. O. Grayson, of Lula, Miss., took Dr. King's New Life Pills, "with the result," he writes, "that I was cured." All stomach and bowel disorder give way to their tonic- laxative properties. 25c at Chae. Rogers' drug store, guaranteed. A wonderful spring tonic. Drives out ail winter impurities, give you strength, health and happiness. That's what Hollister's Rocky Mountain Tea will do. 35 cents, Tea or Tablet. Dr. C. E. Linton's drug store. BASE BALL GOODS! SEE THE SHOW WINDOW. J. N. GRIFFIN Occident Hotel Bar (Q. Billiard Hall. BENTON'S NEW VALVELESS GASOLINE MARINE ENGINE. Simple and Reliable. Latest Cut. f3? & m I h I ;Sl K ' . "' BB' ' w ADVANTAGES Ltu pirli toCtt'Out Lof Order, UiilWurlnglPirti. More Power with Usi IP weight Uui!LtM Gswllns. V UndrPtrftd Con. troL Qultl ExhsuiL Any Speed from 100 i to 1000 revolutions , pcrmlnutt.) lili SIZCH 1 tO 10 II. I SIllirlM f vlilKler MlzcHato40ll.l!., Double Cylinder. I BENNETT. FOUR CYLINDERS. TO ORDER TO 100 HORSE POWER, KNAPPT0N, WASH. Tables New and Everything first Class. Finevt brands of Liquors and Cigars. o PRAEL 0 EIGNER TRANSFER CO. Tf 0 , Telephone 221. x q 1 Draying and Expressing O AllgoodsshippedtoourcarewllIrecelveipeoIalattenHon. O o 700-715 Commercial Street. 0 ' o