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About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (April 5, 1905)
TIIE MORNING ASfORIAN, ASTOKIA, OREGON,
WEDNESDAY, APRIL 8, 1908. ,
PROOFESStONAl CARDS, g E 11 L Y NEWS
JAY XUTTLE, M.D.
I PHYSICIAN AND SUKOEOS
acting Assistant gunreoa
TJ.S. Barlne Hospital Service.
GCk boure: 10 to IS am. I to 4:30 m
ITT Commercial Street. Snd Floor.
Dr. RHODA 0. HICKS
HimiB Bid. 673 Commercial Bt
! PH0NK BLACK 3M&.
DR. T. L. BALL,
(24 Commercial Si Astoria, Oreeon.
Pythian Building,' Astoria, Oregon.
Dr, W. C. LOGAN
(78 Commercial St , Shanahan Buildiog
By the Ad Man.
Published hereafter every Sunday . t'mter thla heading and reesonabl
question pertaining to publicity and store news will be printed and answered
by our advertising manager, free of ch arge. Address all communications to
"Advertising Manager, The Morning Astorlan." Questions must be In before
' Friday to receive attention the following Sunday. All letter must be signed
with the writer's full name and aJdrets, although they will not appear In
C. J. TRENCH ARD
ftacl Estate. Insurance, Commission
CUSTOM HOUSE BROKER.
Offie 133 Ninth Street, Next to Justice
BEST 15 CENT MEAL.
You can always find . the best
15-cent meal in the city at the
Rising Sun Restaurant
612 Commercial St
for 15c; nice cake, coffee pie, or
doughnuts, 5c, at P. S. Restaur
ant , 434 Bond St
Astoria's attempt at progress ts sig
nificantly marked by the efforts of sev
eral business firms who are putting In
new store fronts and modern fixtures.
The best newspaper advertising which
these firms may do will be more than
doubled In value by attractive exter
iors and interiors and efficient service.
Put your best foot forward" applies
Just as much to the store to which
you want to draw the people as to the
ada that get the buyer to come.
Now Is the time to advertise, so aa
to get results later on.
The kirnl of advertising that pays
the other fellow is not necessarily the
kind that will be profitable for you
while all advertising should net the
BAY VIEW i HOTEL
rr IE. GLASEB, Prop.
Home Cooking. CopiforUbleJ Bed, Rtwon
abic RaUs'indtics Treatment.
ComrSventttnth and Duans St.
75 ents a day and up. Meals
20 cents. Board and lodging
$4 per week.
The cheapest advertisement Is not
always the best, nor is the largest an
nouncement always the biggest busi
A department store using large space
may find It more profitable to pay a
little more per Inch and fill the space
not crowd It with a number of good
Items, while a smaller esiaonaumeni
might obtain good results from a well
written three-Inch, single column ad
The ad man will gladly talk with you
on the subject of advertising. An In
terview may be had free of charge,
Just telephone for him to the offiet
of The Astorlan.
O , .
Don't run away with the idea that It
does not pay you to advertise, because
everybody or nearly everybody luys
In Portland or elsewhere. If . you
carry the right line of goods, and make
known that fact In the right way, and
keep hammering away at It, you will
be surprised how soon the right people
A special sale seems to some people
the only means to test the advertising
value of a publication. Yet some of
the largest national and International
advertisers onlyi make ktiown their
trade-marks and get good results. Let
the ad man tell you the best way to
advertise your business. His many
years of experience are at your serv
ice free of charge.
Some firms spend much money In
advertising and use poor follow-up
methods. Stationery, booklets, cata
logues. folders and announcements of
all kinds must have good publicity
value. Up-to-date idea for booklets
and catalogues and the proper compila
tion of same can be had at reasonable
nates nowadays. They are worth the
A stranger coming to town, loking
for rooms or a boarding place, aside
from the hotels, will find It difficult to
get the Information he wants in the
papers. Yet. wherever you go, the
world over, the leading newspaper of
the city or town Is the method by
which a stranger finds a temporary or
a permanent home. Why not adver
tise the fact that you have a house or
'rooms to rent at the small price such
Speaking of strangers, methinks that
the property owners will find It profit
able to build houses for renting pur
poses. A newcomer does not want to
feel that all the money of a town Is
bottled up in vacant realty. A good
way to advertise Astoria Is to let the
stranger know that he will be able to
find a comfortable modern cottage or
flats which he can rent or buy. Ad-
'arriB.4li.k -. I mni-Aifa. n n .t tint m r.rr t !
Tables New and Everything jproperty in tne rlgnt manner. The
WOOD! ijWO0D!J WOOD
Cord wood, mill wood, box wood, any
kind of wood at lowest prioee, Kelly,
the transfer man. 'Phono 2211 Black,
Barn on Twelfth, opposite opera
mat wlt-MM xm S?T gJ
m OH era &nm P tr X
k . Be cares with f i vVr,3f
an wonderfal Chi- JL "Sis&ZjMi
Ma hart, roots, bol, JV.'1
harks ao6 snxuhl I ' --,STT j f
that sr Mttrrir es-t - ' '-
torn ft) aaasttat sd- irSUlUl n,i.wl.
mm Lb (his ooaatry, THroac
Omm ai unlaw itnnealea Uaia s
kavwa tfce acdoa af rv MS ettunaS
Mas, wkJrk he ineeeasfally mm la
s. fmbss lie faaranlea ts am
ata, Ibdc tanal. rhi iiiHi,
unr. iwmm eta,! mm
lim. Ckuia BMdenta. Call sa4
aim. Vwlimim oat at ike astr irrMs 1st
Hull u4 circa . M Maaaa, OOSKOU
TATIOH raXK. ADUKi-MIS
The C G Wo Chfaee Eefldat Cs.
Occident Hotel Bar
Finest brands of I.iquors and Cigars.
klM4o 50 YEARS'
v- 'f EXPERIENCE
Xnrtms sending nketoh and dencrlntlnn m7
WrklT asoeruin our opluloo free whether an
arreitMon probublf ptenthle. CoDimnnla.
amtnotlf cmBdentfai. HANDBOOK on Patents
sent free. Oldest aiiencr fur necunng patent.
Fatents taken through Miinn ft Co, reoslTS
ajweiol notice, without chnree, la the
A hD-UiomeIr lllantrnted weekly. T,nmler
calatlau of anr ccentltl lMarnal. Terms, 13 a
fnr ; for mutittu, )L BoTO by all newsdealers.
flUNN 4.Co.38,Bd-New York
transportation facilities to this city are
h - - - -
FREE LUNCH AT THE BALTIMORE
I A Generous Bill of Fare and a Jocular
I He waa Irish, so, of course, the first
j thing he looked for on the bill of fare
I In Heldleberg, was potatoes. Why an
j Irishman should go to Heldleberg for
j his luncheon does not appear, but his
j name was O'Flaherty, and he was In
(the Hotel Baltimore, says the Kansas
City Star. He was entirely unprepared
j to say what he waa going to eat, and
his eye swiftly passed "Young sag
hen, $1.50" and "Roast young chicken,"
85c, A second later he saw the word
"free" and nearly tipped the table In
excitement. Who ever heard of any
thing being "free" at the Baltimore?
j And In Heldleberg, too! But there It
j It was in good black type.
i The waiter brought him a napkin,
well known. The accommodation f
cllltlee are almost unknown and lack
ing In number.
A good display or local advertise
ment In a newspaper consists of facts
as carefully set in type as you would
tell them to the buyer In your store.
Anything is not good enough for an
advertisement, anyi more , than any
thing would do for your stock of goods.
Tou are paying for adveet!onents to
get the best possible results: at least I
hope you are. Pay some attention to
your announcements and get results.
you have tried advertising
and It did not prove up to your satis
faction Is no reason why you should
not try again. A new way may lie
better and more successful method. Let
the ad man show you a new way.
If you want to catch the Easter
trade don't waJt until Good Friday, to
make your stock known. Advertising
in time Is Just aa essential aa persist
If you are going to move. Improve or
enlarge your store next month, make
the fact known this month.
Did you ever realize that In the
morning the housewife makes her
plans for the day's shopping? That
In the columns of the morning pnpei
the dally necessities and luxuries are
dally necessities and luxuries are
searched for? The morning dallies
everywhere carry the largest number
of general and local advertisers. Why?
Because the morning paper's advertise
ments are fresh in the shopper's mini,
The announcements of the night be
fore are generally cast Into oblivion
by the fresh Items of the morning
dally. The Astorlan is a morning pa
per, printing the Associated Press dis
patches and having a larger circula
tion than any other paper published Ir.
Clatsoo county. It will pay you to
investigate these claims and avail
yourself of the publicity value of The
. There Is no time of the year when
advertising may advantageously be cut
out, 'though there are seasons when
the space used may be cut down.
A standing card at a low price I
worth something, but the same space
with text frequently changed Is worth
more money, it pays you to pay tne
Don't talk about furniture If you
sell clothing, any more than you would
expect a traveling man to talk pictures
when he Is selling you toys. Tour
time Is worth money, so Is the othei
fellow's. Talk to the point.
Mennen's Talcum Powder Is widely
advertised throughout the country. The
Gerhard Mennen Co. is a factor in th
advertising world today. Yet, the lata
Gerhard Mennen was an every day
druggist, conducting a small corner
drug store In Broad street In Newark,
N. J., when he compounded the first
package of his now famous Talcum
Some of the world's largest adver
tisers started In small country towns,
have accumulated wealth and are still
doing business there.
To some people candy Is candy. To
others It Is a delicious confection, put
up in many varieties. To some peoplt
advertising Is advertising; to others It
Is publicity worth paying for to have
Because some people will not re.
spond to an announcement offering $20
gold pieces for $10, does not prove that
advertising does not pay. The read
ers may be overstocked with the pre
cious metal. I am wt, so Just adver
tise the $20 eagles at the lower figure,
I will manage to scrape up a few tens,
to help you prove It. '
bu'er, bread and a glass of water and
j paused expectantly for the order.
I "You can bring me some plain boiled
ixjiames, eaia me msnman, Bpreaamg
a piece of bread and munching It with
"Anything else, sir?" Inquired the
"Not right now," aald the Irishman,
"Look cut that those potatoes are nice
will you? Get mealy ones; you know
The waiter brought him two excellent
specimens and he began big meal.
The waiter asked if there was any
"Why, yes; bring me an order of
mashed potatoes see that they are
good with a lump of butter melting
on them, don't you know."
The waiter looked a trifle dismayed
and finally asked with a tinge of sor
casui in his voice: ,
"Won't you select some dessert?
The Irishman had something of
twinkle In hie eye as he scanned the
bill of fare again, and he was smiling
to himself as he remarked:
"Yes, you may bring me some of that
old fashioned potato cake. Mother
used to make that flue, and I always
was fond of It. Funny they don't have
It nvore at these restaurants,"
' The waiter stepped back as If he had
confronted a hoodoo, and he almost
ran to the kitchen. When he returned
potass and he fell hungrily on the
potato cake when It was placed before
"Anything else, sir?" ventured the
I'll take a finger bowl, please,"
And when he had lighted his cigar
the Irishman pushed back his chair
and moved towards the doori The
waiter was before him In an Instant
and the guest discovered a check under
his nose. It read: "Plain boiled po
He looked at the waiter severely and
handed him back the check.
"methlng wrong here." he said.
"1 don't owe you anything. Thla
heck must be for someone else."
"No .eah; that's yotirn. That's for
them potatoes you all had."
"Potatoes? That's all I had. wasn't
"Yes, eah; but"
"Well, you don't expect a man to
pay for potatoes, do your
"We certainly do, sah."
"You do? Well why do you adver
Use them aa free on the bill of fare?
I'll never pay."
"Oh, them la only free with nwat
orders, sah; and tfle waiter grinned
"It don't say so' and youll" never
collect from me. Just rend that."
He pointed to the one that had at
tracted his attention on the hill of fure.
Old Fashioned Cake, Fit.
While the waiter was studying the
card the Irishman helped himself to a
toothpick and walked out. The bill
of fare still read that way yesterday.
The J. S. Dellinger Co.
Frightful Suffering Relieved.
Suffering frightfully from the tru
lent, poisons of undigested food, C. O.
Grayson, of Lula, Miss., took Dr. King's
New Life Pills, "with the result," he
writes, "that I was cured." All stomach
and bowel disorders give way to their
tonic- laxative properties. 25c at Chas 1
Rogers' drug store, guaranteed.
Fine Line of Samples
We furuish all the latest designs at
prices lower than Eastern Houses
and save you the freight.
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