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About The morning Astorian. (Astoria, Or.) 1899-1930 | View Entire Issue (April 5, 1905)
TIIE MORNING ASfORIAN, ASTOKIA, OREGON, WEDNESDAY, APRIL 8, 1908. , PROOFESStONAl CARDS, g E 11 L Y NEWS JAY XUTTLE, M.D. I PHYSICIAN AND SUKOEOS acting Assistant gunreoa TJ.S. Barlne Hospital Service. GCk boure: 10 to IS am. I to 4:30 m ITT Commercial Street. Snd Floor. Dr. RHODA 0. HICKS OSTEOPATHIST HimiB Bid. 673 Commercial Bt ! PH0NK BLACK 3M&. DR. T. L. BALL, DENTIST. (24 Commercial Si Astoria, Oreeon. Dr. VAUGHAN, Dentist Pythian Building,' Astoria, Oregon. Dr, W. C. LOGAN DENTIST (78 Commercial St , Shanahan Buildiog By the Ad Man. Published hereafter every Sunday . t'mter thla heading and reesonabl question pertaining to publicity and store news will be printed and answered by our advertising manager, free of ch arge. Address all communications to "Advertising Manager, The Morning Astorlan." Questions must be In before ' Friday to receive attention the following Sunday. All letter must be signed with the writer's full name and aJdrets, although they will not appear In print. MISCELLANEOUS. C. J. TRENCH ARD ftacl Estate. Insurance, Commission and Shipping. CUSTOM HOUSE BROKER. Offie 133 Ninth Street, Next to Justice Office. ASTORIA, OREGON. BEST 15 CENT MEAL. You can always find . the best 15-cent meal in the city at the Rising Sun Restaurant 612 Commercial St FIRST-CLASS MEAL for 15c; nice cake, coffee pie, or doughnuts, 5c, at P. S. Restaur ant , 434 Bond St Astoria's attempt at progress ts sig nificantly marked by the efforts of sev eral business firms who are putting In new store fronts and modern fixtures. The best newspaper advertising which these firms may do will be more than doubled In value by attractive exter iors and interiors and efficient service. Put your best foot forward" applies Just as much to the store to which you want to draw the people as to the ada that get the buyer to come. 0 Now Is the time to advertise, so aa to get results later on. , O The kirnl of advertising that pays the other fellow is not necessarily the kind that will be profitable for you while all advertising should net the publisher a BAY VIEW i HOTEL rr IE. GLASEB, Prop. Home Cooking. CopiforUbleJ Bed, Rtwon abic RaUs'indtics Treatment. ASTORIA HOTEL ComrSventttnth and Duans St. 75 ents a day and up. Meals 20 cents. Board and lodging $4 per week. profit. O The cheapest advertisement Is not always the best, nor is the largest an nouncement always the biggest busi ness getter. 0 A department store using large space may find It more profitable to pay a little more per Inch and fill the space not crowd It with a number of good Items, while a smaller esiaonaumeni might obtain good results from a well written three-Inch, single column ad Tertisement- 0 The ad man will gladly talk with you on the subject of advertising. An In terview may be had free of charge, Just telephone for him to the offiet of The Astorlan. O , . Don't run away with the idea that It does not pay you to advertise, because everybody or nearly everybody luys In Portland or elsewhere. If . you carry the right line of goods, and make known that fact In the right way, and keep hammering away at It, you will be surprised how soon the right people will respond. 0 A special sale seems to some people the only means to test the advertising value of a publication. Yet some of the largest national and International advertisers onlyi make ktiown their trade-marks and get good results. Let the ad man tell you the best way to advertise your business. His many years of experience are at your serv ice free of charge. O Some firms spend much money In advertising and use poor follow-up methods. Stationery, booklets, cata logues. folders and announcements of all kinds must have good publicity value. Up-to-date idea for booklets and catalogues and the proper compila tion of same can be had at reasonable nates nowadays. They are worth the money. O A stranger coming to town, loking for rooms or a boarding place, aside from the hotels, will find It difficult to get the Information he wants in the papers. Yet. wherever you go, the world over, the leading newspaper of the city or town Is the method by which a stranger finds a temporary or a permanent home. Why not adver tise the fact that you have a house or 'rooms to rent at the small price such iads cost? O Speaking of strangers, methinks that the property owners will find It profit able to build houses for renting pur poses. A newcomer does not want to feel that all the money of a town Is bottled up in vacant realty. A good way to advertise Astoria Is to let the stranger know that he will be able to find a comfortable modern cottage or flats which he can rent or buy. Ad- 'arriB.4li.k -. I mni-Aifa. n n .t tint m r.rr t ! Tables New and Everything jproperty in tne rlgnt manner. The WOOD! ijWO0D!J WOOD Cord wood, mill wood, box wood, any kind of wood at lowest prioee, Kelly, the transfer man. 'Phono 2211 Black, Barn on Twelfth, opposite opera tause. Br.CGaWe VONDERFIX. HOiB TEATMZ-NT Cm- IMthnM em mat wlt-MM xm S?T gJ m OH era &nm P tr X k . Be cares with f i vVr,3f an wonderfal Chi- JL "Sis&ZjMi Ma hart, roots, bol, JV.'1 harks ao6 snxuhl I ' --,STT j f that sr Mttrrir es-t - ' '- torn ft) aaasttat sd- irSUlUl n,i.wl. mm Lb (his ooaatry, THroac Omm ai unlaw itnnealea Uaia s kavwa tfce acdoa af rv MS ettunaS Mas, wkJrk he ineeeasfally mm la s. fmbss lie faaranlea ts am ata, Ibdc tanal. rhi iiiHi, unr. iwmm eta,! mm lim. Ckuia BMdenta. Call sa4 aim. Vwlimim oat at ike astr irrMs 1st Hull u4 circa . M Maaaa, OOSKOU TATIOH raXK. ADUKi-MIS The C G Wo Chfaee Eefldat Cs. in Occident Hotel Bar .IBilliard Hall. First Class. Finest brands of I.iquors and Cigars. klM4o 50 YEARS' v- 'f EXPERIENCE Trade Marks Designs Copyrights 4c Xnrtms sending nketoh and dencrlntlnn m7 WrklT asoeruin our opluloo free whether an arreitMon probublf ptenthle. CoDimnnla. amtnotlf cmBdentfai. HANDBOOK on Patents sent free. Oldest aiiencr fur necunng patent. Fatents taken through Miinn ft Co, reoslTS ajweiol notice, without chnree, la the Scientific Hmcrlcam A hD-UiomeIr lllantrnted weekly. T,nmler calatlau of anr ccentltl lMarnal. Terms, 13 a fnr ; for mutittu, )L BoTO by all newsdealers. flUNN 4.Co.38,Bd-New York transportation facilities to this city are h - - - - FREE LUNCH AT THE BALTIMORE I A Generous Bill of Fare and a Jocular Irishman. I He waa Irish, so, of course, the first j thing he looked for on the bill of fare I In Heldleberg, was potatoes. Why an j Irishman should go to Heldleberg for j his luncheon does not appear, but his j name was O'Flaherty, and he was In (the Hotel Baltimore, says the Kansas City Star. He was entirely unprepared j to say what he waa going to eat, and his eye swiftly passed "Young sag hen, $1.50" and "Roast young chicken," 85c, A second later he saw the word "free" and nearly tipped the table In excitement. Who ever heard of any thing being "free" at the Baltimore? j And In Heldleberg, too! But there It j It was in good black type. i The waiter brought him a napkin, well known. The accommodation f cllltlee are almost unknown and lack ing In number. - O A good display or local advertise ment In a newspaper consists of facts as carefully set in type as you would tell them to the buyer In your store. Anything is not good enough for an advertisement, anyi more , than any thing would do for your stock of goods. Tou are paying for adveet!onents to get the best possible results: at least I hope you are. Pay some attention to your announcements and get results. O -Because you have tried advertising and It did not prove up to your satis faction Is no reason why you should not try again. A new way may lie better and more successful method. Let the ad man show you a new way. O If you want to catch the Easter trade don't waJt until Good Friday, to make your stock known. Advertising in time Is Just aa essential aa persist ent publicity. O If you are going to move. Improve or enlarge your store next month, make the fact known this month. O Did you ever realize that In the morning the housewife makes her plans for the day's shopping? That In the columns of the morning pnpei the dally necessities and luxuries are dally necessities and luxuries are searched for? The morning dallies everywhere carry the largest number of general and local advertisers. Why? Because the morning paper's advertise ments are fresh in the shopper's mini, The announcements of the night be fore are generally cast Into oblivion by the fresh Items of the morning dally. The Astorlan is a morning pa per, printing the Associated Press dis patches and having a larger circula tion than any other paper published Ir. Clatsoo county. It will pay you to investigate these claims and avail yourself of the publicity value of The Astorlan. O . There Is no time of the year when advertising may advantageously be cut out, 'though there are seasons when the space used may be cut down. 0 A standing card at a low price I worth something, but the same space with text frequently changed Is worth more money, it pays you to pay tne difference. O Don't talk about furniture If you sell clothing, any more than you would expect a traveling man to talk pictures when he Is selling you toys. Tour time Is worth money, so Is the othei fellow's. Talk to the point. o Mennen's Talcum Powder Is widely advertised throughout the country. The Gerhard Mennen Co. is a factor in th advertising world today. Yet, the lata Gerhard Mennen was an every day druggist, conducting a small corner drug store In Broad street In Newark, N. J., when he compounded the first package of his now famous Talcum powder. 0 0 Some of the world's largest adver tisers started In small country towns, have accumulated wealth and are still doing business there. 0 To some people candy Is candy. To others It Is a delicious confection, put up in many varieties. To some peoplt advertising Is advertising; to others It Is publicity worth paying for to have H right. O Because some people will not re. spond to an announcement offering $20 gold pieces for $10, does not prove that advertising does not pay. The read ers may be overstocked with the pre cious metal. I am wt, so Just adver tise the $20 eagles at the lower figure, I will manage to scrape up a few tens, to help you prove It. ' bu'er, bread and a glass of water and j paused expectantly for the order. I "You can bring me some plain boiled ixjiames, eaia me msnman, Bpreaamg a piece of bread and munching It with relish. "Anything else, sir?" Inquired the waiter, "Not right now," aald the Irishman, "Look cut that those potatoes are nice will you? Get mealy ones; you know the kind." The waiter brought him two excellent specimens and he began big meal. The waiter asked if there was any thing else. "Why, yes; bring me an order of mashed potatoes see that they are good with a lump of butter melting on them, don't you know." The waiter looked a trifle dismayed and finally asked with a tinge of sor casui in his voice: , "Won't you select some dessert? The Irishman had something of twinkle In hie eye as he scanned the bill of fare again, and he was smiling to himself as he remarked: "Yes, you may bring me some of that old fashioned potato cake. Mother used to make that flue, and I always was fond of It. Funny they don't have It nvore at these restaurants," ' The waiter stepped back as If he had confronted a hoodoo, and he almost ran to the kitchen. When he returned potass and he fell hungrily on the potato cake when It was placed before him. "Anything else, sir?" ventured the waiter, timidly. I'll take a finger bowl, please," And when he had lighted his cigar the Irishman pushed back his chair and moved towards the doori The waiter was before him In an Instant and the guest discovered a check under his nose. It read: "Plain boiled po tatoes 0c.M He looked at the waiter severely and handed him back the check. "methlng wrong here." he said. "1 don't owe you anything. Thla heck must be for someone else." "No .eah; that's yotirn. That's for them potatoes you all had." "Potatoes? That's all I had. wasn't itr "Yes, eah; but" "Well, you don't expect a man to pay for potatoes, do your "We certainly do, sah." "You do? Well why do you adver Use them aa free on the bill of fare? I'll never pay." "Oh, them la only free with nwat orders, sah; and tfle waiter grinned compassionately. "It don't say so' and youll" never collect from me. Just rend that." He pointed to the one that had at tracted his attention on the hill of fure. It read: Old Fashioned Cake, Fit. While the waiter was studying the card the Irishman helped himself to a toothpick and walked out. The bill of fare still read that way yesterday. Your Calendar for 1 906 OF The J. S. Dellinger Co. Frightful Suffering Relieved. Suffering frightfully from the tru lent, poisons of undigested food, C. O. Grayson, of Lula, Miss., took Dr. King's New Life Pills, "with the result," he writes, "that I was cured." All stomach and bowel disorders give way to their tonic- laxative properties. 25c at Chas 1 Rogers' drug store, guaranteed. Astoria, Oregon. Fine Line of Samples Now Ready. We furuish all the latest designs at prices lower than Eastern Houses and save you the freight. COME AND SEE US FpJJP f rm mm ri ASTORIA, OREGON BLANK BOOK MAKERS LITHOGRAPHERS i PRINTERS LINOTYPERS MostlComo ete PrintiniT an 0 POO NoJContract toolLargc No Job too Small Book and Magazine Binding a Specialty)