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Tuesday. December 17, 1014
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ASHLAND TIDINGS
Established 1876
Published every Tuesday by
TUB ASHLAND HUNTING OOMTAM (Incorporated)
R, Greer.
.Editor
OFFICIAL CITY AND COUNTY PAPER.
TELEPHONE 39
SIHKCIUITIOX RATES
One Year, when paid at expiration 12.50
One Year, when paid in advance 2.00
Six Months, when paid in advance 1.25
Three Months, when paid In advance 75
No subscription for less than three months. All subscriptions dropped
at expiration unless renewal is received.
In ordering changes of the paper always give the old street address
r postofflce as well as the new.
ADVERTISING RATES
Dfeplny AdvwtWnK
Single Insertion, each Inch 2oc
Six months, each inch 28c
One year, each Inch 17 He
Reading Notilro 10 cents the line.
ClasHifiisl Column One cent tha word each time. Twenty words one
month, one dollar.
.Cards of Thanks, 11.00.
Obituaries, 2 V4 cents the line.
Fraternal Orders and Societies
i.ortioinir tnr frntftrnal orders or societies charging a regular Initia
tion fee and dues, no discount. Religious and benevolent orders will be
charged for all advertising when an admission or other charge Is made, at
the regular rate When no admission Is charged, space to the amount
of fifty lines reading will be allowed without charge. All additional at
regular ratea.
Ml slss r,
Former Mayor of Bir
mingham Endorses It
h7 tfou ASdisaT&mrt
I ' sr it
ana a uouar
n. Ti.linim Iuih a matpr circulation in AHlUand and iU trade tcrrl.
tory than all other Jarkoon county papers combined.
Entered at the Ashland, Oregon, Postoffloe as second-class mall matter.
"Victory Week," If made the tre
mendous drawing card community
interest now Indicates, will provo
worth thousands of dollars to the
city. The money necessary to bring
to a splendid success the construc
tive thought of Mr. Carter will be
worth ten fold more to the com
munity, In favorable advertising,
than it Is scheduled to cost, even tho
we Bpend the maximum estimate on
the undertaking.
The line of least resistance is al
ways along the path nature has
carved for advancement. Can any
one, mindful of nature's laws, fall
to distinguish the path laid out for
the best development of Ashland?
The environment, the climate, the
elevation, the typography, the natur
al medicinal waters, the scenery,
even the splendid domestic water
supply, are designed precisely to
meet the demands for recreation,
health, longevity and pleasurable liv
ing. They hold power enough to
draw here by the thousands if prop
erly exploited. v.
Strangers usually, estimate a city
by what they see. On gala occas
ions they behold and experience the
best a city has. It Is lively and they
see it bo. It is pleasing and beauti
ful and they see it so. Merchants
re doing a thriving business and It
looks good. The atmosphere is
charged with galty and bustle and
they feel It These are the Impres
sions they carry away and comment
on. It Is a psychological law. The
greater the crowd the more parm
nent benefit to the town. After such
occasions comments of visitors run
like this: "A city the size of
which can do such things. Is to be
reckoned with. It certainly has 'pep'
and Btamlno. It has a great future."
It Is worth much to Ashland to
fill It with strangers even for a week.
Worth vastly more than to expend
an equal sum of energy and money
in trying to get Industries here that
cannot thrive on account of unfavor
able natural obstacles typography,
geography and the like, which every
body recognizes as fatal,, but , our
selves. Industries that do not thrive
are In the way of advancement. They
hurt the credit and general reputa
tion of a community and It suffers
accordingly. To attempt such Is to
follow the lines of greatest resistance
while the law of success dictates the
opposite course.
Fifty thousand persons one day In
Ashland Is worth one hundred thous
and dollars besides the ready cash
they leave. The advertising value
is worth more than tlie cash In our
pockets. The average citizen does
not realize the tremendous value of
advertising. They rea'd what the
merchant offers in his advertise
ment; they act on his suggestion;
they buy a gown they had not Intend'
ed buying and purchase their needs
of that merchant instead of another
without realizing the power the ad
vertiBement exercised in the trans
action. Community advertising Is
much the same, but more extended
In scope. Every act of every citizen;
every community activity, or lack of
community activity, every word of
citizen, even, In an advertisement,
favorable, or otherwise, for the city.
You, dear reader, would not be In
Ashland today had not the favorable
word been spoken and made the Im
pression you gained of the city.
Somebody, or literature, spoke fa
vorably enough pf the place to In
duce you to come. The fact that you
- awe still here speaks well for the environment.
In these times of epidemic thru
out the country few of the best news
papers are featuring fatalities on
the front page under "Death Angel"
heads. Down In southern California
among the resort cities the list is
being set In exceedingly small type
and printed in an obscure corner
of an Isolated page. AHho It Is well
understood the epidemic Is as fatal
In one section as another most pa
pers In cities of health resort claims
are exceedingly charry about featur
ing such things, even tho to do It
would sell a dozen or so extra copies
of the issue. The good Judgment of
Its newspapers in knowing what to
print, and what not to print, what to
feature and where to feature It,' Is
a tremendous force In determining
the destiny of ambitious cities.
The next few years will see
great Improvement in Jackson coun
ty highways. Already the members
of the Incoming county court have
started the ball rolling to have the
state highway commission speed up
on the highway work promised Jack
son county In the highway bill passed
by the last legislature. The only
way to accomplish things Is to make
up your mind what you need, which
Is the best way to go about It and
then start early and keep pounding.
In season and out, until It Is accom
plished. This the Incoming county
court seems determined to do. It
should have the solid and active
backing of the whole county Senator
Thomas made the Jackson county
road matters his main issue In tho
last campaign and will no doubt be
a burden to the state until Jackson
county gets what she Is justly en
titled to under the law.. In another
column we print a copy of a letter
already sent to the state highway
commission by County Clerk Gard
ner making requests for Mghway
betterment action by that commis
sion in Jackson county.
Nobody ever located In a commun'
j they never heard of.
THE WOULD HAS LITTLE
ROOM FOR CARPERS
"The optimist sees the doughnnt,
the pessimist sees the hole."
The Tidings has space for forward-
looking, constructive articles writ
ten by citizens for the good of tho
town, but none for backstepplng, dis
quisitions of protest that tend to
tear down what others, by construct
ive effort are trying to build up.
At best human vision Is narrow.
It Is easy enough to oppose what we
do not approve, however replete with
good It may be, without taking the
pains to consider all Its phases or
properly weigh Its constructive
forces.
Do not carp. The happier lot
comes from expending energy
In putting Into action constructive
thoughts. To make two blades of
grass grow where one grew before,
that Is Joy; that is glory. If you do
not approve the other's plan be
quick to have one of your own that
will do as well and put It forward
mightily. Exhilaration growing out
of the effort will newcreate and
make you a different person with
new Impulses and new Joys. Be
slow to counter the plan of another;
it may hold more of good than you
can see; besides, you will need help
In forwarding your own to a happy
conclusion, even tho it seems to
some as not the best.
Get glory out' of life by hindering
not and doing. Let the constructive,
happy, optimistic note wring clear
thru your writings and the world
will be your humble reader. There
will be made room' In all public col
umns and forums for your Inspiring
thoughts.
In being loyal to your community
you are loyal to yourself.
THE ROUXDII'
The Round-up, the past three
years, brought fifty to seventy-five
thousand people to Ashland. They
left nearly two hundred and fifty
thousand dollars In ready cash. But,
greater benefit still, they marveled
that such great crowds could be
brought together in such a small
city. They were pleased with our
entertainment and astounded that
everyone was so well taken care of
In such a rush. The common com
ment of visitors ran like this: "Ash
land is coming to; that sort of spirit
cannot fail; she Is bound to make a
fine city," and the like. It Is no
small matter what people think of a
city. That Is the reason Ashland is
better this year than she has been
In ten.
Possibly, as some contend, the
Round-up fits better a community
like Pendleton. Maybe conscience
does not altogether approve of such
wild sport. Yet, Its benefits are evi
dent and Its drawbacks few. One
fine thing about It, if we do not en
Joy that kind of sport we can leave
our seat to those who do and employ
ourselves with some equally benefi
cent undertaking along entirely dif
ferent lines. We are all Inclined to
be reformers. Newspapers reform
the women; the women reform the
preachers and the preachers reform
the newspapers. It Is hardly within
the puny power of any of us to re
form the world and bring It to our
way of thinking so let us view many
things as general community bene
fits, realizing that In human satiety,
as now constituted, the commercial
side of life cannot be Ignored and re
tain robust community health. Any
how, persons usually have poor suc
cess In attempts to make everybody
do and think what they would have
them, however sincere and earnest
their endeavor.
Every Piece of Meat From the
East Side
Market
Is a Good Piece.
That's the only kind we handle.
Wholesale and Retail.
FISH ON FRIDAYS.
OYSTERS AND CRABS IN SEASON.
James Barrett, Prop. Phone 188.
PATRONIZE LOCAL INDUSTRY.
Ehum! No, not Aunt Gamlmle, or
Albers, but a better pancake flour
made right here In our Ashland Mills
from valley products. We had some
of it for breakfast this morning and,
believe us, It hit the spot. It was
self rising and all wife had to do was
put in a mixture of half water and
half sweet milk and the trick was
turned. Take these pancakes and a
little country sausage and gravy and
it's a. breakfast fit for a king. Ev
erybody In Ashland should use this
pancake flour because it Is as good
as any and better than many not
only, but because In doing so they
are patronizing a well managed local
mill that uses products raised In the
valley and bought from valley farm
ers. By eating Ashland made flour
and local mill products we are help
ing to build up what may become an
Important local Industry. We hear
a great deal about locating Industries
here and very little about supporting
the ones we have. The best way to
get more Is by making prosperous
with our support the ones already
here. Housewives should ask for the
local pancake flour and take none
other. Merchants always handle the
products that are In demand. We
have tried it and we know it Is good
enough for anybody. This Is not an
advertisement. It is written In the
hope that It will draw attention to a
worthy local Industry, well managed
by men of long experience, with a
mill of modern machinery, which
buys Its raw materials from local
ranchmen. There is no reason, if
we eat flour, why we should not boost
the local Industry by eating home
milled flour. It Is a fine product.
A town good enough to remain In
has many favorable points that may
be truthfully praised.
"You Will Hardly Know Me
When We Meet Again;
For I am Getting Well,"
He Writes Friend.
One of the latest additions to the
list of leaders of thought and action
who have come forward with their
unqualified endorsement of Tanlac
Is the name of Hon. Frank V. Ev
ans, former mayor of Birmingham,
Ala., ex-State Examiner of Public
Accounts of Alabama, and at one
time editor of one of the South's
greatest newspapers, The Birming
ham Age-Herald.
Writing to a personal friend In
Atlanta Mr. Evans says:
Birmingham, Ala., Feb. 2.
" By the way, you will
hardly know me when we meet
again, because I am getting well and q
strong again. As I told you while In
Atlanta last month, I have been suf
fering a long time with gastritis, as
the doctors call It really a disor
dered stomach with consequent con
stipation, pains In the shoulders,
headache, belching, heartburn, loss
of appetite, loss of sleep, and faint
ing spells. For weeks I could not
sleep on my back.
"One week ago, upon recommen
dation of friends, who had tried the
medicine, I purchased one bottle of
Tanlac and began taking it. Since
my second dose I have suffered none
of these troubles to which I refer,
and really believe I am going to get
perfectly well and strong again.
Won't that be wonderful at my age?
Well, certain It Is that Tanlac is a
wonderful medicine, and you know
I am not given to 'puffing' mere ex
periments and am rather orthodox
as to materia medico.
"I shall , continue the treatment
with perfect confidence In the final
results."
(Signed) Frank V. Evans.
Commenting on this splendid en
dorsement of Tanlac G. F. Willis,
International Distributor of Tanlac
said:
"Altho the list of prominent en
dorsers Is a long one I recall a few
leading names that lend both dig
nity and credit to the entire array.
Some of them are:
"Hon. C. W. Mangum, of Atlanta,
Ga.i for three terms Sheriff of Ful
ton County; Hon. Moses R. Glenn,
Superintendent of Printing for the
State of Kentucky; Mr. C. C. Cooper,
President of the Georgia Cotton Oil
Company; Mr. H. W. Hill, Bank
President of South Pittsburg, Tenn.;
Mr. J. F. Carroll, Cotton Mill Super
intendent of Chattahoochee, Ga.;
Hon. A. E. Anderson, of Houston,
Tex., for seven years sheriff of Har
ris county; Hon. S. S. Shepardex,
City Councilman of Atlanta, and
many others whose names have here
tofore been given to the public.
Tanlac Is sold In Ashland by J. J.
McNalr; In Medford by Eagle Drug
Co.; In Gold Hill by M. D. Bowers;
and in Central Point by Miss M. A.
Mee. adv.
I
TA Bank. viti
ihe Chima, Coet'
Substantial
Interest on
Savings
BEGINNING January first, the First
National Bank will open and main
tain a regular Savings Department
for the convenience and profit of its
patrons, and prospective patrons.
The Interest rate will be 4 per an
num, payable every six months, and
as little as $1.00 will open such an
account.
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hJUHcstNationatJiauk
W ASH CAN D, OGEGONI;vy'EVCARTtftP,"s-
CMVAUPCL VICt PBtS
J WMCOY. CASMIIR
CLARK OUSHASiT CASH
CANTEEN WORKERS LOOK
AFTER RETURNING TROOPS
All trains passing thru Ashland
these days are bearing quantities of
soldiers from the various camps, the
most of whom are mustered out of
service and are on their way to their
homes. These soldiers are served
with hot chocolate, grape Juice and
appetizing eatables of various sorts
by the canteen station managers dur
ing their stop In this city. Some of
the members of the canteen manag
ers are taking a first aid course In
order to look after any sick soldiers
or those needing aid as they pass
thru here. This is In compliance
with the orders of the general man
agers of the canteen work.
Talent Tidings
Fifty or sixty cases of Spanish In
fluenza are reported In Talent.'
The death of little Miss Juanlta
Brandt occurred Saturday, Decem
ber 7th, at her home in Nebraska.
She was the grand-daughter of Mr.
and Mrs. Jacob Brandt of North Tal
ent. Funeral services will be from
the home of her grandparents, Mr.
and Mrs. Jacob Brandt.
BUI Coleman was a caller In Tal
ent Thursday.
The Ladles Aid will have on sale
at the Mercantile Co.'s store articles
made for sale at the Bazaar which
was to have been held this week. Any
one wishing to purchase any of
these things can do so on Monday,
Dec. 16th. Mrs. Brown will be In
charge of the sales.
Mr. and Mrs. John Fuller weVe
dinner guests of Mr. and Mrs. J. E.
Fuller In Ashland Thursday.
Mrs. John Beeson was a visitor in
Ashland, Thursday.
Wllnh Temple, Mystic Shrine,
elected officers at their meeting Fri
day night for the coming year. A
large number of out of town guests
were present at the meeting of the
nrder, a number of whom were can
didates for Initiation.
Ladies Ashland
IF You have any fur Remod
eling or Repairing please
bring it in notu to avoid Christ
mas rush.
If you intend having new
Furs this season inspect our
stock. We carry a full line.
Call oo ns at 105 West Main Street
p. Bartlett pumer
flledford
We'll Provide
TheXmas Cheer
IN YOUR preparation for Christmas, and In the excitement and en
thusiasm attending the selection of gifts, don't forget that a very
inportant detail of the day, and one that means much to Its en
joyment is
The Christmas Dinner
Everything that will add to the cheer of the meal is here. Nuts,
Candles, Fruits, etc., for the tree and between meal feasts.
THINGS THE GOOD COOK NEEDS AT MUCH
LESS THAN THE ORDINARY
Plaza Grocery
Telephone 78
JheMondwd Oil for Motor Cars
The Popular Motor Oil
More ZEROLENE is used
for automobiles on the Pa
cific Coast than all other
oils combined.
Leading motor car distrib
utors praise ZEROLENE,
correctly refined from se
lected California asphalt
base crude, because it main
tains its lubricating body
at cylinder heat and gives
perfect lubrication with
- less wear and less carbon
deposit Cet our lubrication
chart showing the correct
consistency for your car.
At dlern trtrywhtr. and Standard
Oil Srric Slmlsont
STANDARD OIL COMPANY
(California)
Correct Lubrication for
the Air-Cooled Type
Engine
Engines ire either water-cooled
or air-cooled.
This, the air-cooled
type, like all internet
combustion engine, re
quires an oil that holds
Hi full lubricating qual
ities at cylinder heat,
bums clean in the com
bustion chambers tnd
goes out with exhaust
ZEROLENE fills these
requirements perfectly,
because itiacorrectlyre'
fined front .elected Cell'
tornie etphelt-beee
crude.