Tlmrwday, September 2, 1015
ASHLAND TIDINGS
PAOK TWO
Ashland Tidings
SEMI-WEEKLY.
ESTABLISHED 1870.
Issued Mondays and Thursdays
Official Cily and County Paper
IJert K. Grcor, Editor and Owner
Lynn Mount, - - XewsKeportor
Sl'HSCIUPTIOX RATES.
One Year $2.00
Six Months 100
Three Months 50
Payable In Advance.
TELEPHONE 39
Advertising rates on application.
First-class Job printing facilities.
Equipments second to none In the
Interior.
No subscriptions for less than three
months. All subscriptions dropped at
expiration unless renewal is received.
In ordering changes of the piper
always rive the old street address or
postoffico as well as the new.
Entered at fie Ashland, Oregon,
Postoffice as second-class mall mat
ter. Ashland, Ore., Thursday, Sept. !I, '15
PERSISTENCE IX ADVERTISING.
The man who is starting In on an
advertising campaign frequently fails
to appreciate the necessity of persist
ence. He is n'ore apt to pay for a big
splurge for a few numbers and then
quit for a time. The general trend
of advertising opinion is that a small
er space used regularly pays better.
The results of advertising come in
one of two ways. A buyer may have
in mind some particular purchase
that it is desired to make at that
time. The newspaper is searched to
see what merchants are advertising
In that line. The most attractive of
ferings are noted In the memory.
The customer visits those stores.
While this is the kind of thing that
happens every day, it Is not the whole
result or effect of advertising by any
means.
The other result la the creation of
a general impression that a certain
merchant is enterprising and Is using
much effect and Intelligence to give
good values. That kind of advertis
ing is cumulative, the outcome of
driving a certain idea into the public
mind day after day. A woman may
read advertisements for many weeks,
and not buy anything in a certain
line, simply because she Is already
supplied with those goods.
All at once she concludes that she
must make a purchase. Her mind
reverts to the notices of that kind of
goods she has been seeing In her
newspaper. The man whose adver
tising the has seen week after week
or day after day is the one that has
made the impression on her miud.
Slight Impressions govern trade. It
is next to impossible for a man who
does not advertise to convey the Idea
that he is an enterprising dealer. His
townspeople will not push his busi
ness for him, if he is too Blow to push
It for himself. The only way to con
vince people that you have values is
to tell the public what you have and
let them Judge. The newspaper will
talk to hundreds of people while you
are explaining things to one.
WOMEN WHO POSE AS MEX.
Every once in a few days one reads
In the newspapers of some case of a
woman who has disguised herself
In men's clothes and has gone out
to work at some position commonly
filled by a man. Probably there are
many more cases of these disguises
that are neved discovered, or at least
never made public. It is the lawless
and irresponsible end of the general
movement for freer conditions for
women.
To many women with courage and
physical strength, the limitations
et 111 thrown about their sex seem not
merely absurd but unjust. They feel
perfectly competent to run street
cars, build bridges or dig ditches if
need be. They see that nothing pre
vents their earning a man's pay at
some strenuous occupation except the
accident of sex. For this they were
in no wise responsible. The limita
tions of this sex accident can appar
ently be wholly eluded by the simple
expedient of cutting their hair and
donning a man's suit, shoes and hat.
As far as physical ability Is con
cerned, most of them would "get by"
In the diRguise, were they not be
trayed by something feminine In
their appearance, or through some of
the embarrassments of the situation.
No doubt the conventional exclusion
of women from certain employments
eeems so unfair that they feel con
science clear In disregarding the laws
of the state and social customs.
It Is of courses a proceeding not to
be encouraged. Men and women are
not yet arrived at that sexless state
of perfection where they can herd
together promlscously. But some of
the prejudices that hlnde- the ad
vance of women, when known to be
vomen, should so disappear that no
woman would have the shadow of
reason for posing as a man.
The men who object to the en
trance of women into some new field
arc usually the Inefficient and unsuc
cessful, who fear lest they could not
stand feminine competition. The
sense of fairness has long ago Bald
that any work that a woman can do
without injury to herself should be
open to her on even terms.
A LESSOX l'Oll Ol'R NATIVE
HOKX RESIDENTS.
(Sacramento Bee.)
There are native-born citizens in
this country obsessed with the belief
they shine in a reflected glory by
praising other countries and belit
tling the I'nlted States.
Ever with a sneer, they watch and
wnit to carp at the slightest fault in
this country, its states or its cities.
According to them, nothing wrong
that happens here could happen
abroad. Constant and continual
fault-finding with this nation Is their
hnbit.
Dishonesty and graft, in their esti
mation, are national American traits,
from which no city or state adminis
tration is free. They gleefully gloat
over the misstep of every official
whose wrong-doing is exposed.
They fail to recognize that human
nature assays about the same in good
and bad the world over; that the
watchman of an English village is as
knowledgeable about little "perquis
ites" as the American town constable
about bis "graft."
That the United States is no better
and no worse in this regard than
other countries has been confirmed
year in and year out, throughout her
history, by revelations of corruption
in foreign countries. It was con
firmed by a recent story of the graft
In awarding contracts for the con
struction of the new parliament
buildings in the Canadian province of
Manitoba.
There Premier Roblin and three of
his ministers were proven to have
allowed contractors to extort enor
mous sums from the government, un
der an arrangement that large con
tributions would be made to the party
funds.
All of which, without reflection on
Canada, should convince our detract
ors of the United States that human
nature is the same the world over.
But many of them, had they money
enough, would follow the example of
William Waldorf Astor shake the
dust of America from their feet, and
take up their residence in "old Eng
land." THE MARKING OK HIGHWAYS.
One of the results of automobile
travel is a general effort for the bet
ter marking of highways with guide
boards. The same Idea applies equal
ly well In towns, where there Is com
monly a lack of proper marking of
street corners, which is irritating to
visitors and newcomers.
In rural sections important road
junctions have commonly at some
time or other been marked by guide
boards. These always used to be
simply wood signs, with painted di
rections. In a few years the paint Is
washed off, and with the closest scru
tiny it may be impossible to decipher
the remnants of the information.
It is a common experience with the
old-fashioned guide board to read
that a certain town Is ten miles away.
After you travel three miles more
you will probably find another guide
board to the effect thut that town is
twelve miles away.
Within the past year or two auto
mobile associations and highway de
partments hnve planned many road
signs, giving routes and distances as
well as warning motorists against
dangerous places. By one of the per
versities of human nature these signs
are often uprooted by vandals within
a few weeks after they are erected.
Boys use them as targets for stone
throwing, and boys of older growth
as marks for more deadly weapons.
In towns street signs suffer simi
larly. Idle boys enjoy the reputation
of outlawry and of good marsman
ship acquired by planting a rock
squarely on a more or less fragile
metal sign.
Nothing adds more to the comfort
of a traveler than clear markings of
the highway. Nothing makes a town
seem more convenient and up to date
than the careful markings of corners
with names of streets. The man or
the boy who destroys or Injures one
of Nthcse signs is hurting the reputa
tion of his home town for civic' spirit.
What men want is not talent, but
purpose; not power to achieve, but
the will to labor. It is work that
tells. Whether with the hands or
the train, there's no success without
W(Ck-
The great and growing number of
people who believe in "preparedness"
is shown by the speed with which
umbrellas disappear.
A TRIBUTE TO MY MOTHER.
(Dr. O. R. Utterback.)
Time's noblest offspring is the last,
To grace the earth on which we
tread.
The fairest lily of the field
Will not compare with that bright,
queenly head.
Could I but say some word of praise
For her, my mother dear,
Whose tender, loving, watchful care
Made childhood's days so bright for
me.
Now she's old and gray and bent with
years,
And Is not so fair as In former days,
But to me she is dearer, oh, dearer
far,
Since those weary feet are slipping
away.
She was not given to showy art,
Nor to fancy dresses, nor fancy
stitches wrought,
But she made a home for her Utile
brood,
A home no money could have bought.
Could I but see her as in former
days,
When I knelt at her knee In my child
ish prayer,
And her hand could he laid on my
head as of yore,
And hear her voice in cadence low.
Hush, my dear, lie still and slumber,
Angels guard thy little bed,
Thus in memory still I hear her,
Those were the words my mother
said.
The Home Circle 1
jj Hionglits from the Editorial Pen
An Old Geezer.
There was an old geezer and he had a
lot of sense;
He started up a business on a dollar
eighty cents
The dollar for Btock and the eighty
for an ad
Brought him three lovely dollars in a
day, by gad!
Well, he bought more goods and a
little more space,
And he played that systeui with a
smile on his face.
The customers flocked to his two-by-four
And soon he had to hustle for a regu
lar store.
Upon the square where the people
pass,
He gobbled up a corner that was all
plate glass.
He fixed up the window with the best
that he had,
Then he told them all aboiit if in a
half-page ad.
He soon had 'em coming and he never
quit,
And he wouldn't cut down on his ads
one bit.
Well, he's kept things humping In the
town ever since,
And everybody calls him the Mer
chant Prince.
Vevay Reveille.
The gossip is the most useless piece
of human furiture. The idea is in
spired less by the presence of malice
than the absence of brains. In the
mildest type there is not much harm,
nor much else. The person simply
represents a waste of material. How
ever, the scandalmonger, that most
unclean of human beings, is allied to
the gossip, only going a few steps
farther. This person is worse than
the common thief, for he steals repu
tations and characters. He strikes
honor and defiles what is good. No
life Is too upright for his to attack,
no motives too unselfish to he mis
represented, for he expects lo reward
save the gratification of his malice.
He invades the home with the poison
of his tongue, and even the grave is
not proof against his relentless pur
suits. A family of four father, mother,
son and daughter were wiped out In
an automobile accident near Asbury
Park, N. J., last Sunday. The dis
tressing tragedy suggests that family
autolng parties Bhould leave at least
0
Made torn the right crude
rffllL
Si
n m. - rBBsssw
one member at home to sign for the
Insurance money.
One-half hour each day spent in
diligent work will keep the lawn and
premises surrounding any house in
our town in apple-plo order and make
Ashland the garden spot of the coast.
Don't knock Help yourself along
by becoming popular, and push your
friends with you. It's very easy. Be
a good fellow and soon you'll have a
procession of followers.
Every wife should be a helpmate
to her husband. For instance, if you
have the pleasures of a large washing
before you and he nas the laborious
task of going to the city, or taking a
trip through the country, change
work with him; let him help you
wash in the forenoon and you help
him ride in the afternoon.
The young man whose pockets are
filled with cigarette wrappers, mus
tache combs, finger nail cleaners,
miniature curling irons, looking
glass, etc., and have their mothers
crease their pants every day, are not
the ones who will make promising
husbands. The pockets of those who
are - helping to make the country
bloom and causing two blades of
grass to grow where God planted but
one, will be found filled with barbed
wire staples, and different sizes of
nails and screws. They are the boys
the girls had better look after.
Misfortune and disgrace may have
overtaken your neighbor, but it does
not become you to get on the house
tops and shout it out to the world.
You will not be called upon to pay
for nor answer for any of the sins
of your neighbor. You have all you
can attend to to pay for your own
indiscretions.
If there was more push in the
world there would be fewer hungry,
half-clothed, homeless, suffering
children; fewer broken-down, dissi
pated men and women; less need of
alms-houses, houses of correction
and homes for the friendless. Push
means a lift for neighbor In trouble.
Push means a lift for yourself out of
the slough of despondency and shift
lessness, out of trouble, real and fan
cied. Push never hurts anybody.
The harder the push the better, if it
is given in the right direction. "Al
ways push up hill few people need
a push down hill.
An exchange remarks that the
most powerful king is wor-klng; lazi
est, shir-klng; the leanest, thin-king;
the most thirsty, drin-klng; the sly
est, wln-klng; the best liked by all
ladies, tal-king; the most humiliat
ing, sin-king; the most stern, span
king; the most necessary, ba-klng;
the most lovely, spar-king; the most
optical, loo-king; the most vibrating,
sha-klng; and the most despised,
snea-king.
Politeness Pays.
Perhaps we are apt to regard po
liteness as a mere veneer. The pleas
ant smiles, the spirit of helpfulness,
the ready sacrifice are not of the ex
terior alone.
A good manner, like the good na
ture that is a part of it, is not a thing
to be thrown off and on with a dress
coat. It is of the man as the aroma
is of the rose.
The polite man is at a tremendous
advantage. He can win favor and
fortune under circumstances where
the loose-mannered and slovenly
spirited is left to grumble in failure.
It is not altogether because of the
ARROW
Soft COLLARS
Of White Tique or Eepp, or plain
Mull. 2 for 25c.
n.VVTT. rKATlOIV ft CO., TVf. MATTES
wmf M
mm A J
mm A jmm
More than forty years' experience has
taught us which crudes make high
grade efficient lubricants. None but
the most suitable are chosen for the
manufacture of Zerolene. The fact
that Zerolene has made good in actual
service, and in all sizes and types of
motors, proves that it is made of the
right crude, and made right.
STANDARD OIL COMPANY
(Califon fa J
Portland
ihe Standard Oil for Moior Cars
The Oldest National
;! Member Federal
FIRST NATIONAL BANK
Capital and Surplus $120,000.00
DEPOSITORY OF
City of Ashland County of
United States
CLEANLINESS, PERSONAL ATTENTION AND COURTESY
COMBIXKl) TO MAKE THE
Eagle Meat Market Popular
Inspect our market, and your confidence will be behind the
pleasure of eating our meats. The knowledge of cleanliness and
a sanitary workshop will aid your digestion.
SIN.Main L. SCHWEIN phone
ITIBKIIESESG
sterling character that lies back of
it and gives it birth.
Politeness Is a good capital in any
business. A car conductor in a large
eastern city has proved it so and so
has every other man who ever made
good manners a part of his equip
ment. This conductor gave a' little better
service than he was supposed to be
paid for. He was careful of the com
fort and safety of the children, the
ladies, the old men and the cripples
who rode on his car. He met queru
lous complaints with pleasant smiles!
and kindly words.
He collected no more fares for the
company than any other conductor.
He was no more efficient and faith
ful in other respects than perhaps
hundreds of his fellows.
But, somehow that one advantage
was sufficient. In his kindness to his
passengers he was unconsciously kind
to himself He came to be selected
for special runs where courtesy was
of special importance. And now he
has been made a dispatcher.
He has won his way to a good
place by his politeness, just as mil
I lions of Other men have done in other
lines before him and as millions more
will do in time to come.
Politeness pays.
It attracts mends and good for
tune. It is a well-spring of well wishes.
It creates about a man an atmos
phere in which "luck" loves to lin
ger. Most of us seem to think the world
owes us much and that we owe the
world nothing. We seem to be oh
our guard against giving any more
in service than we are actually paid
for. Even our smiles we reserve un
less we see chance to coin them Into
ready cash. We go through life grab
bing and grumbling, giving nothing
to employer or public but what is
specifically called for in the contract.
And there is where we make a
serious mistake. Only as we give do
we grow. Only as we lift others do
Mill Street, Near City Park
Park Garage
BWEWIlllWVft1IIU
MORRIS & LIDSTROM, PROPS.
We personally conduct Repair and Lathe
work and DO THE WORK.
Our Repair facilities are unexcelled, our
system complete.
Our stock of Auto Supplies is right up to
the minute.
Prices reduced on Michelin tires July 19th
We have these tires in stock, also have
Goodrich and Firestone.
flgT Onr Vulcanizing Department will please yon.
LET US SHOW YOU
PARK GARAGE
Bank in Jackson County t
Reserve System jj
Jackson State of Oregon
of America
we lift ourselves. Only as we bring
Joy into life do wo really live.
There is no true woman but will
repay her husband over and over
again for kind, thoughtful treatment.
He is ready to call her childish, and
she may seem so to him, but the one
thing is sure, a woman never forgets.
All little deeds of love or thought
fulness sown by his hand yield a cer
tain and abundant harvest. She may
love her home better than any other
I spot on earth, yet she sometimes get
so weary of the dally routine of never-ending
duties that fall to her lot
that she can not help an occasional
feeling of envy for those who have
more time for recreation, for going
abroad, for all the little things dear
to the heart of every woman, but
which the stem hand of duty debars
her from enjoying. Still, for all
that, she would not for the whole
world exchange places, even It she
could, with any woman, leaving home
and John dear old John as the
price of her freedom from care. If
your wife has been a faithful and
true wife to you. tell her so
Appreciate your mother while you
have her. It Is the almost universal
testimony of young women who have
lost mother that tbey did not realize
what she was to them until after her
exit from this life. Indeed, mother
is in the appreciation of many a
young lady a hindrance. The ma
ternal inspection Is often considered
an obstacle. Mother has so many
notions about that which Is proper
and that which is improper. It is
astounding how much more many
'girls know at eighteen than their
I mothers at forty-five.
Push! It is just the word for th
grand, clear morning of life; it is
just the word for strong arms ani
young hearts; It Is just the word for
a world that is full of work as this
is. If anybody is in trouble, and yos
see it, don't stand back. Push!
MUIH'miW.WIl K ! ri
Phone 152