Ashland tidings. (Ashland, Or.) 1876-1919, December 24, 1914, Image 2

Ashland tidings., December 24, 1914, Page PAGE TWO, Image 2

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Newspaper Page Text! ' : rAGB TWO tHIANII TIIMNGH Thnrmlay, December 24, 1914 Ashland Tidings 8 EMI -WEEKLY. ESTABLISH ED 187. Issued Mondays and llinrsdays Tidings policy. We think- it is fal. and right. We hope in the future this will be so well understood that no committee will arrange with mer chants to give them free advertising expecting that this paper will do so by reason of the worthiness of the Brt R. Greer, Editor and Owner Chas. F. Greer, Mgr. and City Editor 'cause the committee represents. BiUie Briggs, . . News Reporter SUBSCRIPTION RATES. One Year $2.00 Blx Months 1.00 Three Months 60 Payable in Advance. TELEPHONE 39, Advp-tising rates on application. Klrst-cl-ss job printing facilities. Equipments Eecond to none in the Interior. No subscriptions for less than three months. All subscriptions dropped at expiration unless renewal is received. In ordering changes of the paper always give the old street address or postoffice as well as the new. Entered at the Ashland, Oregon, Postoffice as second-class mail matter. Ashland, Ore., Thursday, Dee. 24, 14 RELATION' OP NEWS TO ADVER- TISER. MADE IX THE U. S. The Home Circle Thoughts from the Editorial Pen A newspaper is purely a purveyor of news and a publicity medium. It costs money to produce a newspaper and the printers producing It demand their pay every Saturday noon. The news features of the newspaper are furnished the subscriber for the subscription price he pays for the paper. The advertising space is for sale to those who believe that proper publicity is worth the money in ad vancing their private business. It is no more fair to expect the newspaper to furnish publicity free than it would be for a customer to expect a merchant to give away all he has to sell. The merchant might be expect ed, and frequently does give some lit tle token of appreciation to a good patron when he pays his bill, but he never bestows such gifts on persons who are not customers. Nor should he do so. What he has to give should be given to his customers. He has goods to sell. He makes his living selling them. If he gives them away he will both fail and starve. Just so with the newspaper. The goods it has for sale are subscription and ad-I CRKAT ELEPHANT BUTTE DAM vertlsing space. If It gives these away it will fail, and should fail and "Made in Germany" is a trade mark known and translated into the language of every country of impor tance, and many others of which one seldom hears. The phrase has reached into every portion of the globe, and must be credited as a stamp of good quality at a surprising ly low price. Apparently our own exporting manufacturers have been quite indifferent to the cumulative value of emphasizing the fact that their goods were made in the United States. Now that Great Britain, which prior to the war was an enor mous consumer, has put the ban on everything "Made in Germany," and is so strongly encouraging the use of "Made in England," it has occurred to our manufacturers it was time we did something of the sort. Some are using "Made in America," but to be of largest value we should state "Made in United States." No other country has ever been the worshiper of anything and every thing foreign, from clocks to counts, as the United States. We have be lieved, and to this our retail mer chants have largely contributed, that because an article was imported it was therefore greatly superior to our own make. Of many articles it was and still is true that the imported vb actually better than the' homemade. On the other hand, millions of dol lars' worth of goods made right here in the United States have been fraud ulently sold as imported. That cus tomers have gone on buying and us ing these home-made goods for sev eral years proves their excellence. The manufacturers guilty of this de ception are now paying the penalty, and must commence anew to edu cate the public up to an appreciation of what they have liked under an other name. It is quite time we learn the excellence of our own prod ucts and becin to rate ourselves at our real worth. starve as well. - This is written because not infre quently committees of lodges, churches or charitable institutions make deals with merchants whereby certain free publicity is to be given them in the local newspaper in re turn for the part they take In the enterprise. Then the local newspa per is asked to contribute the free publicity. Very often the merchant for whom the committee asks frea publicity is not a patron of the news paper at all, but is in competition with some other merchant that is a good customer. In such caBe it would be manifestly unfair on the part of the newspaper to accede to such request, for, in substance, it would amount to making your cus tomer pay for his publicity while you furnish it to his competitor free. That would be absolutely wrong both from a business and moral stand point and should never be indulged by any newspaper. We must presume that advertisers APPROACHING COMPLETION. Next May the fo-mal "opening" of the Elephant Butte dam, the biggest irrigation project ever undertaken by the Reclamation Service of the Unit ed States, will be celebrated by all New Mexico and Texas. President Wilson has signified his intention of attending the ceremonies if possible. A picture of the dam appears in the January Popular Mechanics Mag azine. With the exception of the Nile dam at Assouan, Egypt, it is the larg est irrigation dam ever built. It will contain, when finished, 550,000 cubic yards of solid masonry. This is mainly concrete with up and down stream faces cast against forms. When completed the big dam will be 1,200 feet long on top at an ele vation of 4,414 feet, which is 200 feet above the elevation of the origi nal river surface. The maximum height from the deepest excavation to the top of the parapet will be 304.5 feet. The maximum base width is 215 feet. It will form a lake in the John Ball Has Enemy at Home. While fighting Germany, John Bull is aroused to the fact that he has an enemy at home. Booze we would call it over here; but the Englishman is content to refer to It as "strong drink," says the Portland Telegram. Russia had the same enemy and got rid of it over night, as It were. England has a similar course under serious advisement. ' Nothing has emerged from this war of greater moral and social import than the very decided condemnation, by the powers engaged in it, of this enemy at home. In Russia the condemnation was swift, complete and final. There was no argument, no dolorous "dead town" flapdoodle, no bewailing the infringement of "personal liberty." There was only one opinion in the premises that counted that of Rus sian autocracy. It said, in effect, vodka is an enemy at home which saps the strength of Russian man hood, and in this time of a world crisis we. need that strength. Vodka must go. And it went. England now considers a similar state of affairs. Thirty to forty per cent of -the fighting efficiency of newly enlisted troops is dissipated in booze, declares one authority. The prime minister puts the figures more conservatively atfrom ten to fifteen percent. . Either statement is testi mony to the main fact that there is an enemy at home, and that his name is Booze, and, looking to, its own sal vation, the nation must be rid of him. Talk about nation-wide prohibi tion! There is much prospect that it may become world-wide instead. The conditions which require a peo ple to strip down to the last ounce of effectiveness do not admit of any but the short cut in the solution of the liquor question. Under those condi tions it has no academic disguise. It is recognized as a plain matter of evil that hurts and interferes with vital national interests. Neither in Russia nor England was booze any less an enemy under conditions of peace. The sole differ ence was this: The stern necessities of war strip the consideration of the drink question of all sophistry. Will that face have any bearing ,on the nation-wide campaign already .under way in this country? We think it will. i Rio Ornnrtp VaIIpv ivprknf 1 V. ,r" luUBO u7' ;mlies wide, 66 feet deep, and wKh a " " " -""Ishore line of 200 miles. The lake tnat non-aavertisers are (nose wno believe that publicity Is not worth the money. The newspaper lives off of its advertisers and should bend every effort to get them results, even though considerable free advertising is necessary to do that; but the news laier owes no such obligation to the .Anftru,tlL-u, iti;lii.lutv it uuirauiniiori, '"1" ' ....... . v v , obligation that would result in di-, th"n half way. will cover 42,000 acres and contain 862. 200. 000,000 gallons of water. Fair dealing between employer and I men is what is most needed in bus! . ness life. The employer that gives ! living wages and a little more Is owes no'8ure ,0 f'nu hi men meet hftn more To be sure, the big retting customers itway from trie j Business man or corporation tnat ftore of an advertiser into that of a j does that may not have so much to non-advertiser, and It would be no i devote to charity, founding hospitals l-s than criminal to do so. j'nd colleges, furnishing libraries and The TiJiuRg is Just now in an em-!" Hke works lhat gain popular barrasKin? situation with a commit-1 applause from the unthinking. But of a local lodne undertaking anN'hat the man at the bench, loom, x-edini;ly praiseworthy enterprise lathe or what else wants is not char for which this paper would be glad to I 'ty but a fair return for his labor, by lontribute columns of free adverti REFORMING ' A " SAVAGE. After the Treatment He Became Quit a Gentlemanly Chap. In "Among the Primitive Bakongo" John H. Weeks tells the story of a chief, Mampuya of Klnkuzu, who call ed ou him at Watben station to re quest that a teacher be sent to his own. "lie seemed a very quiet, gen tlemanly sort of man," says Mr. Weeks, -and I was very mucb sur prised to .bear that be bad not always been so deferential and modest. "Mampuya at one time treated the people of bis town In a very contemp tuous fashion and was always extort ing, on one plea or another, fowls, goats and other goods from them. "At last tbey could bear bis extor tions no longer, and so tbey bound him securely, put him on a shelf in bis own bouse, built a Ore "tinder him and sprinkled a quantity of red pepper on it Tben tbey went out and shut the door closely behind them. The pun gent smoke filled tbe but and Mam puya sneezed tremendously. He would have died if there bad beeu a little more pepper on the Are. "At last they took him out of tbe smoke and tied a stick across his chest to bis extended arms with tbe inten tion of punishing him still further, but tbey let him off on payment of a One and many promises of better be havior, which promises he has scrupu lously kept" GEOGRAPHICAL NAMES. Why Foreign Nomenclature Often Puz zles American Readers. Foreign geographical names often prove confusing to American renders because each Europeau country has a name of its own for each of Its cities, rivers and other geographical fent tures. Every otber nation has a dif ferent name for tbe same thing. Amer ican geographies follow the English in their nomenclature, but often employ a different pronunciation. For example, we call one Belgian city Antwerp, while the Belgians and French call it An vers. We term an other Belgian city Mechlin, while at home it Is termed Malines. The river Meuse is pronounced in Belgium and France very nearly as we would pro nounce it while tbe Germans pro nounce it as if it were spelled Moysny. and tbe people of tbe Netherlands call it tbe Mans. Brussels is spelled Brrtx elles at borne, and the final s is not pro nounced. Dendermonde. on tbe river Dender. is prououueed Dandermond by Its Inhabitants, but it is known as Ter moude 111 most of tbe geographies. Aalst is also spelled A lost 'Louvain is Leuven at home. Vienna is Wien and Ghent Is Cand. . So one might go down the line. It is to be boied that some day tbe geo graphical societies will get together and agree upon a nomenclature that will be universally adopted. Detroit Tribune. '.which he may keep bis family in de lay by some- cent circumstances and thing for old age. Ing. but the comnittee has so ar ranged its program that the paper is utY& to furnish fr-e rpace for an ad- vertlsenu nt for a non-advertifeing ! A married woman has Just Mated firm the character of which puts the i that i,b felt "no moral obligation for Tldlncn in the position of lending its (her hildren." and that she had a publicity influence to urging every J greater affection for horses and dogs mother and child in Ashland to isitthan he bad for her family." Such rt'irlng the holidays, in that store stead of th business house of a competitor who paying the Tldlnzg 40 thl month for publicity with the view of getting those same women and children to vlMt his store. The Tidings' conscience will not permit it to do that. It has no In clination to do It. What free public ity it has to give it holds It a high doty to bestow It upon Its Rood cus tomer, who 1h using this medium to increase his business and by .so doing Is increasing our business. So, without reference to .Individ uals, and without malice, such Is the a statement Indicates some moral obliquity or else some mental de fect Fortunately such a feeling is far from common, although men, like the above mentioned woman, have been known to love horses, hogs and dogs more than their own wives and family. Mutual Kindness. Kindness as well as politeness may be rightfully named as the lubricat ors of society. As impoliteness, either in old or young persons, male or female, is sometimes painful and always unpleasant, so we may say of unkindness, that it is a sore spot, a friction, a dreaded fault, to ever be avoided. Kindness allays irritation, soothes trouble, helps the needy, en courages the dull and discouraged, sweetens the home, unifies the church and ennobles society. A kind word is like apples of gold in picture of silver. Many a hot temper has been cooled down by kind words. Many a threatened quarrel and fight has been settled in peace and kind ness. Many a divided and distracted church or other organization has quieted down and reunited by kind counsels and kind acts. Many an ugly faction has died a natural death by the kindly administration of kind ness. Many a wretched and distract ed home ha3 been brought to condi tions of peace and joy by the mellow ing influences of kind words and deeds. Hearts without number, bur dened and aching from ill-treatment, have been relieved and blessed bj kindness. Other hearts poisoned by jealousy and selfishness, passion and pride, have been sweetened and puri fied by the cultivation of kindly feel ings and thoughts. Kindness, to be thorough and effective, must be re ciprocal as well as receivable. Whoever would that all others should be kind to them, must them selves be kind to all others; on the principle that be that would have friends must show himself friendly. Kindliness may be misplaced some times; but that Is the exception, and not the rule. They who cultivate and practice kindness feel a worldful bet ter than those who Indulge In bitter ness and ill temper. mi niMiini ii ii mn" i ii i n ni ii i The Pyrophore. A living light called tbe pyrophore, makes illumluation cheap and conven ient in Brazil. Tbe pyropbore is a monster firefly an inch and a balf long. With one it is possible to read fine print and three will light a room. The Brazilian peasant when be traverses by nlgbt the perilous forest paths of his country, fastens to each shoe a py rophore. Thus illuminated, be has no difficulty In avoiding poisonous snakes, pitfalls and wild beasts. Tbe Brazilian coquette fastens In ber hair or ber cor sage a pyrophore incased in white tulle. Tbe effect is as of a great luminous pearl or opal When a pyropbore's light goes out it is not necessary to fill him np with oil. to drop a coin In him or to throw him away, but a moment's ducking in cold water suflices. There after his three little lanterns, one on the beast and two on tbe back, emit again as bright a radiance as ever. Social ethics and sound business policy are separate principles. Many persons are good social friends who never transact business with each otber. Business Is business aud so cial relations and likes and dislikes is another. Youth's Companion and Tidings M.50. One of the most appropriate pres ents for young folks. We will mail the Companion to one address and Tidings to another if you like. Regular price of Youth's Com panion $2. Regular price of Ashland Tidings tr From now till Christmas both one year 13.50. Watch for Santa Claus at finders'. British Life Guards. England's famous Life guards, now regarded as the oldet cavalry com mand In. tbe world, were organized Justafter tbe restoration. They were recruited from tbe old cavaliers who fought for Prince Charles Stuart, and in liHJl tbey were formed into three trojps. then known us the King's Own, tbe Duke of York's and the Duke of Albemarle's. At that time it was al ways demauded that one troop should be raised In Scotland in honor of tbe bouse of Stuart It was the duty of tbe Life guards to protect tbe sover eign and tbe royal family. Argonaut I The Sea Horse. Tbe male sea horse bas a little pouch in its ventral surface, into wblcb in some manner It places the eggs of Its mate When tbey are hatched and be come too numerous aud large to con trol the sea borse presses the poucta against a stone and gently urges them to take their departure. At this time tbey are very small, but tbey grow rapidly and are preyed upon by myr iads of fishes. The Oldest National Bank in Jackson County Member Federal Reserve System FIRST NATIONAL BANK Capital and Surplus $120,000 AO DEPOSITORY OF City of Ashland County of Jackson Stale of Oregon United States of America j I Mill I U 1 1 H l'l'tM'4'' M Quite Handy. "Tbe automobile Is a great Institu tion." "For Instance?' "Ton can sit up In It as you pass friend and crawl under It when creditor beores into sight" I-oulsvllle Courier-Journal. The Ex -porter. "Who Is your Chicago friend!" "He Is proiulneut ex-porter." "What does be ex port V "l didn't say he exported anything. He used to be a porter at tbe hotel where I stopped." Cleveland Plain Dealer. Vodka seems to be on the run. The German government, realizing that most of the desertions from its army are doe to drink, have now prohibit ed its use in its eastern armies. France has also put the ban on ab sinthe and other intoxicants, and Great Britain is constantly putting more restrictions on the consumption of liquors. These nations, like the rapidly increasing number of employ ers in this county, are after best re sults, and experience has shown them that liquor stands in the way and that It is the sober, clear-headed and physically able man that fills the bill. The ancients used to say, "While we live, let us live." They said that as an excuse for a life of pleasure, but life given over to pleasure is not life in Its truest self. Pleasure is but the fringe of life, very needful and good, but if one mistakes it for the real thing, his life is bound to be a, failure. The old sun dial was right which said, "Time wasted is exist ence; used, it is life." A business man who never adver tised died of chagrin as he saw peo ple pass his door to go and trade i with his business rival. Instead of such a tragic end he would have lived a long and prosperous life if only he had advertised as ihs competitor did. 5if ilTrvrt'i fr mm A business without a definite pol icy is like a ship without a rudder. Out on the ocean of commerce with no means of steering clear of shoals. The principle of home trade ap plies as well to publicity as to merchandise. are usually thin and easily worried, sleep does not re fresh and the system gets weaker and weaker. Scott'i Emuhion corrects nervous ness by force of nourishment- it feeds the nerve centres by distributing en ergy and power all over the body Don't resort to alcoholic mixtures or drug concoctions. Ctt scorrs emulsion tor your ncrva nothing muualM or tomparmt with it. but intitt n thm fnuinm SCOTT S. ,. EVERY DRUGGIST HAS IT. "Ml"' 1 I-!-? Si AJMerry Christmas and A;HappyjNew Year To Our Friends and Patrons Paulserud and Barrett A Good New Year's Resolution Resolve to have PAULSERUD and BARRETT do your tailoring work for the year of 1915 and in sure yourselt of perfect satisfac tion for the whole year. Ignorance never settles question- Disraeli. 1 1 1 M "H-M--I ! . ij h , H....hm H I OPENING Announcement I III I I I I l4r-H-H-r-r-rrM I I liWtWMl I I I I III 11 Chas. A. DeSchcnka PHOTOGRAPHER To The Public: Jtvve have leased the F. L. Camps Art Studio and are nrennrpri in mirA hA vAct high-class, up-to-date photographic ' work 1 that high-priced instrument ability can produce. In order to introduce our work and secure a display ol photos ol people you know, we will make the lirst 50 DOZEN 50 One-half Rej. Price Views and commercial work a specially. Developtorj and finishing lor amaleurs. I respectfully solicit a share ol your patronaae. I will aim to please you. CHAS. A. DcSCHENKA. 8 i ! .