I
PAGE TWO
A8DXAND TIDINGS
Monday, September 2t, t9li
Ashland Tidings
SEMI-WEEKLY.
ESTABLISHED 1878.
Issned Mondays and Thorsdavs
Bert K. Greer, - Editor and Owner
Chas. F. Greer, Mgr. and City Editor
IU1 lie Briggs, - News Reporter
SUBSCRIPTION RATES.
One Year 32.00
Bix Months 100
Three Months 50
Payable in Advance.
TRAVEL AT HOME.
TELEPHONE 39
Advertising rates on application,
First-class' job printing facilities.
Equipments second to none in the'cars
Interior.
European ravel should give peo
ple broader views and more general
intelligence. For some It has been
mere extravagance and useless spend
ing. It may be worth all It costs,
yet it does drain hundreds of mil
lions of dollars annually from our
country.
On August 1 Europe closed up its
hotels and railroads, opened its cem
eteries, and went into the killing bus-
j iness. If the war ends soon many
i curiosity seekers may then go over,
much as the ghouls flock to a rail
road disaster. Normal people will
find Europe in turmoil for several
Everyone having leisure and i
I mnnov fnr travel mnv well take this
time to familiarize himself with the
SIXTEEN MILLION MEN UNDER
ARMS.
Vn enhsorintinTiB for less than three.
months. All subscriptions dropped at wonders to be seen at home,
expiration unless renewal is received. ; The war should teach a renewed
: . : 7 77 "'resnect for American ideas and insti-
In ordering changes of the paper ;
always give the old street address or : tutions. hile the powers of Europe
postoffice as well as the new. i have been loading themselves up
Entered at the Ashland. Oregon, I with ,he a"8 implements of
Postoffice as second-class mail mat- 1 slaughter, America has been making
ter. ibetter highways, educating its chil-
-- dren. removing disease, anJ iniprov-
Ashlaml, Ore.. Monday, Sept. 21, '14 tg farms
I While Europe is now destroying
STATE PRESS FIGHTING BACK, matchless relics of the past, America
has been erecting churches and mon-
Away back in the stone ages when ' uments, painting pictures and carv
medicine was first thought of and i ing statues. Much of this work is
dentistry was unknown, some un-' crude, but much is very wonderful,
thinking person originated the "eth- While foreign powers are working off
ics" of the profession, and among the cruel fevers of barbarism, let us J
other things said it was "unprofes- here at home value at its true worth endeavor to substitute for the pre
sional" to let the world know of the all that our own builders and artists jent brutal armaments, an Interna
individual ability of doctors through have done. jtional tribunal backed by an interna-
(Scientific American.)
To appreciate the stupendous char
acter of the War of the Nations
which is now in full swing on the con
tinent of Europe, we must bear in
mind two facts: First, that It is a
war to the death; second, that in the
full realiiation of the absolute final
ity of the result, every one of the con
tending nations has already called
out, or has stated that it will do so,
the whole of its trained reserves, thus
putting some sixteen millions of men
under arms.
In the interests of humanity it is
better that the nations which go down
in absolute defeat should realize that
the verdict is one against which there
is no appeal. If the only possible
cure for this monstrous cancer of j
militarism is the knife, it is better)
to cut so deeply as to let out all the i
rottenness, and so thoroughly remove
the very seeds of disease as to en
sure the wholesome, unhindered
growth of the splendid civilization of
this twentieth century.
The one mournful consolation to be
drawn from this unspeakable calam
ity is to be found in the belief that
the loss of life, the destruction of
property, the paralyisis of trade and
industry, and the total setback of civ
ilization, will be so stupendous as to
bring the nations of the earth to-
WHY DEFI NITENESS PAYS IN
ADVERTISING.
gether, when the war is over, in the
the newspaper or auy other form of ' There ought now to he in every
publicity. It was laid down as the American heart a renewed affection
rule that no matter how much hu- for his native land. It should stand
manity suffers, or how great the skill i for him as the home of peace, as the
of a specialist to cure certain dis-jland where love and science and
eases, it was unprofessional for the labor are the ideals, not blood and
doctor to let the sufferer know. iron.
tional military police:
In point of magnitude the present
conflict is absolutely without a paral-
j lei. Never, in all the hitsory of the
world, have there been marshaled on
the field of battle armies that even
approached in numbers the hosts
This professional ethical belief has 0ne should realize better the gor-jwhich are drawn up upon the front-
heen made a part and parcel of the Rpous scenic beauty of our fair land
profession since. Doctors who adver- and feel deeper interest in the
tlsed were at once howled down by . abounding euergy of American
the professionally ethical as frauds j achievement. Let the traveler then.
and quacks. The ethical schools, by j until Europe lepents of its wild in
fers of Germany and Austria. - Not in
the campaigns of Napoleon, nor the
great Franco-German struggle of
1870-71, nor yet the seven-day battle
of Mukden between Russia and
reason of their number and co-opera- sanity, seek to learn more of what j Japan, was there seen such a gather-
tion, have practically framed every I God anl nian nave done for his own
medical law on the statute books to- ! native land!
day apd eliminated all those sc hools i
upon wnicn tney looked with dlsfa- GOOD SPORT CHEATED.
vor.
Dr. Parker, a dentist of Portland,
ing of warring hosts. As for the his
toric conflicts of ancient days, when
the hordes of the east poured in a
human flood over Europe, later his
torical criticism has thrown doubt
upon the reputed numbers engaged.
At the present writing it is not un
likely that there are facing each oth
er on a 250-mile battle line, reach
ing from Antwerp, Belgium, to Baisle,
Switzerland, approximately 2,500.000
men, about equally divided between
the allied French, British and Bel
gians, and the allied Germans and
Austrians. These represent the
standing armies, the flower of the na
tional troops engaged.
To the" east, along the borders of
Germany and Austria, Germany has
massed by this time some 600,000 of
her second line of reserves, and Aus-
The minor results of the war that
has Initiated a bill to make it possi- J give disappointment are the necen
ble for dentists who are graduates of Sary postponement of the air flight
any school issuing a diploma, and across the Atlantic and the yacht race
whose moral character is all right. I for the America's cup. The former
to practice in Oregon. Under the . perhaps more than the latter, because
present law it is a matter for the 0f its novelty.
dental board, composed of "ethical" j n is a very sporty idea, this prom
dentists, to decide who may and may j ised attempt to see if man can fly
not practice. The doctors and dent-! across the ocean. It appeals intense
ists "view with alarm" this bill. They j y t0 the spirit of adventure and of
even go farther, and place their dis- j fers a spectacular test of mechanism
approval upon the use of "all drugs" ! Q a daring new field of endeavor,
not recognized by the official journal j But who knows what surprises in
of the "ethical" body. ' air fiignt the war itself may bring
As a result they have aroused the out? Quite earlv in the progress of
state press to the point of white heat. ; aviation the human Imagination con-jtria is moving to her own northern
Auuusi oue-mira 01 me revenue oi , ceived the chance that earth s bravest
the papers of the state is directly re- ; battles would one day be fought in
ceived from drugs prepared and sold, ' the clouds.
and known as patent medicine. As j And now that war is bringing this
the doctors and dentists do not be- ! speculation to the test, who can guess
lieve in advertising, they are making I wnat surprises may be in store?
their fight upon Dr. Parker's bill Widespread already is the expecta
purely because he is an advertiser. ! tion that the army airmen have sur
He believes in letting the people , prises up their sleeves. The confi
know be is alive and a specialist in ) dence with which German, for in
certain lines. And because he ad- i stance, faces a hostile continent is
vertises the "ethical" professionals hard to understand on the basis of
are being assessed $25 each to fight; known land strength; so that arm
the bill and incidentally the news-;'chair strategists are busy wondering
papers. f wonderful new engines of slaughter
As a result the state nress is get- j for use in the air may not be in the
nng into the fignt with a vim, as the . back of Berlin's mind.
Here and there one finds a mer
chant who says he has tried adver
tising but never made it pay. The
chances are ten to one that he sim
ply needs to study definiteness.
The principle of the specific fact,
and the specific instance, affect all
writing and speaking. They make
one man's advertising a partial fail
ure, while another's is a money get
ter. t
If one man visits a strange city he
comes back talking something like
this: "It was fine, grand, splendid."
His talk evaporates into vague, gen
eral phrases. The people that hear
him talk know no more about that
city than before. He has few listen
ers, whatever his subject of conver
sation may be.
Another man remarks about the
same town, that it is full of buildings
twenty stories high, that the streets
were so crowded he had to wait ten
minutes at one crosswalk to get over,
and that people were always in a
hurry and the street railway conduct
ors always said "Step lively."
After such a man has talked a few
moments you get some idea about
the place he describes. You see it
with your own eyes.
Every man who ever made a suc
cess as a newspaper writer has
learned that you must give personal
incidents and actual happenings to
make any kind of news article interesting.-
If the reader can't see the
thing with his own eyes, the copy
won't sell.
Just the same in advertising. If
you merely say "Best stock in town"
the reader may or may not believe
you. Try picking out the best values
in your store, give a few details about
them so the purchaser can get some
idea what they are, then name the
price. The reader then sees the bar
gain with his own eyes, is interested,
and feels a desire to buy.
That is all there is to good adver
tising. It does not require wit, nor
literary nor technical skill. Just
"come down to brass tacks." Give
he plain facts about an article as
you would talk to a buyer over the
counter.' Try it and see!
THE DAY OF RECKONING.
MHMMMHMMMMHIMHHIHMM1HI II IM
The Oldest National Bank in Jackson County
Member Federal Reserve System
X
X .
i
FIRST NATIONAL BANK
Capital and Surplus $120,000.00
DEPOSITORY OF
f City of Ashland County of Jackson State of Oregon
Z United States of America
were $17,000,000 greater than in any
previous year.
The people are to be penalized for
the extravagance of congress. The
spoilsmen must be fed.. The spenders
are running the country. They have
performed no single important act
that could, by the most liberal con
struction, be said to be designed to
save money. It is a wastrel congress.
When the people of the United
States find themselves pinched here
and there, in their industrial activi
ties, in their pastimes, an din their
business, by an exacting government,
to pay taxes that by ordinary pru
dence could well have been avoided,
they will realize more keenly than
ever what democratic inefficiency is
doing to them. Portland Oregoniaii.
The Commercial Club is desirous
of obtaining good specimens of grains
and grasses for exhibit purposes. Wi!l
those who have such kbfdly leave at
the Commercial Club rooms? tf
Phone news items to the Tidings.
foundation of the press is being at
tacked indirectly. The doctors have
It may even le that control of mo
tor power in flight will, ere the war's
stirred up a hornet's nest and doubt- j end, have been so well established
less will be severely "stung" before I that a peaceful flight across the At
they are through with the campaign j Untie would not have the content of
of Painless Parker. ( surprise and would, therefore, offer
; little tribute of glory.
ARE THERE ANY TRIFLES? j This- however, is all guesswork.
, The only wire thing is that the try-
The patience or a spider repeatedly ! out across the water, to say nothing
repairing its broken web filled the of the rac for th CUP. mnst awa,t
soul of David Bruce with renewed ' calmer times,
courage and led to a period of free- "
dom for Scotland.
The fall of an apple led Sir Isaac
Newton to discover the law of gravitation.
MAKING LIGHT OF IT.
"Twenty-five thousand Germans
killed and wounded at Liege."
frontier and to the assistance of Ger
many in Alsace and Lorraine another
400.000 men. Russia has announced
that her mobilization is complete,
which means that she is moving down
upon the German and Austrian front
iers her standing army of over 1,250,
000 men.
And while these 5,000,000 troops
are on the fighting line, there are;
being gradually assembled at the I
various camps and equipped for the!
field as they may be needed, the 10,-!
000,000 trained reserves every one
having spent two or three years with j
the colors. j
In all the countries engaged in this !
war, except England, military ser-i
vice is compulsory. In England ser-j
vice is voluntary, the men enlisting!
for seven years, at the close of which )
they enter the reserve. The war I
strength of the English army is 156.-i
000 men. and of these, three army!
corps, or 120.000, have been landed!
on the continent and form part of
the allied army. The whole of the
reserves, 476,000 strong, have been
called to the colors, and will be sent
to strengthen the allies.
Compulsory service, , or conscrip
tion, as practised in the German
army, where It was first fully devel
oped, is broadly representative in its
Here now we are to have a war
tax, with no war. The emergency
that confronts the American people
is due in no way to any act of them
but not so much can be said for con
gress.
If congress had observed the
pledges of economy and retrenchment I
upon which it was elected, the war'
tax would not be necessary. But con
gress at this session has made appro
priations of all kinds approximating
$1,100,000.000 the largest in his
tory and the end is not yet. The
ordinary expenses of government for
the fiscal year ending June 30, 1914,
Are You Awake ?
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House and lot leased for $180 for one year.
For sale for $1,500. Where can yon
invest money to beat that?
320 acres good farm land worth $75 an acre
off ered at $50 for quick sale.
A $3,500 modern residence offered at great
discount. Inquire.
Houses Rented. Autos Insured
Staples Realty Agency
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A shock from the angry heavens; "The Germans make light of the j operation of the practice in all Eu
conveyed along a wet kite string led j fighting at Liege."
to Franklin's discovery of the light-j The foregoing are two news heads
ning rod and greatly advanced man's j on the same page of one newspaper,
grapple with the mystery of electric- Make light of it!
Ity.
A rain on the eve of the battle of
Waterloo decided the fate of Europe.
Admiral Mayo's sea-dog stiffness
at Tamplco forced President Wilson's
hand and nearly involved us In a war
with Mexico.
A fanatic's pistol shot in one of
the Utile nations of the Balkans
killed the heir of Austria and brought
on the greatest conflict of the age.
Little things? Who knows when
a thing Is little? Only God. The
merest trifle may be the pivot upon
which will turn consequences enor
mous. Perhaps it's well we can't foresee.
The responsibility might prove
overwhelming.
Phone nea items to ths Tidings.
The wives, the mothers, the sisters,
the sweethearts of those 25,000
stricken soldiers don't make light of
It.
Allow for each man the usual aver
age of four blood kin and you have
100.000 human souls, as many as In
habit the capital of New York state;
and you can wager your last penny
that not one of them makes light of
It
Pretty soon it will be the French
or Russians or British and Belgians
who will be making light of even big
ger losses for the fight at Liege was
"only a skirmish."
But there will be no lightness In
the hearts of the widows and the or
phans the thousands, the millions
doomed to mourn.
And they suffer It all why?
ropean armies.
Actual service In the German army
begins at the age of 20. The young
man joins the colors and remains
with them three years. He then pass
es to the reserve for four years, dur
ing which he is called out for train
ing with his corps twice for a period
or about six weeks. He Is then draft
ed into the "first ban" of the Land
wehr for five years, in which he Is
given two trainings lasting from
eight to fourteen days. At 32 he
passes into the "second ban." where
he remains tiirhe Is 39. He now
passes Into the first ban of the LanJ
strum. where he remains 'until his
45th year. The second ban of the
Landstrum consists of men who have
had no military training.
Tidings "For Sale" ads are active
little real estate salesmen.
Phono news items to the Tiding
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