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About Ashland tidings. (Ashland, Or.) 1876-1919 | View Entire Issue (Dec. 5, 1912)
PAGE SIX ASHLAND TIDINGS Thursday, December 5, 1912. RAILROAD ADVERTISING Advertising Sign IVst Drawn Ijpksoiih for HuhinesN Meu From Ilail ro.ttl Advertising. Every business man, merchant, manufacturer yes, even the fruit growers and ranchers cau find a good lesson from the railroads. They will find in this lesson not only busi ness methods aimed to make the bus iness profitable, but also co-operative methods that not only increase busi ness for the railroads, but make pos sible the building of towns .and for tunes for the population. How this is done is the object of the following. Editor's Note. The grocer shells groceries'.' The merchant tailor sells cloth ing The druggist sells drugs The railroad sells transportation. Therefore, a railroad is tto differ ent than any other business. It has a certain commodity to sell, like any other business firm. The grocer's clerks must be polite and courteous or customers would fall off. The one thin.;; impressed on all railroad employes is courtesy to the public at all times. That is why the railroad of today is one of the big gest factors of the world's progress. The merchant who is above board who conducts his business on a le gitimate basis is the one who suc ceeds. Today there ar no secrets between the railroads and the public. That is why the railroads are so successful. People look upon them as their own property and patronize them ac cordingly. And now here is the first point in our lesson: If the railroads cau transport 157, 000,000 people 6,594,000,000 miles, or 265,000 times around the world, without one single passenger losing his life through collosion or derail- Join the Crowd Now Going TO TW Pacific Northwest ON THE Oregon Wa shington Limited Tto land T aftponwurp in tfcii cowwy edtr ww of the MtMOwn Rivtr, wfcro i tie Und hw4lr trmrbrd, kttnwck tfcowMfwfc Npnn ifcouMittft at Umiliet arc twi twra every year. F.ry month new Umiltea art being THovfht m, w4 lew ever want to come km Km tore, and tto rtiiKate, comure4 with Wk Em," makes fke farmer who vitm tor at twin want heciime a pcrnuitrnt rniciit rone arret it rtvwfii for any man, and temr are cwlnatin even ne ami tore, an4 'womik wrK. ' Sraltte. Pnrtlard,Tarona, V'kine and Bruit ' M well at initiimerahle amaller cenirnfe ' callutf aknid fnr wlrvm-n, tmuaJteeprn, rlerki, men and women oi all trade and prulcMoni. If vmt an i1tMt"H in th Kw If rmi r pr.rntn roo j.'h.IJ, make un ftKir mind In ftvMit tti H4tlHa (a ll-i cnuattv. Whca ym (, Umvti mm ib Union Pacific STANTURI) ROAD Of TUB WKHT ..flMftr Mart ft lMlMUM(CM Ufm mat ran tax 4tMtil 4 , flt M ment, what r'ght and cause has the merchant to be late in delivering his goods, or a manufacturer in turning out inferior goods through improper methods? " And if the Union and Southern Pa cific can do this as they have done, with tlu'ir thousands of employes hcattered from one end of the coun try to the other cannot a concern with a dozen. men, or a hundred men, or a thousand men, "deliver the goods" likewise? Just as the up-to-date merchant buys auto delivery cars to insure safe and prompt delivery of goods to his customers, so these railroads have within the past five years expended $6,000,000 dollars in automatic block signals, to deliver you safely and promptly at your destination. Do you encourage your employes to make suggestions for the better ment of your business? There is a fund of information in valuable waiting to be tapped. BACK TO THE FARM Fig. 2: 12$. 1 Si an. ii. tsmiix ill Fig. 1. i COLONIST FARES W The railroads do it, and their em ployes' suggestions are systematically and carefully considered. A small point, you say. Possibly, when taken .alone not when its value to the perfect and harmonious whole is considered. It has been the paying of atten tion to the little things that has made the railroads and successful mercan tile institutions of today so success ful. The dining car service is a little thing to the railroads, , but it's a big thing to your comfort. By applying the same intensiveness to the dining cars as they do to your August at the Beaches the beich season Is m full awtnf . Oo while the crowds go. Fntor the cool breetes bow, while the toal la se unpleasant IfiUsd. Bathing, busting, hill etimiMng, tutting, nlkse ever delightful trails. OreRcm beaches better pr-psred than ever Wore to eare lor the cravaa. Plenty Of a es ma. i ae wawt is nnei Neirpcrt," Biyocean, f ilbunook Co. Beaches. co vu THI Excellent train Mtrice. Seuon round-trip fare. Special week-end a Sundaj fare. BKl lor InaitratMl bneLlrts tfaodt Ui Onffua fnortt i4 ow p. .-iat toldcr on "Vactttcn O,,, in Oivgun." II tUa til tboNl i bcichn, ,pnnf,. iBcntaui marts, etc Cil! mi nnmt agmt to Informrttti rhtir k, hng, ltt turt, 1C4 or ddrM JOHN IL SCOTT. CMnl Pu-nftr Agmt, Portlul. On. Fig. 3. safety, is what brought the dining car up to its present high state of perfection. It would be hard to believe, if we were still in the olden days, that we could dine just as completely and satisfactorily, going at 40 or 50 miles an hour, as one can in a hotel. Yet that is what happens on such well-known railroads as the O.-W. R & N S. P., and U. P. Business efficiency Is what has made this possible. In fact, there is hardly a better example of business efficiency than the railroad of today. And this same business efficiency can be applied to any business not in the same way, of course. Differ ent businesses demand different treatments, but the object is the same in all cases to bring the particular business up to Its highest efficiency to customer and seller alike. The second lesson, and one of ex treme importance, that the railroads teach us is that of co-operation. Co-operation in business is becom ing more and more popular each year. Its effect is being seen more readily. It is evidenced by the big industrial and mercantile houses of the world. They are finding it pays, and pays well. The large manufacturers co operate with their jobbers, who, in turn, o-operate with the retailers. Perhaps the one cause that has made the Pacific coast states what they are today has been the o-opera-tion of the railroads, such as the O.-W. It. & N., S. P. and U. P., etc. They not only start their co-operation by reducing their rates to get people out here, but they go farther and co-operate after they are on the ground. They advertise extensively and expensively in the east (1 and 2) calling attention to the wonder ful country we have. Then they de liver the new inhabitants over to us for what? That we, may sell them land, building material, food, cloth ing, drugs, etc. , , And after the land is tilled and crops are growing, these same rail roads start educational campaigns between the different now rapidly DITWIIH TfOU JBB "THt DIRECT WAY trrtvtn. JOINTS tA3t 3 fait 3 Tmitvj Duilt EJlvtrfc Troiiu Fig. 4. growing and prosperous communities. They offer cups, prizes, cash money, etc., for the best displays at fairs for the fruits of their labor. This co-operation stimulates inter est, improves the mind and makes ambition, Introduces new methods and ideas for what? For the future prosperity of the people of the Pa cific coast. They advertise the fairs, attrac tions, etc., such as the Pendleton Hound-up. (3) They push forward the beach es, springs and mountain resorts. 4) They provide fast trains and convenient schedules for the business man between business centers, mak ing possible his greater business op erations. , A little story that should prove Interesting in connection with co-op eratlon from the two totally differ ent standpoints is that of the Widow rv.niocsv). an ii i ii 1 it "i s Look at New York's Latest! Pretty Woman Fire Inspector i L. Photos by American- Press Association. WOMEN in this era of female trolley conductors, aviators and suf fragettes can do anything a man can. Even mere man himself la forced to admit this much, in a great city like New York, for in stance, it would be hard to pick out many lines of work in which women do not figure. America's greatest metropolis nov even has .a woman fire inspector, paid by the city to inspect factories and conduct Ore drills among the employees. She is Mrs. Sarah Christopher, and she will get $1 "00 a year. She has been assigned to the cloak, suit and skirt factories in the city, which number over 500 and employ 100,000 persons, mostly women. One of Mrs. Christopher's duties is to drill the employees of the various factories In preventing tires and also to establish a Are drill, which will be carried on regularly under the supervision of a monitor appointed by the woman in spector. Mrs. Christopher says that her interest in factory conditions has grown out of her interest in eugeuics. "I think of factory girls as potential mothers." she said, "and I want to see them protected not only for their own sake, but ror that or posterity." Could even a hardened violator of the Ur laws withstand Mrs. Christopher's winning smile, which you can, see for yourself? Also notice one of the climbing stunts she must perform in her In spection duties. Ladders have no terror for her. Brown who came to Oakesdale, Wash., six years ago. Her chief assets were her three children. She obtained the privilege of mak ing five acres produce. Through industry she was able to hold the five acres and add five more. Her children worked with her, and in the evening Widow Brown acted as leader in an agricultural class with her children as students studying and discussing methods of intensive farming, and rotation of crops. The result was that their little farm enabled them to win the fine silver cup at the Oakesdale, Wash., fair, offered by the 0.-W R. & N. railroad for the best general exhibit. The third point in the lesson from the railroads is the co-operation it renders between manufacturers and retailers in other words, "deliver ing the goods" after they are made. There is hardly a business in the country that is not dependent on the railroads. If it were not for their fast ex press, fast freights, commodious cars, unlimited service How would the butcher get his cat tle? The druggist his drugs? The clothier his clothing? The size of the freight cars en ables greater shipments th power of the locomotive guarantees quick de livery the reasonable rates make possible economical shipping to the public. It is only ))y co-operation that rail roads expand, and it is just to the amount that "individual firms" co opearte can they gauge their expan sion. The fourth point from the lesson of the railroads is advertising. If it were not for advertising, its power, influence and far-reaching ef fect the PaciTic coast would not be what it is today. Everybody recog nizes this fact. If the retailer would stop to con sider that the hundreds of thousands of dollars that the railroads have ex pended profitably, in publicity, to ward the growth of the Pacific coast, and that they the retailers, one and all in their own particular field, can accomplish the same result in their own interest and that or their city in proportion they ' would realize that it pays to give time and study to co-operation, not only in their own circles, but as a whole for their city and state. Neat note paper, letter heads and envelopes printed for the ladies or gentlemen, with their names or in itials thereon in any color desired, for Christmas presents. Come in and see samples and leave orders early. ' t( XV?". mmmmmmm .J S'" ' - 1 y Two. Sunday dinners. Mr. and Mrs. Peil entertained Sunday, November 24, at a duck dinner. The guest of honor was Mrs. John McCall of Klamath Falls. The other guests were Miss Crozier of Oskaloosa," Iowa, who Is visiting Mrs. A. E. Kinney, and Mr. and Mrs. Kinney. Yesterday Mr. and Mrs. Peil again entertained, this time with a turkey dinner. The guests were Dr. and Mrs. Swedenburg, Dr. and Mrs. Bos lough, and Mr. and Mrs. F. D. Wag ner. Meyer Designs Itunioi's of His I resig nation. Washington, Nov. 2 6. Rumors that Secretary Meyer of the navy de partment was about to resign, which were in active circulation in Wash ington today, brought an emphatic denial from the secretary himself at the White House. Secretary Meyer said he had no intention of relin quishing his post before the end of Preoident Taft's administration. Judiciary Kecall Carries. Boise, Idaho, Nov. 26. The recall of all elective officers save the judi ciary; the in'tiative and referendum and other constitutional changes, submitted at the recent election in Idaho, apparently have carried by a large majority. The official state canvass w'll not be completed until evening, but it is unlikely that any of the nine amendments will fail of adoption. Laundry Moved. The Home Laundry moved Wed nesday evening into the building on Water street formerly occupied by the Star Laundry. They are now en gaged in moving needed machinery from their Fourth street location to their new home. With the pick of the two plants they will be in a posi tion to do the best of work at the shortest possible notice. llelleview 1-T. A. Donates. The Parent-Teachers Association of Belleview donated a wagon load of vegetables for the benefit of the poor of the city to the local Sunshine Society. The society distributed the donation Thanksgiving morning, placing them in the homes of de serving poor. The Belleview people are deserving much praise for their generosity. Sacramento Forbids Rag Dances. Sacramento, Cal., Nov. 30. In compliance with a city ordinance, signs were posted today in public dance halls here prohibiting "rag ging." The knell of the "turkey trot" and kindred steps and whirls was sounded at midnight. The Tidings for artistic printing. WAGNER CREEK ITEMS. Mrs. James Morgan and son of Ashland, Ore., are visiting Mrs. Frank Kerby. Professor Wheeler and Tolie Kerby were Talent visitors Sunday evening.' Fred Rose, a former resident of Wagner Creek, left for California to spend the winter. The board took advantage of the holidays and oiled the floors. There was a program e.t the school house Wednesday evening, the 27th of November, and after the program Mrs. Guard organized a parent-teacher meeting. The following officers were chosen: Mrs. F. E. W. Smith, president; M'g. William Fox, vice president; Mrs. G. A. Briner, secre tacy. The following program was given by the school on the evening before Thanksgiving: Song, "America." Drama, "The Little Hunchback," by Eula Fox, Ora Smith, EUa Briner, Mabel Hodgson, Thelma Abbott, Ellis Beeson, Dale Davis, Orin Barlow, Melvin McGrew. Vocal solo by Iva Smith. "Ten Pumpkins," by. Elfa Briner, Amanda Torrey, Eula Fox, Thelma Abbott, Ora Smith, Mabel Hodgson, Curtis McGrew, Ellis Bee son, Tommy Hodgson, Darrel Davis. "Thanksgiving Turkey," by Ellis Beeson. Duet, by Mabel Kerby and Mildred Ward. Harvest drill, by Bernice Finley, Iva Smith, Hazel Kingery, Annie Kerby, Louise Bar low, Maudie Rice, Chester Knighten, Tolie Kerby, Ruel Hall, Shirrel Wee don, Walter Prader, Charlie Sommer. "Almost a Man," by Orin Barlow. "Pilgrim Song," by W. C. Miniature Quartet. "The Warning," by Louise Barlow. Reading by R. P. Campbell. "Mississippi," by Dale Davis. "The Burglar Alarm," by Iva Smith, Ada Kingery, Hazel Kingery, Annie Ker by. There was a large attendance. Mails Free for Periodicals for Illind. That the United States govern ment can sometimes indulge itself in an act of genuine philanthropy is seen in the recent postoffice order that periodicals issued in raised let ters for the blind are to be carried through the mails free. First Skyscraper for Tokio, Japan. With the completion of a seven story building Tokio is able to boast of the first skyscraper in its history. The structure, began in January, 1910, was but recently completed. It is considered fire and earthquake proof. Mother of King of Belgium Dies. Brussels, Nov. 26. King Albert's mother, the Countess of Flanders, Princess Marie of Belgium, died to day of pneumonia. She was in her 68 th year. Cured of Liver Complaint. "I was suffering with liver com plaint," says Iva Smith of Point Blank, Texas, "and decided to try a 25c box of Chamberlain's Tablets, and am happy to say that I am com pletely cured and can recommend them to eve-y one." For sale by Foley's Drug Store. Star Laundry and French Dry Cleaning Company. Phone 64. LOS ANGELES VIA December 30, 1912 i Rogue River Valley Excursion I I lOGDEN&SHASTAl I 1 t ROUTES 1 I ROUND TRIP FARES Grants Pass and Rogue River nf com Hiu :.:::::::::?35:So Tolo 35 50 Medford, Phoenix, Talent and Ashland 3g!oo SPECIAL TRAIN SCHEDULE Leave Grants Pass 2:21 p ni Leave Rogue River !. 2-39 p m Leave Gold Hill 2:55 p! m.' Leave Central Point 3 21 p ni Leave Medford ..3:35 p. m! Leave Phoenix 3.36 m Leave Talent 3.53 p; m' Leave Ashland 4:30 p ni Arrive San Francisco 1:10 p. m. next day in time for San Francisco's New Year Celebration Stops south of San Francisco can be made at Del Monte Santa Cruz, Paso Robles Hot Springs and Santa Barbara. From Los An geles trip to Long Beach, Pasadena,' Santa Monica, Ostrich Farm Mt. Lowe, the Orange Groves, Catalina Island, etc. For full particulars, reservations and beautifully illustrated Cal ifornia literature, call on any S. P. Agent. JOHN M. SCOTT General Passenger Agent, Portland, Ore. iWiiU,iiii,;iiiaiiiiiinijniraaaMMaBBa Good for the man who would laugh and keep young. First, because they are really and truly good to eat, and second, because They Chase Indigestion SPECIAL fronrMAIpbaXotlatl lotror Ir ororr pootafoof "UoltUn Roo" ntwlurta. ha'aibam till j.iu cob apotl "GoldoB Hod" ftod pt a Boa 42-piooa biunarSot. IN SHOWING GOODS The clerk is helped materially in making sales if he can show his goods under a bright light The customer gets a better idea of the purchase she is making and as a conse quence the store 'gets more of her money. This is not only theoretically, it is practically true. Good light helps to se 1 1 good goods and the best light is Electric Light. The estimate man is at your service. 'Phone for him. Ashland Electric Power and Light Company DRINK HABIT RELIABLE HOME TREATMENT. Thousands of wives, mothers and sisters are enthusiastic in their praise of ORRINE, because it has cured their loved ones of the "Drink Hab it" and thereby brought happiness to their homes. Can be given secretly. ORRINE costs only $1.00 per box. Ask for Free Booklet. McNAIR BROS. TO- AND RETURN THE Return limit 90 days
