IFor Better ir Fori Worse? f. a i i i Mmmw mm Jim r E C"Q BAY TIMES, MARSHFIELD. OREGON, FRIDAY, JUNE 4, 191G-EVGNING EDITION. HEWSPAP EBS THE STAMOARD DF ADVERTISING SEVEN FORM ilny. valuable in the londuct of this :irtlclunnd lotting tbo people know Jbusliioss. ti,u trth about it. , i:peilnirntlng tu Aihertlslng No Itfttciu'liutviit Owing j0 War. "In 1X72 1 felt the need of a more. ll'"K mediums, or this company luniilfl htivn ffim.it II i.f t.n.n. .. i. "" 'v ..... ik trill IJU1UIU II. begun Im eating hundreds or thous .inds of dollars In their columns nn- R. J. Reynolds Says They Are the Right Mediums to Reach People with a Good Article Whether the June bride will begin her new life under the best conditions or not, depends largely on her kitchen. No matter how good a cook she may be she will be at a great dis advantage if she has to put up with an out-of-date cook stove. ve Her a Gas Range and Be on the Safe Side The gift of an all-gas kitchen will be the most welcome one which you can make. It will be the gift which will last through the future years, one of the greatest helps to your permanent happiness. Many a romance has been shattered by poor food. Take no chances. See that she cooks with gas. regon Power Co. IIIHHNBIHHHHaHHIIHH CITES HIS OWN SUCCESS Manufacturer of Prince Albert and Camels a Firm Believer in Power of Daily Press BACKS BUSINESS JUDGMENT Depression or mi Depression, II. ,T. Iu) Molds Co. Never Hesitates lo tlurtlc, Hc-aimc lltiycn Wilt Respond Optimistic Over Trade CoihIUIoiim This big National ad veil leer, Mho upends millions In mlver- Mng, after IniestlgntliiK ilio ineilu of the various ncuispn pui'H in Southwestern Oregon, pliicwl his Prince Albert to lmcco mhertWiifj exclusively In tint Coos Hay Times, Ik-chum? ho know The Time would produce results ni.d It lias. As 51 1. Itcynolds says, ho has no money to throw away, and hu I laces It in neufiifliN.'rH of o tabllhlied icputatloii ami ultlt i)imllty circulation as well as inutility. Koontz Garage Agency for IVERLAND CARS GOODYEAR TIRES EXCELSIOR MOTORCYCLES UNION GAS ENGINES Marine and Automobile Repairing a Specialty :rth Front Street :: :: :: .. Phone 180-J Kinds of J oh Printing Bone at The Times Office From boyhood duys, as a tobacco factory laborer to president and actl Ivo director of ono of the world's largest tobacco ludtiBtrlos, tolls tlio snap-Bhot llfu story of Richard J. Reynolds, of Wlnston-Salom, N. C. Mi. Reynolds bells ec In adver tising. Ho reinvests between two and tli ico por cent, of his annual sales In advertising. When you know that In 1014 the It. J. Itcynolds Tobacco Conipan"'i output amount ed to ninny inlT'O'is of pounds of tobacco, It isn't i..lficult to under stand Just what two or three por cent, in advertising meiuiu In dol lars and cents. The Reynolds adver tising account Is among the heaviest ovor known. In 181(4 Mr. Heynolds first real ized that, proporly applied and back ed by tobacco worth all he asked for It, advertising was profitable. Ho Investod $4,000 that year and saw his business grow ovor 200, 000 poundn. Noxt year ho apont flvo Pithy Views of a Big News paper Advertiser Kxtructs from the Interview with Mr. it. J. Reynolds- "Newspapers are unquestlon ably the standard form of ad vertising." "Newspapers are good adver tising mediums or tills company would have found It out beforo It began Investing hundreds of thousands of dollars In their col umns mmuullyl." "A manufacturer who has a good product and will tell tho truth about it in the dally news papers will make an unoquul If Icil success." "It would bo hard to deprecate the valuo of tho newspaper us an advertising medium." . morougti business education audi ,gae up this work to take u course at a business college. In 1873 l! begun the nianufactuie of tobacco In n log cabin factory sixty tulles 'from a railroad In Patrick County, Virginia, with a capital of $2,700. The first ear in business 1 manu factured 10.000 pounds and then sold my brands and trade marks to my partners, and moved to Winston-Salem for the benefit or railroad facili ties, and on account of this to.vn DUCKS FLY NOHTg wild (ir.Ksi: co to .imti:itx hhkkdixu ohou.nds times as doubled, much and Ills business m ir If KMrA i IPjHBH R. .1 REYNOLDS Sincere Ilcllef in Ounllty From that period to tho present the It. .1. Reynolds Tobacco Com pany has surged forward with sin cere .belief in the quality of Its brands and firm confidence In marketing them with Intelligently conceived and applied newspaper and mngnzlno advertising. The story of Richard J. Reynolds' career Is of real Interest to every man In business, because, humble as' Founder and President or tho It. J. wns Its beginning, It proves what nnililtlmi nn.f liirorllv nn.l n fliw. HByillllllB I OllllCCO Ull, realization of squato dealing can produco In success. Principles that governed Mr. Reynolds' work from being located lit the center of tho belt In which the finest tobacco In tho start are the foundation of tbo tho world Is grown. ptescnt enormous business. ( "I erected hero a plant that cost lid of the Family All things being equal; the newspaper that goes into the home and is read there is the most valuable advertising medium. TZZS T& Tlmes like this is really one of the best advertis ing mediums in the country. It goes into the home and is thoroughly read there. It's a family newspaper. Our merchants can begin to sell their goods at the fireside. They can finish the sales in the stores. The Times acts as a salesman in the home. Coos Bay Times Phone 133 ?L',iuu ami began business with a capital of $7,r00, taking In a part-i no whom 1 bought out two yearrl later. We manufactured tlie flint year lfiO.OOO pounds, which was tho capacity of the plant. From then on, about every other year, this factory ! was built on top, bottom and ndJI- Mr. Reynolds was ono of tho first men to see tho possibilities of the culturo and manufacture of tobac co in tho world-renowned Piedmont region, and not lacking in courage ami boldness, risked everything he had to tiy it out. Tho vcuturo has not only blessed personally tho la bor of his own hands, but llkowlso , H'ns were made to each end, until tho labor of thousands ond thous-j tl'i" business was increased to 1.000, nnds who dupend entirely upon tho 00 I'ounds, huvlng taken IS yenru culturo or manufacture of tobacco'10 secure this .volume, for their livelihood. I "In 1KU2 tho business amounted to l,0SB,Us9 pounds; In 1803, the busi ness amounted to 1, 000, 101 pounds. nt it y. This company thought enough of advo'lblng as n selling medium not to intrench on expenses In this illvls- , "Yes, newspaper? nio good iidor- j Ion of the business when tho Kuro- , pean unr broko out. As n matter of Tact, more money was appropriated to advertising than wo would have otherwise expended. As n result . wo aro doing the lurgest business in 'our history. "Wo conduct our business conser ntlvely, having no money to throw a way in any direction. Hut this cnmimny never hesitates to buck its business Judgment, depression or no depression. If wo waited for good , times to roll around to get buBtness, thero would be mighty little Incent ive for work. Tho time to woik Is alt tho time. And tho time to pull that extra spurt that every man has stored away Is slack times. Wo meet conditions, and overcome them. "Ab a matter of fact, business throughout tho entire laud Is Improv ing; very much faster than thu pes simists dare to admit." Notablo i:nniplcs of Huceexi Returning to tho subject of adver tising, Mr. Reynolds said: "Probably the best example in this history of advertising is Prince Albert pipe uiul clgarotte tobacco. Six years ago It was a now brand. Real and true to bacco quality behind oxory printed word has mado Prince Albert tho lar- I ItCt Hnllllll- lirilllll nf unwitrl.n. (!..,,,- (co In tho world It Is today sold in ovory civilized country. "Camel Clgaretos is another ox- nmplo. Loss than u year ago wo In troduced Camels to tho public, and 'through ndvertlBlng, backed by un- j questioned quality, are now selling In a national way. Thla company lias ' Boverol other brands that are by far tho largest Boilers In their respective i markets. I)oclopnicnt of the Industry Tobacco, iih an Industry, lacked all system when Mr. Reynolds en tered tho business yearH ago, Tho grower wns subject to tho laws of greed and chance, which moans he Hoeing that my IiosIuchh had lost oor tho previous year and having had accumulated more capital than was necessary to run the business, 1 decided to experiment In ndvorila- was paid for the tobacco ho grew ' ,l w" 'l," '") '"rsi. oxper- any prlco speculators chose to fix. '-'i;u '' ' bvo found It prof Itablo With tlin development of munufac-'uver since. hiring came real competition for the. leaf, which in turn, developed splendid warehouses for Its prop-1 cr handling. This produced a ays torn of weighing and grading that completely uprooted practices of tho speculator and gave nil an equal i chance. , Mr. Reynolds Is a modest, unas suming man of unusual size, with I lllg RctiuiiH fi-nin Aih cit Mug "1 spent about $1,000 In 1KU4 and secured an Increase to l.lMfi.UZK pounds. Holng that tho profits on tho Increase I made more than reim bursed mo for the money Invested I was Influenced to make an appropria tion for tlie noxt year of $40,000 and erect a building with a capacity of (en times tho business that was holng WILL SPEND MILLIONS IHg Public Work Planned for City of Hyiluoy in AMocUifci titm io ouoi nr Tim.j 8YDNI3Y, June 4. Public worku Involving an, oxpondlturo of moro than r.0,000,000, Including ton rall way linos, two water conservation schemes, harbor works, ami n cuniil project, aro provided for In a slnglu contract Just signed by tho Now South Wales Government with an Anglo-Australlun contracting firm, Norton Griffiths and Company. The contractors agree to flnanco tlib operations, which will be done In accordance with plnim drawn up by tho department of public works. Tho government will allow tho firm u profit of flvo per cent on tho nu tiro cost of construction, WANT NEW MINISTRY " KnglUli llnxo Plan to Foru Another Icwirtinent of (Jnvcnimenl (Ur Aul rrru tu C-o 114 TUpm.1 LONDON, Juno l.-At tho. annual mooting of the Association or i'nulo Proteu( 'on HOcletlos a resolution was passed urging the establlshmeu'. of n . ..... ... I " " "" unniiir i iiu I u iiuiiik r ... . . ' " Indefatigable enorgy and 'nliw-liioiio at that tliui'. The $10,000 ox-1 M,,,,8lry r Commerco and expressing lleputy (iuiuu Wniilcii Tlionmi Sendi Itcpuit to (Imei-nment on 1'llght of Came llliils Practically all durks and ge'eso left Coos Hay between May 17 and 22 fllng north to Islands in Alaska for their breeding season according to Deputy (lame Warden TJionma who litis been keeping strict account of thu birds through the season. His lnm re port to the Department of Agriculture, regarding game birds in this viclhlty was sent a few days ago. State laws were not uniform hi their protection of game birds and Congitss created federal zones, llmT Ring tho hunting seasons In oach to comply with tho breeding seasons of tho birds. Judges In but two states ,t tho Union have declared the law Uncon stitutional sayH Mr, Thomas. In two months the matter will bo doflnatoly decided by the United Stntcs J3u promo Court. , Should tho law bo declared uncon stitutional, ho BayB, tho government will in alt probability place more gamo inspectors In tho field for tho better protection of game birds. -No Increase la DuckH "There aro threo stations In this county," said Mr. Thomas, "and from tho reports of tho seasou I bollovo there Is llttlo change in tho num ber of ducks for this vicinity. How oyer tho geese aro practically all gono. Very fow still light on Coos Uav land tho lakes near by." Ono station Is at (loose Point, be tween North and llnynes Inlets, an other nt Hnmlon and the th'rd on Coos Hay. During tho Bcason the warden keeps In closo touch with them all, noticing specifically tho fllgbts of tho gamo birds, "Night shooting, which Is Illegal, lias done much to drive tho gceso nnil ducks from Cooh Hay. Tho blrdn won't light whore their roosting and feeding Is Intorforred with," hu slut-. oil. . , IHg ItiiHMlIug Grounds Tho government has Hot aside an Island In southern Alaska as a breed ing groin! for tlieso birds. Thoiiaunds flock thoro in the season, Somofot the mallards and tho wood ducks ro'r main horo in tho sand hills to brood. North Toi Mllu and Ivako Taken Itch, believes thu game wardon.'nfu tho best duck lakes In the atnto with tho exception of those at Klamath Palis. lie Bays that his obsorvutlnnu hnyo Bhown him that wood ducks nest In t the trooH. , ' Carries Voiinc To Wuter . , "There Is a man named Slonlck who bus lived near bnko Takenllch for yearH," declared Mr. Thomas, "that tolls, of seeing a mother wood duck carrying her young on her baclc to water and furthor moro jil wod has iilwavB been pretty good.'' Tho ol( man said (lint hu .hud found n mother with 12 llt,tlo woojl diickH. They wero all half a mllo from water when ho saw them and olglit of the youngsters wero rldlpg n s(ato on tho mother's hack wllo the four moro sturdy of tho lot traveled, wulkr lug fust, at her side. uani win. AinaiiK mm iiiu muiiy odlturo Increased tho husluoss thousnndB of empIoycB In tho great ,tml year ,() 2i,0,70a ,IOMmiH. fiictorlea at Wlnston-Salem. thero Is; ..T)u H,x, ywip ,, f(,t0.y WB no 'ono more approachable, muru . ovor-wurkoil. tho uutput roprcaontliiK democratic In character than tho , i3si),s22 pounds. Hlnco that time founder and piesldent. who watches tho nimronrlatlon for ndvcrtlslmr ha with the closest scrutiny and dircctc with uxtremo foresight every phase of his Immense business. Mr. Reynolds talks as Interesting ly as reads tho story of his business success. I'l startod my cureer In growing and manufacturing tobacco when I wns a boy, I' said the round er, as ho chatted to tho wrltor In tho blx exccutlvo building at Wlnston Salom u few wooks ago, "sorvlng my tlmo as a laborer In a tobacco fac tory. At the ago of eighteen I was promoted to superintendent of this factoiy. la thoso days tobacco fact- been Increused year after year pro portionately with tho Increase In business." Mr. Reynolds Is a firm bollovcr In surrounding himself with able lieu tenants. Ab early as 1KSS lie effect ed an arrangement with some of his 'inployes, whereby they would shnro In tho profits of the husluoss, In 1U1I3 u company wus formed and In corporated. The percentage of pro fits thai employes wero receiving ie- prosciited tho percentage of stock i they sutured In the company. A num. tier or mo same employes aio en tho bollof that such u ministry would have prevented many of the dlffictil tlea which bavo arisen during tho re rout months. The mutter has been tnkou up by several newspapers anj although the question of cost Is considerable. It Is nrgued that the work now bolng done' partly by tho Foreign offlio. tho Hoard pf Trade nnd tin Colonial of-i flee would, ir co-ordinated and cin-i solldatod in n single branch, greatly' assist In tho extension of Hrltlsh' trado and at tho same tlmo smooth' the contraband difficulties which tiuderH In almost oveiy branch of commoice aro mirroring from at tha Present tlmo. NO WOMEN CENSORS iAII Tlinho.KiitMloji'il in ijovci'inncut Office uro DlHclmrgoi'l , (II; ,AMcUtl I'rMa Io Com IU; TlmM.J rles only ian four mouths In tho-iged In this luminous today, year and tho other eight months I i .Nt-uupcii, are Ktniuliuil wub engaged as a tobacco sales-1 "Newspapers and magazines have man. ' constituted the backbone of nil our Only to .Make u l'lilr 1'ioflt. udvortislng," continued Mr. Rey- "Tho principles that governed my nolds. .. . .t... 1 t....l M .1... "I lif.lf.ii'n l.i n trttniriif.li...i. I " wotk irom mo iiukw iihk um m ..v,... ...uv ihiiiiiiui,,uii , jC( that a number foundation or this business, in ino,"" .. gooo iimuuvi wuu wuiuii B0H ,,tl0r,o ua,oy(1d. huvo been I early days some of tho boys on tnowo can make a popular appeal, nnd ,1lHcllurK.() ..avll8 ,, , oUIl.r load had nn liloa that tho ones who villi tell tho tiuth about It In the 1M.0,nlont or ,,siitablo for the could Ho tho biggest weto tho beBt , 'U'wspapors. backed by a good selling ' ,tork .. salesmen. Nearly all of these fel-'nrgaulzatlon, will make an unquall-, of'tho 58, onmloinil I have nun ample ox-1 ,n lllB,iect,llK ,a fron, tho continent,. LONDON, Juno 1 Women huvo been found unsuitable for work ay government censors In London. It If officially announced by tho War of- of women ecu- NICICI) I'IKM) (ll;.KMIC4 Wanted at Ilio. 1'iont Hut Plenty nt Ignition Itaceri ' IDf AmmUiI rrw. I. Ohm Dr TtaM. ' LONDON, Juno I. Whllo hun dreds of anneals for field lilassoa an. pear In the personal colnnins -of. the London papers In behalf of younx of ficers at tho front, the folllwers of the races still havo plenty or bluocti Inrs with which to vluw tlo horsis, A picture of tho grouds at Newniur (t, showing the crowd with glasses to eyes following the raco, appears In ono or tho London uewspaoora, while below appears tho appeal lor these instruments mado by Lady Rob erts. Commissioned officers must largly furnish their own kit In the ItrltlBh army, and their pay is only nominal. Glasses are naturally out or tho reach or tho noncommissioned officers. Ono or the last acts of Lord Roberts was an appenl to sportsmen for glasses for the front, and before leaving on his trip to Franco he wror.j u second uppeal, which wub found uf tor his death. '' r-; MERCHANTS CAFE . Popular Place for Good Meals -Prices Reasonable Cor, Commercial uiul Jl'dtv'y. lows wero glib talkers and their In-1 1'0'1 huccobb. riiionrn wnn lint thu best for a hoy. ' My futhor realized this, told me the (day that I started out to sell to I bacco that a man who would Ho for l a dollur would steal a dollar, advis ing mo nlways, under nil conditions, to toll the .truth about tho tobacco 1 was selling and never ask a prlco that would yield moro than n fair profit. "In tho section In which I was raised at that tlmo railroads wero few and far between, I, therefore, loaded a wagon with tobacco, and f would drlvo through tho mountains, i pcrleuco with this form of advertls Ing to prove, liojond any doubt, that fill are Hclgluus, 7 aro Russluus, and I are French, Tho ronsors of Uii- newspapers uro, unquestionably, the i,f. nationality number ISO, other' rationalities represented are; Dan, '2, Dutch, H; M.rwi'filau, G; I'oriu I'tse, 3; Swedes, 3; Swiss, 2' Ital Ims, 1; Spaniards, 1; Moroccans , standard form or advertising 'This hualuo Is interuutioiiul In Its scope. We, therefore, huvo pass id 'lie stage on seveiul In anils as fur js liual advertising Is concerned. Ileuto, In rouncitlou with news paper advertising, wo use nutlonal puhlfcatlono. In establishing brands wo cover tho country section by sec tion, relying on newspapers ror our main advoi Using support. as "When ou consider tho number I cr-'llng on farmers, selling them their I newspapers that dally go Into tho suDiillea for a vear. taking In ex-' """ " ""'"" '" "" i't nnn,. rr tht .nlmrc.i money orl''"1 wo ul1 a "1'on them for t,m J,. Tlw. ..vi.firlfii.i-n f'WO.Jll'B noWH, it WOlllll llO hard gained In manutacturlng tobacco and fcprf elate their valuo as an ndvor- selllng the output of the factory to "s """"" " ". a si... actual consumers has been and Is to- 'P n'aer ot manufacturing a good1 tho to HOUTI1 COOH UIVKIl MOAT HllltVICi: lau.Noii K.viMtnas leaves .Marshflelil ocij- ihiy H u, in, I.eatOH head of liver 'Ut :i:tn p. iii. HTIJAMIIR ItAINIlOW leJives luvid of ilver dally ut 7 u, in, I.euvtN .Murshfleld ut 13 p. in. 1'or iliartei- apply on board. ItOGI.'ltS & KM ITII Proprietor)! SAVE MONEY t by oidorlng" tho famous ' HENRYVILLE COAL Nut coal, pur ton, ......... .$1.00 Lump coal, por ton ,...,,, .$3.no Or half ton of Colli 9l7rf I), MU.HKO.V, Prop. , Phono 1H-J or I who orders nt i llllljer' Cigar .Store. , Fireplace ('Illume) n J. N. BAYLISS Any kind of biick work ut prices that aro right. And ull work guaranteed Call at "The Klresjdo," Johnson Hldg., 137 Second St. French ranges, boiler work, Phone -3t-J -- 3 i h 9T ,z "1 1 oi lJ n ? M i ti f 14 i, :- K MH&&Mm